Student Prospectus

A n Em e g e I n i t i a t i v e

Do you Speak Business?

International
Qualifications
Content Prospectus No:
1. What is Patrons?
2. Why Patrons?
3. What is LCCI?
4. International Qualifications offered by LCCI
5. Levels of Qualification in each Certification
6. Grading System
7. Accreditations & Recognitions
8. Who should apply for these courses?
9. Must one pass a lower level or preliminary
before proceeding to a higher level of LCCI
subjects?
10. Preparation for Examination
11. Time Table for Exams
12. Course Materials
13. How are certificates awarded?
14. What are the different types of Certificates?
15. What Courses in LCCI IQ are offered through
Patrons now?
16. Syllabus
17. Loan Assistance
18. Placement Assistance
19. Scholarship Programme
20. Enrollment Form
 1. What is ?
Patrons is a Skill Development and Professional
Educational wing of Emerge Learning Services Ltd,
Patrons has tied with LCCI and offers Employment
oriented Certified basic & advanced courses in these
areas enabling students to take any sort of challenge in
today’s business & competition.
Patron’s objective is to provide higher learning opportunities and educational
courses from globally recognised Institutions there by enabling students to
acquire a glorious Path both in their Career and Growth.

E 2. Why ?
Centres across South and West of India
3
International Recognized Certification
3

S Time Tested Course Material

3
Experienced Professional Faculty from various Industries
3
Practical approach to Teaching and Training
3

F Workshop and Seminars at regular intervals

3
Scholarship Programme
3
Placement Support
3

A Loan Assistance
3
3. What is LCCI? C. JETSET
LCCI, UK was established more than 100 years ago. The
Levels Stage
Certificate and Diploma Courses of LCCI provide internationally Level 4
recognized standards of attainment which are regarded by Level 5
Professional Bodies, Employers and Governments as a mark of Level 6
highest standard. Many countries consider LCCI (IQ) as, “PASS
PORTS TO EMPLOYMENT”.
Qualifications from LCCI (IQ) are trusted and valued by
Universities, Employers and Professional Bodies world over. Every D. Marketing Qualifications
year around 2,50,000 candidates choose LCCI (IQ) to provide Introductory Certificate In Marketing
evidence of their ability across various fields. Over 5000 Schools, Marketing Level - 2
Colleges, Universities and Private Training Companies in over 120 Marketing Level - 3
countries are approved to deliver LCCI (IQ). Selling and Sales Management Level - 3
LCCI (IQ), Certification Courses and Diplomas are available in a E Commerce Level - 2
range of areas covering all the key functions of business. E Commerce Level - 3
Internet Marketing Level - 3
4. International Qualifications Offered by LCCI Advertising Level - 3
Public Relations Level - 3
English Language Qualifications
Marketing and Customer Service Qualifications
E. Retail Operations & Customer
Service Qualifications
5. Levels of Qualification in each Certification
currently offered Retail Operations Level - 2
English Language Qualifications Customer Service Level - 2
Customer Service Level - 3
A. EFB (English For Business) Employability Skills Level - 2
Levels Stage
Preliminary Level - 6. Grading System
Level 1 Level 2
Level 3 Level 4 Grading System is
Pass (50 - 64)
B. EFT (English For Tourism) Credit (65 - 74)
Levels Stage Distinction (75 + )
Level 1
Level 2
Recognition by professional bodies
The following Professional Associations exempt holder’s of relevant LCCI International Qualifications from their entry Level requirements.
Professional Associations
Association of Business Executives
Association of Chartered Certified
Accountants (ACCA)
Association of Medical Secretaries
Practice Managers Administrators &
Receptionists (AMSPAR)
Association of Taxation Technicians
British International Freight
CAM Foundation Ltd
Chartered institute of Management
Accountants
Charted Institute of Marketing
Chartered Institute of Personnel & Development
Chartered Institute of Purchasing & supply
Chartered Management Institute
Institute of the Management of Information Systems
Institute of Administrative Management
Institute of Financial Accountants
Institute of Leadership & Management
Institute of Legal Executives
Institute of Logistics & Transport
Institute of Packaging
Institute for Professional administrators
Institute of Sales & Marketing
International Association of Book Keepers
International Association of Business
Computing
NCC Education Services
The National Association of Licensed Paralegals

