COLLABORATIVE PROJECT

ADFU- AEMD
ENGLISH III

OBJECTIVE

To develop communicative skills through different phases in which the students will be able to
reinforce specific topics involved with the current program they are taking part.

First phase: Planning First Term: March 2nd to March 8th

Second phase: My Marketing Channel Second Term: April 13th to April 19th

Third phase: Youtube Marketing Video Third Term: May 11th to May 17th

First Phase
In this phase you will work for one of these companies, choose one and start getting into a
marketing campaign.

Step 1: Organize a group of 3 members, in the link “Creating My Group”, select one group by
clicking on the group, then click the button “Save my option” to finish the process.

Step 2: Complete the file “PLANNING” by taking into account the instructions given in this file. In
this file you are going to follow different steps to make a marketing campaign on line and also find
important information to develop the project.

Then you must prepare a short speech you will deliver in class. This speech will let you expose the
campaign objectives, the public (TARGET) you will lead the campaign and the strategies or actions
you will take into account. In this file you will

Step 3: Participate in the forum “Communication with my Group”, in this forum you can plan and
set the first part of the campaign.

Step 4: Send the file “PLANNING” in the link “Send my activity.

 COLLABORATIVE PROJECT
ADFU- AEMD
PLANNING

THIS IS THE FILE YOU MUST DOWNLOAD, FILL IT UP AND SEND IN THE LINK
“SEND MY ACTIVITY”

Steps to create an online marketing campaign

When we add the term "online" we already know what the campaign will be, but not the main
communication channel. For this reason, it is very common to find articles or projects that specify
“online marketing campaign in social networks”, “content marketing campaign” or even
“marketing campaign with influencers”.

1) Define short and medium term objectives

Every marketing campaign will try to achieve results based on a series of objectives, which can be
defined in a short and medium term. We understand the long-term objectives as a fact to be
achieved through the Marketing Plan. It is important that these objectives be defined using the
SMART methodology.

S: Specific WHAT?

M: Measurable HOW MUCH?

A: Attainable / IS IT POSSIBLE?

R: Relevant / IS IT RELEVANT?

T: Timely / WHEN?

2) Define the buyer person

Do you really know who you are going to address with this marketing campaign? This is the
moment when you must select a part of your target audience and direct the whole campaign
towards it. Any company has several buyer people.

3) Select the appropriate strategies and propose the actions

Marketing strategies are achievements of actions through which a series of specific objectives are
achieved and which have a series of budgets assigned to each of them. For example, if one of the
objectives of the campaign is to build customer loyalty, email marketing and Social Media will be
perfect for this. The success of the campaign depends largely on the strategy to be followed.

Netflix is a marketing machine: it communicates the value of its series through digital content,
street marketing actions and social networks. With a little advertising investment, the power it has
is magnificent.

https://www.youtube.com/watch?v=oOqhFCAnK00
 PLANNING
STUDENT’S NAMES ID PROGRAM
Laura Viviana Olarte Naranjo 607752 ADMINISTRACION DE EMPRESAS
Esperanza Medina Álvarez 619366 INGLES III
Paula Andrea Restrepo Ríos 617166

COMPANY MARKETING CAMPAIGN OBJECTIVES

Grupo Bimbo is the leading
bakery company in the world, Bimbo's goal is to make it a leader in the sales sector and, most importantly,
began operations on December a leader in trust. Therefore, its employees are essential for all our
2, 1945 with only 34 employees customers and consumers to receive the best quality and maximum service.
in Mexico City, today has more
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than 128,000 employees,
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operations in 22 countries and a
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broad base of ___________________________________________________________
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 WHO IS THE BUYER PERSON “PUBLIC TARGET”

Our campaign is aimed at families who want to try healthy foods

STRATEGIES ACTION PLAN

Our main resource will be the periphery
through the streets to promote the purchase
of Bimbo foods.
Publicize the social responsibility that Bimbo
has with the environment.
Post posters where we can find the qualities and
characteristics of the brand.
Create campaigns that promote environmental care
and the importance of eating healthy foods