IndiaEmployeeSpeak2007 HRTrends

India Employee Speak 2007
Current HR Trends
India Employee Speak

2007
Current HR Trends
© copyright JuxtConsult
Current HR Trends
Table of contents
India Employee Speak 2007 ............................................. 1
India Employee Speak 2007 Reports ................................... 2
Methodology ............................................................... 3
Executive Summary ...................................................... 5
Key Findings ............................................................... 7
Detailed Findings-
Current Terms of Employment ........................................21
Age at First Job ..........................................................23
Total Work Experience .................................................26
Number of Jobs Held....................................................29
Proportion Who Moved Jobs with a Promotion .....................32
Total Work Experience .................................................35
Average Tenure per Job ................................................37
Tenure with Current Company ........................................38
Demographic Profile ....................................................43
Socio-Economic Profile .................................................62
Segment Wise Detailed Tables ........................................64

Current HR Trends
India Employee
Speak 2007
India Employee Speak 2007 is one of the largest survey based annual HR
studies on the latest ‘white collar’ HR trends and corporate perceptions
in India.
The study attempts to uncover the HR trends in all types of industry

segments and companies. It not only profiles the work experience
details and current job satisfaction levels of those currently employed
but also uncovers job aspirations and expectations of those who aspire
to be employed soon. The study also delves into the job search
behavior and preferences of both the currently employed as well as the
prospective ‘white collar’ employees.
The India Employee Speak 2007 reports are designed to provide you
with:
X Insightful understanding of key current HR trends and issues in the

white collar world - employment terms, average tenures, salary
levels and benefits, employee expectations, satisfaction levels,
improvements desired, etc.
X Comparative trends - by industry segments, sectors, size of

companies, job functions, hierarchy levels, etc.
X Expected future trends - based on current aspirations and

intentions of employees and prospective employees.
X Employee expectations and aspirations – employee speak on good

job content, HR policies, corporate reputations, etc.
X Job search dynamics – active versus passive search, preferred

search methods, preferred job search intermediaries (both offline
and online) and their perceptions.
X Corporate brand perceptions - attractiveness of companies on key

corporate image parameters and key HR parameters (both at the
overall level as well as at the industry level).
X Demographic and socio-economic statistics on current and potential

while collar employees.
1
Current HR Trends
India Employee
Speak 2007 Reports
Main Reports
X Current white collar employment trends and practices
X Current job search behavior and preferences
X Current employee expectations, motivations, satisfaction and

desired improvements
X Current company perceptions on key corporate and HR parameters
Possible Supplementary Reports
Category Reports ∗ (examples)-
X Industry specific (IT/ITES, Consumer Goods, Consumer Services,

industrial Goods, Banking/Finance)
X Function specific (Marketing, Finance/Accounts, Admin & General

Management, IT)
Segment Reports ∗ (examples)-
X Women (vis-à-vis men)
X Qualified professionals (vis-à-vis general qualification ones)
X Corporate employees on the net
X Fresher (vis-à-vis the working ones)
∗
depending on the sufficiency of sample size of relevant respondents
2
Methodology
The India Employee Speak 2007 study findings are based on a very large
sample base of over 16,500 current and prospective employees
surveyed online in April-May 2007. The online surveys were conducted
through an e-mailer campaign undertaken by a leading generic portal in
India among their opted-in and active email users, as well as banner
and text ads using Google Ad Sense (contextual search ads).
The online survey was conducted using an e-questionnaire segmented

into three sections. In the online questionnaire, a response format of
‘clicking’ a single or multiple options among the various given options
was used for most questions. For each of these questions it was also
possible for a respondent to answer ‘none’ or ‘any other’. However, all
perceptions, associations and recall based answers were collected
‘unprompted’ and respondents were asked to type in the name of the
company in a ‘text box’ provided for the purpose.
To enlist complete and sincere responses, an incentive of a significant

cash prize was also announced to be given to one randomly selected
respondent at the end of the survey.
The questionnaire was pre-tested and timed to take approximately 20

minutes (± 5 minutes) for a respondent to complete depending on the
speed of comprehension and answering of the questions. The
questionnaire was structured and designed to reduce the level of
‘respondent fatigue’ to an extent that was practically possible.
Over 16,500 unduplicated and clean responses were collected from the
online survey campaign in about 4 weeks time. The responses covered
employees of over 4,765 companies of various sizes from all types of
industry segments, sectors, job functions and hierarchy levels. These
respondents came from over 2, 975 unique universities and educational
institute alumni.
Table 1: Sample sizes achieved in the online survey

Employment Profile Sample Size %
Salaried employees 9,000 55%
Completed studies but unemployed 1,315 8%
Students 3,232 20%
Others (self-employed, business owners, retired) 2,772 17%
Total Sample 16,319 100%
The collected data was then made representative of the urban Indian
population by using appropriate 'demographic multipliers’ using highly
authentic Govt. of India population statistics. The weights were derived
using 4 highly employment relevant demographic parameters – age,
socio-economic classification (SEC), town class and region.
The end result is that the findings possibly represent the 'white collar'
employment and HR trends of over 160 million urban Indians (almost
3
Current HR Trends
half of the total urban Indian population of around 336 million in

2007 1). Further, the findings represent and effectively cover urban
Indians from all SEC groups, all age groups above 18 years, all income
groups and all types of town classes (right down to 20,000 population
size level towns).
Table 2: Urban population representation of the survey sample data

2
Demographic Attributes Study Respondent Profile Actual Urban Population
Below 18 years Not included in study NA
18-24 years 38% 33%
Age Distribution 25-35 years 25% 27%
36-45 years 19% 18%
Above 45 years 18% 22%
SEC - A 17% 9%
Socio Economic SEC – B 31% 18%
Classification SEC - C 52% 25%
SEC – D & E Not included in study 48%
Up to 1 Lakh 25% 31%
City Type by 1-5 Lakhs 9% 27%

Population Size 5-30 Lakhs 40% 25%
Above 30 Lakhs 26% 17%
North 23% 24%
Region-wise East 13% 15%
Distribution South 32% 29%
West 32% 32%
The occupational break up of over 160 million urban Indians as

represented in this study is as follows:
Salaried employees - 52% - 83 million

Completed studies but unemployed - 5% - 8 million
Students - 27% - 43 million
Self-employed - 8% - 13 million
Business owners - 4% - 6.5 million
Retired - 4% - 6.5 million
Total - 100% - 160 million
The study broadly represents employment profiles, status, preferences,

and job search behavior and company perceptions of 83 million white
collar salaried employees. It further covers employment preferences,
job search behavior and corporate perceptions of 51 million
‘prospective’ white collar employees. Lastly it includes corporate
perceptions of additional 26 million important ‘influencers’ in the
employment market (retired employees, self-employed individuals and
business owners).
1
Estimate by Indicus Analytics, a leading economic research firm in India. The
estimates have been derived using Census 2001 population data extrapolated to
year 2007 using decadal population growth numbers.
2
Same as 1
4
Executive Summary
Full time employment is the norm among urban white-collar
employees – only 2% hold part-time positions. Interestingly, the
incidence of part-time jobs is slightly higher among those working in
NGOs, IT, Consumer Services and Banking/Finance jobs and also in
Emerging Towns.
Females constitute about one-tenth of the urban white-collar

workforce. The gender ratio improves in the IT, Consumer Services and
Consumer Good industries as well as in the Private sector and in NGOs.
Female employees are also relatively more common in HRs, Office
Administration and Accounts /Finance roles and in Metros.
The typical employee is middle-aged at 36.3 years. While less than

one-fifth of the employee base is below 25 years, over a third is 25-35
years old and the majority viz. nearly half the workforce is above 35
years of age. Those employed in the Private sector, working in IT,
Consumer Goods and Healthcare industries are relatively younger.
About 2-in-5 are from relatively smaller towns. If Metros and Urban
Uptowns account for 58% of the urban white-collar workforce, the
Emerging Towns and Other Towns account for a sizeable 42%. In fact
while Public Sector employees largely originate from the smaller towns
(73%), employees of NGOs are primarily from Metros (76%) and the
Private Sector has a sizeable contribution from Metros and Urban
Uptowns (59%).
Only 1-in-5 holds a ‘professional’ educational degree. In fact

‘professional’ stream post-graduates number even fewer at 1-in-10. The
clear majority, 66%, has either not pursued an under-graduate degree
or has done so in a general stream. The incidence of ‘professional’
employees is higher in IT, Healthcare, Core Industries and in the HR
function.
The socio-economic profile is largely commonplace - only 1-in-5

belongs to the ‘premium’ stratum. A minority, 21%, belongs to SEC A
and a similar proportion claims monthly household income levels of
Rs.30,000 or more. This also gets reiterated by the low ownership of
cars (23%) and credit cards (41%).
The average age for entering the white-collar workforce is 23 years.

While nearly a third starts working when they turn 20 years old or even
earlier, the majority does so only later. This offers an explanation for
the fairly ‘old’ age profile of the average employee. The initiation age
is slightly lower (22 years)among those who belong to Metros /Urban
Uptowns, those who have not pursued higher education post schooling
and for those engaged in Office Administration functions or in the
Government sector.
Experience runs high with the average work experience adding up to

13 years. This ties up with the aforementioned age profile and is also
5
Current HR Trends
not surprising since over half (51%) the employees have work
experience of 10 years or more and about a fourth (26%)have been in
the workforce for at least 2 decades!
The work experience is higher among those engaged in

Marketing/Communication Services or Core Industries and those in the
Office Administration function. Among the town classes, the work
experience of those in smaller towns is relatively higher (13.3 years
compared to 10.8 years among Metro employees). On the other hand,
those working in the Private sector especially in the IT sector have
lower work experience.
The average number of jobs held is 2.7 although 1-in-4 has held 4 or
more jobs. While half the workforce has held 1 or 2 jobs, the balance
has held at least 3 jobs. The number of jobs held is relatively higher
among Private sector employees, among those engaged in Consumer
Goods, Consumer Services, Core Industries, Healthcare and those in the
HR function. Employees in larger towns have held more jobs on an
average than their counterparts in smaller towns.
While the typical tenure with the current company is 7.7 years, the
average tenure per job is significantly lower at 4.7 years. The length
of the tenure varies interestingly across the various segments. Those
employed in Marketing/ Communication Service, Banking/ Finance,
Core Industries or engaged in Accounts/ Finance or Administrative
functions tend to stick on longer in their jobs while those the Private
sector especially in IT industries and those engaged in Marketing,
Design/ Creative functions change relatively jobs faster. Employees in
small towns also show a relatively higher average tenure per job.
Over half the workforce earns up to Rs.2 lacs annually and the
average annual package is roughly Rs.2.6 lacs. Packages are relatively
better among Private Sector companies, among Core Industries and in
the IT, HRs and Accounts/Finance functions. Surprisingly, employees in
Urban Uptowns and Other towns have higher salary and benefits
packages on an average than their counterparts in Metros.
Most aspire for jobs in the Private Sector especially in Core

Industries and IT companies. This could be partly on account of the
higher salary packages drawn by employees in the Private Sector and in
these industries. The Private Sector is specially sought after by those in
Government jobs. The majority would move out of Healthcare,
Marketing and Consumer Services industries if given a choice. IT and
Core Industries not only top the list of aspired industries overall but
also have the highest ‘loyalty’ in terms of proportion of employees
voting for their current industry.
Bonus, HRA and Medical Reimbursement are the most sought after
company benefits. Nearly 3-in-4 employees aspire for these benefits.
Employer’s contribution to Provident Fund and LTA are lower in the
list. Driver allowance, Company leased car and Stock Options – which
are currently fairly rare benefits- are also desired by a sizeable
proportion of employees.
6
Key Findings
Full time employment is the norm among white collar
employees – only 2% hold part-time positions
Interestingly, the incidence of part-time jobs is slightly higher among
those working in NGOs (11%), IT (5%), Consumer Services (4%) and
Banking/Finance (4%) jobs and also in Emerging Towns (3%).
Part-time jobs are also somewhat more common among the latest
entrants to the workforce – About 6% of those with experience of less
than a year, have a part-time/apprenticeship arrangement with their
employer.
Full-time Part time Apprenticeship / Internship
2.0% 0.4%
97.6%
Females constitute about one-tenth of the urban white-collar

workforce
Males dominate the white-collar ‘employee-scape’ with a whopping 89%
share.
M ale Female
89%
90%
60%
30%
11%
0%
All white collar
7
Current HR Trends
The gender ratio improves in the IT, Consumer Services and Consumer
Good industries as well as in the Private sector and in NGOs.
Table 3: Distribution of employees by gender, by industry verticals

Marketing / Consumer Core Ind. / Ind. Banking & Consumer
Gender IT Healthcare
Comm. Services Services Goods & Services Finance Goods
Projected Base 2,482,231 8,297,777 11,498,625 5,446,781 5,922,796 5,076,814 3,502,774
Male 91% 87% 95% 89% 81% 87% 89%
Female 10% 14% 6% 11% 19% 13% 11%
Female employees are also relatively more common in HRs, Office

Administration and Accounts /Finance roles and in Metros.
An interesting observation is that while the share of Female employees

among Trainees/ Freshers is 22%, this alarmingly reduces to 6% among
Senior Mgt. This could either be indicative of a growth in female
employees at the entry level and/or of a disposition of female
employees to exit the workforce over time.
The typical employee is middle-aged at 36.3 years

While less than one-fifth of the employee base is below 25 years, over a
third is 25-35 years old and the majority viz. Nearly half the workforce
is above 35 years of age. This is also evident from the fact that 58% are
married and have children.
Below 21 years 21-25 years 25-35 years

35-45 years Above 45 years
40% 35%
30% 26%
22%
20%
14%
10% 3%
0%
All white collar
8
Those employed in the Private sector, working in IT, Consumer Goods

and Healthcare industries are relatively younger.
Marketing / Comm. Consumer Core Ind. / Ind. Banking & Consumer

Age IT Healthcare
Services Services Goods & Services Finance Goods
Projected Base 2,482,231 8,297,777 11,498,625 5,446,781 5,922,796 5,076,814 3,502,774
Bellow 21 years 1% 4% 4% 7% 7% 3% 1%
21-25 years 11% 9% 10% 15% 32% 17% 16%
25-35 years 37% 37% 27% 26% 49% 45% 50%
35-45 years 18% 31% 30% 23% 8% 24% 25%
Above 45 years 34% 19% 29% 30% 5% 12% 10%
Average age of
39 37 38 37 28 34 33
employees
As may have been expected, the age profile of employee by and large
increases with seniority – while the average Trainee is aged 26 years,
Senior Managers at the other end of the spectrum average 40 years.
Interestingly, Junior Managers (average 38 years) do not appear to
follow this trend since they are actually older than Middle Managers
(average 36 years). This could be related to their education level and
will be examined subsequently.
Only 1-in-5 holds a 'professional' educational degree