Recognition by Multinational Companies

ABB DaimlerChrysler Glaxosmithkline Motorola The Royal Bank of Scotland
BASF Deutsche Bank Hewiett Packard Oracle Unilever
Bayer Ernst & Young IBM Volkswagen Jhonson & Jhonson
BMW Federal Express Ltd KPMG Lufthahansa
Bosch
7. Accreditations and Recognitions
LCCI International Qualifications are endorsed by a number of large employers and Industrial Associations.
The high value placed on the qualifications is attributable to their relevance to the modern business environment
and to their practical applications
LCCI International Qualifications form a crucial part of corporate training schemes as well as skills auditing and
recruitment programs. They are also recognised by employers across the world over as excellent routes into
employment in their own right.

Organisation Recognition
BASF Oracle (Latin America) Oracle and BASF use LCCI’s International Qualifications in English Language to help, assess
and celebrate the effectiveness of in - house training schemes. This testing has been introduced
to their operations across Latin America.

Daimler - Chryster (Italy) Daimler - Chryster have introduced LCCI IQ s in Business English as the final qualification in
their in - house training schemes.

FM Global (Brazil) FM Global has adopted English Language Skills Assessment (ELSA) to establish a minimum
English language benchmark for recruitment and promotion purposes.

Kuwait Petroleum Corporation Kuwait The Kuwait Petroleum Corporation (KPC) has chosen Foundation English Language Skills
Assessments (FELSA) as its approved measure of International Language competency.

Siemens (Germany) Siemens has incorporated LCCI IQ s in Business English into its Management
Accounting Masters qualification in its training school, Siemens Academy.
8. Who should apply for LCCI IQ courses?
Anyone who wants to get trained and Develop his practical knowledge for possessing effective
4
employment skills and increased employment opportunity.
Career growth
4
Ambition to go abroad for employment.
4
A graduate wanting to upgrade his professional expertise to suit global environment.
4
As it is a passport to employment and is recognised by many institutions and professional
4
bodies in over 100 Countries, LCCI (IQ) would be of high skills of value to the following
groups:
a). Pre - Degree Students
b). Graduates & Post Graduates
c). Working Professionals

9. Must one pass a lower level or preliminary before

proceeding to a higher level of LCCI subjects?
A candidate may choose to sit for any level they wish. A candidate
can proceed directly to register for Level 2 or Level 3 without having
passed the examination for preliminary or Level 1 of the same
subject. However, it is recommended for one to commence studying
from level 1 onwards unless the subject knowledge is good and
within grasp.
10. Preparation for the Examination
LCCI, operates these courses through their Regional Training
Centres authorised by them. Patrons is the first authorised RTC in
South India having its training centres at Chennai, Hyderabad,
Vijayawada, Trichy and Tuticorin at present. Plans for expansion is
in progress across India. RTC will provide information on the
syllabus, and train candidates through well trained faculty from
various Industries to enable them to pass the exams with comfort
and gain practical knowledge on the subjects. The candidates can
contact at our centres for discussion and information. Training
courses are tailored to suit the training needs of the students. As the
medium of examinations will be in English, it is recommended a
certain level of English proficiency must be attained before the
candidate joins for the LCCI classes. While it is not compulsory to
enroll for LCCI English language course, we suggest that the
candidate take this program if the assessment so requires. Both day
and evening classes are available. Crash courses are also offered
for specific courses. Details and course fee for various
Certifications and Levels are provided in the subsequent pages.

LCCI, UK
Training Body Certification Body

11. Time Table for Exam

LCCI UK conducts Examinations thrice a year - April, June and
November. In case of any changes in the Exam time table
candidates will be notified in advance. The last date for registration
for June and November examination are 15th March and 16th
August each calendar year.
12. Course Materials.
Text books and other course materials are supplied by LCCI and
are available at our RTC. The text books and other course
materials are specially prepared by LCCI Chief Examiners and
other qualified professionals from LCCI appointed by the
Governing Body. The RTC supports candidates with previous
years examinations question papers for the candidates to
practice and prepare for their exams. Additionally, reference
books may also be prescribed which the candidates may have to
buy separately.

13. How are Certificates awarded by LCCI (IQ)?

Questions are delivered to the examination centres across the
world. All answer scripts collected at the end of each examination
are sent to London where they are graded. If a candidate is
successful, a certificate will be issued by LCCI, London normally
within 3 months from the last date of examination.

14. Types of Certificates?

There are 2 types of Certificates :
Single subject awards
A certificate will be issued for each subject passed.
Group Diploma
A group Diploma certificate will be issued for a grouping of 3 single subjects taken.
Various types of group Diploma are also available.
Currently we are offering single subjects Level and Certification only.
15. The following Courses are offered by Patrons under LCCI (IQ)

BUSINESS COMMUNICATION
ENGLISH FOR BUSINESS
a. Preliminary Level
b. English for Business (Level 1)
c. English for Business (Level 2)
d. English for Business (Level 3)
e. English for Business (Level 4)

ENGLISH FOR TOURISM

a. English for Tourism (Level 1)
b. English for Tourism (Level 2)

JETSET
a. JetSet (Level 4)
b. JetSet (Level 5)
c. JetSet (Level 6)

MARKETING
a. Introductory Certificate in Marketing
b. Marketing (Level 2)
c. Marketing (Level 3)
d. Selling and Sales Management (Level 3)
e. e-Commerce (Level 2)
f. e-Commerce (Level 3)
g. Internet Marketing (Level 3)
h. Advertising (Level 3)
I. Public Relations (Level 3)

RETAIL OPERATIONS & CUSTOMER SERVICE

a. Customer Service (Level 2)
b. Customer Service (Level 3)
c. Employability Skills (Level 2)
d. Retail operations (Level 2)
16. Syllabus English for Business Preliminary Level
Syllabus
1. Introduction
2. People at the office
3. Jobs
4. The office
5. Moving offices (revision)
6. Transport
7. Shopping for office supplies Business English (Intermediate) Level 1+Level 2
8. Time and timetable Level 1
9. Offers and invitations Syllabus
10. Revision and examination practice 1. Business letters
11. Weekends Layout
12. Describing present events or actions Addresses.
Salutation, complimentary close and signature
13. Describing people Main subject matter
14. Making appointments Key points, additional details and additional
15. Revision and examination practice invented details
16. Traveling and meeting people Opening and closing sentences
17. Describing a sequence of events Style and tone
18. Describing past events Quality factor
19. Shapes, sizes, colours and materials 2. Memos
20. Revision and examination practice 3. Basic reading comprehension :
21. Food and drink Introduction
Exercises
22. Eating out
23. Finding a conference venue
24. The present and the future
25. Revision and examination practice
26. The recent past and the present
Duration : Course Fee* (Regular)
Regular Crash (Including Exam Fee & All Taxes)
30 - Rs. 10,300
 Advanced Business English
Level 3 + Level 4
Level 2 Level 3
Syllabus Syllabus
1. Introduction 1. Language
Standard of English Varieties of English
Punctuation General Requirements
2. Language Misunderstandings in written communications
Misunderstandings in written communications Being precise in your choice of word
Being precise in your choice of word Vocabulary building
Vocabulary building Grammar requirements
Grammar
Guidelines to remember Guidelines to remember
3. Common elements
The 7-Step Plan 2. Common elements
The main common elements The 7-Step Plan
Guidelines to remember The main common elements
Guidelines to remember
4. Memos
Layout 3 Letters
Contents Layout
Organisation of content Content
Writing the answer Organise the content
Remember to check your answer Construct the content
Past questions Write the answer
Guidelines to remember Check the answer
Past questions
Guidelines to remember

4. Reports
Layout
Content
Organic the content
Construct the content
Write the answer
Duration : Course Fee*
Regular Crash (Including Exam Fee & All Taxes)
60 - Rs. 17,300
 English for Tourism
Level 1
Level 4 Spoken English for Tourism
Syllabus
1. Comprehension and response to a complex Syllabus
authentic text
Reading comprehension 1. General spoken communication within a
Writing a text based on an article tourism context
Examination Practice 2. Holiday and accommodation types
Points to remember 3. Leisure and business travellers and tourists
4. Methods of travel
2. Composing business texts from given information
5. Job roles in the travel and tourism industries
Composing business texts in differing styles and
6. Understanding and processing tourism-related
tones
information
Composing a business report
7. Tourism-related tasks
Examination practice
8. The specialist language of the tourism industry
Points to remember
3. Writing a precis / abstract and reformulation of
graphical / numerical data Written English for Tourism
Selecting relevant information
Describing trends in numerical / graphical data Syllabus
Organising the information
Using a suitable style and tone 1. Composing a simple business communication
Examination practice 2. Basic business reading comprehension in a
Points to remember tourism context
4. Writing business texts in a range of genres 3. Tourism-related information processing and
Introduction reformulation
Identifying the writer - reader relationship 4. Tourism-related tasks*
Adopting an appropriate style and tone 5. The specialist language of the tourism industry
Completing the task satisfactorily
Supplying appropriate invented content
Examination practice
Duration : Course Fee* Duration : Course Fee*
Regular Crash (Including Exam Fee & All Taxes) Regular Crash (Including Exam Fee & All Taxes)
60 - Rs. 22,000 40 - Rs. 12,800
 English for Tourism JetSet Level 4
Level 2
Spoken English for Tourism Syllabus
Syllabus 1. Introduction
2. At home
1. Routine spoken communication within a tourism 3. Education
context 4. College
2. Holiday and accommodation types 5. University
3. Leisure and business travellers and tourists 6. At work
4. Methods of travel 7. Lleisure
5. Job roles in the travel and tourism industries 8. Travel, Transport and Holidays
6. Tourism-related information processing and 9. Parts of the body, health and symptoms
reformulation 10. Clothes
7. Travel and tourism-related tasks 11. People
8. The specialist language of the tourism industry 12. Family
13. Relations
14. Personal Information
Written English for Tourism 15. Jobs and Occupation
16. Hobbies
Syllabus 17. Likes and Dislikes
18. Animals
1. Business communication (letters, memos, faxes) 19. Food and Drink
2. Promotional literature (brochures, leaflets, 20. Shopping
21. Time and measurement
advertisements)
22. Numbers, prices and quantities
3. Reports
23. Colours
4. Tour commentaries and itinerary planning
24. Entertainment
5. Lists and/or structured notes
25. Days, Months, Seasons and Weather
6. Calculations of passenger numbers /
26. Countries, cities and nationalities
requirements and costs 27. Social activities
7. Notices and announcements 28. Citizenship and knowing your rights
8. Tourism-related information processing and 29. Appointments – e.g. dentist, doctor, school, job,
reformulation
9. Travel and tourism-related tasks* creche, library,
10. The specialist language of the tourism industry

Duration : Course Fee* Duration : Course Fee* (Regular)

Regular Crash (Including Exam Fee & All Taxes) Regular Crash (Including Exam Fee & All Taxes)
40 - Rs. 15,800 30 - Rs. 8,100
 JetSet Level 5 Introductory Certificate in Marketing

