a.

Create a pre-COVID marketing plan for KIA CERATO

Background of KIA:
KIA motor is Korean company and well established and have good reputation in automobile
industry. They have very good ranges of cars who can support the requirement of all
customers based on their need an expectation. Considering the foot prints KIA has foot
prints all over the world and have good value and consider as the good Cars which can meet
the need of customers.
KIA has tried to enter into the enter into the Pakistan market, but that was not successful
and they made their comeback in 2018. In joint venture with lucky cement group and
launched KIA Grand Carnival and KIA Frontier 2700 that is going successful in automobile
industry. KIA has introduced their new model for Pakistan market that is KIA- cerato is is
imported to Pakistan and will sell here. This Car is going to be given the tough time to other
Pakistan automobiles market.

Product:
Specification:
Kia cerato is one of the finest Car which can meet the need to customer.

 It has two different gasoline engines options including 1.6 ad 1.2 liters
 It will be available with five variants (KIA Cerato S (manual and CVT), KIA Cerato
Sport and Sport+ and KIA Cerato GT with CVT transmission)
 Due to robost engine KiIA cerato is expected to give 100KM in 7.4 to 7.6liers
 Fuel tnk capacity is 50liters
 Offer six air bags for safety and have electronic stability control
 keyless entry to car, temperature display, electronic handbrake and parking distance
warning forward.
 Attractive externa design
 LED head lights and tail lights