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The Conversation (Popular Science Article) Rubric PDF
The Conversation (Popular Science Article) Rubric PDF
TITLE/HEADLINE Short catchy and relevant Short catchy title, with Short informative title but Somewhat informative
Attractive, accurate, pithy? Is headline simple title, with most important most important words lacking important title but lacking
and direct (seven to ten words at most), with 5 words at start. included. keywords and structure. keywords and
the most relevant and important words at the structure.
start.
The novel conservation The novel conservation The conservation topic and The conservation topic
INTRODUCTION/BACKGOUND topic and its significance topic and its significance is its relevance to readers and its relevance to
Does article start with a short, sharp immediately evident, somewhat evident. evident but lacks clear and readers not clearly
statement of it’s essential elements/facts, in embedded in thorough Relevance to readers sharp statement. evident.
no more than two sentences. Do opening 15 background based on stated.
paragraph(s) clearly state what’s new, relevant scientific
relevant, or surprising. Readers want to know literature.
Five Ws: who, what, where, when, why, and Relevance/excitement of
sometimes how. topic to potential readers
clearly stated.
Excellent visual or data Good visual or data items Visual or data presentation Visual or data
items that can be easily that can be easily items are presentation items are
interpreted/understood as interpreted/understood as interpreted/understood but not easily
stand-alone items (i.e. no stand-alone items (i.e. no not necessarily as stand- interpreted/understood
reference to text required). reference to text required). alone items (i.e. reference without consulting main
DATA PRESENTATION These may be created by Display items mostly to text required). Items text. Items somewhat
Are figures and tables appropriate, clear, 15 the writer using various relevant to main somewhat relevant to main relevant to main
effective, correctly captioned? Stand alone? sources of information, topic/message of popular topic/message of popular topic/message of
e.g. infographics. Items article. Captions are short, article. Captions are short, popular article.
relevant to main accurate and informative. accurate and informative. Captions not short,
topic/message of popular accurate and/or
article. Captions are short, informative.
accurate and informative.
TOTAL
100