ENTERPRISE ANALYSIS AND DESK RESEARCH

DETAILED REPORT

ON

“APPLE INC”

SUBMITTED BY

AKANKSHA ANGRE

MBA I DIV C
Company Background

Key Facts of Apple

Name Apple Inc.

Founded April 1, 1976

Logo

Computer hardware (Mac, iMac, Mac Pro, MacBook, MacBook

Air)
Computer software (iOS, OS X, Safari, iLife, iWork, iMovie,
Industries iPhoto)
served Consumer electronics (iPod, iPhone, iPad, Apple TV and Mac
products)
Digital distribution (iTunes store, iCloud, App Store, Mac App
Store)
Geographic Worldwide (retail stores in 18 countries and online stores in 120
areas served countries)

Headquarters Cupertino, California, United States

Current CEO Tim Cook

US$233.715 billion (2015) 27.85% increase over US$182.795

Revenue
billion (2014)

US$53.394 billion (2015) 35.14% increase over US$39.510

Profit
billion (2014)

Employees 110,000 (2015)

Samsung Electronics Co., Ltd., Amazon.com, Inc., International

Business Machines Corporation, Cisco Systems, Inc., Google Inc.,
Main Microsoft Corporation, Dell Inc., LG Electronics, Lenovo Group
Competitors Limited, Hewlett-Packard Company, Sony Corporation and many
other computer hardware, computer software, consumer
electronics and Internet companies.
Enterprise History:
Apple Inc. is an American multinational technology company headquartered
in Cupertino, California that designs, develops, and sells consumer
electronics, computer software, and online services. The
company's hardware products include the iPhone smartphone, the iPad tablet
computer, the Mac personal computer, the iPod portable media player,
the Apple Watch smartwatch, the Apple TV digital media player, and
the HomePod smart speaker. Apple's consumer software includes
the macOS and iOS operating systems, the iTunes media player, the Safari web
browser, and the iLife and iWork creativity and productivity suites. Its online
services include the iTunes Store, the iOS App Store and Mac App Store, Apple
Music, and iCloud.
Apple was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne in April
1976 to develop and sell personal computers. It was incorporated as Apple
Computer, Inc. in January 1977, and sales of its computers saw significant
momentum and revenue growth for the company. Within a few years, they had
hired a staff of computer designers and had a production line. Apple went
public in 1980 to instant financial success. Over the next few years, Apple
shipped new computers featuring innovative graphical user interfaces, and
Apple's marketing commercials for its products received widespread critical
acclaim. However, the high price tag of its products and limited software titles
caused problems, as did power struggles between executives at the company.
Jobs resigned from Apple and created his own company. As the market for
personal computers increased, Apple's computers saw diminishing sales due to
lower-priced products from competitors, in particular those offered with
the Microsoft Windows operating system. More executive job shuffles
happened at Apple until then-CEO Gil Amelio in 1997 decided to buy Jobs'
company to bring him back. Jobs regained position as CEO, and began a
process to rebuild Apple's status, which included opening Apple's own retail
stores in 2001, making numerous acquisitions of software companies to create a
portfolio of software titles, and changed some of the hardware technology used
in its computers. It again saw success and returned to profitability. In January
2007, Jobs announced that Apple Computer, Inc. would be renamed Apple Inc.
to reflect its shifted focus toward consumer electronics and announced
the iPhone, which saw critical acclaim and significant financial success. In
August 2011, Jobs resigned as CEO due to health complications, and Tim
Cook became the new CEO. Two months later, Jobs died, marking the end of an
era for the company.
Apple is the world's largest information technology company by revenue and
the world's second-largest mobile phone manufacturer after Samsung. In
February 2015, Apple became the first U.S. company to be valued at
over US$700 billion. The company employs 116,000 full-time employees as of
October 2016 and maintains 498 retail storesin 22 countries as of July 2017. It
operates the iTunes Store, which is the world's largest music retailer. As of
January 2016, more than one billion Apple products are actively in use
worldwide.
Apple's worldwide annual revenue totaled $215 billion for the 2016 fiscal year.
The company enjoys a high level of brand loyalty and has been repeatedly
ranked as the world's most valuable brand. However, it receives significant
criticism regarding the labor practices of its contractors and its environmental
and business practices, including the origins of source materials.

