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The Change in Attitude by Means of Classical Conditioning: Graduate Studies and Applied Research
The Change in Attitude by Means of Classical Conditioning: Graduate Studies and Applied Research
VISION: The Laguna State MISSION: LSPU provides quality education QUALITY POLICY: We, at LSPU are committed
Polytechnic University shall be through responsive instruction, distinctive with continual improvement to provide quality,
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innovation.
A Research
Presented in Foundation of Guidance and Counseling
Graduate Studies and Applied Research
Laguna State Polytechnic University
San Pablo City Campus
San Pablo City
Joevy P. de Lima
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Laguna State Polytechnic University
Province of Laguna
Introduction
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Laguna State Polytechnic University
Province of Laguna
Wenger and Williams (1935) were doing research in this general area when
they attempted to alter the likes and dislikes of human to certain foods by means of
classical conditioning. The reaction of children to a certain stimuli, such as vinegar,
was changed for dislike to indifference and even to liking by being paired repeatedly
with a very pleasant stimulus like chocolate.
The aim of this study is to find out the effect of classical conditioning on
students’ attitude. Classical conditioning is a Pavlovian perspective which says that
learning occurs through association. To put this process simply, two stimuli are
linked to produce a new learned response. It is a process that applies to humans and
animals. John Watson used the observations from Ivan Pavlov to even suggest that
this process can explain every aspect of human psychology.
Everything from our emotional responses to our speech patterns come from stimulus
and response opportunities. Watson would even go on to suggest that the existence
of a “mind” instead of the presence of a brain was unfounded. All individual
differences in personal behavior were because of the presence of unique learning
processes.
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Republic of the Philippines
Laguna State Polytechnic University
Province of Laguna
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Republic of the Philippines
Laguna State Polytechnic University
Province of Laguna
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Republic of the Philippines
Laguna State Polytechnic University
Province of Laguna
Sixth, It can be used to boost the positive feelings that individual have to other
people.
One of the most devastating issues that the U.S. military is trying to resolve is an
increase in service member suicide. An average of 20+ soldiers from all branches
take their life on the average day. Working on the theory that classical conditioning
could strengthen relationships, reduce divorce rates, and improve this problem, a
research trial in 2017 matched pictures of positive items with a deployed Marine’s
significant other. To create a control group, the teams paired neutral images
(buttons) with their spouse or partner. This study found that when partner photos
were paired with positive images, then it could stimulate positive feelings for that
person. With enough exposure to these photographs, a positive feeling could occur
without complementary photos of sunsets, puppies, or wedding cakes helping the
process.
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Laguna State Polytechnic University
Province of Laguna
Over time, the stimulus loses its power to make you feel afraid, thereby causing the
phobia to begin reducing its influence in your life.
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Laguna State Polytechnic University
Province of Laguna
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Republic of the Philippines
Laguna State Polytechnic University
Province of Laguna
whistle would not. During the conditioning process, blowing the whistle while
providing food would create positive associations to both. That means when
someone sounds the whistle without food present, the dog will believe that he’s
about to be fed anyway.
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Laguna State Polytechnic University
Province of Laguna
then the paired association of the items will end, which eliminates the physiological
response.
The same issue occurs with cravings. If you’re used to smoking a cigarette when you
get into your vehicle after work, then you will experience a robust urge to have one
every time you start to head home after the work day. When you force yourself into a
position where this outcome is no longer possible, then you will slowly reduce the
power of the cue until it is no longer present.
Theoretical Framework
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Laguna State Polytechnic University
Province of Laguna
Psychology learning is generally about the different ways in which people learn and
how the formation is remembered rather than what is learned. Also people tend to
believe that learning is deliberate. The way psychologists look at it is that learning
isn’t necessarily deliberate and san be learned by observing the environment around
us. The definition of learning is gain of knowledge or skill by study. Learning cannot
be observed as it is a hypothetical construct but it can be observed by a person’s
behavior. This however isn’t a very reliable range of different things that can affect a
person’s behavior such as a drugs, fatigue, and hunger. Learning is thought to be
permanent but even permanent behavior can be influenced by other things such as
brain damage or puberty. A change in behavior, due to learning, is also thought to be
linked to a past experience. Therefore learning is defined by psychologists as ‘a
relatively permanent change in behavior due to past experience’ (Coon,1983)
John Watson proposed that the process of classical conditioning (based on Pavlov’)
was able to explain all aspects of human psychology. Watson decided to try and
Classically Condition humans. He did several different experiments with children in
particular by doing things like producing fears of various different things by
associating them with things that the child was genuinely afraid. There have been
several experiments with humans since Watson sees the different ways in which
humans can be classically conditioned. Some examples of these are curing fear and
phobias, getting a baby to turn its head and breastfeed from the sound of its
mother’s voice and also things like curing alcoholism and drug addiction. Classical
conditioning obviously works in humans as the UCR is always a reflex action that
cannot be controlled and the range of different controlled response is all controlled
by the nervous system.