In fact 'professional' stream post-graduates number even fewer at 1-in-
10. The clear majority, 66%, has either not pursued an under-graduate
degree or has done so in a 'general' stream. The incidence of
'professional' employees is higher in IT, Healthcare, Core Industries and
in the HR function.
Educational All white Marketing / Consumer Core Ind. / Ind. Banking Consumer
IT Healthcare
Qualification collar Comm. Services Services Goods & Services & Finance Goods
Projected Base 56,614,875 2,482,231 8,297,777 11,498,625 5,446,781 5,922,796 5,076,814 3,502,774
HSC/SSC 32% 53% 34% 36% 18% 23% 23% 21%
Graduate General
35% 23% 33% 30% 50% 34% 42% 42%
Stream
Graduate Professional
8% 3% 4% 11% 5% 15% 6% 5%
Stream
Post-Graduate
9% 6% 11% 5% 13% 8% 11% 9%
General Stream
Post-Graduate
10% 8% 10% 9% 13% 10% 8% 20%
Professional Stream
Others 7% 7% 7% 10% 2% 9% 9% 3%
Professional stream 15% 10% 14% 20% 18% 25% 14% 25%
Interestingly, the proportion of ‘professional’ stream employees is

significantly higher among Middle and Senior levels. This could explain
the relatively lower age profile of Middle Managers compared to Junior
Managers – since holding a ‘professional’ degree seems to increase the
upward mobility on the corporate ladder and age does not appear to be
the leading determinant of the same.
9
Current HR Trends
Educational All white Trainee/ Executive/ Junior Middle Senior Advisory Staff /
Qualification collar Fresher Operation level Management Management Management Consultant
Projected Base 56,614,875 4,129,904 13,433,566 9,669,740 13,469,914 7,006,215 2,660,007
HSC/SSC 32% 36% 33% 30% 21% 33% 39%
Graduate General
35% 35% 41% 38% 32% 28% 39%
Stream
Graduate
8% 13% 7% 6% 9% 13% 2%
Professional Stream
Post-Graduate
9% 7% 6% 12% 11% 8% 14%
General Stream
Post-Graduate
10% 5% 6% 7% 16% 15% 4%
Professional Stream
Others 7% 4% 8% 6% 11% 3% 1%
Professional Stream 18% 18% 13% 13% 25% 27% 6%
About 2-in-5 are from relatively smaller towns

If Metros and Urban Uptowns account for 58% of the urban white-collar
workforce, the Emerging Towns and Other Towns account for a sizeable
42%.
M etros Urban uptowns Emerging Towns Others
40% 32%
30% 26%
21% 22%
20%
10%
0%
All white collar
In fact while Public Sector employees largely originate from the smaller
towns (73%), employees of NGOs are primarily from Metros (76%) and
the Private Sector has a sizeable contribution from Metros and Urban
Uptowns (59%).
Also, the Marketing/Communication services industry and Core

Industries (to a lesser extent) have a higher proportion of employees
belonging to Other towns whereas IT industries are skewed on Metro
residents and Banking and Healthcare companies have a higher share of
employees from Emerging Towns.
10
Table 4: Distribution of employees by city type, by industry verticals

City Type IT Healthcare Others
Comm.Services Services Goods & Services Finance Goods
Projected Base 2,482,231 8,297,777 11,498,625 5,446,781 5,922,796 5,076,814 3,502,774 7,610,865
Metros 29% 33% 22% 27% 53% 32% 30% 33%
Urban uptowns 13% 22% 29% 24% 29% 31% 21% 23%
Emerging
13% 24% 22% 29% 12% 17% 28% 19%
Towns
Others 45% 22% 27% 20% 7% 19% 22% 26%
The socio-economic profile is largely commonplace - only 1-in-

5 belongs to the 'premium' stratum
A minority, 21%, belongs to SEC A and a similar proportion claims
monthly household income levels of Rs.30,000 or more.
This also gets reiterated by the low ownership of cars (23%) and credit
cards (41%). On the other hand, mobile phones are very common with
87% ownership.
SEC A SEC B SEC C
50% 43%
40%
30% 21%
22%
20%
10%
0%
All white collar
Distribution of employees by MHI All white collar

Projected Base 56,614,875
Sample Base 9,000
Up to Rs.10,000 34.10%
Rs.10,000 to Rs.20,000 27.70%
Rs.20,000 to Rs.30,000 14.50%
Rs.30,000 to Rs.50,000 8.40%
Rs.50,000 to Rs.75,000 3.40%
Rs.75,000 to Rs.100,000 3.00%
More than Rs.100,000 6.60%
70% of the salaried employees are the chief wage earner of the
household. This also means that at least 30% are from multiple income
households.
11
Current HR Trends
Chief Wage Earner (CWE)
Not the CWE CWE
30%
70%
Marketing/Communication Services and Consumer Services have a

significantly higher share of SEC C employees whereas Healthcare,
Consumer Goods and Core Industries have a relatively higher proportion
of SEC A employees. Banking/ Finance industry has the highest share of
SEC B employees.
Distribution of Marketing / Consumer Core Ind. / Ind. Banking Consumer

IT Healthcare
employees by SEC Comm. Services Services Goods & Services & Finance Goods
Projected Base 2,482,231 8,297,777 11,498,625 5,446,781 5,922,796 5,076,814 3,502,774
SEC A 17% 15% 24% 23% 20% 25% 28%
SEC B 22% 31% 39% 44% 33% 36% 37%
SEC C 61% 54% 38% 33% 47% 38% 35%
Other highlights related to the socio-economic profile are:
X The Public Sector boasts of the highest proportion of SEC A

employees (26.4%), the Government Sector has a relatively higher
share of SEC B employees (43%) while the NGOs are dominated by
SEC C (69%).
X The above sectoral SEC distribution is also reflected in the income

level - 28% of Public sector employees belong to households with
monthly incomes Rs.30,000 or more whereas this proportion drops
to 23% and 13% respectively among Private sector employees and
NGOs.
X HR function has a visibly higher share of SEC A employees (44%)
X Designing / Creative function largely comprises SEC C employees

(75%)
X Credit card ownership is most common among employees belonging

to Metros (34%)
X Middle/Senior Mgt have larger shares of SEC A employees (31%, 37%

respectively)
X Car ownership is as expected more common among Middle/ Senior

Mgt
12
X Ownership of credit cards as well mobile phones is less prevalent

among employees working in the Consumer Services industry - this
could be related to the higher share of SEC C employees in this
sector as mentioned earlier
The average age for entering the white-collar workforce is 23

years.
While nearly a third (30%) start working when they turn 20 years old or
earlier, the majority does so only later - the most common age of entry
being 21-22 years. This offers an explanation for the fairly 'old' age
profile of the average employee seen earlier.
Up to 18 years Age 19-20 years Age 21-22 years

Age 23-24 years Age 25-30 years Above Age 30 years
40%
28%
30%
19% 20%
19%
20% 11%
10% 4%
0%
All white collar
The initiation age is slightly lower (22 years) among those who belong
to Metros /Urban Uptowns. Not surprisingly, those who do not pursue
higher education post-schooling enter the workforce relatively earlier.
Employees engaged in Office Administration functions or in the
Government sector also start working earlier than others.
On the other hand, those in the IT and Designing / Creative functions

are comparatively older when they embark upon their careers. To
illustrate this point, 64% of employees engaged in IT and 66% of those
engaged in Designing/ Creative functions began working at the age of
21-24 years compared to only 48% among all white-collar employees.
Experience runs high with the average work experience

adding up to 13 years
This is not surprising since over half (51%) the employees have work
experience of 10 years or more and about a fourth (26%)have been in
the workforce for at least 2 decades!
Up to 1 year 1-3 years 3-5 years
5-7 years 7-10 years 10-15 years
30% 26%
20% 15%
10% 11% 10%
9% 9% 10%
10%
0%
All white collar
13
Current HR Trends
The work experience is higher among those engaged in

Marketing/Communication Services or Core Industries and those in the
Office Administration function. Among the town classes, the work
experience of those in smaller towns is relatively higher (13 years
compared to 11 years among Metro employees).
On the other hand, those working in the Private sector especially in the
IT sector have lower work experience.
Total work Marketing / Consumer Core Banking & Consumer

IT Healthcare Others
experience Comm Services Services Industries Finance Goods
Projected Base 2,482,231 8,297,777 11,498,625 5,446,781 5,922,796 5,076,814 3,502,774 7,610,865
Up to 1 year 5% 6% 7% 4% 15% 6% 8% 4%
1-3 years 8% 11% 7% 17% 33% 12% 10% 4%
3-5 years 12% 5% 8% 11% 15% 13% 20% 7%
5-7 years 5% 14% 5% 8% 14% 13% 9% 7%
7-10 years 15% 7% 8% 8% 9% 14% 14% 8%
10-15 years 11% 20% 16% 9% 8% 15% 18% 18%
15-20 years 9% 8% 12% 7% 3% 16% 8% 13%
Above 20 years 35% 28% 37% 37% 4% 13% 13% 39%
Average Years 17 13 16 14 5 10 9 17
The average number of jobs held is 2.7 although 1-in-4 has

held 4 or more jobs
While half the workforce has held 1 or 2 jobs including the current job,
the balance has held at least 3 jobs.
1 2 3 4 5 6 7 8 9 10
29%
30% 25%
21%
20%
12%
10% 7%
3%
1% 1% 1% 0%
0%
All white collar
The number of jobs held is relatively higher among Private sector

employees, among those engaged in Consumer Goods, Consumer
Services, Core Industries, Healthcare and those in the HR function.
Employees in larger towns have held more jobs on an average than their
counterparts in smaller towns.
Not surprisingly, the average number of jobs held increases with the
work experience of the employee. For instance, while the average
number of jobs among those who have been working for a year is 1.3
(22% have moved on within a year of their first job!) This increases to
14
3.3 among those with 7-10 years of experience. Interestingly, the white
collar veterans with work experience of more than 10 years actually
display lower mobility (average number of jobs 3.0) than those with 7-
10 years of work experience.
While the typical tenure with the current company is 7.7

years, the average tenure per job is significantly lower at 4.7
years
The tenure with the current company is significantly higher than the
average tenure across all jobs held. This indicates that by and large,
the disposition to change jobs is higher during the earlier period of an
employee’s career graph.
Chart 1: Tenure with current company
Up to 1 year 1-3 years 3-5 years 5-7 years

7-10 years 10-15 years 15-20 years Above 20 years
40%
30%
30%
21%
20% 15%
9%
10%
10% 5% 5% 6%
0%
All white collar
The length of the tenure varies interestingly across various segments.

Those employed in Marketing/ Communication Service, Banking/
Finance, Core Industries or engaged in Accounts/ Finance or
Administrative functions tend to stick on longer in their jobs while
those the Private sector especially in IT industries and those engaged in
Marketing, Design/ Creative functions change relatively jobs faster.
Employees in small towns also claim a relatively higher average tenure
per job.
15
Current HR Trends
Average Tenure Average Tenure with

per Job Current Company
(years) (years)
All Employees 4.7 7.7
Marketing/ Communication Services 6.2 13.4
Core Industries 5.6 8.5
Banking / Finance 5.6 10.4
Consumer Services 4.6 8.9
Healthcare 3.4 4.1
Consumer Goods 3.3 5.2
IT 1.9 1.6
Government sector 8.8 17.6

NGO 8.6 15.6
Public Sector 7.5 15.7
Private Sector 3.9 6.0
Office Administration 6.6 12.0

Accounts and Finance 5.2 9.2
Human Resources 4.5 7.5
Project Management 4.4 6.6
Marketing 3.7 5.3
Design / Creative 3.3 6.0
IT 3.1 5.1
Larger size companies show more efficient use of employees

(better productivity)
Only 1 in 5 (21%) white collar employees come from a small company of
less than 50 employees. Almost half (47%) are working in relatively
larger size companies with over 500 employees.
However in terms of turnover, a significantly higher 40% of the white

collar employees work in smaller companies with less than 50 crores in
turnover. This indicates a disproportionately less efficient use of people
(or lower turnover per employee) in the smaller companies as
compared to the relatively larger companies. The efficiency equation
increases with size and large companies show the best efficiency ratio
(probably a result of economies of scale).
16
Distribution by company size
Size by no. of employees Size by turnover in crore rupees
50%
47%
40% 40% 39%
30% 33%
20% 21% 21%
10%
0%
Small (upto 50) Medium (51- 500) Large (501 plus)
Over half the workforce earns upto Rs.2 lacs annually and the
average annual package drawn is roughly Rs.2.6 lacs
Packages are relatively better among Private Sector companies, among
Core Industries and in the IT, HRs and Accounts/Finance functions.
Surprisingly, employees in Urban Uptowns and Other towns have higher
salary and benefits packages on an average than their counterparts in
Metros.
Up to Rs 1 lac Rs 1-2 lacs Rs 2-3 Lacs

Rs 3-5 lacs Rs 5-7 lacs Rs 7-10 lacs
Rs 10-20 lacs Above Rs 20 lacs Not Specified
30% 26% 27%
20% 15%
15%
10%
10%
3% 2% 2%
0%
0%
All white collar
Current Salary Levels Marketing / Consumer Core Ind. / Ind. Banking & Consumer
IT Healthcare
and Benefits Packages Comm Services Services Goods & Services Finance Goods
Projected Base 2,482,231 8,297,777 11,498,625 5,446,781 5,922,796 5,076,814 3,502,774
Up to Rs.1 lac 18% 34% 22% 23% 27% 34% 26%
Rs.1-2 lacs 41% 26% 24% 28% 35% 20% 31%
Rs.2-3 Lacs 15% 19% 16% 21% 14% 14% 9%
Rs.3-5 lacs 4% 6% 13% 15% 9% 10% 16%
Above Rs.5 lacs 6% 5% 15% 6% 5% 8% 12%
Rs.7-10 lacs 2% 1% 4% 2% 1% 3% 1%
Rs.10-20 lacs 1% 1% 5% 1% 1% 1% 2%
Above Rs.20 lacs 0% 0% 0% 1% 1% 1% 0%
Average annual salary
218731 183977 332324 251621 238612 252728 249540
(Rs.)
17
Current HR Trends
Other highlights related to salary and benefits are:
X Not surprisingly, the average packages increase with hierarchy –

ranging from Rs.1 lac for Trainees to Rs.4 lacs for Senior Managers.
X Those with a ‘professional’ degree, especially a post-graduate

degree, earn more than those possessing a ‘general’ degree
X Salary levels are relatively higher in IT, HRs and Accounts/ Finance
functions
Most aspire for jobs in the private sector and in core

industries and IT companies
This could be partly on account of the higher salary packages drawn by
employees in the Private Sector and in these industries as seen above.
The Private Sector is specially sought after by those in Government jobs

- 4-in-5 aspire for a Private Sector job. Further, 95% of the employees
currently with the Private Sector want to continue with the sector.
Aspired All White Currently in Currently in Public Currently in Private

Sectors Collar Government sector sector sector
Projected Base 24,497,230 2,886,979 1,188,199 18,542,505
Public Sector 6.20% 11.90% 41.50% 3.60%
Private Sector 91.60% 80.30% 58.20% 95.10%
Others 2.20% 7.80% 0.40% 1.30%
The majority would move out of Healthcare, Marketing and Consumer

Services industries if given a choice. IT and Core Industries not only top
the list of aspired industries overall but also have the highest ‘loyalty’
in terms of proportion of employees voting for their current industry.
Marketing / Core Ind. / Banking

All White Consumer Consumer
Aspired Industry Verticals Comm Ind. Goods & & IT Healthcare
Collar Services Goods
Services Services Finance
Projected Base 24,497,230 635,881 3,356,202 5,674,216 2,976,054 3,257,304 2,257,245 1,384,939
Marketing / Comm. Services 2% 14% 4% 0.0% 0.1% 4% 0.3% 2%
Consumer Services 14% 14% 29% 9% 4% 5% 18% 8%
Core Ind. / Ind. Goods &
32% 17% 19% 54% 28% 13% 21% 17%
Services
Banking & Finance 11% 17% 2% 6% 42% 7% 7% 8%
IT 29% 33% 31% 20% 22% 69% 22% 25%
Consumer Goods 11% 6% 12% 11% 4% 2% 32% 27%
Healthcare 0.9% 0.2% 0.3% 0.4% 0.0% 0.0% 0.0% 11%
Consultancy 2% 0.6% 2% 0.4% 0.6% 0.3% 0.7% 1%
18
Other points related to aspirations of employees are:
X As may have been expected, most employees aspire for the next
hierarchical level
X Project Mgt, Marketing and Office Administration functions are

overall more sought after while HRs and IT functions show the
highest growth in movement from current function to aspired
function
X Employees in Accounts / Finance and IT functions display the

highest ‘satisfaction’ in terms of proportion voting for their current
function
Bonus, HRA and medical reimbursement are the most sought

after company benefits.
Nearly 3-in-4 employees aspire for these benefits. Employer’s
contribution to Provident Fund and LTA are lower in the list.
Driver allowance, Company leased car and Stock Options – which are
currently fairly rare benefits and relatively more common among the
middle/senior Mgt cadre - are also desired by a sizeable proportion of
employees.
Current Benefits Aspired Benefits

Bonus 50% 76%
House Rent Allowance (HRA) 58% 74%
Medical bill reimbursement 52% 71%
Medical insurance and Hospitalization 44% 65%
Employers Contribution to Provident fund 58% 64%
Leave Travel Allowance 50% 63%
Performance Incentive 33% 61%
Petrol Expense Reimbursement 32% 56%
Gratuity 47% 53%
Transport (pick and drop) 24% 47%
Company leased accommodation 17% 36%
Company leased car 7% 31%
Ex-Gratia 20% 28%
Stock options 3% 25%
Driver Allowance 4% 19%
Restricted stock unit 1% 9%
19
Current HR Trends
Detailed Findings-
Current HR Trends
20
Current Terms of
Employment
Chart 2: Current terms of employment
Full-time Part time Apprenticeship / Internship

2% 0.4%
98%
Base: 9,000
21
Current HR Trends
Table 5: Current terms of employment by industry verticals
Marketing / Core Ind. / Ind.