Over the course of a few years, Apple's market share suffered slowly after its
peak in 1990 and by 1996, experts believed the company to be doomed. It was
not until 1997, when Apple was desperately in need of an operating system, that
it bought out NeXT Software (Jobs' company) and the board of directors
decided to ask for some help from an old friend: Steve Jobs. Jobs became an
interim CEO, or iCEO as he called himself (Jobs was not officially the CEO
until 2000). Jobs decided to make some changes around Apple. He forged an
alliance with Microsoft to create a Mac version of its popular office software.

Not long after this decision was the turning point for the company. Jobs
revamped the computers and introduced the iBook (a personal laptop). He also
started branching out into mp3 players (iPod) and media player software
(iTunes). This was Jobs' best move yet. While computers are still an important
part of Apple, its music related products (i.e. iPod and iTunes) have become the
company's most profitable sector. Apple has also recently released the iPhone, a
cellular phone, and the Apple TV. While Steve Jobs died October 5, 2011,
Apple continues on with his legacy.

Apple Inc. has pioneered its way through the computer industry—not once, but
multiple times throughout its existence. It believes in pushing the limits of
creativity in order to produce interesting and valuable products for society.
After more than 30 years, it is undeniable that Apple "has had a profound
impact on technology, innovating and influencing not only how we use
computers but the activities for which what we use them.
Organization Structure of the Enterprise
Apple’s organizational structure is one of the factors contributing to the
company’s successful innovation. A firm’s organizational structure can create
opportunities for business growth. However, it can also impose limits on how
the firm develops. In Apple’s case, the organizational structure is mainly a
traditional hierarchy, with some key elements from other types of organizational
structure. The success of the company is linked to innovation and the leadership
of Steve Jobs, but its organizational structure is partly responsible for ensuring
support for such leadership. Now, under Tim Cook’s leadership, Apple has
made some small changes in its organizational structure to suit market and
industry demands.
Apple’s organizational structure is effective in supporting business performance
to ensure leadership in the industry. However, further changes in this
organizational structure can help improve Apple’s capabilities, especially in the
area of rapid and creative innovation and design.

Features of Apple’s Organizational Structure

Apple’s organizational structure enables the firm to continue innovating rapidly.
The creation of new products like Apple Watch is linked to the support from the
firm’s organizational structure. The following are the most significant
characteristics of Apple’s organizational structure:

1. Spoke-and-wheel hierarchy
2. Function-based grouping
3. Product-based grouping

Spoke-and-Wheel Hierarchy. A bird’s-eye view of Apple’s organizational

structure shows considerable hierarchy. In the past, everything went through
Steve Jobs’ office. Jobs made all the major decisions. However, under Tim
Cook’s leadership, this hierarchy in Apple’s organizational structure has slightly
changed. There is now more collaboration among different parts of the
company, such as software teams and hardware teams. Apple’s vice presidents
have more autonomy, which was almost absent under Jobs. Thus, the
company’s organizational structure is now less stiff, but still has a spoke-and-
wheel hierarchy where Tim Cook is at the center.
Function-Based Grouping. The upper tier of Apple’s organizational structure
has function-based grouping, which an element is derived from
the functional type of organizational structure. Each senior vice president who
reports to Tim Cook handles a business function. For example, Apple has an
SVP for industrial design, an SVP for marketing, and another SVP for retail. In
this aspect of the organizational structure, Apple’s top leaders address business
needs in terms of function areas.

Product-Based Grouping. The lower tier of Apple’s organizational structure

has product-based grouping, which an element is derived from the divisional
type of organizational structure. Below the senior vice presidents, there are
many vice presidents for different outputs or products. For example, Apple has
a VP for iOS apps, a VP for iPad, and another VP for consumer apps. This
aspect of the organizational structure enables Apple to address specific products
or product components.

Apple Inc. is an American multinational corporation, which designs,

manufactures and sells personal computers, consumer electronics and software,
and provides related services. Apple's most successful products and service
include include iPhone, iPad, Mac and iTunes. IPhone alone generates more
than 50% of all company’s sales.

The company has experienced a tremendous growth since it introduced an

iPhone smartphone in 2007. Apple Inc. brand is the most valuable in the world
worth over $170 billion. Apple is considered to be the most successful
electronics company in the world.
Marketing & Financial Analysis of the Enterprise

As of 2015, Apple, Inc. is arguably the most successful consumer electronics

company in the world. But that has not always been true. In the past, all Apple
had been the Mac, a narrowly adopted personal computer with small market
share. The future for Apple is not a complete certainty either; what will be the
next killer replacement for its soon decade-old iPhone? The market has factored
in these business elements and is not giving Apple a high-flying valuation,
which is often afforded to technology companies with speculated growth
opportunities. However, Apple's various profitability ratios confirm the
company's current business and financial success, which is being sustained by
its stellar sales growth in recent years.

Gross Margin
Apple, the maker of the popular iPhone, does not actually make the device
itself. The company contracts other electronics manufacturing companies to
assemble all the parts for the iPhone, while providing hardware specifications
and written software for the finished product. Manufacturing is capital-intensive
and cost-laden, usually with low profit margins. Apple has managed to avoid
having to build its own manufacturing facilities by putting in place an effective
supply chain channel that serves to build its end devices, even though tens of
millions of devices come to market every quarter.

There has been no shortage of device assemblers willing to manufacture for

Apple in exchange for guaranteed, steady payments. By paying contract
manufacturers fixed sums, Apple also saves on expensive production outlays.
For the 12 months ending on Sept. 26, 2015, Apple's gross margin, the portion
of sales after deducting direct production costs, reached 40.06%, a relatively
high level by all means. A satisfactory gross margin leaves room for Apple to
more easily manage operating expenses and other nonoperation costs, making it
possible to achieve higher earnings growth year after year.

Sales Growth Rate

With periodic upgrades to its phone and constant expansion of the Apple
ecosystem, Apple has kept its iPhone growth engine running. As of Sept. 26,
2015, the company's average five-year sales growth rate was 29.08%, which
compares favourably to that of its peers and the industry average. Quarterly
sales of the iPhone reached 74.47 million units in the first quarter of 2015, and
total revenue for the quarter was close to $60 billion. These would be
stratospheric numbers for most other companies.

Apple's ability to maintain the iPhone's premium image among mass-market

consumers bolsters its sales power and sustains its profitability. Benefiting from
robust sales growth, plus healthy profit margins, Apple's yearly earnings growth
was 43.03% on a per-share basis for the 12 months ending on Sept. 26, 2015.
Therefore, the sales growth rate is an important metric to watch as Apple goes
through a period of transition from its current high growth to finding the next
market opportunity.

Price-to-Earnings Ratio
The rise of Apple stock since the iPhone's inception in 2007 is mostly attributed
to the company's continued earnings growth, as opposed to speculative, jacked-
up valuation multiples by the market. This means that even with a constant
valuation multiple, Apple stock would rise over time in proportion to the
company's earnings growth. Using earnings for its most recent fiscal year, from
Sept. 27, 2014 to Sept. 26, 2015, Apple's price-to-earnings (P/E) ratio was a
modest 12.5, which is much lower than that of its peers and the industry
average.
On one hand, the market is content with the rate of Apple stock's gain over time
as supported by earnings growth. On the other hand, the market may be
unwilling to tag on an additional valuation premium to its existing price
multiple out of concern that Apple cannot keep rolling its iPhone-fuelled growth
indefinitely. This is seemingly a rational valuation approach. These are
important valuation prospects to consider for existing investors and potential
Apple investors. Because of how conservatively Apple stock is being valued by
the market, shareholders should have less concern about any potential,
significant drop in their share price. The absence of an overvaluation makes
Apple stock most likely a safer bet.

