Persuasive Techniques in Advertising – Worksheet

Part 1- Find the commercials on youtube and identify the purpose, the technique involving
emotion and the intended audience.
SAAQ Public Service Announcement/ Drunk Driving
1.
Purpose:______________________________________________________________
Technique:____________________________________________________________
Audience:_____________________________________________________________

Budweiser Lost Dog Super Bowl Commercial

2.
Purpose:______________________________________________________________
Technique:____________________________________________________________
Audience:_____________________________________________________________

First Date – Hyundai Super Bowl 2016 Commercial Kevin Hart

3.
Purpose:______________________________________________________________
Technique:____________________________________________________________
Audience:_____________________________________________________________

Diamond RingsHow NOT to propose marriage

4.
Purpose:______________________________________________________________
Technique:____________________________________________________________
Audience:_____________________________________________________________
Part 2- Watch the following commercials and identify the purpose, the technique involving
people and the intended audience.
NikeMichael Jordan 'Maybe It's My Fault' Commercial
1.
Purpose:______________________________________________________________
Technique:____________________________________________________________
Audience:_____________________________________________________________
Mountain DewChanning Tatum - Mt Dew Commercial
2.
Purpose:______________________________________________________________
Technique:____________________________________________________________
Audience:_____________________________________________________________
T-MobileAnthony Anderson’s Mama Tests T-Mobile’s 5G Network | T-Mobile
3.
Purpose:______________________________________________________________
Technique:____________________________________________________________
Audience:_____________________________________________________________

ColgateVintage Old 1950's Colgate Dental Cream Toothpaste Commercial 1952

4.
Purpose:______________________________________________________________
Technique:____________________________________________________________
Audience:_____________________________________________________________

Old NavyPropaganda Bandwagon - Old Navy Commercial

5.
Purpose:______________________________________________________________
Technique:____________________________________________________________
Audience:_____________________________________________________________
Part 3- Watch the following commercials and identify the values, media devices and language
devices.
MicrosoftMicrosoft Super Bowl 2020 Commercial: Be The One / Katie Sowers
1.
Values:______________________________________________________________
Media devices: _______________________________________________________
Language devices:_____________________________________________________

Coca ColaCoca Cola - Brotherly Love | Coke / Avicii Hey Brother

2.
Values:______________________________________________________________
Media devices: _______________________________________________________
Language devices:_____________________________________________________
Green GiantOld 60's Commercial - Jolly Green Giant (Remastered)
3.
Values:______________________________________________________________
Media devices: _______________________________________________________
Language devices:_____________________________________________________

Liberal PartyReal Change Now!

4.
Values:______________________________________________________________
Media devices: _______________________________________________________
Language devices:_____________________________________________________

Dove2015 Commercial - #RealStrength Ad | Dove Men+Care

5.
Values:______________________________________________________________
Media devices: _______________________________________________________
Language devices:_____________________________________________________