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Republic of the Philippines
Laguna State Polytechnic University
Province of Laguna
thief, regardless of his talents, penchants, tendencies, abilities, vocations and the
race of his ancestors” (Watson, 1924, p. 104).
Wenger and Williams (1935) were doing research in this general area when
they attempted to alter the likes and dislikes of human to certain foods by means of
classical conditioning. The reaction of children to a certain stimuli, such as vinegar,
was changed for dislike to indifference and even to liking by being paired repeatedly
with a very pleasant stimulus like chocolate.
Conceptual Framework
Behavior
Classical conditioning
Attitude
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Laguna State Polytechnic University
Province of Laguna
consciousness. Watson believed that all individual differences in behavior were due
to different experiences of learning. He famously said: "Give me a dozen healthy
infants, well-formed, and my own specified world to bring them up in and I'll
guarantee to take any one at random and train him to become any type of specialist I
might select - doctor, lawyer, artist, merchant-chief and, yes, even beggar-man and
thief, regardless of his talents, penchants, tendencies, abilities, vocations and the
race of his ancestors” (Watson, 1924, p. 104).
On the basis of the present evidence, it could be concluded that behavior of a
person has great effect on his learning. It is about how the person being trained that
and that it will be one the basis of what person he will become someday. In this
study a persons’ behavior will affect his future. In Proverbs 22:6 says that, “Train up
a child in the way he should go and when he is old he will not depart from it”. We as
teachers played an important role in the molding of our students’ behavior. Because
behavior played a very important role in our daily living.
Research Hypothesis
There is a possible changes in the behavior of the students through the use
classical conditioning.
It is therefore the researcher’s expectation that upon completion of this study, the
findings of the study will be beneficial to teachers,students, government and the
general public in more ways than one.
This research will also serve as a point of inquiry and reference for both students
and members of the public who want to know or carryout related study on this area.
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Laguna State Polytechnic University
Province of Laguna
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Laguna State Polytechnic University
Province of Laguna
get rid of bad habits quickly because they receive an association with an unpleasant
experience.
We can use it every day or receive it to create changes.
Classical conditioning applies in numerous ways throughout the environments
we encounter every day. When you see an advertisement that shows someone
enjoying one product and hating a competitor’s item, then this process is being
utilized to convince you to make a purchase. We look at the price of two items and
then choose the product which offers the most value to use in that moment. People
associate good and bad experiences with every action they take in life. If you get a
“bad taste in your mouth” for a specific brand, item, or concept, then the struggle to
change your mind is real. You feel a deep aversion to that situation because of the
negative experiences you encountered in the past.
It can be used to boost the positive feelings that individuals have to other
people.
Classical conditioning offers the potential to eliminate phobias.
There is a difference between hatred and fear. If you truly hate something, then you
will never be around it unless there is no other choice. Fear is an emotion that holds
you back. It is easy to confuse the two reactions when dealing with a phobia. The
reason why classical conditioning can help to treat various phobias is that it changes
the environment which triggers the response in the first place. It then repeats the cue
exposure in positive ways to address the anxiety which can surge through the body.
Over time, the stimulus loses its power to make you feel afraid, thereby causing the
phobia to begin reducing its influence in your life.
The scope and limitations of this study is about the change in behavior by the
use classical conditioning. The total population of Grade 9 students in SPCIHS
School Year 2019- 2020 are 912 with the total of19 sections. I only choose my
advisory section who will be involved in this study about their change in behavior by
the use of classical conditioning.
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Republic of the Philippines
Laguna State Polytechnic University
Province of Laguna
I. Definition of Terms
Classical conditioning is a type of learning that had a major influence on the school
of thought in psychology known as behaviorism.
behaviorism: An approach to psychology focusing on behavior, denying any
independent significance for the mind and assuming that behavior is determined by
the environment.
behavior therapy: An approach to psychotherapy that focuses on a set of methods
designed to reinforce desired behaviors and eliminate undesired behaviors, without
concerning itself with the psychoanalytic state of the subject.
condition: To shape the behavior of an individual or animal.
John B. Watson: (1878–1958) An American psychologist who established the
psychological school of behaviorism, and is known for his controversial “Little Albert”
experiment.
conditioning: The process of modifying behavior.
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Republic of the Philippines
Laguna State Polytechnic University
Province of Laguna
mother’s voice and also things like curing alcoholism and drug addiction. Classical
conditioning obviously works in humans as the UCR is always a reflex action that
cannot be controlled and the range of different controlled response is all controlled
by the nervous system.
Wenger and Williams (1935) were doing research in this general area when
they attempted to alter the likes and dislikes of human to certain foods by means of
classical conditioning. The reaction of children to a certain stimuli, such as vinegar,
was changed for dislike to indifference and even to liking by being paired repeatedly
with a very pleasant stimulus like chocolate.
Page 17 of 18
Republic of the Philippines
Laguna State Polytechnic University
Province of Laguna
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