Corporate Governance & CSR Activity of the

Enterprise:
CUPERTINO, California—March 20, 2003—Apple® today announced that its
Board of Directors yesterday approved several measures to enhance corporate
governance, including adding two additional independent directors to its board,
increasing the use of independent committees on the board and reducing issued
stock option overhang from 23 percent to 16 percent.
As part of its plan to add two additional independent directors, Apple announced
the addition of former United States Vice President Albert Gore Jr. to its board. Mr.
Gore was elected at Apple’s board meeting yesterday. Apple has commenced a
formal search for a second independent director, which the Company hopes to add
before the end of the summer. With the addition of the second independent director,
five out of seven Apple directors will be independent under SEC and NASDAQ
rules.
Apple’s Board of Directors has expanded the role of its independent Nominating
Committee to include corporate governance as the new Nominating and Corporate
Governance Committee, and has expanded the role of its Audit Committee in
accordance with the Sarbanes-Oxley Act and proposed SEC and NASDAQ
regulations. These two committees are chaired by independent directors and staffed
by a majority of independent directors.
Apple’s Board of Directors also approved two measures to reduce the Company’s
issued stock options as a percentage of total options and shares outstanding from
the current level of 23 percent to 16 percent. The first measure is a voluntary
employee stock option exchange program which allows the Company’s employees
who are not executive officers and hold options with exercise prices at or above
$25.00 to exchange them for a lesser number of new stock options priced at fair
market value six months and one day after their existing options are cancelled. The
second measure is for Apple CEO Steve Jobs to voluntarily exchange his 27.5
million stock options for a new grant of 5 million restricted shares that will vest on
the third anniversary of the grant. Together these measures are expected to return a
net total of over 32 million options back to the Company, which represent almost 7
percent of the total options and shares currently outstanding.
In addition, the Board approved cancelling the Company’s non-shareholder
approved option plan upon the completion of the employee exchange program and
shareholder approval to amend the remaining shareholder-approved executive
officer stock plan so it can be used to grant options to all employees.
“This is a good day for Apple’s shareholders—they will have even more
independent representation on their Board, the addition of a terrific new director in
former Vice President Al Gore and a reduction in issued stock option overhang
from 23 percent to 16 percent,” said Steve Jobs, Apple’s CEO. “Apple makes the
best personal computers in the world and there is no reason why it shouldn’t be
among those companies with the best corporate governance in the world.”
More information on Apple’s corporate governance standards can be found
at www.apple.com/investor. Terms and conditions of the Employee Stock Option
Exchange program are contained in a Tender Offer Statement on Schedule TO that
Apple filed with the SEC today.
Apple ignited the personal computer revolution in the 1970s with the Apple II and
reinvented the personal computer in the 1980s with the Macintosh. Apple is
committed to bringing the best personal computing experience to students,
educators, creative professionals and consumers around the world through its
innovative hardware, software and Internet offerings.
Apple, the Apple logo, Mac, Mac OS and Macintosh are either registered
trademarks or trademarks of Apple. Other company and product names may be
trademarks of their respective owners.

Apple corporate social responsibility (CSR) programs and initiatives are led by
Lisa Jackson, Vice President of Environmental Initiatives, reporting directly to
CEO Tim Cook. It has to be noted that “Steve Jobs wasn’t known for
philanthropy. Some wondered if he made anonymous donations to charity,
some criticized him for his lack of public giving, while others defended
him”[1]. However, with Tim Cook assuming Apple leadership in 2011, the
focus on CSR aspect of the business was increased to a considerable extent. Tim
Cook is a member of Paulson Institute’s CEO Council for Sustainable
Urbanization, working with other CEOs of top Chinese and Western companies
to advance sustainability in China.

Apple Inc. Supporting Local Communities 

 ‘Global Volunteer Program’ was launched in 2011 to encourage employees to
volunteer in local communities. Since its launch more than USD 78 million was
donated to charities and non-profits around the world.[2]

The program has been revised in March 2015 to grant employees the right to
choose the projects in their local communities they would like to contribute.

Apple Inc. Educating and Empowering Workers

 Apple education and development program is offered free of charge by 18

factories and more than 280,000 workers took various courses in 2016
 Under the leadership of Denise Young Smith, as Apple’s vice president for HR,
Apple has expanded its employee benefits programs to a considerable extent. For
example, “expectant mothers can take up to four weeks before a delivery and up
to 14 weeks after a birth, while fathers and other non-birth parents are eligible for
up to six weeks of parental leave”

Labour and Human Rights at Apple Inc.

 Apple enforces The Supplier Code of Conduct that is claimed to be the toughest
in the electronics industry
 Company has achieved an average 95per cent compliance among suppliers to
maximum 60-hour workweek
 Apple has investigated cases of abuses of foreign workers and the company has
required suppliers to reimburse affected “foreign contract workers USD3.9
million in excessive fees paid to labour brokers, bringing our total reimbursements
since 2008 to USD16.9 million”

Employee Health and Safety at Apple Inc.

