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  • Basic Competitive Analysis Template

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    GAME OVER
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    Casper is an online mattress retailer headquartered in New York. Its mission is to design mattresses and pillows using unique fibers that maintain their shape even when compressed. Casper sells mattresses and pillows primarily through its online store and also uses Facebook, Amazon, and eBay for sales. Its strengths include a large audience and brand recognition, while its weakness is limited physical presence outside of New York.

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    Casper is an online mattress retailer headquartered in New York. Its mission is to design mattresses and pillows using unique fibers that maintain their shape even when compressed. Casper sells mattresses and pillows primarily through its online store and also uses Facebook, Amazon, and eBay for sales. Its strengths include a large audience and brand recognition, while its weakness is limited physical presence outside of New York.

    Copyright:

    © All Rights Reserved
    Download as XLSX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as xlsx, pdf, or txt
    25 views3 pages

    Basic Competitive Analysis Template

    Uploaded by

    GAME OVER
    Casper is an online mattress retailer headquartered in New York. Its mission is to design mattresses and pillows using unique fibers that maintain their shape even when compressed. Casper sells mattresses and pillows primarily through its online store and also uses Facebook, Amazon, and eBay for sales. Its strengths include a large audience and brand recognition, while its weakness is limited physical presence outside of New York.

    Copyright:

    © All Rights Reserved
    Download as XLSX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as xlsx, pdf, or txt
    of 3

    Name of Website HQ Mission Statement/Unique Features

    Business
    Casper https://casper.com/ New York its tiny, silky fibers, our uniquely designed
    double-layer pillow doesn’t pancake when
    compressed and keeps its shape
    Product Offering Sales Channels (i.e. Instagram, LinkedIn, Facebook, physical
    Mattress (Primiarly), store,
    Online etc.)
    store, Facebook, Amazon, eBay,
    Pilows (more of an
    upsell)
    Strengths Weaknesses
    Large, wide Only in the New
    audience,well-known York area.

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