Submitted to

Md. Abdul Hannan Mia

(Professor University of Dhaka - Department of Management
Information Systems)
B.Com.(Hons), M.Com, PGD, MSc, MBA, FCMA, Ph.D.
& Adjunct Faculty of
Southeast University

Submitted by
Syed Embasad Saif
Id: 2019110004008
 ACKNOWLEDGEMENT

At first, I would like to express my gratitude to the Almighty Allah, the merciful, for
enabling me to perform the given task appropriately and prepare the assignment
successfully in the given time.
I would also like to thank my honorable faculty, Md. Abdul Hannan Mia, Business School
of Southeast University, for his proper direction and careful supervision. He has indebted
me with his flawless advices and support. His guidance helped me in initiating the
completion of the assignment. His patience, motivation, enthusiasm, scholarly inputs
immense knowledge guided me towards this professional life.
 Table of Contents

No. Contents Page No.

1 Introduction 1

2 History of mobile commerce in Bangladesh 1

3 M- commerce 2

4 How mobile commerce works 2

5 Type and Benefit of M-commerce 2-3

6 Benefits of M-commerce 4-5

7 Conclusion 5

1. Introduction:
After the web revolt, the portable upheaval is good to go to twist the universes soil. When
internet business showed up as an advancement in conventional business it was stated, "Business
will be internet business, or no business by any stretch of the imagination". The new cell phones
are highlight rich and easy to use. To empower an uneducated to initiate. Numerous individuals
don't utilize a PC out-of-entryways however keep the cell phone next to them all the occasions.
Versatile business is impeccable for this gathering. M-Commerce permits one to arrive at the
shopper straight, not his fax machine, his work area, his secretary or his post box, yet one’s
shopper straightforwardly, regardless of where he is, through cell phone. Versatile Business is
known as M-commerce.

Nowadays, advanced mobile phone has a key impact in human life. PDA is a cell phone that
based on a portable working framework with further developed figuring skill and network. It can
assist us with settling all the exchange we need and not just significance on banking. This is one
reason that the supporters m-trade increment strongly in the present year. Along these lines, Web
has become an indispensable piece of our business life too. M-Commerce is the calmest method
to work together now and have become the coolest method to work together inside the pinch of a
gadget

2. History of mobile commerce in Bangladesh

Bangladesh entered the time of versatile correspondence in 1989 when the primary administrator
permit was provided to Pacific Bangladesh Telecom Ltd for giving cell phone and calling
administrations in relationship with the Hong Kong Based organization. It started its activity in
1993 under the brand name of City Cell by presenting Propelled Cell Phone Framework
(AMPS), and proceeded with mastery until 1996 During the period of imposing business model,
the versatile portion became progressively, and cell phones were just moderate to the tip top on
account of the high charges and costs. It was the GATS (General Concessions to Exchange
Administrations), that permitted a few guarantees from Bangladesh in 1997 to pull together and
revamp its media transmission methodology to guarantee rivalry through advancement and
privatization. As per the GATS understanding, Bangladesh was resolved to give licenses to two
private administrators for giving significant distance and neighborhood voice administrations and
transmission offices, and another four licenses to cell phone administrators.

3. M- Commerce:
Mobile commerce is the augmentation of web based business which works inside a cell phone
utilizing a portable system foundation. M-commerce is a rising innovation and, similar to online
business, it has various issues and concerns.

Mobile commerce Is not any more a future pattern, rather an unrest, which is changing the way
Internet business approach clients. M-business is one of the instances of new game plan that
work in cell phone like mobile phone, I-cushion, PC, or other electric device. In this game plan
that all the huge action of business done by mobile phone.

In m-trade business a pro can did all the trade at a particular second in case he wishes in his
home. In m-trade capacities resemble take care of tabs, purchase and sell, get to messages, film
ticket booking, purchase transport or train ticket, request online books, read and watch the
news,etc.

The Mobile commerce is a lot of pervasive in stock broking administrations. The client can get to
the financial exchange cites. The offer dealers send insights regarding the market patterns to
customer and offer a few hints for exchanging. In the wake of accepting the data, the customer
reacts or offers directions to the stock merchant. Such exchange happens either in his/her type of
SMS or call.

4. How mobile commerce works

With most m-commerce empowered stages, the cell phone is associated with a remote system
that can be utilized to direct online item buys. For those accountable for building up a m-business
application, significant KPIs to screen incorporate the absolute portable traffic, aggregate sum of
traffic on the application, normal request esteem and the estimation of requests after some time.
So also, following the versatile add to truck rate will assist engineers with checking whether
clients are turning out to be clients. M-business designers may likewise be keen on logging
normal page stacking times, versatile truck change rates and SMS memberships.

As far as versatile installment items explicitly, they work through a type of friend toper (P2P)
sharing. When a cell phone is combined with a bank card's data, the telephone can be waved over
an installment terminal to pay for an item. This contactless installment utilizing a cell phone is
conceivable because of the utilization of Close to Handle Correspondence (NFC).
 5. Type and Benefit of M-commerce:

Web based shopping: Individuals feel comfort in web based shopping like Amazon.com,
alibaba.com and so on and in our nation Daraz.com, Ekhanei.com, Chaldal.com and so on. All
the huge internet shopping side likewise versatile Applications and those are extremely simple to
utilize. So people are using that versatile Applications and shopping on the web with no issue.
Web shopping another stage are face book or another electronic web based life. Various online
representative work their business essentially open a facebook page and post their thing photos
or chronicles by then people buy their things.