 The company has launched Apple Supplier EHS Academy, an 18-month

program that aims to improve employee health and safety in the industry
throughout the globe. 240 suppliers and 270,000 workers have participated in this
program.
 Research has been conducted in Apple’s ergonomics department on about 75
jobs within supply chain to identify ergonomic risks. The research has resulted in
improved standards for managing workstation design changes.
 Apple Inc. and Gender Equality and Minorities

 Apple employees are 32 percent female, 9 percent black and 12 percent

Hispanic. Out of a global workforce of 125,000, 37 percent of new hires in the last
12 months were women. Out of a U.S. workforce of 80,000, 27 percent of hires
came from underrepresented minority groups in the last year.
 The company reached equal pay to employees in 2016
 Tim Cook is the only openly gay CEO of a Fortune 500 company has been
praised as a strong champion of workforce diversity.

Energy Consumption by Apple Inc. 

 Apple is often praised for its environmental records that include decrease of
total power consumption of Apple products by 57per cent , introduction of Mac
mini as the world’s most energy-efficient desktop computer and exceeding
ENERGY STAR guidelines
 Apple emerges as the only company that has been awarded with a Clean Energy
Index of 100per cent, according to Greenpeace’s Clicking Clean Report.
 Apple Inc. is sourcing or generating enough renewable energy to cover 93 per
cent of the electricity used at its facilities worldwide.
 The company is now 100 per cent renewable energy in 23 countries.
 Each Apple data centre around the world runs on 100 per cent renewable
energy.

Water Consumption by Apple Inc.

 The company launched Clean Water Program in 2013 and in 2015, 73 supplier
facilities joined the program to increase the efficiency of their water usage
 Cooling systems in company’s date centres can reuse water up to 35 times
 In 2015 the company converted about 120,000 square feet of previously grass
lawns to drought-tolerant landscape, translating to estimated water savings of up
to 6 million gallons per year
 Despite the initiatives above, water usage by Apple data centres, retail and
corporate facilities have been consistently increasing during the last three years, as
illustrated in Figure 1 below.
 Figure 1 Water usage by Apple Inc.[7]

Waste Reduction and Recycling by Apple Inc.

 Apple offers recycling programs in 99 percent of the countries it operates and

the company has diverted more than 508 million pounds of electronic waste from
landfills since 2008.
 In 2016 the company introduced Liam, a line of robots that can disassemble an
iPhone every 11 seconds and sort its high-quality components so they can be
recycled,
 In 2015, more than 99 per cent of Apple product packaging was done from
recycled paper or papers sourced from sustainably managed forests.
 Apple is working with more than 160 recycling companies around the world
and in 2015 it collected nearly 90 million pounds of e-waste through its recycling
programs.

Carbon Emissions by Apple Inc.

 Apple has caused 34.2 million metric tons of greenhouse gas emissions during
the financial year of 2014. Although the company is working towards reducing
carbon intensity associated with manufacturing and using its products, overall
increase of the numbers of products manufactured and sold has decreased the
level of Apple’s carbon efficiency.
 In 2014, employees took more than 110,312 trips on shared bikes, a 55 percent
increase over 2013.
 The company offers employees more than 550 electric vehicle charging ports
for free, an increase of 67 percent compared to the previous year to encourage the
usage of electric vehicles
 As it is illustrated in Figure 2 below, the company’s CO2 emissions per product
has been consistently decreasing during the last four years to reach 114.2 kg in
2015.

Apple Inc. and Sustainable Sourcing 

 In 2015 more than 60 per cent of paper used in packaging was prepared from
recycled wood fibre.
 The company partnered with The Conservation Fund to protect 36,000 acres of
sustainable forest in North Carolina and Maine and more than 13,000 metric tons
of wood was harvested responsibly.
 Apple aims to contribute to transition up to 1 million acres of forest, across five
southern provinces, into responsible management by 2020.

SWOT Analysis:
1. Strengths

Music Store is an excellent source of revenue, especially with the iPod

• ITunes
and the accessibility on Windows platform.
•    Apple Computer are expert in Developing own software and hardware.

•    Apple’s niche audience provides the company with some lagging from the
direct price competition.

•    Giving a face-lift to desktop and notebook lines.

•    Web technology can be used to improve product awareness and sales.

•    Low debt—more manoeuvrable.

•    Apple Computers have good brand loyalty.

•    Partnership with Intel Computers in 2006 – Present.

•    Strong Research & Development Department.

2. Weaknesses

•    Weak relationship with Intel and Microsoft.

•    Weak presence in business arena.

•    The product life cycle of Apple products are very small for that reasons
revenues are more depend on launch of new products and services.

•    Weak presence in markets other than education and publishing.

•    Slow turn around on high demand products.

•    Apples market share is far behind from major competitor Microsoft.

