total cust 115000

margin per 32%

revenue pe 1500
Retention 16.67%

Year 0 1 2 3 4 5 6 7 8

Revenue 1500 1500 1500 1500 1500 1500 1500 1500 1500
margin 480 480 480 480 480 480 480 480 480

Marketing expenditure
Acquition c 150 0 0 0 0 0 0 0 0
Retention 130 130 130 130 130 130 130 130 130

Net cash f 200 350 350 350 350 350 350 350 350
 9 10

1500 1500
480 480

0 0
130 130

350 350
AcQ Ret

A 1 R 8
a 0.04 r 0.6
max rate 0.1 0.12 max rate 0.8 0.9
0.10 0.90
current/ ce 0.4 current/ma 0.666667
0.6 0.333333
0.510826 1.098612
K acq 0.510826 r acq 0.137327

Markt size 10000 Cust base 500

Margin 50
Year custome cupotential cAcc spend Ret spend Acq Rate Ret Rate Acq. Cust Toatl Cust Retained c
1 500 9500 0.993774 0.999988 4% 12% 378.1844 878.1844 57.74083
2 435.9252 9564.075 1.000027 0.993757 4% 11% 382.5708 818.496 50.04861
3 432.6194 9567.381 0.99377 1.000018 4% 12% 380.8656 813.485 49.96104
4 430.8266 9569.173 0.993774 0.993737 4% 11% 380.9379 811.7646 49.46236
5 430.4003 9569.6 0.993757 0.993787 4% 11% 380.9499 811.3502 49.4157
6 430.3656 9569.634 1.000007 0.993751 4% 11% 382.7875 813.1531 49.41004
7 432.1976 9567.802 1.000023 0.993787 4% 11% 382.7187 814.9163 49.62207
8 432.3408 9567.659 1.00004 1.000022 4% 12% 382.7181 815.0589 49.92906
9 432.6472 9567.353 0.993758 0.99379 4% 11% 380.8609 813.5081 49.67382
10 430.5347 9569.465 1.000027 0.993737 4% 11% 382.7865 813.3212 49.42884
EOM custoMargin Acq cost Retentio coMarketing profit
435.9252 23398.13 9440.856 499.9938 13457.28 ₹ 73,086.86
432.6194 21713.62 9564.329 433.2035 11716.08
430.8266 21586.15 9507.78 432.6273 11645.74
430.4003 21530.67 9509.594 428.1286 11592.95
430.3656 21519.15 9509.854 427.7261 11581.57
432.1976 21564.08 9569.705 427.6762 11566.7
432.3408 21613.46 9568.019 429.5124 11615.93
432.6472 21624.7 9568.043 432.3505 11624.31
430.5347 21579.55 9507.635 429.9604 11641.95
432.2153 21568.75 9569.723 427.8385 11571.19
 ₹ 73,086.86
1 73086.8575
2 73086.8575
3 73086.8575
4 73086.8575
5 73086.8575
6 73086.8575
7 73086.8575
8 73086.8575
9 73086.8575
10 73086.8575
11 73086.8575
12 73086.8575
13 73086.8575
14 73086.8575
15 73086.8575
16 73086.8575
17 73086.8575
18 73086.8575
19 73086.8575
20 73086.8575
21 73086.8575
22 73086.8575
23 73086.8575
24 73086.8575
25 73086.8575
26 73086.8575
27 73086.8575
28 73086.8575
29 73086.8575
30 73086.8575
31 73086.8575
32 73086.8575
33 73086.8575
34 73086.8575
35 73086.8575
36 73086.8575
37 73086.8575
38 73086.8575
39 73086.8575
40 73086.8575
41 73086.8575
42 73086.8575
43 73086.8575
44 73086.8575
45 73086.8575
46 73086.8575
47 73086.8575
48 73086.8575
49 73086.8575
50 73086.8575
51 73086.8575
52 73086.8575
53 73086.8575
54 73086.8575
55 73086.8575
56 73086.8575
57 73086.8575
58 73086.8575
59 73086.8575
60 73086.8575
61 73086.8575
62 73086.8575
63 73086.8575
64 73086.8575
65 73086.8575
66 73086.8575
67 73086.8575
68 73086.8575
69 73086.8575
70 73086.8575
71 73086.8575
72 73086.8575
73 73086.8575
74 73086.8575
75 73086.8575
76 73086.8575
77 73086.8575
78 73086.8575
79 73086.8575
80 73086.8575