Current Terms Of Consumer Banking Consumer
Comm. Goods & IT Healthcare Others
Employment Services & Finance Goods
Services Services
Projected Base 2,482,231 8,297,777 11,498,625 5,446,781 5,922,796 5,076,814 3,502,774 7,610,865
Full-time 98% 96% 99% 96% 95% 100% 98% 99%
Part time 2% 4% 0.8% 4% 5% 0.5% 2% 1%
Apprenticeship / 0.1% 0.5% 0.7% 0.1% 0.2% 0.0% 0.7% 0.2%
Internship
Base: 9,000
Table 6: Current terms of employment by job function
Current Terms Accounts & Office Admin & Project Mgt & Designing /
Marketing IT HR
Of Employment Finance General Mgt Operations Creative Services
Projected Base 6,146,271 12,504,097 12,221,536 4,172,091 1,397,504 9,691,283 2,651,668

Full-time 99% 97% 97% 98% 98% 97% 98%
Part time 1% 2% 3% 1% 2% 2% 2%
Apprenticeship / 0.1% 0.3% 0.5% 0.1% 0.0% 0.8% 0.0%
Internship
Base: 9,000
Table 7: Current terms of employment by hierarchy level
Current Terms Of Trainee/Fresher Executive Junior Mgt Middle Mgt Senior Mgt Advisory Staff /
Employment /Operation Consultant
Projected Base 4,129,904 13,433,566 9,669,740 13,469,914 7,006,215 2,660,007
Full-time 92% 98% 99% 97% 99% 98%
Part time 4% 2% 1% 3% 1% 2%
Apprenticeship / Internship 4% 0.3% 0.0% 0.0% 0.4% 0.0%
Base: 9,000
Table 8: Current terms of employment by educational qualification
Current Terms Of Graduate Graduate Post-Graduate Post-Graduate

HSC/SSC Professional Others
Employment General Stream Professional Stream General Stream
Stream
Projected Base 17,843,583 19,640,344 4,422,478 5,276,626 5,559,933 3,871,911
Full-time 97% 98% 97% 99% 98% 99%
Part time 3% 2% 0.9% 1% 1% 1%
Apprenticeship / Internship 0.4% 0.2% 2% 0.2% 0.5% 0.0%
Base: 9,000
Table 9: Current terms of employment by years of experience
Current Terms Of Employment Less than 1 year 1 - 3 years 4 - 6 years 7 - 10 years More than 10 years
Projected Base 5,777,915 6,405,850 7,635,364 8,042,904 28,752,843
Full-time 94% 96% 99% 97% 98%
Part time 3% 3% 0.8% 3% 2%
Apprenticeship / Internship 3% 0.2% 0.4% 0.1% 0.1%
Base: 9,000
22
Age at First Job

Chart 3: Age at first job
Up to 18 years Age 19-20 years Age 21-22 years
40% Age 23-24 years Age 25-30 years Above Age 30 years
28%
30%
19% 20%
19%
20%
11%
10% 4%
0%
All white collar
Base: 9,000
23
Current HR Trends
Table 10: Age at first job, by industry verticals

Age At First Job Comm. IT Healthcare Others
Services Goods & Services Finance Goods
Services
Projected Base 2,482,231 8,297,777 11,498,625 5,446,781 5,922,796 5,076,814 3,502,774 7,610,865
Up to 18 years 6% 21% 12% 10% 8% 10% 7% 11%
Age 19-20 years 42% 15% 20% 19% 20% 21% 14% 18%
Age 21-22 years 16% 25% 29% 26% 30% 32% 34% 32%
Age 23-24 years 18% 16% 19% 32% 26% 18% 24% 21%
Age 25-30 years 17% 21% 19% 13% 14% 17% 21% 17%
Above Age 30 years 0% 3% 1% 1% 1% 2% 1% 1%
Average age in 1st Job 21.50 22.10 22.10 22.10 22.10 22.30 22.70 22.30
Base: 9,000
Table 11: Age at first job, by job function
Accounts & Office Admin & Project Mgt & Designing /

Age At First Job Marketing IT HR
Finance General Mgt Operations Creative Services
Projected Base 6,146,271 12,504,097 12,221,536 4,172,091 1,397,504 9,691,283 2,651,668

Up to 18 years 7% 21% 10% 7% 13% 9% 2%
Age 19-20 years 21% 25% 18% 13% 9% 21% 19%
Age 21-22 years 25% 21% 31% 33% 31% 31% 45%
Age 23-24 years 27% 13% 21% 30% 22% 17% 21%
Age 25-30 years 19% 17% 18% 16% 23% 20% 13%
Above Age 30 years 2% 2% 3% 0% 1% 2% 0%
Average age in 1st Job 22.40 21.60 22.60 22.40 22.80 22.40 22.10
Base: 9,000
Table 12: Age at first job, by hierarchy level
Age At First Job Trainee/Fresher Executive/ Operation Junior Mgt Middle Mgt Senior Mgt Advisory Staff / Consultant
level
Projected Base 4,129,904 13,433,566 9,669,740 13,469,914 7,006,215 2,660,007
Up to 18 years 15% 9% 15% 11% 7% 9%
Age 19-20 years 25% 16% 18% 18% 29% 24%
Age 21-22 years 37% 31% 26% 29% 30% 21%
Age 23-24 years 12% 20% 22% 25% 17% 18%
Age 25-30 years 11% 23% 18% 16% 12% 24%
Above Age 30 years 1% 1% 1% 2% 5% 4%
Average age in 1st Job 21.30 22.50 22.10 22.20 22.60 22.90
Base: 9,000
24
Table 13: Age at first job, by educational qualification
Age At First Job HSC/SSC Graduate Graduate Post-Graduate Post-Graduate Others

General Stream Professional Stream General Stream Professional Stream
Projected Base 17,843,583 19,640,344 4,422,478 5,276,626 5,559,933 3,871,911
Up to 18 years 29% 11% 9% 7% 2% 6%
Age 19-20 years 23% 21% 14% 7% 12% 28%
Age 21-22 years 18% 29% 38% 29% 23% 34%
Age 23-24 years 8% 22% 27% 26% 34% 21%
Age 25-30 years 15% 15% 13% 28% 27% 9%
Above Age 30 years 6% 2% 1% 3% 2% 2%
Average age in 1st Job 21.90 22.20 22.20 23.50 23.70 21.90
Base: 9,000
Table 14: Age at first job, by years of experience
Age At First Job Less than 1 year 1 - 3 years 4 - 6 years 7 - 10 years More than 10 years
Projected Base 5,777,915 6,405,850 7,635,364 8,042,904 28,752,843
Up to 18 years 29% 18% 14% 8% 13%
Age 19-20 years 16% 23% 19% 21% 19%
Age 21-22 years 18% 24% 27% 37% 25%
Age 23-24 years 12% 23% 24% 16% 20%
Age 25-30 years 12% 12% 15% 17% 21%
Above Age 30 years 14% 1% 1% 2% 3%
Average age in 1st Job 23.30 21.40 21.80 22.20 22.60
Base: 9,000
25
Current HR Trends
Total Work
Experience
Chart 4: Total work experience
Up to 1 year 1-3 years 3-5 years

5-7 years 7-10 years 10-15 years
15-20 years Above 20 years 26%
30%
20% 15%
10% 11% 10%
9% 9% 10%
10%
0%
All white collar
Base: 9,000
26
Table 15: Total work experience by industry verticals

Total Work Consumer Banking & Consumer
Comm. Goods & IT Healthcare Others
Experience Services Finance Goods
Services Services
Projected Base 2,482,231 8,297,777 11,498,625 5,446,781 5,922,796 5,076,814 3,502,774 7,610,865
Up to 1 year 5% 6% 7% 4% 15% 6% 8% 4%
1-3 years 8% 11% 7% 17% 33% 12% 10% 4%
3-5 years 12% 5% 8% 11% 15% 13% 20% 7%
5-7 years 5% 14% 5% 8% 14% 13% 9% 7%
7-10 years 15% 7% 8% 8% 9% 14% 14% 8%
10-15 years 11% 20% 16% 9% 8% 15% 18% 18%
15-20 years 9% 8% 12% 7% 3% 16% 8% 13%
Above 20 years 35% 28% 37% 37% 4% 13% 13% 39%
Average Years 16.80 13.30 15.80 13.90 5.00 10.30 9.40 16.50
Base: 9,000
Table 16: Total work experience by job function
Designing /
Total Work Office Admin & Project Mgt &
Accounts & Finance Marketing IT HR Creative
Experience General Mgt Operations
Services
Projected Base 6,146,271 12,504,097 12,221,536 4,172,091 1,397,504 9,691,283 2,651,668

Up to 1 year 6% 6% 11% 10% 7% 7% 6%
1-3 years 12% 8% 11% 25% 6% 11% 11%
3-5 years 14% 5% 15% 15% 9% 6% 8%
5-7 years 9% 9% 11% 10% 10% 6% 13%
7-10 years 9% 9% 9% 9% 8% 11% 20%
10-15 years 14% 12% 14% 14% 17% 19% 14%
15-20 years 8% 11% 7% 8% 10% 10% 12%
Above 20 years 27% 40% 22% 10% 33% 30% 17%
Average Years 13.00 17.20 10.70 8.10 14.90 13.60 10.60
Base: 9,000
Table 17: Total work experience by hierarchy level
Total Work Experience Trainee/Fresher Executive/Operation level Junior Mgt Middle Mgt Senior Mgt Advisory Staff / Consultant
Projected Base 4,129,904 13,433,566 9,669,740 13,469,914 7,006,215 2,660,007
Up to 1 year 67% 5% 1% 1% 6% 0%
1-3 years 33% 13% 13% 7% 5% 8%
3-5 years 0% 14% 11% 11% 7% 10%
5-7 years 0% 11% 10% 13% 6% 5%
7-10 years 0% 11% 9% 12% 12% 4%
10-15 years 0% 13% 12% 18% 18% 27%
15-20 years 0% 8% 13% 14% 11% 7%
Above 20 years 0% 26% 32% 25% 37% 41%
Average Years 1.10 12.10 14.50 13.50 16.70 15.50
Base: 9,000
27
Current HR Trends
Table 18: Total work experience by educational qualification
Total Work Experience HSC/SSC Graduate General Graduate Post-Graduate Post-Graduate Others
Stream Professional General Stream Professional Stream
Projected Base 17,843,583 19,640,344 4,422,478 5,276,626 5,559,933 3,871,911
Up to 1 year 20% 11% 19% 9% 12% 10%
1-3 years 14% 15% 25% 15% 20% 16%
3-5 years 7% 13% 9% 7% 11% 13%
5-7 years 5% 9% 6% 10% 9% 16%
7-10 years 6% 9% 9% 12% 13% 14%
10-15 years 14% 13% 8% 16% 11% 10%
15-20 years 5% 10% 7% 13% 11% 7%
Above 20 years 31% 20% 17% 20% 13% 15%
Average Years 12.20 10.90 9.20 11.30 9.10 9.30
Base: 9,000
28
Number of Jobs Held

Chart 5: Number of jobs held
1 2 3 4 5 6 7 8 9 10
29%
30% 25%
21%
20%
12%
10% 7%
3%
1% 1% 1% 0%
0%
All white collar
Base: 9,000
29
Current HR Trends
Table 19: Number of jobs held, by industry verticals
Number Of Marketing / Consumer Core Ind. / Ind. Banking & Consumer

IT Healthcare Others
Jobs Held Comm. Services Services Goods & Services Finance Goods
Projected Base 2,482,231 8,297,777 11,498,625 5,446,781 5,922,796 5,076,814 3,502,774 7,610,865
1 41% 17% 23% 30% 27% 21% 26% 43%

2 15% 21% 22% 23% 27% 23% 22% 16%
3 20% 37% 28% 26% 21% 23% 22% 21%
4 7% 13% 11% 12% 11% 15% 17% 9%
5 4% 6% 9% 8% 8% 10% 6% 6%
6 10% 3% 2% 1% 3% 4% 6% 4%
7 4% 1% 2% 1% 1% 1% 1% 0%
8 0% 1% 1% 0% 1% 2% 0% 0%
9 0% 0% 0% 0% 1% 1% 0% 0%
10 0% 1% 0% 0% 0% 1% 0% 0%
Average
Number of 2.70 2.90 2.80 2.50 2.70 3.10 2.80 2.40
Jobs
Base: 9,000
Table 20: Number of jobs held, by job function
Designing /
Number Of Jobs Office Admin & Project Mgt &
Accounts & Finance Marketing IT HR Creative
Held General Mgt Operations
Services
Projected Base 6,146,271 12,504,097 12,221,536 4,172,091 1,397,504 9,691,283 2,651,668
1 30% 30% 23% 34% 18% 21% 18%
2 25% 23% 19% 19% 19% 22% 14%
3 28% 25% 29% 20% 22% 23% 37%
4 11% 8% 15% 14% 14% 18% 11%
5 3% 9% 7% 7% 18% 7% 7%
6 2% 2% 4% 2% 4% 5% 12%
7 1% 1% 2% 1% 1% 2% 1%
8 1% 1% 1% 3% 1% 1% 0%
9 0% 1% 1% 0% 2% 1% 0%
10 0% 0% 0% 0% 0% 0% 0%
Average Number 2.50 2.60 2.90 2.60 3.30 3.10 3.20
of Jobs
Base: 9,000
30
Table 21: Number of jobs held, by hierarchy level
Number Of Jobs Held Trainee/Fresher Executive/Operation level Junior Mgt Middle Mgt Senior Mgt Advisory Staff / Consultant
Projected Base 4,129,904 13,433,566 9,669,740 13,469,914 7,006,215 2,660,007
1 49% 21% 28% 18% 28% 30%
2 36% 24% 21% 18% 20% 18%
3 15% 29% 30% 29% 14% 39%
4 0% 12% 11% 20% 13% 9%
5 0% 8% 6% 8% 11% 2%
6 0% 4% 2% 4% 8% 2%
7 0% 0% 1% 2% 2% 1%
8 0% 1% 1% 1% 2% 0%
9 0% 0% 1% 0% 1% 1%
10 0% 0% 0% 0% 1% 0%
Average Number of Jobs 1.70 2.80 2.60 3.10 3.10 2.50
Base: 9,000
Table 22: Number of jobs held, by educational qualification
Number Of Jobs Graduate Graduate Post-Graduate General Post-Graduate

HSC/SSC Others
Held General Stream Professional Stream Stream Professional Stream
Projected Base 17,843,583 19,640,344 4,422,478 5,276,626 5,559,933 3,871,911

