The Avant Garde’n

Owner: Marcia Bell

Group 3 Members: Kacie Evans, Kathryn Gardner,
Rachel Hanson, Natalie Pritchett,
Alyssa Roth, Krystal White
Mission Statement

Current:
“Our motto is great things at great prices. Our goal is customer
service that makes you say WOW. Our passion is making our store
feel like home and our customers feel like family.”

Proposed:
“Providing unique products for unique needs while making our
store feel like home and our customers feel like family.”
Overview of the Business

Products & Services Unique Elements

● Breadth of Products and
● Furniture
Selling Methods
● Home Goods
● Rentals
● Warehouse Sales
● Delivery
● Estate Sales
● Refurbishments & Builds
Location

140 N 20th St, Ozark Missouri

Location

Benefits Challenges
● Shoppes at the Valley ● False turn
Coalition ● Invisible to local drivers
● Lack of competition in the ● Lack of restaurant in the
area area
● Square footage ● Failure to reach college
● Off Highway 65 demographic
Plan to Drive in More Business

● Refurbishing & remerchandising

● Booth located in Relics Antique Store, Springfield, MO

○ Avant Garde’n will pay booth rental fees

● Clean up the warehouse and offer markdowns

Current Target Customer Target Marketing Plan

● Generation X and Baby ● Billboard along Hwy 65

Boomer Generation
● Facebook and Instagram
● Real Estate Agents
● Belly Rewards System, Emails
● Interior Decorators
● Shoppes at the Valley

● Special Offers for Real Estate

Agents
New Target Customer

Millennials within the surrounding area (Ozark, Nixa,

Springfield)

● Currently ages 23-39

Why:

● Buying power
● First-time home owners
● In search of affordable options
New Marketing Plan

● Increased social media activity and engagement

● Slight increase in mass media marketing

● Increased visibility through pop ups or booths in antique shops

● Encouraging online shopping

New Marketing Plan: Social Media

Focus on Facebook and Instagram

● Creative aesthetic and coordinate post for a natural flow
● Social media engagement
● Consistency
Social Media Example Posts

Facebook: Instagram:
New Marketing: Mass Media

New billboard in the opposite direction from current

417 Magazine
● Paid advertisements in the magazine
● Price for one page ad printed twice/year: $2,352

Local promotions
● Coupons in
surrounding
restaurants and shops
Summary

Focusing on penetrating new target market through:

● Enhancing social media engagement

● Expanding mass media outreach

● Connecting with younger generations with new product

selection

● Increasing visibility with antique store booth

Thank you!

Thank you to everyone involved in this experience.

Throughout this process, we have learned to successfully analyze

and evaluate a company in efforts to determine their needs and
develop a new marketing plan.