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AbdiOlana Suggested Project Proposal
AbdiOlana Suggested Project Proposal
AbdiOlana Suggested Project Proposal
Admas University
Department of Accounting and Finance
Assignment of Project Proposal
Galan Park and recreation will established in the year 2010 EC. by Galan
Private Limited Company. The purpose of the business plan is to assist park
management and staff at Galan Park in making decisions regarding the
management, operation, and development of park resources. This plan
focuses on the financial impacts of management decisions. Information
from this document will be used to inform Galan park management and
Galan legislators of financial impacts at Addis Ababa city.
Galan Park was established in 201o, 2 years after the Bureau of Addis
Ababa a built the reservoir as part of the Addis Ababa River and River side
Project. The reservoir is located off of Expressway, next to the city of Galan
(population 500,000), ½ hours east of Addis Ababa City and 2 hours from
Adama, Oromia. Expressway is a main corridor from Addis Ababa to
Adama City. The reservoir has over 23 meters of sandy shoreline and rests
at approximately 1000 feet above sea level. Many of its formations and
geologic features are similar to Lake Langano, but with a shorter “warm
season” limiting peak visitation to the summer months (late June – early
September).
The park provides for a variety of experiences with six campgrounds and
open “boat camping” on many of its shores. Table 1 summarizes the park
facilities and services currently available at the park.
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Galan Park and Recreation Project Proposal
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Galan Park and Recreation Project Proposal
3. Business Location
Address:
The project will stay for three years in its first schedule.
5. Beneficieries
Specific Objectives
Increase overnight camping revenue (number of visitors and nights
stayed)
The mission, vision, values, and objectives of Galan Park are as follows:
Mission
Enhance the quality of life through outdoor recreation, leisure, and
educational experiences.
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Galan Park and Recreation Project Proposal
Vision
Provide quality outdoor recreational experiences through camping,
boating, fishing, biking, hiking, and off-highway vehicle (OHV) trails.
Values
Value meeting customer needs; innovation; clean and well-maintained
facilities; preservation of natural surroundings and resources; affordable,
safe, and accessible recreational activities.
Law enforcement
Park Ranger Boating patrol and Jan- Jan- Jan-
ETB42,000 emergency response Dec Dec Dec
Facility maintenance
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Galan Park and Recreation Project Proposal
1
CY = calendar year.
8. Community involvement
3rd. These are stakeholders with high influence, who can therefore affect
the project outcomes, but whose interests are not necessarily aligned
with the overall goals of the project. Stakeholders for this project under
these sectors of stakeholder’s analysis Matrix are the following:-
financial administrator
Any expert that exercise over fund disbursements
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Galan Park and Recreation Project Proposal
Governing agency
Planning and design
Reclamation
Funding participant for new
development
Table 4 lists the current strengths and weaknesses of Galan Park as well as
potential opportunities and threats to its operations.
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Galan Park and Recreation Project Proposal
Strengths Weaknesses
8. No protected docks/marina.
Opportunities Threats
9. Market Analysis
Galan Parks primary customers are boaters form the Bishoftu area and
anglers throughout the Addis Ababa and neighboring States. Current
demand is primarily for improved access and regress for boats and
improved facilities (hookups, docks, camping, etc.).
10. Demographics
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Galan Park and Recreation Project Proposal
Demographi Internation
Local State National
c al
50,550,06
Population 1,932,967 106,410,404 7,451,392,455
3
ETB74,07
Income ETB47,934 ETB46,242 N/A
8
User Characteristics
The Division of Parks and Recreation has identified the following users
or target markets currently served by the parks facilities and programs in
table 6.
Table 6._ Galan Park
Customer Description Activities/Characteristics
Water users
Watercraft with 50- Water skiing, wake boarding,
horsepower (hp) or tubing, fishing, pleasure riding
greater engines. primarily day use on
Power
weekends. Tend to have more
boaters
disposable income. Average
investment in equipment is
ETB 30,000.
Motorized boats (under Primarily fisherman—both
Small 50 hp). day users (throughout the
boaters week) and overnighters
(mostly weekends).