1 38% 30% 42% 32% 27% 23%
2 19% 19% 25% 26% 20% 22%
3 23% 23% 16% 20% 24% 40%
4 12% 13% 7% 11% 12% 7%
5 5% 9% 6% 6% 11% 6%
6 3% 3% 1% 3% 3% 1%
7 0% 1% 1% 1% 2% 1%
8 0% 1% 1% 1% 1% 0%
9 1% 1% 0% 1% 0% 0%
10 0% 0% 0% 0% 0% 0%
Average Number
2.40 2.80 2.30 2.60 2.90 2.60
of Jobs
Base: 9,000
Table 23: Number of jobs held, by years of experience
Number Of Jobs Held Less than 1 year 1 - 3 years 4 - 6 years 7 - 10 years More than 10 years
Projected Base 5,777,915 6,405,850 7,635,364 8,042,904 28,752,843
1 78% 38% 24% 10% 26%
2 15% 34% 27% 19% 15%
3 6% 21% 28% 29% 27%
4 1% 4% 13% 23% 14%
5 1% 3% 6% 13% 9%
6 0% 0% 1% 4% 5%
7 0% 0% 0% 1% 2%
8 0% 0% 1% 0% 1%
9 0% 0% 0% 0% 1%
10 0% 0% 0% 0% 0%
Average Number of Jobs 1.30 2.00 2.60 3.30 3.00
Base: 9,000
31
Current HR Trends
Proportion Who
Moved Jobs with a
Promotion
Chart 6: Proportion who moved jobs with a promotion
Trainee /Fresher Executive / Operation level

Junior M anagement M iddle M anagement
Senior M anagement Top M anagement (CEO / Owner)
Advisory Staff / Consultant
30% 26%
20%
18%
18%
20%
12%
10%
5%
2%
0%
All white collar
Base: 7,355
32
Table 24: Proportion who moved jobs with a promotion, by industry

verticals

Consumer Banking Consumer
Hierarchy Level Comm. Goods & IT Healthcare Others
Services & Finance Goods
Services Services
Projected Base 2,336,733 7,186,001 9,976,239 4,401,476 5,100,792 4,485,602 3,018,665 5,945,488
Trainee /Fresher 10% 20% 17% 30% 17% 22% 20% 24%
Executive / Operation level 32% 22% 26% 29% 27% 27% 31% 16%
Junior Mgt 11% 18% 20% 18% 18% 20% 16% 27%
Middle Mgt 9% 16% 18% 15% 22% 19% 19% 14%
Senior Mgt 37% 11% 14% 6% 11% 8% 11% 9%
Top Mgt (CEO / Owner) 0.7% 1% 1% 0.6% 1% 2% 0.3% 3%
Advisory Staff / Consultant 1% 12% 3% 0.8% 5% 2% 3% 8%
Base: 7,355
Table 25: Proportion who moved jobs with a promotion, by job function
Accounts & Office Admin Project Mgt & Designing / Creative

Hierarchy Level Marketing IT HR
Finance & General Mgt Operations Services
Projected Base 5,351,303 11,088,536 10,526,789 3,022,596 1,184,946 8,632,875 2,423,984

Trainee /Fresher 23% 18% 19% 18% 15% 21% 24%
Executive / Operation level 21% 22% 31% 28% 17% 31% 18%
Junior Mgt 23% 18% 18% 18% 17% 14% 26%
Middle Mgt 11% 14% 18% 29% 31% 19% 10%
Senior Mgt 17% 13% 9% 4% 17% 11% 22%
Top Mgt (CEO / Owner) 0.4% 4% 2% 1% 1% 0.7% 0.1%
Advisory Staff / Consultant 5% 12% 3% 1% 2% 3% 0.4%
Base: 7,355
33
Current HR Trends
Table 26: Proportion who moved jobs with a promotion, by educational

qualification
Graduate Post-Graduate
Graduate Post-Graduate
Hierarchy Level HSC/SSC Professional Professional Others
General Stream General Stream
Stream Stream
Projected Base 15,263,271 16,275,882 3,404,291 4,131,360 4,391,974 3,349,019

Trainee /Fresher 31% 21% 31% 18% 17% 26%
Executive / Operation level 25% 28% 19% 25% 22% 18%
Junior Mgt 12% 20% 15% 22% 18% 21%
Middle Mgt 13% 16% 14% 18% 26% 21%
Senior Mgt 10% 11% 7% 9% 12% 12%
Top Mgt (CEO / Owner) 0.3% 2% 7% 2% 1% 1%
Advisory Staff / Consultant 9% 3% 8% 6% 4% 0.4%
Base: 7,355
Table 27: Proportion who moved jobs with a promotion, by years of

experience
Hierarchy Level Less than 1 year 1 - 3 years 4 - 6 years 7 - 10 years More than 10 years
Projected Base 3,146,288 5,373,899 6,415,544 7,147,589 24,732,477
Trainee /Fresher 67% 34% 20% 10% 17%
Executive / Operation level 15% 29% 33% 31% 21%
Junior Mgt 8% 14% 20% 22% 18%
Middle Mgt 8% 12% 14% 21% 19%
Senior Mgt 1% 6% 6% 11% 16%
Top Mgt (CEO / Owner) 0.5% 0.9% 1% 4% 2%
Advisory Staff / Consultant 1% 5% 6% 2% 8%
Base: 7,355
34
Total Work
Experience
Table 28: Total work experience, by industry verticals
Marketing Core Ind. /

Total Work All white Consumer Banking & Consumer
/ Comm. Ind. Goods & IT Healthcare Others
Experience collar Services Finance Goods
Services Services
Projected Base 56,614,875 2,482,231 8,297,777 11,498,625 5,446,781 5,922,79 5,076,814 3,502,774 7,610,865
Less than 1 year 10% 5% 6% 7% 4% 15% 6% 8% 4%
1-3 years 11% 8% 11% 7% 17% 33% 12% 10% 4%
4-6 years 14% 14% 8% 11% 15% 22% 19% 26% 11%
7-10 years 14% 19% 18% 10% 12% 16% 20% 18% 11%
More than 10
51% 55% 57% 65% 53% 14% 43% 38% 70%
years
Average Years 12.64 16.77 13.29 15.76 13.91 5.02 10.31 9.36 16.50
Base: 9,000
Table 29: Total work experience, by job function
Total Work Accounts Office Admin & Project Mgt & Designing /
All white collar Marketing IT HR Creative
Experience & Finance General Mgt Operations
Services
Projected Base 56,614,875 6,146,271 12,504,097 12,221,536 4,172,091 1,397,504 9,691,283 2,651,668
Less than 1 year 10% 6% 6% 11% 10% 7% 7% 6%
1-3 years 11% 12% 8% 11% 25% 6% 11% 11%
4-6 years 14% 18% 10% 19% 20% 13% 9% 12%
7-10 years 14% 15% 13% 15% 14% 14% 14% 30%
More than 10 years 51% 50% 63% 43% 31% 60% 59% 43%
Average Years 12.64 12.99 17.16 10.70 8.08 14.89 13.65 10.59
Base: 9,000
Table 30: Total work experience, by hierarchy level
Total Work Executive/ Advisory Staff /

All white collar Trainee/Fresher Junior Mgt Middle Mgt Senior Mgt
Experience Operation level Consultant
Projected Base 56,614,875 4,129,904 13,433,566 9,669,740 13,469,914 7,006,215 2,660,007
Less than 1 year 10% 67% 5% 1% 1% 6% 0%
1-3 years 11% 33% 13% 13% 7% 5% 8%
4-6 years 14% 0% 19% 16% 15% 10% 11%
7-10 years 14% 0% 16% 14% 20% 14% 7%
More than 10 years 51% 0% 46% 56% 57% 65% 74%
Average Years 12.64 1.07 12.07 14.50 13.54 16.72 15.51

Base: 9,000
35
Current HR Trends
Table 31: Total work experience, by educational qualification
Graduate Graduate Post-Graduate Post-Graduate

Total Work Experience All white collar HSC/SSC General Professional Professional Others
General Stream
Stream Stream Stream
Projected Base 56,614,875 17,843,583 19,640,344 4,422,478 5,276,626 5,559,933 3,871,911
Less than 1 year 10% 20% 11% 19% 9% 12% 10%
1-3 years 11% 14% 15% 25% 15% 20% 16%
4-6 years 14% 9% 18% 12% 11% 17% 15%
7-10 years 14% 8% 14% 12% 18% 16% 27%
More than 10 years 51% 49% 43% 32% 48% 35% 32%
Average Years 12.64 12.24 10.90 9.17 11.29 9.12 9.28
Base: 9,000
36
Average Tenure per

Job
Table 32: Average tenure per job
Average Tenure Per Job Less than 1 year 1 - 3 years 4 - 6 years 7 - 10 years More than 10 years
Projected Base 5,777,915 6,405,850 7,635,364 8,042,904 28,752,843
1 Job 100% 45% 12% 1% 0%
1-2 Jobs 0% 38% 50% 34% 3%
2-4 Jobs 0% 17% 27% 46% 20%
More than 4 Jobs 0% 0% 12% 19% 77%
Average Tenure of Jobs 1.00 1.72 2.39 2.83 3.75
Median Tenure of Jobs 1.00 2.00 2.00 3.00 4.00
Mode Tenure of Jobs 1.00 1.00 2.00 3.00 4.00
Base: 9,000
37
Current HR Trends
Tenure with Current

Company
Chart 7: Tenure with current company
Up to 1 year 1-3 years 3-5 years 5-7 years

7-10 years 10-15 years 15-20 years Above 20 years
40%
30%
30%
21%
20% 15%
9% 10%
10% 5% 5% 6%
0%
All white collar
Base: 9,000
38
Table 33: Tenure with current company, by industry verticals
Tenure With Marketing / Core Ind. /

Consumer Banking & Consumer
Current Comm. Ind. Goods IT Healthcare Others
Services Finance Goods
Company Services & Services
Projected Base 2,482,231 8,297,777 11,498,625 5,446,781 5,922,796 5,076,814 3,502,774 7,610,865
Up to 1 year 25% 24% 24% 25% 52% 28% 27% 15%
1-3 years 17% 18% 22% 24% 30% 26% 30% 11%
3-5 years 3% 10% 11% 6% 10% 13% 18% 8%
5-7 years 2% 6% 4% 3% 6% 5% 4% 8%
7-10 years 11% 4% 5% 3% 1% 8% 7% 4%
10-15 years 9% 19% 10% 4% 2% 13% 10% 10%
15-20 years 1% 5% 11% 4% 1% 3% 3% 12%
Above 20 years 30% 15% 14% 31% 0% 6% 2% 31%
Average Years 13.40 8.90 8.50 10.40 1.60 5.20 4.10 13.00
Base: 9,000
Table 34: Tenure with current company, by job function
Office Project Mgt Designing /

Tenure With Current Accounts &
Admin & Marketing IT HR & Creative
Company Finance
General Mgt Operations Services
Projected Base 6,146,271 12,504,097 12,221,536 4,172,091 1,397,504 9,691,283 2,651,668

Up to 1 year 24% 21% 34% 39% 34% 32% 19%
1-3 years 25% 13% 25% 24% 19% 26% 26%
3-5 years 8% 10% 11% 11% 4% 6% 12%
5-7 years 6% 6% 6% 3% 8% 4% 6%
7-10 years 5% 7% 2% 4% 5% 5% 15%
10-15 years 8% 11% 10% 7% 8% 12% 6%
15-20 years 4% 7% 5% 5% 8% 4% 16%
Above 20 years 22% 26% 7% 8% 13% 12% 1%
Average Years 9.20 12.00 5.30 5.10 7.50 6.60 6.00
Base: 9,000
Table 35: Tenure with current company, by hierarchy level
Tenure With Current Executive/ Advisory Staff /

Trainee/Fresher Junior Mgt Middle Mgt Senior Mgt
Company Operation level Consultant
Projected Base 4,129,904 13,433,566 9,669,740 13,469,914 7,006,215 2,660,007

Up to 1 year 80% 28% 19% 25% 24% 24%
1-3 years 20% 25% 17% 22% 25% 12%
3-5 years 0% 8% 8% 12% 10% 4%
5-7 years 0% 5% 7% 6% 6% 8%
7-10 years 0% 5% 6% 5% 7% 1%
10-15 years 0% 12% 7% 13% 8% 19%
15-20 years 0% 4% 12% 6% 3% 9%
Above 20 years 0% 15% 24% 10% 17% 24%
Average Years 0.60 7.60 11.10 7.00 8.90 10.10
Base: 9,000
39
Current HR Trends
Table 36: Tenure with current company, by educational qualification
Tenure With Graduate General Graduate Professional Post-Graduate Post-Graduate

HSC/SSC Others
Current Company Stream Stream General Stream Professional Stream
Projected Base 17,843,583 19,640,344 4,422,478 5,276,626 5,559,933 3,871,911

Up to 1 year 29% 30% 35% 28% 35% 28%
1-3 years 17% 22% 25% 17% 25% 24%
3-5 years 8% 10% 5% 10% 10% 13%
5-7 years 4% 5% 4% 6% 5% 9%
7-10 years 4% 4% 8% 6% 5% 3%
10-15 years 13% 9% 7% 10% 9% 7%
15-20 years 5% 6% 4% 8% 5% 9%
Above 20 years 19% 15% 13% 16% 5% 8%
Average Years 9.40 7.40 6.80 8.20 4.90 6.30
Base: 9,000
Table 37: Tenure with current company, by years of experience
Tenure With Current Company Less than 1 year 1 - 3 years 4 - 6 years 7 - 10 years More than 10 years
Projected Base 5,777,915 6,405,850 7,635,364 8,042,904 28,752,843
Up to 1 year 93% 56% 34% 23% 14%
1-3 years 6% 41% 35% 31% 12%
3-5 years 0% 3% 23% 14% 7%
5-7 years 0% 0% 7% 16% 4%
7-10 years 0% 0% 1% 15% 5%
10-15 years 0% 0% 0% 1% 19%
15-20 years 0% 0% 0% 0% 11%
Above 20 years 0% 0% 0% 0% 29%
Average Years 0.60 0.90 2.00 3.40 13.40
Base: 9,000
Table 38: Current and aspired industry verticals
Marketing / Consum Core Ind. /

All white Banking Consumer
Industry Verticals Comm. er Ind. Goods IT Healthcare Others
collar & Finance Goods
Services Services & Services
Projected Base 56,614,87 415,551 3,450,68 7,697,818 2,619,416 6,987,308 2,649,093 219,385 457,972
Marketing /
5% 21% 3% 2% 4% 3% 1% 0.6% 0.8%
Comm. Services
Consumer
17% 34% 32% 9% 3% 16% 15% 5% 20%
Services
Core Ind. / Ind.