Syllabus Syllabus
1. Introduction
2. Citizenship and knowing your rights 1. Introduction to Marketing
3. Entertainment 2. Customer Behaviour
4. The Arts 3. Marketing Research
4. The Marketing Mix
5. The Environment 5. Marketing Communications
6. The Future Duration : Course Fee* (Regular)
7. Health and fitness Regular Crash
30 -
(Including Exam Fee & All Taxes)
Rs. 12,800
8. Inventions and innovations
Level 5 Duration :
Regular Crash
Course Fee* (Regular)
(Including Exam Fee & All Taxes) Marketing Level 2
30 - Rs. 9,300
Syllabus
JetSet Level 6
1. Marketing Management
2. Marketing Planning
1. Jobs and education
3. Customer and Consumer Behaviour
2. The media 4. Marketing Research
3. Peoples and cultures 5. The Marketing Mix
4. Science and technology 6. Promotion
5. Sports and recreation 7. General
DurationIssues
: Course Fee* (Regular)
Regular Crash (Including Exam Fee & All Taxes)
6. Travel and tourism 35 - Rs. 15,300
7. The World around us
8. Sports and recreation Marketing Level 3
9. Travel and tourism
10. The World around us Syllabus

1. Nature and Role of Marketing

2. Marketing research, Analysis and Decision
3. Marketing Implementation Strategies and Tactics
4. Services and Relationship Marketing
5. International and Global Marketing
6. Marketing, IT and the Internet
Level 6 Duration : Course Fee* (Regular) Duration : Course
Course Fee* Fee*
(Regular)
Regular Crash (Including Exam Fee & All Taxes) Regular Crash (Including Exam Fee & All Taxes)
30 - Rs. 10,400 60
40 - 24,000
Rs. 18,900
 Selling and Sales Management Level 3 e-Commerce Level 2

Syllabus Syllabus
1. Background to e-Commerce
Part A Selling 2. Definitions and Development of the Internet
3. e-Commerce Business Models
1. Role of Selling 4. Market Dynamics
2. Selling Objectives 5. e-Commerce Finance
3. Selling Process 6. e-Commerce Security
4. Promotional Mix (P) 7. e-Commerce and the Law
5. Buying Process Duration : Course Fee* (Regular)
6. Tactical Sales Plan Regular Crash (Including Exam Fee & All Taxes)
50 - Rs. 21,800

Part B Sales Management e-Commerce Level 3

Syllabus
7. Managing the Sales Office 1. e-Commerce Overview
8. Sales Management Controls 2. The e-Commerce Website
9. Sales force, Recruitment & Training 3. Business Processes
10. International Selling 4. Managing Change
11. Legal & Ethical Sales Issues 5. e-Commerce & Personnel
6. Return on Investment (ROI) in eCommerce

Duration : Course Fee* (Regular)

Regular Crash (Including Exam Fee & All Taxes)
40 - Rs. 26,500

Internet Marketing Level 3

Syllabus
1. The Nature of Marketing
2. The Benefits of Internet Marketing
3. Internet Growth and Customer Profile
4. Internet Marketing Strategies
5. Business Models for Internet Marketing
Duration : Course Fee* (Regular) Duration : Course Fee* (Regular)
Regular Crash (Including Exam Fee & All Taxes) Regular Crash (Including Exam Fee & All Taxes)
30 - Rs. 18,900 50 - Rs. 29,700
 Advertising level -3 International Retail Operations
Level 2
Syllabus
1. Working in Marketing Communications Syllabus Topics
2. Role of Advertising Related to Marketing Unit 1 Service, Product and Health and Safety
3. The Advertiser 1.1 Customer Care
4. Advertising Agencies
5. Creating Press Advertisements and Television 1.2 Understanding and Advising Customers
Commercials 1.3 Maximising Sales
6. Producing Advertisements 1.4 Dealing with Complaints and Refunds
7. Production of Commercials 1.5 Taking Ownership
8. Media Selection 1.6 Processing Payments
9. Advertising Controls
10. Evaluating and Testing 2.1 Understanding and Identifying Security Risk
2.2 Preventing Security Risks
Duration : Course Fee* (Regular) 2.3 Taking Action
Regular Crash
40 -
(Including Exam Fee & All Taxes)
Rs. 24,300
2.4 Health and Safety Responsibility
2.5 Safe Handling, Storage and Disposal
2.6 Dangerous Items and Substances
2.7 Emergency Procedures
Public Relations Level 3 Unit 2 Personal Effectiveness and Merchandise
Syllabus
1. The Nature of Public Relations Handling
2. The Publics of Public Relations
3. Law and Voluntary codes 3.1 Improving Own Performance
4. International Public Relations 3.2 Working in a Team
5. Community Relations
6. A Public Relations Campaign 3.3 Communication Skills
7. Working with the Media 3.4 Achieving Results and Contributing to Business
8. Exhibitions Success
9. Sponsorship 4.1 Receiving Goods
10. Research 4.2 Stock Storage and Movement
11. Technology and the internet
12. Public Relations miscellaneous 4.3 Stock Accuracy
13. Professional Development 4.4 Merchandise Display
4.5 Pricing and Ticketing