 81 73086.8575
82 73086.8575
83 73086.8575
84 73086.8575
85 73086.8575
86 73086.8575
87 73086.8575
88 73086.8575
89 73086.8575
90 73086.8575
91 73086.8575
92 73086.8575
93 73086.8575
94 73086.8575
95 73086.8575
96 73086.8575
97 73086.8575
98 73086.8575
99 73086.8575
100 73086.8575
101 73086.8575
102 73086.8575
103 73086.8575
104 73086.8575
105 73086.8575
106 73086.8575
107 73086.8575
108 73086.8575
109 73086.8575
110 73086.8575
111 73086.8575
112 73086.8575
113 73086.8575
114 73086.8575
115 73086.8575
116 73086.8575
117 73086.8575
118 73086.8575
119 73086.8575
120 73086.8575
121 73086.8575
122 73086.8575
123 73086.8575
124 73086.8575
125 73086.8575
126 73086.8575
127 73086.8575
128 73086.8575
129 73086.8575
130 73086.8575
131 73086.8575
132 73086.8575
133 73086.8575
134 73086.8575
135 73086.8575
136 73086.8575
137 73086.8575
138 73086.8575
139 73086.8575
140 73086.8575
141 73086.8575
142 73086.8575
143 73086.8575
144 73086.8575
145 73086.8575
146 73086.8575
147 73086.8575
148 73086.8575
149 73086.8575
150 73086.8575
151 73086.8575
152 73086.8575
153 73086.8575
154 73086.8575
155 73086.8575
156 73086.8575
157 73086.8575
158 73086.8575
159 73086.8575
160 73086.8575
161 73086.8575
162 73086.8575
163 73086.8575
164 73086.8575
165 73086.8575
166 73086.8575
167 73086.8575
168 73086.8575
169 73086.8575
170 73086.8575
171 73086.8575
172 73086.8575
173 73086.8575
174 73086.8575
175 73086.8575
176 73086.8575
177 73086.8575
178 73086.8575
179 73086.8575
180 73086.8575
181 73086.8575
182 73086.8575
183 73086.8575
184 73086.8575
185 73086.8575
186 73086.8575
187 73086.8575
188 73086.8575
189 73086.8575
190 73086.8575
191 73086.8575
192 73086.8575
193 73086.8575
194 73086.8575
195 73086.8575
196 73086.8575
197 73086.8575
198 73086.8575
199 73086.8575
200 73086.8575
201 73086.8575
202 73086.8575
203 73086.8575
204 73086.8575
205 73086.8575
206 73086.8575
207 73086.8575
208 73086.8575
209 73086.8575
210 73086.8575
211 73086.8575
212 73086.8575
213 73086.8575
214 73086.8575
215 73086.8575
216 73086.8575
217 73086.8575
218 73086.8575
219 73086.8575
220 73086.8575
221 73086.8575
222 73086.8575
223 73086.8575
224 73086.8575
225 73086.8575
226 73086.8575
227 73086.8575
228 73086.8575
229 73086.8575
230 73086.8575
231 73086.8575
232 73086.8575
233 73086.8575
234 73086.8575
235 73086.8575
236 73086.8575
237 73086.8575
238 73086.8575
239 73086.8575
240 73086.8575
241 73086.8575
242 73086.8575
243 73086.8575
244 73086.8575
245 73086.8575
246 73086.8575
247 73086.8575
248 73086.8575
249 73086.8575
250 73086.8575
251 73086.8575
252 73086.8575
253 73086.8575
254 73086.8575
255 73086.8575
256 73086.8575
257 73086.8575
258 73086.8575
259 73086.8575
260 73086.8575
261 73086.8575
262 73086.8575
263 73086.8575
264 73086.8575
265 73086.8575
266 73086.8575
267 73086.8575
268 73086.8575
269 73086.8575
270 73086.8575
271 73086.8575
272 73086.8575
273 73086.8575
274 73086.8575
275 73086.8575
276 73086.8575
277 73086.8575
278 73086.8575
279 73086.8575
280 73086.8575
281 73086.8575
282 73086.8575
283 73086.8575
284 73086.8575