23% 0.2% 17% 44% 12% 17% 24% 12% 7%
Goods & Services
Banking & Finance 11% 0.8% 4% 12% 48% 10% 5% 0.3% 5%

IT 12% 33% 5% 6% 9% 34% 3% 0.2% 3%
Consumer Goods 10% 1% 13% 7% 6% 7% 29% 0.5% 4%
Healthcare 7% 8% 4% 3% 5% 5% 15% 77% 4%
Consultancy 15% 1% 22% 17% 13% 9% 7% 4% 57%
Base: 9,000
40
Table 39: Current and aspired sectors
Current And Aspired Sectors All white collar Government Public Private
Projected Base 56,614,875 549,974 1,515,787 22,431,468
Public Sector 5% 0.9% 33% 3%
Private Sector 79% 52% 44% 85%
Others 16% 47% 23% 12%
Base: 9,000
Table 40: Current and aspired functions
Office Admin Project Mgt Designing

All white Accounts
Current And Aspired Functions & General Marketing IT HR & / Creative
collar & Finance
Mgt Operations Services
Projected Base 56,614,875 3,667,887 10,726,084 9,418,725 4,251,350 1,785,888 8,678,870 2,697,098
Accounts & Finance 11% 75% 10% 2% 1% 3% 0.5% 2%
Office Admin & General Mgt 22% 8% 51% 13% 18% 27% 6% 5%
Marketing 22% 5% 12% 70% 7% 16% 14% 2%
IT 7% 5% 2% 2% 56% 0.5% 4% 0.9%
HR 3% 0.1% 2% 0.4% 1% 42% 0.6% 2%
Project Mgt & Operations 17% 0.2% 10% 8% 5% 6% 66% 15%
Designing / Creative Services 5% 0.1% 0.3% 0.7% 6% 0.3% 4% 63%
Others 8% 5% 8% 4% 5% 4% 5% 10%
Not specify 6% 0.3% 4% 1% 0.2% 2% 1% 0.3%
Base: 9,000
Table 41: Current hierarchy level and aspired hierarchy level
Executive/ Advisory
Current And Aspired All white Junior
Trainee/Fresher Operation Middle Mgt Senior Mgt Top Mgt Staff /
Hierarchy Level collar Mgt
level Consultant
Projected Base 56,614,875 2,747,503 8,583,061 5,837,582 11,289,887 9,973,742 1,274,115 2,325,545
Trainee /Fresher 7% 28% 14% 11% 2% 2% 2% 3%
Junior Mgt 17% 10% 8% 32% 28% 10% 8% 10%
Middle Mgt 24% 17% 8% 4% 45% 42% 27% 21%
Senior Mgt 12% 2% 2% 1% 3% 32% 47% 24%
Advisory Staff / Consultant 5% 4% 10% 1% 1% 4% 0.8% 18%
Others 5% 7% 12% 6% 0.6% 2% 0.8% 8%
Not specify 6% 2% 0.9% 2% 4% 2% 5% 2%
Base: 9,000
41
Current HR Trends
Table 42: Current hierarchy level and aspired hierarchy level
Executive/ Advisory
All white Trainee/ Middle Senior
Compared To Previous As Well Operation Junior Mgt Top Mgt Staff /
collar Fresher Mgt Mgt
level Consultant
Projected Base 56,614,875 8,428,57 10,969,81 7,812,071 7,406,105 5,011,085 720,932 2,083,148
Trainee /Fresher 7% 22% 8% 3% 0.5% 0.9% 0.0% 2%
Junior Mgt 17% 16% 12% 41% 8% 6% 4% 43%
Middle Mgt 24% 14% 16% 34% 59% 16% 28% 15%
Senior Mgt 12% 3% 4% 8% 20% 51% 41% 12%
Advisory Staff / Consultant 5% 8% 4% 2% 2% 8% 4% 21%
Others 5% 6% 2% 0.4% 0.1% 1% 2% 3%
Not specify 6% 1% 1% 3% 6% 2% 1% 1%
Base: 9,000
42
Demographic Profile
Chart 8: Distribution of employees by gender
M ale Female
89%
90%
60%
30%
11%
0%
All white collar
Base: 9,000
43
Current HR Trends
Table 43: Distribution of employees by gender, by industry verticals
Marketing / Core Ind. /

Gender Comm. Ind. Goods IT Healthcare Others
Services & Services
Projected Base 2,482,231 8,297,777 11,498,625 5,446,781 5,922,796 5,076,814 3,502,774 7,610,865
Male 91% 87% 95% 89% 81% 87% 89% 93%

Female 10% 14% 6% 11% 19% 13% 11% 7%
Base: 9,000
Table 44: Distribution of employees by gender, by job function

Gender Marketing IT HR
Projected Base 6,146,271 12,504,097 12,221,536 4,172,091 1,397,504 9,691,283 2,651,668

Male 87% 85% 92% 90% 83% 96% 92%
Female 14% 15% 8% 10% 17% 4% 8%
Base: 9,000
Table 45: Distribution of employees by gender, by hierarchy level
Gender Trainee/Fresher Executive/Operation level Junior Mgt Middle Mgt Senior Mgt Advisory Staff / Consultant
Projected Base 4,129,904 13,433,566 9,669,740 13,469,914 7,006,215 2,660,007
Male 78% 89% 89% 91% 94% 90%
Female 22% 11% 11% 9% 6% 10%
Base: 9,000
Table 46: Distribution of employees by gender, by educational

qualification
Graduate General Graduate Post-Graduate Post-Graduate

Gender HSC/SSC Others
Stream Professional Stream General Stream Professional Stream
Projected Base 17,843,583 19,640,344 4,422,478 5,276,626 5,559,933 3,871,911

Male 89% 85% 91% 71% 85% 92%
Female 11% 15% 9% 29% 15% 8%
Base: 9,000
Table 47: Distribution of employees by gender, by years of experience
Gender Less than 1 year 1 - 3 years 4 - 6 years 7 - 10 years More than 10 years
Projected Base 5,777,915 6,405,850 7,635,364 8,042,904 28,752,843
Male 87% 79% 86% 87% 93%
Female 13% 21% 14% 13% 7%
Base: 9,000
44
Chart 9: Distribution of employees by age
Below 21 years 21-25 years 25-35 years

40% 35%
30% 26%
22%
20%
14%
10% 3%
0%
All white collar
Base: 9,000
45
Current HR Trends
Table 48: Distribution of employees by age, by industry verticals
Marketing Core Ind. / Banking

Consumer Consumer
Age / Comm. Ind. Goods & IT Healthcare Others
Services Goods
Services & Services Finance
Projected Base 2,482,231 8,297,777 11,498,625 5,446,781 5,922,796 5,076,814 3,502,774 7,610,865
Below 21 years 1% 4% 4% 7% 7% 3% 1% 0%
21-25 years 11% 9% 10% 15% 32% 17% 16% 7%
25-35 years 37% 37% 27% 26% 49% 45% 50% 33%
35-45 years 18% 31% 30% 23% 8% 24% 25% 27%
Above 45 years 34% 19% 29% 30% 5% 12% 10% 32%
Average age of 39.30 36.70 38.40 36.70 28.40 33.50 32.80 39.70
employees
Base: 9,000
Table 49: Distribution of employees by age, by job function
Accounts Office Admin Project Mgt & Designing /

Age Marketing IT HR
& Finance & General Mgt Operations Creative Services
Projected Base 6,146,271 12,504,097 12,221,536 4,172,091 1,397,504 9,691,283 2,651,668

Below 21 years 7% 3% 5% 5% 1% 2% 2%
21-25 years 11% 10% 18% 22% 8% 13% 15%
25-35 years 36% 23% 38% 49% 30% 33% 59%
35-45 years 21% 28% 25% 14% 30% 29% 16%
Above 45 years 25% 37% 14% 10% 31% 23% 9%
Average age of 36.20 40.20 34.20 31.20 39.00 36.50 32.90
employees
Base: 9,000
Table 50: Distribution of employees by age, by hierarchy level
Executive/ Advisory Staff /

Age Trainee/ Fresher Junior Mgt Middle Mgt Senior Mgt
Operation level Consultant
Projected Base 4,129,904 13,433,566 9,669,740 13,469,914 7,006,215 2,660,007

Below 21 years 16% 3% 2% 3% 2% 5%
21-25 years 47% 16% 11% 7% 10% 9%
25-35 years 27% 41% 34% 43% 28% 14%
35-45 years 7% 19% 27% 26% 28% 51%
Above 45 years 3% 21% 26% 21% 33% 21%
Average age of employees 26.20 35.30 37.80 36.20 40.20 38.30
Base: 9,000
46
Table 51: Distribution of employees by age, by educational qualification

Age HSC/SSC General Professional General Professional Others
Stream Stream Stream Stream
Projected Base 17,843,58 19,640,344 4,422,478 5,276,626 5,559,933 3,871,911
Below 21 years 38% 11% 37% 1% 2% 21%
21-25 years 9% 19% 26% 12% 22% 15%
25-35 years 17% 31% 17% 34% 37% 39%
35-45 years 19% 19% 10% 26% 21% 14%
Above 45 years 17% 21% 10% 28% 17% 12%
Average age of
30.80 34.40 28.10 37.80 34.40 30.30
employees
Base: 9,000
Table 52: Distribution of employees by age, by years of experience
Age Less than 1 year 1 - 3 years 4 - 6 years 7 - 10 years More than 10 years
Projected Base 5,777,915 6,405,850 7,635,364 8,042,904 28,752,843
Below 21 years 37% 27% 8% 1% 0%
21-25 years 27% 45% 30% 2% 1%
25-35 years 18% 28% 60% 86% 15%
35-45 years 13% 1% 3% 10% 42%
Above 45 years 4% 0% 0% 0% 43%
Average age of employees 25.60 23.90 26.60 30.60 44.10
Base: 9,000
47
Current HR Trends
Chart 10: Distribution of employees by city type
M etros Urban uptowns Emerging Towns Others
40% 32%
30% 26%
21% 22%
20%
10%
0%
All white collar
Base: 9,000
48
Table 53: Distribution of employees by city type, by industry verticals

Consumer Banking Consumer
City Type Comm. Ind. Goods IT Healthcare Others
Services & Finance Goods
Services & Services
Projected Base 2,482,231 8,297,777 11,498,625 5,446,781 5,922,796 5,076,814 3,502,774 7,610,865
Metros 29% 33% 22% 27% 53% 32% 30% 33%
Urban uptowns 13% 22% 29% 24% 29% 31% 21% 23%
Emerging Towns 13% 24% 22% 29% 12% 17% 28% 19%
Others 45% 22% 27% 20% 7% 19% 22% 26%
Base: 9,000
Table 54: Distribution of employees by city type, by job function

City Type Marketing IT HR
Projected Base 6,146,271 12,504,097 12,221,536 4,172,091 1,397,504 9,691,283 2,651,668

Metros 29% 37% 33% 35% 39% 28% 38%
Urban uptowns 24% 21% 28% 34% 21% 27% 27%
Emerging Towns 30% 16% 16% 20% 21% 20% 21%
Others 17% 27% 24% 10% 19% 26% 15%
Base: 9,000
Table 55: Distribution of employees by city type, by hierarchy level
City Type Trainee/Fresher Executive/Operation Junior Mgt Middle Mgt Senior Mgt Advisory Staff /
level Consultant
Projected Base 4,129,904 13,433,566 9,669,740 13,469,914 7,006,215 2,660,007
Metros 37% 36% 34% 29% 33% 27%
Urban uptowns 24% 19% 26% 34% 22% 18%
Emerging Towns 27% 20% 15% 20% 18% 33%
Others 13% 25% 25% 18% 28% 22%
Base: 9,000
49
Current HR Trends
Table 56: Distribution of employees by city type, by educational

qualification

City Type HSC/SSC Professional Professional Others
General Stream General Stream
Stream Stream
Projected Base 17,843,583 19,640,344 4,422,478 5,276,626 5,559,933 3,871,911
Metros 30% 31% 22% 20% 24% 37%
Urban uptowns 30% 23% 27% 29% 29% 21%
Emerging Towns 15% 24% 19% 22% 23% 20%
Others 26% 23% 32% 29% 24% 22%
Base: 9,000
Table 57: Distribution of employees by city type, by years of experience
City Type Less than 1 year 1 - 3 years 4 - 6 years 7 - 10 years More than 10 years
Projected Base 5,777,915 6,405,850 7,635,364 8,042,904 28,752,843
Metros 36% 30% 30% 30% 31%
Urban uptowns 30% 32% 26% 24% 25%
Emerging Towns 18% 23% 27% 22% 19%
Others 16% 15% 17% 25% 26%
Base: 9,000
50
Chart 11: Distribution of employees by region
North South East West
40% 36%
30%
21%
20% 15% 14%
10%
0%
All white collar
Base: 9,000
51
Current HR Trends
Table 58: Distribution of employees by region, by industry verticals

Region Comm. Ind. Goods IT Healthcare Others
Services & Services
Projected Base 2,482,231 8,297,777 11,498,625 5,446,781 5,922,796 5,076,814 3,502,774 7,610,865
North 16% 17% 17% 23% 20% 22% 25% 36%
South 15% 31% 25% 31% 39% 25% 23% 29%
East 7% 14% 19% 13% 7% 18% 17% 12%
West 61% 37% 38% 33% 34% 34% 35% 23%
Base: 9,000
Table 59: Distribution of employees by region, by job function
Accounts & Office Admin Project Mgt & Designing /

Region Marketing IT HR
Finance & General Mgt Operations Creative Services
Projected Base 6,146,271 12,504,097 12,221,536 4,172,091 1,397,504 9,691,283 2,651,668

North 16% 23% 18% 25% 21% 20% 23%
South 30% 24% 33% 41% 36% 27% 32%
East 24% 12% 15% 9% 13% 17% 4%
West 30% 41% 34% 25% 30% 37% 41%
Base: 9,000
Table 60: Distribution of employees by region, by hierarchy level
Region Trainee/Fresher Executive/Operation level Junior Mgt Middle Mgt Senior Mgt Advisory Staff / Consultant
Projected Base 4,129,904 13,433,566 9,669,740 13,469,914 7,006,215 2,660,007
North 16% 19% 25% 23% 18% 21%
South 32% 31% 25% 29% 30% 24%
East 12% 18% 16% 13% 8% 11%
West 40% 32% 34% 35% 44% 44%
Base: 9,000
52
Table 61: Distribution of employees by region, by educational

qualification
Graduate General Graduate Post-Graduate Post-Graduate

Region HSC/SSC Professional Professional Others
Stream General Stream
Stream Stream
Projected Base 17,843,583 19,640,344 4,422,478 5,276,626 5,559,933 3,871,911
North 22% 23% 32% 24% 25% 12%
South 32% 28% 32% 39% 33% 33%
East 10% 18% 13% 17% 15% 10%
West 36% 33% 22% 20% 27% 45%
Base: 9,000
Table 62: Distribution of employees by region, by years of experience
Region Less than 1 year 1 - 3 years 4 - 6 years 7 - 10 years More than 10 years
Projected Base 5,777,915 6,405,850 7,635,364 8,042,904 28,752,843
North 16% 27% 20% 20% 21%
South 42% 25% 32% 28% 29%
East 8% 12% 15% 14% 15%
West 34% 37% 34% 38% 35%
Base: 9,000
53
Current HR Trends
Chart 12: Distribution of employees by marital status
Unmarried M arried without children

M arried with children Divorced/widow without children
Divorced/widow with children
58%
60%
40% 31%
20% 11%
0% 1%
0%
All white collar
Base: 9,000
54
Table 63: Distribution of employees by marital status, by industry

verticals

Consumer Consumer
Marital Status Comm. Ind. Goods & IT Healthcare Others
Services Goods
Projected Base 2,482,231 8,297,777 11,498,625 5,446,781 5,922,796 5,076,814 3,502,774 7,610,865
Unmarried 26% 22% 26% 33% 61% 29% 44% 21%
Married without
6% 11% 11% 7% 12% 20% 9% 11%
children
Married with children 68% 67% 62% 59% 27% 50% 46% 68%
Divorced/widow 0.0% 0.1% 0.3% 0.1% 0.4% 0.2% 0.1% 0.1%
without children
Divorced/widow with
0.0% 0.5% 0.3% 0.8% 0.4% 0.0% 0.5% 0.6%
children
Base: 9,000
Table 64: Distribution of employees by marital status, by job function
Designing /
Accounts Office Admin Project Mgt &
Marital Status Marketing IT HR Creative
& Finance & General Mgt Operations
Services
Projected Base 6,146,271 12,504,097 12,221,536 4,172,091 1,397,504 9,691,283 2,651,668

Unmarried 29% 23% 38% 40% 21% 29% 35%
Married without children 10% 7% 14% 14% 9% 10% 12%
Married with children 61% 70% 48% 45% 63% 60% 54%
Divorced/widow without children 0.0% 0.2% 0.1% 0.1% 0.4% 0.1% 0.0%
Divorced/widow with children 0.4% 0.2% 0.3% 0.3% 7% 0.3% 0.0%
Base: 9,000
Table 65: Distribution of employees by marital status, by hierarchy

level
Executive/ Advisory Staff /

Marital Status Trainee/Fresher Junior Mgt Middle Mgt Senior Mgt
Operation level Consultant
Projected Base 4,129,904 13,433,566 9,669,740 13,469,914 7,006,215 2,660,007

Unmarried 78% 37% 24% 23% 22% 23%
Married without children 7% 11% 14% 11% 8% 8%
Married with children 14% 52% 62% 65% 70% 69%
Divorced/widow without children 0.1% 0.1% 0.2% 0.3% 0.3% 0.0%
Divorced/widow with children 0.2% 0.1% 0.1% 0.6% 0.8% 0.2%
Base: 9,000
55
Current HR Trends
Table 66: Distribution of employees by marital status, by educational

qualification

Marital Status HSC/SSC General Professional General Professional Others
Stream Stream Stream Stream
Projected Base 17,843,583 19,640,344 4,422,478 5,276,626 5,559,933 3,871,911

Unmarried 54% 41% 69% 30% 45% 49%
Married without children 6% 11% 7% 9% 10% 13%
Married with children 38% 47% 23% 50% 44% 37%
Divorced/widow without children 0.3% 0.3% 0.1% 0.2% 0.4% 0.1%
Divorced/widow with children 1% 0.4% 1% 11% 0.6% 0.4%
Base: 9,000
Table 67: Distribution of employees by marital status, by years of

experience
Marital Status Less than 1 year 1 - 3 years 4 - 6 years 7 - 10 years More than 10 years
Projected Base 5,777,915 6,405,850 7,635,364 8,042,904 28,752,843
Unmarried 77% 83% 65% 33% 6%
Married without children 4% 9% 15% 20% 8%
Married with children 19% 8% 19% 46% 85%
Divorced/widow without children 0.0% 0.1% 0.3% 0.1% 0.2%
Divorced/widow with children 0.1% 0.0% 0.1% 0.8% 0.6%
Base: 9,000
Table 68: Distribution of employees by educational qualification
Educational Qualification All white collar

HSC/SSC 32%
Graduate General Stream 35%
Graduate Professional Stream 8%
Post-Graduate General Stream 9%
Post-Graduate Professional Stream 10%
Others 7%
Base: 9,000
56
Table 69: Distribution of employees by educational qualification, by

industry verticals

Educational All white Consumer Banking Consumer
Comm. Ind. Goods & IT Healthcare
Qualification collar Services & Finance Goods
Services Services
Projected Base 56,614,875 2,482,231 8,297,777 11,498,625 5,446,781 5,922,796 5,076,814 3,502,774
HSC/SSC 32% 53% 34% 36% 18% 23% 23% 21%
Graduate General
35% 23% 33% 30% 50% 34% 42% 42%
Stream
Graduate Professional 8% 3% 4% 11% 5% 15% 6% 5%

Stream
Post-Graduate General
9% 6% 11% 5% 13% 8% 11% 9%
Stream
Post-Graduate
10% 8% 10% 9% 13% 10% 8% 20%
Professional Stream
Others 7% 7% 7% 10% 2% 9% 9% 3%
Base: 9,000
Table 70: Distribution of employees by educational qualification, by job

function
Educational All white Accounts Office Admin Project Mgt Designing

Marketing IT HR & / Creative
Qualification collar & Finance & General Mgt
Operations Services
Projected Base 56,614,875 6,146,271 12,504,097 12,221,536 4,172,091 1,397,504 9,691,283 2,651,668
HSC/SSC 32% 23% 33% 33% 12% 4% 39% 48%
Graduate General Stream 35% 50% 40% 40% 28% 34% 24% 19%
8% 3% 6% 6% 20% 3% 12% 7%
Stream
Post-Graduate General 9% 15% 11% 5% 19% 25% 6% 2%

Stream
Post-Graduate
10% 8% 6% 12% 14% 30% 9% 2%
Professional Stream
Others 7% 2% 5% 5% 8% 4% 9% 22%
Base: 9,000
57
Current HR Trends

hierarchy level
All white Trainee/ Executive/ Advisory

Educational Qualification Operation Junior Mgt Middle Mgt Senior Mgt Staff /
collar Fresher
level Consultant
Projected Base 56,614,875 4,129,904 13,433,566 9,669,740 13,469,914 7,006,215 2,660,007
HSC/SSC 32% 36% 33% 30% 21% 33% 39%
Graduate General Stream 35% 35% 41% 38% 32% 28% 39%
Graduate Professional Stream 8% 13% 7% 6% 9% 13% 2%
Post-Graduate General Stream 9% 7% 6% 12% 11% 8% 14%
Post-Graduate Professional Stream 10% 5% 6% 7% 16% 15% 4%
Others 7% 4% 8% 6% 11% 3% 1%
Base: 9,000

educational qualification
Executive/
All white Trainee/ Advisory Staff
Educational Qualification Operation Junior Mgt Middle Mgt Senior Mgt
collar Fresher / Consultant
level
Projected Base 56,614,875 17,843,583 19,640,344 4,422,478 5,276,626 5,559,933 3,871,911

HSC/SSC 32% 100% 0.0% 0.0% 0.0% 0.0% 0.0%
Graduate General Stream 35% 0.0% 100% 0.0% 0.0% 0.0% 0.0%
Graduate Professional Stream 8% 0.0% 0.0% 100% 0.0% 0.0% 4%
Post-Graduate General Stream 9% 0.0% 0.0% 0.0% 100% 0.0% 0.0%
Post-Graduate Professional Stream 10% 0.0% 0.0% 0.0% 0.0% 100% 2%
Others 7% 0.0% 0.0% 0.0% 0.0% 0.0% 94%
Base: 9,000

years of experience
Educational Qualification All white collar Less than 1 year 1 - 3 years 4 - 6 years 7 - 10 years More than 10 years
Projected Base 56,614,875 5,777,915 6,405,850 7,635,364 8,042,904 28,752,843
HSC/SSC 32% 47% 29% 23% 21% 39%
Graduate General Stream 35% 25% 31% 44% 35% 33%
Graduate Professional Stream 8% 11% 13% 7% 7% 6%
Post-Graduate General Stream 9% 5% 8% 6% 11% 9%
Post-Graduate Professional Stream 10% 8% 13% 12% 12% 8%
Others 7% 4% 7% 7% 13% 5%
Base: 9,000
58
Table 74: Distribution of employees by area of educational

specialization
Area Of Educational Specialization All white collar

Engineering / Technical 27%
Mgt Studies 15%
Commerce 13%
Arts 6%
Gen. Science 6%
Other Specialized Courses 4%
No Spl 3%
Medical 2%
Economics 1%
Maths & Stats 1%
Others 3%
Not specify 19%
Base: 9,000

specialization, by industry verticals

Area Of Educational All white Consumer Consumer
Comm. Ind. Goods & IT Healthcare Others
Specialization collar Services Goods
Projected Base 56,614,875 2,482,231 8,297,777 11,498,625 5,446,781 5,922,796 5,076,814 3,502,774 7,610,865
No Spl 3% 2% 9% 2% 3% 1% 0.9% 2% 3%
Commerce 13% 5% 10% 9% 38% 11% 14% 10% 11%
Mgt Studies 15% 13% 10% 16% 16% 11% 27% 19% 14%
Gen. Science 6% 6% 5% 6% 6% 6% 3% 11% 8%
Engineering /
27% 15% 28% 40% 8% 45% 21% 14% 25%
Technical
Medical 2% 0.1% 0.7% 0.3% 0.7% 0.4% 1% 9% 1%

Arts 6% 5% 7% 5% 3% 6% 9% 7% 10%
Maths & Stats 1% 0.2% 0.7% 0.8% 3% 2% 0.5% 2% 0.9%
Economics 1% 0.7% 0.7% 0.3% 2% 0.9% 4% 2% 1%
Other Specialized 4% 6% 9% 0.6% 0.6% 2% 0.6% 7% 5%
Courses
Others 3% 0.3% 3% 5% 5% 2% 1% 0.6% 7%
Not specify 19% 48% 18% 16% 16% 13% 18% 17% 15%
Base: 9,000
59
Current HR Trends

specialization, by job function
Office Project Mgt Designing

Area Of Educational All white Accounts &
Admin & Marketing IT HR & / Creative
Specialization collar Finance
General Mgt Operations Services
Projected Base 56,614,875 6,146,271 12,504,097 12,221,536 4,172,091 1,397,504 9,691,283 2,651,668
No Spl 3% 2% 7% 2% 1% 0.1% 0.5% 2%
Commerce 13% 53% 10% 15% 3% 8% 3% 0.7%
Mgt Studies 15% 7% 17% 22% 5% 39% 15% 7%
Gen. Science 6% 4% 4% 8% 5% 4% 10% 0.4%
Engineering / Technical 27% 8% 19% 22% 68% 6% 35% 47%
Medical 2% 0.5% 0.7% 1% 0.1% 3% 2% 0.0%
Arts 6% 2% 9% 5% 3% 22% 3% 12%
Maths & Stats 1% 0.1% 0.8% 1% 2% 9% 1% 0.0%
Economics 1% 0.2% 4% 0.6% 2% 0.4% 0.6% 0.0%
Other Specialized Courses 4% 0.7% 4% 3% 0.6% 1% 10% 3%
Others 3% 0.9% 5% 3% 2% 2% 3% 6%
Not specify 19% 22% 20% 17% 10% 4% 16% 22%
Base: 9,000

specialization, by hierarchy level
Area Of Educational All white Trainee/ Executive/ Advisory

Operation Junior Mgt Middle Mgt Senior Mgt Staff /
Specialization collar Fresher
level Consultant
Projected Base 56,614,87 4,129,904 13,433,566 9,669,740 13,469,914 7,006,215 2,660,007
No Spl 3% 2% 2% 10% 0.8% 0.8% 0.3%
Commerce 13% 9% 17% 17% 14% 10% 9%
Mgt Studies 15% 7% 14% 14% 19% 21% 16%
Gen. Science 6% 4% 7% 6% 6% 4% 6%
Engineering / Technical 27% 28% 28% 27% 31% 21% 13%
Medical 2% 0.4% 0.7% 3% 2% 2% 2%
Arts 6% 4% 6% 5% 7% 5% 8%
Maths & Stats 1% 1% 1% 2% 0.8% 1% 0.0%
Economics 1% 0.9% 2% 2% 1% 1% 0.3%
Other Specialized Courses 4% 4% 3% 1% 7% 3% 11%
Others 3% 6% 4% 0.8% 0.8% 2% 22%
Not specify 19% 33% 17% 13% 12% 30% 14%
Base: 9,000
60

specialization, by educational qualification
Graduate Graduate Post-Graduate

Area Of Educational All white Post-Graduate
HSC/SSC General Professional Professional Others
Specialization collar General Stream
Projected Base 56,614,875 17,843,583 19,640,344 4,422,478 5,276,626 5,559,933 3,871,911

No Spl 3% 5% 3% 0.7% 0.3% 0.2% 1%
Commerce 13% 6% 20% 4% 16% 16% 1%
Mgt Studies 15% 4% 13% 11% 10% 39% 11%
Gen. Science 6% 4% 8% 2% 16% 6% 1%
Engineering / Technical 27% 25% 15% 68% 11% 19% 52%
Medical 2% 4% 1% 0.3% 0.5% 9% 6%
Arts 6% 4% 9% 0.6% 28% 4% 6%
Maths & Stats 1% 0.3% 3% 0.0% 2% 0.5% 0.0%
Economics 1% 0.0% 2% 0.0% 4% 0.4% 0.0%
Other Specialized Courses 4% 3% 4% 3% 3% 5% 3%
Others 3% 3% 2% 0.9% 1% 0.6% 2%
Not specify 19% 43% 22% 9% 8% 2% 17%
Base: 9,000

specialization, by years of experience
Area Of Educational Specialization All white collar Less than 1 year 1 - 3 years 4 - 6 years 7 - 10 years More than 10 years
Projected Base 56,614,875 5,777,915 6,405,850 7,635,364 8,042,904 28,752,843
No Spl 3% 2% 0.9% 3% 2% 4%
Commerce 13% 9% 14% 13% 16% 13%
Mgt Studies 15% 10% 13% 13% 18% 16%
Gen. Science 6% 7% 6% 5% 6% 6%
Engineering / Technical 27% 23% 34% 25% 30% 24%
Medical 2% 0.6% 2% 2% 1% 2%
Arts 6% 3% 5% 10% 6% 6%
Maths & Stats 1% 0.7% 0.9% 0.9% 0.9% 1%
Economics 1% 1% 0.9% 2% 1% 0.9%
Other Specialized Courses 4% 2% 1% 1% 4% 5%
Others 3% 3% 0.4% 1% 0.5% 5%
Not specify 19% 41% 21% 25% 14% 18%
Base: 9,000
61
Current HR Trends
Socio-Economic
Profile
Chart 13: Distribution of employees by socio-economic classification
(SEC)
SEC A SEC B SEC C
50% 43%
40%
30% 21% 22%
20%
10%
0%
All white collar
Base: 9,000
62
Table 80: Distribution of employees by SEC, by industry verticals

SEC IT Healthcare Others
Comm. Services Services Goods & Services Finance Goods
Projected Base 2,482,231 8,297,777 11,498,625 5,446,781 5,922,796 5,076,814 3,502,774 7,610,865
SEC A 17% 15% 24% 23% 20% 25% 28% 19%
SEC B 22% 31% 39% 44% 33% 36% 37% 42%
SEC C 61% 54% 38% 33% 47% 38% 35% 39%
Base: 9,000
Table 81: Distribution of employees by SEC, by job function
SEC Accounts & Office Admin & Marketing IT HR Project Mgt & Operations Designing /
Finance General Mgt Creative Services
Projected Base 6,146,271 12,504,097 12,221,536 4,172,091 1,397,504 9,691,283 2,651,668
SEC A 20% 19% 23% 21% 44% 23% 8%
SEC B 42% 37% 35% 43% 46% 38% 17%
SEC C 39% 44% 42% 36% 10% 39% 75%
Base: 9,000
Table 82: Distribution of employees by SEC, by educational qualification

SEC HSC/SSC General Professional Professional Others
General Stream
Projected Base 17,843,583 19,640,344 4,422,478 5,276,626 5,559,933 3,871,911
SEC A 5% 20% 29% 30% 47% 13%
SEC B 23% 46% 25% 35% 26% 36%
SEC C 72% 34% 46% 35% 26% 51%
Base: 9,000
Table 83: Distribution of employees by SEC, by years of experience
SEC Less than 1 year 1 - 3 years 4 - 6 years 7 - 10 years More than 10 years
Projected Base 5,777,915 6,405,850 7,635,364 8,042,904 28,752,843
SEC A 11% 13% 19% 23% 22%
SEC B 31% 29% 34% 33% 40%
SEC C 58% 58% 47% 44% 39%
Base: 9,000
63
Segment Wise
Detailed Tables
64
Table 1: Current terms of employment
Gender All white collar Full-time Part time Apprenticeship / Internship

Sample Base 9,000 8,843 117 40
Male 89% 90% 76% 92%
Female 11% 10% 24% 8%
Age Group All white collar Full-time Part time Apprenticeship / Internship
Sample Base 9,000 8,843 117 40
Bellow 25 years 13% 12% 21% 60%
25-35 years 40% 40% 27% 32%
36-45 years 26% 25% 32% 4%
Above 45 years 22% 22% 21% 5%
Education All white collar Full-time Part time Apprenticeship / Internship