Duration : Course Fee* (Regular) Duration : Course Fee* (Regular)

Regular Crash (Including Exam Fee & All Taxes) Regular Crash (Including Exam Fee & All Taxes)
50 - Rs. 26,500 35 - Rs. 19,600
 Customer Service Level 2 Employability Skills Level 2

Syllabus Syllabus

1. The Role of Customer Service 1. Personal effectiveness at work

2. Delivering Reliable Service 2. Developing personal communication skills
3. Communicating Directly with Customers 3. Develop team skills and positive working
4. Handling and Solving Customer Problems relationships
4. Health, safety and security in the workplace
Duration : Course Fee* (Regular)
Regular Crash (Including Exam Fee & All Taxes)
30 - Rs. 15,300

Duration : Course Fee* (Regular)

Regular Crash (Including Exam Fee & All Taxes)
30 - Rs. 13,200

Customer Service Level 3

Syllabus
1. The Developing Role of Customer Service
2. Delivering Reliable Service
3. Communicating with Internal & External
customers
4. Handling and Solving Customer Problems and
Complaints
5. Influencing Improvement and Effective Change

Duration : Course Fee* (Regular)

Regular Crash (Including Exam Fee & All Taxes)
30 - Rs. 18,900
17. Hesitant for want of money - Loan
Support
Do not worry. Patrons has tied up with some of the
leading banks and financial institutions for loan
assistance to the eligible students. Our counselor
shall help in giving you the details of the loan
procedure.

18. 100% Placement Support

Patrons has tied up with leading placement
agencies, HR consultants for 100% Placement
Support. In this context Patrons has a separate
“PLACEMENT SUPPORT CELL” at their
corporate office in Chennai.

19. Scholarship Program

Patrons offers special scholarship programs for
all eligible students who score distinction in their
LCCI IQ Levels for the next Level they sit for
exams. However, Patrons has the final right of
selection of such candidates.

20. Enrollment Form

Please fill up the enclosed form in the next page.
 A n Em e g e I n i t i a t i v e
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Terms and Conditions :

1. This is a training institute and no employment and or placement guarantee is given either by the staff or Institute or any other person through whom the candidate joined the institute.
2. Mode of payment : Cash / Demand draft / Cheque drawn in favor of *Emerge Learning Services Limited*.
3. All paid Fees are non - refundable.
4. Rights of admission reserved. Any candidate who misses five consecutive classes will not be allowed to rejoin without the written permission of Centre Head
5. Management reserves rights to make any changes in the course, including the timing, without prior notice / consent which is binding on the Management and canot be questioned

Declaration
I agree to the above terms and conditions. I further agree to abide by the rules and regulations of the Institute as is prevalent from time to time

Date: .................. Signature of the Centre Head Signature of Counselor Signature of Applicant
 Do you Speak Business?
International
Qualifications
London Chambers of Commerce & Industry

Centres :
Chennai (Mount Road, Triplicane), Hyderabad (Paradise)
Vijayawada (Governorpet), Tuticorin. Centres Address and No:
For additional information visit us at www.patrons.co.in
TM

Corporate Office : 4A , Kasthuri Apartments, Dr. R.K. Salai, 6th Street, Mylapore, Chennai - 4. Ph: 044 -28112921
Toll Free No : 1800 425 3060 A n Em e g e I n i t i a t i v e