285 73086.8575
286 73086.8575
287 73086.8575
288 73086.8575
289 73086.8575
290 73086.8575
291 73086.8575
292 73086.8575
293 73086.8575
294 73086.8575
295 73086.8575
296 73086.8575
297 73086.8575
298 73086.8575
299 73086.8575
300 73086.8575
301 73086.8575
302 73086.8575
303 73086.8575
304 73086.8575
305 73086.8575
306 73086.8575
307 73086.8575
308 73086.8575
309 73086.8575
310 73086.8575
311 73086.8575
312 73086.8575
313 73086.8575
314 73086.8575
315 73086.8575
316 73086.8575
317 73086.8575
318 73086.8575
319 73086.8575
320 73086.8575
321 73086.8575
322 73086.8575
323 73086.8575
324 73086.8575
325 73086.8575
326 73086.8575
327 73086.8575
328 73086.8575
329 73086.8575
330 73086.8575
331 73086.8575
332 73086.8575
333 73086.8575
334 73086.8575
335 73086.8575
336 73086.8575
337 73086.8575
338 73086.8575
339 73086.8575
340 73086.8575
341 73086.8575
342 73086.8575
343 73086.8575
344 73086.8575
345 73086.8575
346 73086.8575
347 73086.8575
348 73086.8575
349 73086.8575
350 73086.8575
351 73086.8575
352 73086.8575
353 73086.8575
354 73086.8575
355 73086.8575
356 73086.8575
357 73086.8575
358 73086.8575
359 73086.8575
360 73086.8575
361 73086.8575
362 73086.8575
363 73086.8575
364 73086.8575
365 73086.8575
366 73086.8575
367 73086.8575
368 73086.8575
369 73086.8575
370 73086.8575
371 73086.8575
372 73086.8575
373 73086.8575
374 73086.8575
375 73086.8575
376 73086.8575
377 73086.8575
378 73086.8575
379 73086.8575
380 73086.8575
381 73086.8575
382 73086.8575
383 73086.8575
384 73086.8575
385 73086.8575
386 73086.8575
387 73086.8575
388 73086.8575
389 73086.8575
390 73086.8575
391 73086.8575
392 73086.8575
393 73086.8575
394 73086.8575
395 73086.8575
396 73086.8575
397 73086.8575
398 73086.8575
399 73086.8575
400 73086.8575
401 73086.8575
402 73086.8575
403 73086.8575
404 73086.8575
405 73086.8575
406 73086.8575
407 73086.8575
408 73086.8575
409 73086.8575
410 73086.8575
411 73086.8575
412 73086.8575
413 73086.8575
414 73086.8575
415 73086.8575
416 73086.8575
417 73086.8575
418 73086.8575
419 73086.8575
420 73086.8575
421 73086.8575
422 73086.8575
423 73086.8575
424 73086.8575
425 73086.8575
426 73086.8575
427 73086.8575
428 73086.8575
429 73086.8575
430 73086.8575
431 73086.8575
432 73086.8575
433 73086.8575
434 73086.8575
435 73086.8575
436 73086.8575
437 73086.8575
438 73086.8575
439 73086.8575
440 73086.8575
441 73086.8575
442 73086.8575
443 73086.8575
444 73086.8575
445 73086.8575
446 73086.8575
447 73086.8575
448 73086.8575
449 73086.8575
450 73086.8575
451 73086.8575
452 73086.8575
453 73086.8575
454 73086.8575
455 73086.8575
456 73086.8575
457 73086.8575
458 73086.8575
459 73086.8575
460 73086.8575
461 73086.8575
462 73086.8575
463 73086.8575
464 73086.8575
465 73086.8575
466 73086.8575
467 73086.8575
468 73086.8575
469 73086.8575
470 73086.8575
471 73086.8575
472 73086.8575
473 73086.8575
474 73086.8575
475 73086.8575
476 73086.8575
477 73086.8575
478 73086.8575
479 73086.8575
480 73086.8575
481 73086.8575
482 73086.8575
483 73086.8575
484 73086.8575
485 73086.8575
486 73086.8575