Sample Base 9,000 8,843 117 40
HSC/SSC 32% 31% 48% 30%
Graduate General Stream 35% 35% 33% 19%
Graduate Professional Stream 8% 8% 4% 34%
Post-Graduate General Stream 9% 9% 5% 4%
Post-Graduate Professional Stream 10% 10% 7% 12%
Others 7% 7% 4% 0.3%
Job Function All white collar Full-time Part time Apprenticeship / Internship
Sample Base 9,000 8,843 117 40
Accounts & Finance 13% 13% 6% 4%
Office Admin & General Mgt 26% 26% 27% 21%
Marketing 25% 25% 33% 30%
IT 9% 9% 6% 3%
HR 3% 3% 3% 0.0%
Project Mgt & Operations 20% 20% 21% 43%
Designing / Creative Services 5% 6% 5% 0.0%
65
Industry Category All white collar Full-time Part time Apprenticeship / Internship
Sample Base 9,000 8,843 117 40
Marketing / Comm. Services 5% 5% 4% 2%
Consumer Services 17% 16% 27% 22%
Core Ind. / Ind. Goods & Services 23% 23% 9% 45%
Banking & Finance 11% 11% 18% 5%
IT 12% 12% 26% 6%
Consumer Goods 10% 10% 2% 0.0%
Healthcare 7% 7% 6% 13%
Others 15% 16% 8% 7%
Hierarchy Level All white collar Full-time Part time Apprenticeship / Internship
Sample Base 9,000 8,843 117 40
Trainee/Fresher 8% 8% 17% 68%
Executive/Operation level 27% 27% 27% 17%
Junior Mgt 19% 20% 11% 0.0%
Middle Mgt 27% 27% 33% 1%
Senior Mgt 14% 14% 7% 14%
Advisory Staff / Consultant 5% 5% 6% 0.0%
66
Table 7: Age at first job
Gender All white collar Bellow 18 years 19-21 years 22-25 years 26-30 years 30 years or more
Sample Base 9,000 655 2,866 4,476 823 180
Male 89% 90% 85% 88% 92% 95%
Female 11% 10% 15% 12% 8% 5%
Age Group All white collar Bellow 18 years 19-21 years 22-25 years 26-30 years 30 years or more
Sample Base 9,000 655 2,866 4,476 823 180
Bellow 25 years 13% 54% 30% 12% 0.0% 0.0%
25-35 years 40% 17% 36% 47% 46% 8%
36-45 years 26% 11% 18% 22% 31% 63%
Above 45 years 22% 19% 17% 19% 23% 30%
Education All white collar Bellow 18 years 19-21 years 22-25 years 26-30 years 30 years or more
Sample Base 9,000 655 2,866 4,476 823 180
HSC/SSC 32% 64% 35% 19% 35% 59%
Others 7% 3% 8% 8% 2% 4%
Job Function All white collar Bellow 18 years 19-21 years 22-25 years 26-30 years 30 years or more
Sample Base 9,000 655 2,866 4,476 823 180
Accounts & Finance 13% 8% 12% 13% 16% 11%
Office Admin & General Mgt 26% 47% 28% 18% 24% 25%
Marketing 25% 21% 24% 28% 18% 40%
IT 9% 5% 7% 12% 6% 0.2%
HR 3% 3% 2% 3% 4% 2%
Project Mgt & Operations 20% 16% 19% 20% 29% 22%
Designing / Creative Services 5% 0.9% 8% 6% 5% 0.1%
67
Industry Category All white collar Bellow 18 years 19-21 years 22-25 years 26-30 years 30 years or more
Sample Base 9,000 655 2,866 4,476 823 180

Marketing / Comm. Services 5% 3% 7% 4% 6% 1%
Consumer Services 17% 29% 13% 14% 22% 33%
Core Ind. / Ind. Goods & Services 23% 24% 24% 21% 27% 17%
Banking & Finance 11% 9% 11% 13% 8% 6%
IT 12% 8% 13% 14% 7% 8%
Consumer Goods 10% 9% 11% 10% 10% 17%
Healthcare 7% 4% 6% 9% 8% 4%
Others 15% 14% 16% 15% 14% 15%
Hierarchy Level All white collar Bellow 18 years 19-21 years 22-25 years 26-30 years 30 years or more
Sample Base 9,000 655 2,866 4,476 823 180
Trainee/Fresher 8% 11% 9% 8% 4% 3%
Executive/Operation level 27% 22% 25% 29% 30% 18%
Junior Mgt 19% 27% 19% 17% 22% 7%
Middle Mgt 27% 27% 25% 29% 27% 25%
Senior Mgt 14% 9% 18% 12% 10% 36%
Advisory Staff / Consultant 5% 4% 5% 5% 8% 11%
68
Table 13: Total work experience
Gender All white collar Less than 1 year 1-3 years 4-6 years 7-10 years More than 10 years
Sample Base 9,000 972 1,354 1,719 1,686 3,269
Male 89% 87% 79% 86% 87% 93%
Female 11% 13% 21% 14% 13% 7%
Age Group All white collar Less than 1 year 1-3 years 4-6 years 7-10 years More than 10 years
Sample Base 9,000 972 1,354 1,719 1,686 3,269
Bellow 25 years 13% 60% 57% 30% 2% 0.5%
25-35 years 40% 23% 42% 68% 88% 15%
36-45 years 26% 13% 0.6% 3% 10% 42%
Above 45 years 22% 4% 0.0% 0.3% 0.3% 43%
Education All white collar Less than 1 year 1-3 years 4-6 years 7-10 years More than 10 years
HSC/SSC 32% 47% 29% 23% 21% 39%
Others 7% 4% 7% 7% 13% 5%
Job Function All white collar Less than 1 year 1-3 years 4-6 years 7-10 years More than 10 years
Sample Base 9,000 972 1,354 1,719 1,686 3,269
Marketing 25% 36% 24% 35% 25% 21%
IT 9% 11% 19% 12% 8% 5%
HR 3% 2% 2% 3% 3% 3%
Designing / Creative Services 5% 4% 5% 5% 11% 5%
69
Industry Category All white collar Less than 1 year 1-3 years 4-6 years 7-10 years More than 10 years
Sample Base 9,000 972 1,354 1,719 1,686 3,269

Banking & Finance 11% 6% 15% 11% 9% 11%
IT 12% 25% 32% 19% 14% 3%
Consumer Goods 10% 9% 10% 14% 14% 8%
Healthcare 7% 8% 6% 13% 9% 5%
Others 15% 8% 6% 12% 11% 21%
Hierarchy Level All white collar Less than 1 year 1-3 years 4-6 years 7-10 years More than 10 years
Trainee/Fresher 8% 68% 23% 0.0% 0.0% 0.0%
Junior Mgt 19% 3% 21% 21% 18% 21%
Middle Mgt 27% 2% 17% 29% 37% 30%
Senior Mgt 14% 10% 6% 10% 14% 18%
Advisory Staff / Consultant 5% 0.2% 4% 4% 3% 8%
70
Table 19: Number of jobs held
Gender All white collar 1st Job 2-3 Jobs 4-6 Jobs 7-10 Jobs
Sample Base 9,000 2,115 4,143 2,436 306
Male 89% 90% 86% 91% 91%
Female 11% 10% 14% 9% 9%
Age Group All white collar 1st Job 2-3 Jobs 4-6 Jobs 7-10 Jobs
Sample Base 9,000 2,115 4,143 2,436 306
Bellow 25 years 13% 36% 21% 6% 4%
25-35 years 40% 27% 41% 49% 18%
36-45 years 26% 19% 22% 24% 38%
Above 45 years 22% 19% 17% 21% 40%
Education All white collar 1st Job 2-3 Jobs 4-6 Jobs 7-10 Jobs
Sample Base 9,000 2,115 4,143 2,436 306
HSC/SSC 32% 39% 33% 32% 17%
Graduate General Stream 35% 30% 32% 39% 45%
Graduate Professional Stream 8% 10% 8% 6% 9%
Post-Graduate General Stream 9% 8% 9% 8% 10%
Post-Graduate Professional Stream 10% 8% 10% 12% 16%
Others 7% 4% 9% 4% 3%
Job Function All white collar 1st Job 2-3 Jobs 4-6 Jobs 7-10 Jobs
Sample Base 9,000 2,115 4,143 2,436 306
Accounts & Finance 13% 15% 14% 8% 8%
Office Admin & General Mgt 26% 30% 26% 21% 23%
Marketing 25% 22% 26% 27% 24%
IT 9% 11% 7% 8% 10%
HR 3% 2% 3% 4% 4%
Project Mgt & Operations 20% 16% 19% 25% 29%
Designing / Creative Services 5% 4% 6% 7% 3%
71
Industry Category All white collar 1st Job 2-3 Jobs 4-6 Jobs 7-10 Jobs
Sample Base 9,000 2,115 4,143 2,436 306
Marketing / Comm. Services 5% 8% 4% 5% 8%
Consumer Services 17% 10% 20% 16% 19%
Core Ind. / Ind. Goods & Services 23% 20% 25% 23% 27%
Banking & Finance 11% 12% 11% 10% 4%
IT 12% 12% 12% 12% 10%
Consumer Goods 10% 8% 10% 13% 20%
Healthcare 7% 7% 7% 9% 4%
Others 15% 24% 12% 13% 7%
Hierarchy Level All white collar 1st Job 2-3 Jobs 4-6 Jobs 7-10 Jobs
Sample Base 9,000 2,115 4,143 2,436 306
Trainee/Fresher 8% 16% 9% 0.0% 0.0%
Executive/Operation level 27% 22% 29% 28% 14%
Junior Mgt 19% 21% 20% 15% 18%
Middle Mgt 27% 19% 26% 36% 32%
Senior Mgt 14% 16% 10% 18% 32%
72
Table 25: Tenure with current company
Gender All white collar Less than 1 year 1-3 years 4-6 years 7-10 years More than 10 years
Sample Base 9,000 3,441 2,538 1,090 674 1,257
Male 89% 85% 88% 91% 89% 94%
Female 11% 15% 12% 9% 11% 6%
Age Group All white collar Less than 1 year 1-3 years 4-6 years 7-10 years More than 10 years
Sample Base 9,000 3,441 2,538 1,090 674 1,257
Bellow 25 years 13% 24% 23% 6% 0.4% 0.2%
25-35 years 40% 50% 54% 62% 57% 6%
36-45 years 26% 16% 17% 16% 33% 43%
Above 45 years 22% 10% 6% 17% 10% 51%
Education All white collar Less than 1 year 1-3 years 4-6 years 7-10 years More than 10 years
Sample Base 9,000 3,441 2,538 1,090 674 1,257
HSC/SSC 32% 31% 27% 29% 24% 39%
Others 7% 6% 8% 11% 6% 5%
Job Function All white collar Less than 1 year 1-3 years 4-6 years 7-10 years More than 10 years
Sample Base 9,000 3,441 2,538 1,090 674 1,257
Marketing 25% 30% 29% 29% 17% 18%
IT 9% 12% 10% 9% 6% 6%
HR 3% 3% 3% 2% 3% 3%
73
All white Less than 1 1-3 4-6 7-10 More than 10

Industry Category
collar year years years years years
Sample Base 9,000 3,441 2,538 1,090 674 1,257
Banking & Finance 11% 10% 12% 6% 8% 13%
IT 12% 23% 17% 13% 3% 0.9%
Consumer Goods 10% 11% 12% 12% 14% 7%
Healthcare 7% 7% 10% 11% 10% 3%
Others 15% 9% 8% 16% 15% 25%
Hierarchy Level All white collar Less than 1 year 1-3 years 4-6 years 7-10 years More than 10 years
Sample Base 9,000 3,441 2,538 1,090 674 1,257
Trainee/Fresher 8% 23% 8% 0.0% 0.0% 0.0%
Junior Mgt 19% 13% 15% 19% 24% 27%
Middle Mgt 27% 23% 28% 36% 30% 25%
Senior Mgt 14% 11% 16% 16% 19% 13%
Advisory Staff / Consultant 5% 4% 3% 5% 0.9% 9%
74
Table 31: Current salary levels and benefits packages
All white Up to Rs.1 Rs.1-2 Rs.2-3 Rs.3-5 Rs.5-7 Rs.7-10 Rs.10-20 Above 20 Not
Gender
collar lac lacs Lacs lacs lacs lacs lacs lacs Specify
Sample
9,000 1,645 2,250 1,460 1,292 454 317 227 67 1,288
Base
Male 89% 82% 90% 92% 94% 95% 95% 97% 96% 93%
Female 11% 18% 10% 8% 6% 5% 5% 3% 4% 7%
All white Up to Rs.1 Rs.1-2 Rs.2-3 Rs.3-5 Rs.5-7 Rs.7-10 Rs.10-20 Above 20 Not
Age Group
collar lac lacs Lacs lacs lacs lacs lacs lacs Specify
Sample Base 9,000 1,645 2,250 1,460 1,292 454 317 227 67 1,288
Bellow 25 13% 24% 13% 7% 2% 2% 3% 2% 7% 10%

25-35 years 40% 48% 38% 33% 39% 36% 26% 21% 24% 41%
36-45 years 26% 18% 26% 27% 28% 38% 37% 20% 27% 31%
Above 45 22% 10% 23% 34% 31% 24% 34% 57% 43% 19%
All white Up to Rs.1-2 Rs.2-3 Rs.3-5 Rs.5-7 Rs.7-10 Rs.10-20 Above 20 Not
Education
collar Rs.1 lac lacs Lacs lacs lacs lacs lacs lacs Specify
Sample Base 9,000 1,645 2,250 1,460 1,292 454 317 227 67 1,288
HSC/SSC 32% 32% 39% 31% 12% 17% 26% 13% 0.0% 38%
Graduate General
35% 40% 34% 35% 28% 25% 18% 42% 23% 35%
Stream
8% 5% 5% 8% 17% 17% 13% 19% 19% 6%
Stream
9% 11% 9% 8% 13% 6% 7% 4% 11% 8%
Stream
Post-Graduate
10% 4% 7% 9% 25% 27% 33% 21% 40% 8%
Professional Stream
Others 7% 8% 7% 9% 5% 8% 3% 2% 7% 5%
75
Job Function
Sample Base 9,000 1,645 2,250 1,460 1,292 454 317 227 67 1,288
Accounts & Finance 13% 16% 12% 11% 10% 6% 19% 32% 10% 9%
Office Admin &
26% 29% 28% 27% 20% 12% 18% 10% 36% 24%
General Mgt
Marketing 25% 21% 29% 22% 23% 46% 19% 13% 12% 29%
IT 9% 8% 8% 7% 13% 8% 11% 19% 10% 8%
HR 3% 2% 3% 3% 4% 4% 4% 6% 4% 3%
Project Mgt &

20% 18% 16% 25% 25% 23% 28% 19% 28% 21%
Operations
Designing / Creative
5% 6% 6% 6% 6% 1% 2% 0.7% 0.0% 6%
Services
Industry Category All white Up to Rs.1-2 Rs.2-3 Rs.3-5 Rs.5-7 Rs.7-10 Rs.10-20 Above 20 Not
Sample Base 9,000 1,645 2,250 1,460 1,292 454 317 227 67 1,288
Marketing / Comm. 5% 4% 7% 5% 2% 3% 5% 1% 5% 7%
Services
Consumer Services 17% 21% 16% 20% 9% 11% 4% 6% 10% 17%
Core Ind. / Ind. 23% 19% 20% 22% 30% 25% 36% 57% 20% 24%
Goods & Services
Banking & Finance 11% 10% 11% 15% 16% 9% 7% 5% 14% 7%
IT 12% 12% 15% 10% 10% 9% 6% 6% 27% 9%
Consumer Goods 10% 13% 7% 9% 10% 12% 13% 3% 13% 12%
Healthcare 7% 7% 8% 4% 11% 21% 4% 8% 3% 4%
Others 15% 14% 15% 16% 12% 9% 26% 15% 9% 20%
Hierarchy Level
Sample Base 9,000 1,645 2,250 1,460 1,292 454 317 227 67 1,288
Trainee/Fresher 8% 20% 4% 5% 0.6% 0.6% 0.7% 0.4% 0.0% 8%
Executive/Operation
27% 24% 34% 24% 13% 18% 5% 33% 13% 36%
level
Junior Mgt 19% 15% 21% 30% 17% 13% 9% 7% 2% 21%
Middle Mgt 27% 22% 22% 26% 52% 36% 41% 29% 36% 23%
Senior Mgt 14% 10% 16% 9% 16% 32% 30% 25% 49% 11%
Advisory Staff / 5% 9% 4% 6% 1% 0.5% 15% 6% 0.2% 2%
Consultant
76
Table 37: Distribution of employees by gender
Gender All white collar Male Female

