Coca-Cola is likewise one of the best and Its beverage drinks are accessible in each

nation.Coca-Cola has never digressed from its immortal and essential beliefs. Despite the fact
that it has developed into a gigantic worldwide industry with numerous items, the organization
has remained on target. The company uses a large distribution system to avail its product to the
customer situated even at the remote location. With the help of such an extensive distribution
system, the company is able to propagate its brand in the untouched territories.The company
has a unique ability to tap the opportunities provided in any economy. This is done by
developing the various strategies and products tailored made for the market under consideration

The brand does not target a particular segment but the marketing strategy is adapted by developing
new products. There is a use of undifferentiated and mass marketing strategies along with niche
marketing for certain Coca cola products. It makes use of competitive positioning strategy. It has a
competitive advantage with relation to operations, cost control, channel marketing and brand
portfolio. It's product portfolio is diversified with outsourcing operations and economies of scale.
There is a wide portfolio offered to the customers and participative marketing is used for creating
shared values for the stakeholders. It focuses on innovative and creative marketing campaigns for
diversifying its product and differentiating it from its customers. Mass Market is targeted by Coca
cola. Across numerous decades and large numbers of showcasing efforts, Coca-Cola's
promoting technique has stayed steady in imparting one in number and convincing message:
delight. Suffering, straightforward mottos, for example, "Appreciate," "You Can't Beat the
Feeling," and "Joy" just never leave style and are effectively interpreted over the globe.

Distribution Channels at Coca Cola:

They follows two types of distribution channels:

Direct selling: In this method , coca cola supplies various products to retailers. These may be
stores, restaurants, cinema halls etc. the company relies on self transport facilities to deliver the
products. direct selling brings in only a small part of the revenue.
Indirect selling: Major part of revenue comes from this channel. coca cola gets into partnership
with various distributor agencies. The company supplies products to these distributors, who then
make them available to retailers.
The firm's distribution system is one of the most well planned and executed compared to all
other drinks of the same category. It has such an impact on consumers and is so successful
that even wholesalers and distributors need the product for their business’ success. Coke’s
position on consumer’s mind makes it essential to retailers and wholesalers. They have
achieved their goal due to this high visibility, and to the availability of their products all over the
world, even remote places. The innovation they made in the distribution channel is outstanding.
Coca-Cola’s vending machines are also a way the brand stays true to its identity of sharing
happiness and even with coke hug machines.