Personal Motorized watercraft Pleasure riding, tubing, skiing
watercraft such as wave runners day users and campers,
users and jet skis. primarily on weekends.
Non- Including sailboats, Sailing, canoeing, kayaking
motorized canoes, and kayaks. day users.
boaters
Individuals with high Pleasure fishing and
investment in fishing tournament fishing of all styles
Dedicated
gear/equipment and primarily day use throughout
anglers
high frequency of week, year round.
outings.
Individuals with low to Pleasure fishing primarily day
Casual
moderate investment in use throughout week.
anglers
gear and equipment.
Recreational users
Comfort Individuals, couples, Golfing, hiking, biking, skiing,
campers and families that like the OHV users, boaters. Above-
outdoors but do not average disposable income.
wish to camp and who Require bed, electricity,
do not own or rent a shower, and flushing toilet at a
recreational vehicle. minimum.
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Galan Park and Recreation Project Proposal
Market Needs/Demands
The following needs and demands have been identified by park staff based
on visitor feedback, trend analysis, and community comments for Galan
Park.
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Galan Park and Recreation Project Proposal
15. Add paved and non-paved trails for hiking and biking; link to city
of Duchesne
16. Emphasize partnership with local businesses for food, rentals, and
supplies—no concessionaire
Activity Trend
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Galan Park and Recreation Project Proposal
Financial Improvements
The division staff evaluates potential projects, programs, events, etc., using
return on investment (ROI) (the ratio of money gained or lost on an
investment relative to the amount of money invested) and payback period
as its methods to measure the acceptability of each project. For long-term
capital projects, internal rate of return (IRR) (the annualized effective
compounded return rate which can be earned on the invested capital, i.e.,
the yield on the investment) and/or net present value (NPV) measures the
excess or shortfall of cash flows, in present value (PV) terms, once
financing charges are met. By definition, NPV = present value of net cash
flows methods are used. As a standard of acceptability, project ROI must
meet or exceed the current State Treasurers money market fund. Capital
project IRR uses a hurdle rate of 3 percent and payback period of 30 years,
or the estimated life of the structure/facility, whichever is less.
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Galan Park and Recreation Project Proposal
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Galan Park and Recreation Project Proposal
Mileston
es
Marketing (target
strategy Work plan date) Assigned to Funding
Radio 10/2010- Marketing Park budget
advertising 05/2010 Team, Park
Manager
01/2010- Marketing
Television 04/2010 Marketing budget
advertising Team, Park
08/2010- Manager
Division 05/2010 County
sponsored Theater Marketing Tourism Board
advertising advertising 08/2010- Team, Park
/ 05/2011 Manager
promotions
Newspaper 10/2010- Marketing
advertising 05/2011 Team, Park
Manager
Brochures Marketing
Team, Park
Manager
Mileston
Special es
event (target
strategy Work plan date) Assigned to Funding
Establish 06/2010- Park Manager, Private
partnership with 04/2011 Marketing sponsors
agencies, clubs, Team
associations, and
promoters 06/2010
Enter into Promoter Marketing
agreement Schedule 01/2011- budget
for a tournament days 04/2011 Marketing
fishing Team, fishing
derby at Advertise 06/2010- associations, County
Galan Park tournament 06/2011 and tourism Tourism Board
Park Manager,
Enter into Establish 06/2010 Marketing
agreement partnership with Team
for half agencies, clubs, 01/2011-
triathlon associations, and 06/2011
based at promoters Promoter
Galan Park
Schedule Marketing
tournament days Team,
Triathlon
Advertise Groups, and
tournament tourism
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Galan Park and Recreation Project Proposal
Investment Initial
summary Net cash investmen
strategy flow t Paybac ROI IRR NPV2
description (ETB) (ETB) k1 (%) (%) (ETB)
Assuming all the projects listed above are implemented, park staff
estimates a net annual increase of ETB 403,200 in revenue over the current
plan. Tables 10-12 summarize the financial differences between the
current and proposed plan.
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Galan Park and Recreation Project Proposal
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Galan Park and Recreation Project Proposal