A.

Company overview:
- Launched in 2016, Petkix is an AI Camera enable people to keep track on their pet through
smartphone (notification, audio call, laser game, feeding)
- Product price: $99
- #Employee: 7

B. Business model:
 Platform product (https://petkix.com/)
a) Hardware: Cashflow from selling product.
 USA Market: direct-to-consumer on Kickstarter, Indiegogo, Amazon, Shopify
 Japan, Singapore, Australia, Europe and other markets: Retail Partners
b) Software & Subcription (future expectation)
 Cashflow when people increase to premium account in mobile app for more
functions (auto selfie, auto play, smart pet diary, daily walking distance, healthcare
suggestion…)
 Partner with food and pet insurance companies
In March 2019, Petkix signed a manufacture contract and to June 2019, finalized mass production
designed.
In April 2020, they got 74 orders at $12,000 on INDIEGOGO and planned to launch on KICK STATER in
September 2020.
 Expected: Profitable after first patch of production
 Sales in USA market in the 1st year: $678,328
 Expenses in the 1st year: $382,000 (include: Manufacture 5000 products, Logistic, Marketing,
Legal&Tax, Operation)

C. Competitor: