Research Project on

Impact of Advertising on Brand Image: A Case study on the Walton Company

Submitted in Partial Fulfillment of the Requirements for the Degree of MBA

Submitted by:
Joyanta Chandro Sarker
ID # 17-2-34-801-012
MBA (Evening) Programme
th
6 Batch, Dhaka RC

School of Business
Bangladesh Open University

Project Guide:
Professor Mostafa Azad Kamal
Dean
School of Business
Bangladesh Open University
Gazipur-1705

06 March 2020
Letter of Transmittal
March 06, 2020
The Dean
School of Business
Bangladesh Open University
Gazipur- 1705.

Subject: Submission of report study the Impact of Advertising on Brand Image: A

Case study on the Walton Company

Dear Sir,
With due respect, I would like to convey my heartiest gratitude to you for instructing
me to prepare this report on the topic Impact of Advertising on Brand Image: A Case
study on the Walton Company which has been prepared as an integral part of my degree
requirement. I have tried my best to complete this report by maintaining the instruction
that you have given me to prepare a report. I hope this report will be up to your
expectation.

I hereby submit the complete report for your kind evaluation. I highly appreciate any
kind of complains, suggestions, and explanation regarding this report, shared either
verbally or written without hesitation.

I shall be highly gratified it you are kind enough to receive this report.

Thank you.

Yours Obediently,
Joyanta Chandro Sarker
ID # 17-2-34-801-012
MBA Programme
School of Business
Bangladesh Open University

Research’s Declaration
In Research Project titled “Impact of Advertising on Brand Image: A Case study
on the Walton Company”

It contains no materials previously published fully or partly in any journal in

Bangladesh or outside Bangladesh, except the quotations and reference which have
been duly acknowledged. Data have been taken from primary data from 100 valuable
customer respondents’ borrowers and market survey too. I would like to ensure that this
work has not been submitted to any department or institute for any degree or diploma in
any form in Bangladesh or in abroad.

Joyanta Chandro Sarker

ID # 17-2-34-801-012
MBA Programme
School of Business
Bangladesh Open University
 Acknowledgement
First of all, I express my gratefulness to Almighty Allah who has enabled me to pursue
my study.

I would like to thank to my honorable supervisor Professor Mostafa Azad Kamal,

Dean, School of Business, Bangladesh Open University for his encouraging inspiration,
kind guidance, valuable suggestions and important advices during my study period. I
am also very much thankful to Azad sir for being the driving force and for encouraging
me to give my best throughout the task. Clearly this would not have been possible in
absence of his expertise and guidance.

Special thanks to our teachers, Bangladesh Open University for their valuable guidance
for learning’s to preparing project report, my dear colleagues whom are helped me to
collect the data from study area, my fellow mates for their encouragement and
inspiration.

Finally, I would like to give thanks to my family members from the bottom of my heart
for their endless support, encouragement and inspiration.

Joyanta Chandro Sarker

ID # 17-2-34-801-012
MBA Programme
School of Business
Bangladesh Open University