Acknowledgment

We would like to express our deepest gratitude to all the people who contributed to the
idea for the completion of this marketing plan. We cannot completely organize this plan without
the help and participation of the people behind our success. This plan would be helpful for us,
ABM students, as a guide for being a future entrepreneur.

To our parents, classmates, and friends for their long lasting support and serving as an
inspiration in doing this marketing plan. The whole simulation will not be completed without the
unity of our group mates. To the teachers who supported us from the very start especially Mrs.
Malou A. Dimasakat who is our subject teacher in Business Enterprise Simulation for her
constant guidance and providing the best platforms for us to learn about businesses and
enterprises.

We would also like to express our gratitude to the school community and to our fellow
OLOPSCians for participating on our business simulation. We are very thankful especially to the
school administrators for giving us the chance to simulate our business inside the campus.

Above anyone else, we would like to give thanks to our Almighty God, for giving this
blessing and for guiding us throughout the simulation.
Executive Summary

Anywhere, Everywhere is a restaurant in Marikina City that is proposed to operate on

May 2019 in Lilac St. cor. Rancho Ave. Concepcion Dos Marikina City. It is a partnership type of
business in the Food and Beverages Industry that envisions to provide the high quality products
and services that will satisfy the cravings of the customers. The business have a good and high
quality of products and facilities that will surely earn the trust of the customers. The business
desires to be the most well-known restaurant nationwide, and aims to expand the business in
terms of products and branches, it also wants to be part of the franchising company nationwide.

Anywhere, Everywhere provides a budget-friendly type of products but will fill the
emptiness on their stomach. The business offers foods like Mac & Cheese, and Cheesy Pancit
with a price ranging from Php30-Php40 per serving. It also offers French Fries and Natural Iced
tea with a price of Php10-Php15. There will be a promo and discount depending on what they
want to buy. An example promo of it is getting a Mac & Cheese and Cheesy Pancit for only
Php50. The other one is Cheesy Pancit with Iced Tea with a price of Php43.