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  • Dadabhoy Institute of Higher Education: Department of Business Administration Mid Term Test

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    This document contains instructions for a midterm test on consumer behavior being administered to BBA students. It outlines 5 questions that will be on the test, asking students to: 1) Describe factors that impact consumer behavior and identify the most influential, 2) Explain how companies identify attractive consumer markets, 3) Identify the main components of culture and marketing implications of cultural influence, 4) List types of consumer motives to help marketers develop strategies, and 5) Explain how consumers make purchasing decisions. The document provides the class, subject, teacher, date, time allowed, and a quote to conclude.

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    CB MID PAPER

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    This document contains instructions for a midterm test on consumer behavior being administered to BBA students. It outlines 5 questions that will be on the test, asking students to: 1) Describe factors that impact consumer behavior and identify the most influential, 2) Explain how companies identify attractive consumer markets, 3) Identify the main components of culture and marketing implications of cultural influence, 4) List types of consumer motives to help marketers develop strategies, and 5) Explain how consumers make purchasing decisions. The document provides the class, subject, teacher, date, time allowed, and a quote to conclude.

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    © All Rights Reserved
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    17 views1 page

    Dadabhoy Institute of Higher Education: Department of Business Administration Mid Term Test

    Uploaded by

    kainat
    This document contains instructions for a midterm test on consumer behavior being administered to BBA students. It outlines 5 questions that will be on the test, asking students to: 1) Describe factors that impact consumer behavior and identify the most influential, 2) Explain how companies identify attractive consumer markets, 3) Identify the main components of culture and marketing implications of cultural influence, 4) List types of consumer motives to help marketers develop strategies, and 5) Explain how consumers make purchasing decisions. The document provides the class, subject, teacher, date, time allowed, and a quote to conclude.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as docx, pdf, or txt
    of 1

    DADABHOY INSTITUTE OF HIGHER EDUCATION

    Department of Business Administration


    Mid Term Test

    Class: BBA Semester: All


    Subject: Consumer Behavior Max Marks: 15
    Subject Teacher: Ms. Kainat Siddiqui Dated: ……….. 2019
    Time Allowed: 2 Hours
    --------------------------------------------------------------------------------------------------------------------

    Instruction to the students:

    *Attempt all questions.

    *All question carries equal marks.

    1. Describe the different factors that impact consumer behavior. Which of these factors
    do you believe would have the greatest impact on how consumers behave?

    2. Explain how companies identify attractive consumer and Business markets?

    3. Identify and illustrate the main components of culture. Explain with examples,
    marketing implications of cultural influence on consumer behavior.

    4. Enlist and elaborate the type of consumer motives which help marketers to develop
    strategies?

    5. How do consumers make purchasing decisions?

    “The Best way to predict your Future is to create it”


    Abraham Lincoln

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