487 73086.8575
488 73086.8575
489 73086.8575
490 73086.8575
491 73086.8575
492 73086.8575
493 73086.8575
494 73086.8575
495 73086.8575
496 73086.8575
497 73086.8575
498 73086.8575
499 73086.8575
500 73086.8575
501 73086.8575
502 73086.8575
503 73086.8575
504 73086.8575
505 73086.8575
506 73086.8575
507 73086.8575
508 73086.8575
509 73086.8575
510 73086.8575
511 73086.8575
512 73086.8575
513 73086.8575
514 73086.8575
515 73086.8575
516 73086.8575
517 73086.8575
518 73086.8575
519 73086.8575
520 73086.8575
521 73086.8575
522 73086.8575
523 73086.8575
524 73086.8575
525 73086.8575
526 73086.8575
527 73086.8575
528 73086.8575
529 73086.8575
530 73086.8575
531 73086.8575
532 73086.8575
533 73086.8575
534 73086.8575
535 73086.8575
536 73086.8575
537 73086.8575
538 73086.8575
539 73086.8575
540 73086.8575
541 73086.8575
542 73086.8575
543 73086.8575
544 73086.8575
545 73086.8575
546 73086.8575
547 73086.8575
548 73086.8575
549 73086.8575
550 73086.8575
551 73086.8575
552 73086.8575
553 73086.8575
554 73086.8575
555 73086.8575
556 73086.8575
557 73086.8575
558 73086.8575
559 73086.8575
560 73086.8575
561 73086.8575
562 73086.8575
563 73086.8575
564 73086.8575
565 73086.8575
566 73086.8575
567 73086.8575
568 73086.8575
569 73086.8575
570 73086.8575
571 73086.8575
572 73086.8575
573 73086.8575
574 73086.8575
575 73086.8575
576 73086.8575
577 73086.8575
578 73086.8575
579 73086.8575
580 73086.8575
581 73086.8575
582 73086.8575
583 73086.8575
584 73086.8575
585 73086.8575
586 73086.8575
587 73086.8575
588 73086.8575
589 73086.8575
590 73086.8575
591 73086.8575
592 73086.8575
593 73086.8575
594 73086.8575
595 73086.8575
596 73086.8575
597 73086.8575
598 73086.8575
599 73086.8575
600 73086.8575
601 73086.8575
602 73086.8575
603 73086.8575
604 73086.8575
605 73086.8575
606 73086.8575
607 73086.8575
608 73086.8575
609 73086.8575
610 73086.8575
611 73086.8575
612 73086.8575
613 73086.8575
614 73086.8575
615 73086.8575
616 73086.8575
617 73086.8575
618 73086.8575
619 73086.8575
620 73086.8575
621 73086.8575
622 73086.8575
623 73086.8575
624 73086.8575
625 73086.8575
626 73086.8575
627 73086.8575
628 73086.8575
629 73086.8575
630 73086.8575
631 73086.8575
632 73086.8575
633 73086.8575
634 73086.8575
635 73086.8575
636 73086.8575
637 73086.8575
638 73086.8575
639 73086.8575
640 73086.8575
641 73086.8575
642 73086.8575
643 73086.8575
644 73086.8575
645 73086.8575
646 73086.8575
647 73086.8575
648 73086.8575
649 73086.8575
650 73086.8575
651 73086.8575
652 73086.8575
653 73086.8575
654 73086.8575
655 73086.8575
656 73086.8575
657 73086.8575
658 73086.8575
659 73086.8575
660 73086.8575
661 73086.8575
662 73086.8575
663 73086.8575
664 73086.8575
665 73086.8575
666 73086.8575
667 73086.8575
668 73086.8575
669 73086.8575
670 73086.8575
671 73086.8575
672 73086.8575
673 73086.8575
674 73086.8575
675 73086.8575
676 73086.8575
677 73086.8575
678 73086.8575
679 73086.8575
680 73086.8575
681 73086.8575
682 73086.8575
683 73086.8575
684 73086.8575
685 73086.8575
686 73086.8575
687 73086.8575
688 73086.8575
689 73086.8575