•    In past the relationship between Steve jobs and employee were not good
which result in reputation loss.
3. Opportunities

•    Increase in worms and viruses on PCs so the antivirus solution can be
developed by Apple

•    Large population (Gen X&Y) which are extremely individualistic and name
brand conscious.
•    The ties of apple other companies are weak; Apple can develop good
relationship for joint ventures.

•    Downloadable music and MP3 players are highly marketable.

•    The online sales of computer are increasing with rapid speed.

•    The laptop market growth is high; Apple Computers should focus to develop
new models to cater the need of customers.

4. Threats

•    Companies not seeing Apple as compatible with their software.

•    Apple facing strong competition from Dell, HP, Sony and Toshiba in laptop
segment.

•    Downloading free music from other online source without paying cost is
common it may impact the iTunes sales.

•    Apple software, Cell phone and hardware are expensive as compared to
other competitors such as Dell.

•    The long lasting recession may impact the sales of the company due to
higher prices of the products and services

•    The switching in technology is very fast.

Executive Summary:

Apple Inc. is an American multinational corporation that designs and

manufactures consumer electronics, computer software, and personal
computers. The company's best-known hardware products include Macintosh
computers, the iPod, the iPhone and the iPad. Apple software includes the Mac
OS X operating system; the iTunes media browser; the iLife suite of multimedia
and creativity software; the iWork suite of productivity software; Aperture, a
professional photography package; Final Cut Studio, a suite of professional
audio and film-industry software products; and Logic Studio, a suite of audio
tools. Steve Jobs had unique and effective insights about how people want to
interact with technology. Jobs used a quote originally attributed to Henry Ford
to describe why these insights were so important: “If I had asked people what
they wanted, they would have said faster horses”— 
Illustrating the problem that customers may be limited to thinking only in terms
of what they know, instead of what is possible. So Jobs and colleagues thought
about the customer experience more deeply than the customer could.
Jobs once said, “One of the keys to Apple is that we build products that really
turn us on.” However, at the core, Apple has figured out how to attract and
retain customers, to generate an enormous amount of word of mouth and brand
appeal, and to build a business model, channel structure, and moat that give it a
powerful competitive advantage. Lucky for customers, this often means
products are exactly what they want because Apple employees are so deeply
entrenched in and committed to the customer’s experience.

The purpose of this report is to inform Apple executives why it would be vital

to expand their technology in Indonesia that is continuing to advance with
corporate businesses. Indonesians are known to be personal and committed to
the organization, thus building a strong relationship that can last for many years.
Apple is about helping and focusing on the consumer needs and wants when it
comes to technology on a global level; therefore, leaving an impact that
can change the life of others around the world on how they interact with one
another. Furthermore, Apple provides opportunity to connect with other
individuals on a social media level, which is continuously changing in
technological world. Therefore, it would be vital for Apple to expand their
organization in Indonesia with the high demands for a strong foundation that
can leave a positive influence on the economy. Throughout the report, each
component reflects direction on how to overcome the hurdles at hand and how
Apple can benefit expanding their business in Indonesia. The appendices
provide graphics on personal assessment for inclusivity while identifying global
diversity in Indonesia. In conjunction, the cultural orientation questionnaire
and profile provides insight to how the country functions as whole and why
Apple could benefit implementing their organization there. Furthermore, the
cultural briefing and cultural interview allows Apple to see how to interact
with Indonesians and how the company can leave an instrumental impact on the
culture and continue to thrive as an enterprise. Throughout this report, I gain
knowledge on how much of an impact Apple has left on a global level for
entrepreneurs, and how they continue to overcome hurdles to be able to touch
the lives of others no matter where they live in the world. Apple will continue to
influence organizations such as small businesses, educational systems and large
corporations. In conjunction, Apple embraces the need to be environmentally
friendly and to continue to offer fair benefits to their staff members building a
long lasting relationship being that they are looked upon as family. Apple will
continue to lead by innovation leaving a lifelong impact on those that want to
join their vision on how to change the world to be a better place. Therefore,
this report exemplifies the need for Apple to transition their organization into
expanding into Indonesia, thus continuing to influence the need to have their
products throughout the society. Nevertheless, Apple has a positive effect no
matter they are in the world; for those reasons, Apple would benefit expanding
their business in a country that embraces their technology and understands
the importance of building long lasting relationship with consumers and
organizations.