Online transportation: Online transportation company like Obhai,uber,pathao car etc. those
are some online transportation company and they have a lot of transportation agent. People just
use their services simply using a mobile Apps and enjoying happy journey and manage
transportation very easily. Mobile payments:
There are so many diverse mobile payment options that we have chosen to cover them in detail
further in this article.
As a business owner, and user of Big Commerce, your exposure and interest in mobile commerce
would mostly relate to shopping and payments, which is what the rest of this article will focus
on.
Hotel booking: Utilizing cell phone or versatile applications now daily's inn booking are so
natural. When a people go outside the country that time hotel booking is the big problem for him,
because if he doesn’t book any hotel he feels tension. M-commerce solved that problem.
Mobile banking: Mobile banking is similar to online banking. A man can did his banking
works like cash transfer, cash out, mobile recharge, etc. within a second. Not too different to
online banking, though you may find some transaction types are limited or restricted on mobile
devices. Mobile banking usually involves a dedicated app, though some banks have started
experimenting with the use of catboats and messaging apps.
Bill Payment through mobile phone: People using mobile as like a wallet because All type
of payment can done today through mobile phone, mobile can solved cash money problem.
There are many government and non-government agent banking company and there service
quality are very good , if a person want he can using their service just using a mobile Apps such
as Bkash or Nogod app.
Auctions: Online auctions having now been developed to be made available via mobile phones
as well.
Online ticket: People can buy or booking online bus, launch, air, or train ticket. Many
companies have mobile Apps so ticket buy or booking be easier for their customer.
Mobile meeting: Now a day’s people can arrange or attained meeting form different place by
using mobile apps. In this services add a new sector in business because there are many
companies who want foreign expat, so they can arrange meeting with them very easily. Zoom,
Google meeting etc are those mobile apps.
-Stock Market Reports and even stock market trading over mobile applications

6. Benefits of M-commerce
It provides a very convenient and easy to use the system to conduct business transactions.
Mobile commerce has a very wide reach. A huge part of the world’s population has a mobile
phone in their pocket. So the sheer size of the market is tremendous.
The costs of the company also reduced. This is due to the streamlined processes, now transaction
cost, low carrying cost and low order processing cost as well
M-commerce has been very extensive in recent years majorly as of progressions in technologies
and aptness of usage. Appropriateness of using smart phones to dwelling orders online is a key
issue working in favor of M-commerce.
 M-commerce also helps businesses target customers according to their location, service
provider, the type of device they use and various other criteria. This can be a good
marketing tool.
 There is a huge proportion of population using smart phones every day, especially in
advanced and developing countries. People can use mobile phones at every place to use
the services of ecommerce websites through the application provided by them. Majority
of e-commerce giants have launched their mobile applications for the suitability of users.
 M-commerce is also cost friendly for users because mobile internet is usually inexpensive
as compared to internet services being used at laptops or computer through Wi-Fi
connectivity or dongles etc.
 M-commerce also increases personalization of shopping as normally people can use their
own phone to apply m-commerce facility. Like usage of Facebook and Gmail, users can
shop through their own mobile phones. Convenience: With just a few clicks on mobile
devices, customers can already do shopping, banking, download media files
M-commerce also benefits retailers by many of their unresolved features compared with
receptive website and mobile site.
Flexible Accessibility: User can be available via mobile devices and at the same time be
available online too through logging on to various mobile messengers and other networking
platforms. On the other hand, the user may also choose not to be accessible by shutting down his
mobile device, which at times can be a good thing.
Easy Connectivity: If the network signal is available, mobile devices can connect and do
commerce transactions not only mobile to mobile but also mobile to other devices. No need for
modem or WI-FI connectivity set up.
Personalization: Each mobile device is usually devoted to a specific user so that it is personal.
Users can do whatever they want with their handheld devices: adjust the wallpaper, change view
surroundings or modify contact information as you send emails or e-payments.
Time Efficient: Doing M-Commerce transactions do not require the users to plug anything like
personal computer or wait for the laptop to load.
It provides a very convenient and easy to use the system to conduct business transactions.
Mobile commerce has a very wide reach. A huge part of the world’s population has a mobile
phone in their pocket. So the sheer size of the market is tremendous.
M-commerce also helps businesses target customers according to their location, service provider,
the type of device they use and various other criteria. This can be a good marketing tool.
The costs of the company also reduced. This is due to the streamlined processes, now transaction
cost, low carrying cost and low order processing cost as well.

7. Conclusion

In this task, I have introduced Job of M-commerce in the present circumstances that make this
conceivable. Portable business is an energizing and invigorating region of innovative work. It
presents numerous issues that spread numerous orders and may best be tended to by a
functioning commitment of PC and media communications authorities, social researchers,
market analysts and business specialists and the executives. M-trade is the most recent method of
working together and well known among immense populace. There are different points of
interest of m-trade that are helping organizations to receive this course; additionally, the
accommodation of its utilization is pulling in shoppers.

As M-commerce applications and remote gadgets are growing quickly, one will take forward the
other one towards authorizing unrest, flexibility and control in them. There are various business
openings and amazing test of delivering possible and incredible remote advancements ahead for
completely understanding the gigantic quality.
M-commerce in this Web age and consequently meeting both the necessities and dynamic
viewpoints of portable clients and suppliers.