Sample Base 9,000 7,581 1,419
Male 89% 100% 0.0%
Female 11% 0.0% 100%
Age Group All white collar Male Female

Sample Base 9,000 7,581 1,419
Bellow 25 years 13% 33% 43%
25-35 years 40% 30% 29%
36-45 years 26% 19% 15%
Above 45 years 22% 19% 13%
Education All white collar Male Female

Sample Base 9,000 7,581 1,419
HSC/SSC 32% 42% 34%
Graduate General Stream 35% 27% 31%
Graduate Professional Stream 8% 12% 8%
Post-Graduate General Stream 9% 6% 15%
Post-Graduate Professional Stream 10% 8% 9%
Others 7% 6% 3%
Job Function All white collar Male Female

Sample Base 9,000 7,581 1,419
Accounts & Finance 13% 12% 17%
Office Admin & General Mgt 26% 24% 39%
Marketing 25% 26% 21%
IT 9% 9% 8%
HR 3% 3% 5%
Project Mgt & Operations 20% 21% 7%
Designing / Creative Services 5% 6% 4%
77
Industry Category All white collar Male Female

Sample Base 9,000 7,581 1,419
Marketing / Comm. Services 5% 5% 5%
Consumer Services 17% 16% 21%
Core Ind. / Ind. Goods & Services 23% 24% 12%
Banking & Finance 11% 11% 11%
IT 12% 11% 21%
Consumer Goods 10% 10% 13%
Healthcare 7% 7% 7%
Others 15% 16% 10%
Hierarchy Level All white collar Male Female

Sample Base 9,000 7,581 1,419
Trainee/Fresher 8% 7% 17%
Executive/Operation level 27% 27% 27%
Junior Mgt 19% 19% 20%
Middle Mgt 27% 27% 22%
Senior Mgt 14% 15% 8%
Advisory Staff / Consultant 5% 5% 5%
78
Table 43: Distribution of employees by age
Gender All white collar Bellow 21 years 21-25 years 25-35 years 35-45 years Above 45 years
Sample Base 9,000 205 1,850 4,215 1,826 904
Male 89% 82% 86% 87% 89% 90%
Female 11% 18% 14% 14% 11% 10%
Age Group All white collar Bellow 21 years 21-25 years 25-35 years 35-45 years Above 45 years
Sample Base 9,000 205 1,850 4,215 1,826 904
Bellow 25 years 13% 100% 69% 0.0% 0.0% 0.0%
25-35 years 40% 0.0% 31% 100% 0.0% 0.0%
36-45 years 26% 0.0% 0.0% 0.0% 100% 0.0%
Above 45 years 22% 0.0% 0.0% 0.0% 0.0% 100%
Education All white collar Bellow 21 years 21-25 years 25-35 years 35-45 years Above 45 years
Sample Base 9,000 205 1,850 4,215 1,826 904
HSC/SSC 32% 65% 25% 28% 43% 40%
Post-Graduate General Stream 9% 0.2% 6% 10% 10% 11%
Post-Graduate Professional Stream 10% 0.8% 12% 12% 9% 8%
Others 7% 5% 5% 8% 4% 4%
Job Function All white collar Bellow 21 years 21-25 years 25-35 years 35-45 years Above 45 years
Sample Base 9,000 205 1,850 4,215 1,826 904
Marketing 25% 34% 32% 28% 25% 15%
IT 9% 11% 14% 12% 5% 4%
HR 3% 0.7% 2% 3% 4% 4%
79
Industry Category All white collar Bellow 21 years 21-25 years 25-35 years 35-45 years Above 45 years
Sample Base 9,000 205 1,850 4,215 1,826 904

Banking & Finance 11% 20% 12% 8% 10% 15%

IT 12% 21% 28% 16% 4% 2%
Consumer Goods 10% 9% 12% 13% 10% 5%
Healthcare 7% 1% 8% 10% 7% 3%
Others 15% 2% 8% 14% 17% 22%
Hierarchy Level All white collar Bellow 21 years 21-25 years 25-35 years 35-45 years Above 45 years
Sample Base 9,000 205 1,850 4,215 1,826 904
Junior Mgt 19% 10% 16% 18% 21% 23%
Middle Mgt 27% 19% 14% 32% 29% 25%
Senior Mgt 14% 6% 10% 11% 16% 21%
Advisory Staff / Consultant 5% 8% 4% 2% 11% 5%
80
Table 49: Distribution of employees by city
All white
Gender Agra Ahmadabad Allahabad Amritsar Asansol Aurangabad
collar
Sample Base 9,000 35 157 22 20 17 36
Male 89% 95% 80% 96% 93% 79% 86%
Female 11% 5% 20% 4% 7% 21% 14%

Gender Bangalore Bhopal Bhubaneswar Chandigargh Chennai Coimbatore Cuttack Dehradun Delhi Dhanbad
Sample Base 1,022 45 109 100 616 104 28 32 982 8
Male 81% 78% 92% 93% 92% 66% 95% 94% 86% 97%
Female 19% 23% 8% 7% 8% 34% 5% 6% 14% 3%

Gender Faridabad Ghaziabad Goa Gurgaon Guwahati Hyderabad Indore Jabalpur
Sample Base 63 85 64 130 47 783 61 32
Male 86% 90% 93% 88% 87% 90% 82% 98%
Female 14% 10% 7% 12% 13% 10% 18% 2%

Gender Jaipur Jodhpur kanpur Kochi kolkata Lucknow Ludhiana
Sample Base 90 20 43 128 517 117 45
Male 95% 79% 94% 81% 93% 85% 77%
Female 6% 21% 7% 19% 7% 15% 23%

Gender Madurai Mangalore Meerut Mumbai Nagpur Nashik Noida
Sample Base 31 35 12 1,380 91 66 115
Male 88% 93% 99% 79% 91% 97% 83%
Female 12% 7% 1% 21% 9% 3% 17%

Gender Patna Pune Raipur Rajkot Ranchi Solapur Surat Thiruvananthapuram Tiruchirapalli
Sample Base 43 416 34 30 29 8 57 63 38
Male 96% 83% 88% 98% 92% 97% 95% 93% 86%
Female 4% 17% 12% 2% 8% 3% 5% 7% 14%

Others from Others from Others from Others from
Gender Vadodara Varanasi Vijayavada Visakhapatanam
North India South India East India West India
Sample Base 91 11 48 98 197 263 148 138
Male 89% 95% 92% 90% 96% 74% 96% 85%
Female 11% 5% 9% 10% 4% 26% 4% 15%
81
Age Group All white collar Agra Ahmadabad Allahabad Amritsar Asansol Aurangabad
Sample Base 9,000 157 22 20 17 36

35
Bellow 25 years 13% 53% 36% 17% 48% 32% 28%
25-35 years 40% 20% 19% 12% 36% 39% 49%
36-45 years 26% 21% 26% 70% 9% 21% 18%
Above 45 years 22% 6% 19% 1% 6% 8% 5%

Age Group Bangalore Bhopal Bhubaneswar Chandigargh Chennai Coimbatore Cuttack Dehradun Delhi Dhanbad
Sample Base 1,022 45 109 100 616 104 28 32 982 8
Bellow 25 years 37% 32% 22% 23% 42% 47% 20% 37% 34% 44%
25-35 years 37% 48% 43% 42% 16% 27% 31% 23% 26% 29%
36-45 years 17% 6% 26% 6% 11% 12% 18% 32% 25% 20%
Above 45 years 9% 14% 9% 29% 32% 14% 31% 8% 15% 7%

Age Group Faridabad Ghaziabad Goa Gurgaon Guwahati Hyderabad Indore Jabalpur
Sample Base 63 85 64 130 47 783 61 32
Bellow 25 years 62% 49% 24% 27% 20% 37% 44% 22%
25-35 years 26% 15% 38% 26% 50% 32% 37% 46%
36-45 years 5% 7% 29% 41% 17% 16% 13% 29%
Above 45 years 8% 29% 9% 6% 14% 16% 6% 4%

Age Group Jaipur Jodhpur kanpur Kochi kolkata Lucknow Ludhiana
Sample Base 90 20 43 128 517 117 45
Bellow 25 years 56% 57% 24% 39% 25% 19% 35%
25-35 years 26% 35% 20% 31% 27% 19% 39%
36-45 years 12% 5% 33% 16% 20% 16% 22%
Above 45 years 6% 4% 23% 13% 28% 47% 4%
82
Age Group Madurai Mangalore Meerut Mumbai Nagpur Nashik Noida
Sample Base 31 35 12 1,380 91 66 115
Bellow 25 years 28% 32% 67% 26% 47% 55% 26%
25-35 years 39% 15% 21% 30% 36% 8% 40%
36-45 years 11% 8% 7% 20% 11% 9% 17%
Above 45 years 22% 44% 5% 24% 6% 29% 17%

Age Group Patna Pune Raipur Rajkot Ranchi Solapur Surat Thiruvananthapuram Tiruchirapalli
Sample Base 43 416 34 30 29 8 57 63 38
Bellow 25 years 59% 43% 29% 87% 48% 45% 36% 18% 36%
25-35 years 20% 32% 49% 7% 22% 27% 19% 31% 20%
36-45 years 9% 14% 9% 5% 13% 27% 30% 30% 28%
Above 45 years 12% 11% 14% 1% 17% 1% 16% 21% 16%

Age Group Vadodara Varanasi Vijayavada Visakhapatanam
Sample Base 91 11 48 98 197 263 148 138
Bellow 25 years 27% 21% 53% 30% 40% 30% 21% 31%
25-35 years 30% 35% 28% 44% 30% 26% 26% 28%
36-45 years 18% 32% 10% 8% 16% 22% 25% 21%
Above 45 years 26% 12% 9% 18% 15% 22% 28% 21%
83
Education All white collar Agra Ahmadabad Allahabad Amritsar Asansol Aurangabad
Sample Base 9,000 35 157 22 20 17 36
HSC/SSC 32% 34% 37% 67% 41% 17% 28%
9% 6% 4% 3% 9% 25% 14%
Stream
Post-Graduate Professional
10% 4% 7% 4% 11% 6% 2%
Stream
Others 7% 1% 4% 9% 0% 1% 5%

Education Bangalore Bhopal Bhubaneswar Chandigargh Chennai Coimbatore Cuttack Dehradun Delhi Dhanbad
Sample Base 1,022 45 109 100 616 104 28 32 982 8
HSC/SSC 42% 19% 21% 36% 47% 47% 8% 36% 45% 9%
Graduate General
21% 31% 28% 28% 19% 11% 60% 38% 33% 64%
Stream
16% 19% 16% 10% 11% 18% 11% 9% 6% 9%
Stream
5% 7% 16% 13% 6% 8% 16% 8% 7% 5%
Stream
Post-Graduate
7% 12% 12% 8% 6% 8% 4% 8% 7% 7%
Professional Stream
Others 10% 12% 7% 4% 11% 9% 1% 1% 2% 6%

Education Faridabad Ghaziabad Goa Gurgaon Guwahati Hyderabad Indore Jabalpur
Sample Base 63 85 64 130 47 783 61 32
HSC/SSC 30% 51% 55% 42% 37% 30% 22% 29%
Graduate Professional Stream 12% 11% 5% 14% 5% 14% 14% 21%
Post-Graduate General Stream 3% 7% 8% 5% 16% 10% 9% 11%
11% 6% 8% 13% 5% 11% 17% 7%
Stream
Others 1% 2% 2% 6% 1% 2% 8% 2%

Education Jaipur Jodhpur kanpur Kochi kolkata Lucknow Ludhiana
Sample Base 90 20 43 128 517 117 45
HSC/SSC 49% 32% 10% 54% 28% 17% 33%
8% 5% 29% 7% 10% 18% 10%
Stream
Others 1% 12% 0% 1% 8% 1% 0%
84
Education Madurai Mangalore Meerut Mumbai Nagpur Nashik Noida
Sample Base 31 35 12 1,380 91 66 115
HSC/SSC 15% 50% 20% 53% 27% 42% 33%
Post-Graduate Professional Stream 24% 3% 6% 4% 9% 1% 13%
Others 7% 4% 1% 8% 5% 5% 2%

Education Patna Pune Raipur Rajkot Ranchi Solapur Surat Thiruvananthapuram Tiruchirapalli
Sample Base 43 416 34 30 29 8 57 63 38
HSC/SSC 34% 41% 22% 59% 34% 61% 35% 57% 22%
Graduate General Stream 34% 29% 21% 17% 39% 31% 13% 23% 34%
Graduate Professional Stream 24% 12% 10% 18% 14% 2% 7% 8% 19%
Post-Graduate General Stream 3% 4% 2% 1% 5% 3% 4% 7% 2%
4% 8% 21% 4% 8% 2% 28% 4% 20%
Stream
Others 1% 7% 24% 2% 0% 1% 14% 2% 3%

Education Vadodara Varanasi Vijayavada Visakhapatanam
Sample Base 91 11 48 98 197 263 148 138
HSC/SSC 54% 27% 44% 28% 36% 42% 44% 45%
4% 4% 8% 11% 26% 9% 9% 8%
Stream
7% 7% 5% 6% 7% 14% 6% 4%
Stream
7% 14% 8% 8% 7% 9% 9% 6%
Stream
Others 3% 1% 12% 6% 2% 4% 1% 12%
85
Job Function All white collar Agra Ahmadabad Allahabad Amritsar Asansol Aurangabad
Sample Base 9,000 35 157 22 20 17 36
Accounts & Finance 13% 2% 6% 27% 9% 53% 18%
Office Admin & General
26% 16% 45% 38% 31% 12% 31%
Management
Marketing 25% 40% 16% 18% 36% 13% 27%
IT 9% 11% 3% 2% 0% 1% 8%
Human Resource 3% 0% 21% 4% 3% 0% 1%
Project Management & Operations 20% 32% 10% 11% 7% 6% 15%
Designing / Creative Services 5% 0% 1% 0% 14% 15% 0%

Job Function Bangalore Bhopal Bhubaneswar Chandigargh Chennai Coimbatore Cuttack Dehradun Delhi Dhanbad
Sample Base 1,022 45 109 100 616 104 28 32

982 8
Accounts & Finance 12% 10% 25% 9% 6% 5% 2% 23% 9% 17%
19% 11% 8% 28% 15% 8% 42% 21% 44% 0%
Management
Marketing 28% 32% 34% 17% 16% 24% 25% 9% 22% 69%
IT 19% 10% 3% 7% 14% 17% 24% 28% 10% 14%
Human Resource 2% 0% 1% 2% 6% 2% 0% 2% 3% 0%
Project Management &
18% 37% 28% 21% 16% 34% 6% 10% 8% 0%
Operations
4% 0% 1% 16% 28% 11% 0% 6% 4% 0%
Services

Job Function Faridabad Ghaziabad Goa Gurgaon Guwahati Hyderabad Indore Jabalpur
Sample Base 63 85 64 130 47 783 61 32
Accounts & Finance 23% 7% 24% 14% 19% 17% 27% 17%
32% 24% 7% 23% 21% 16% 9% 48%
Management
Marketing 12% 28% 29% 30% 28% 39% 36% 6%
IT 4% 12% 6% 12% 1% 10% 9% 8%
Human Resource 0% 5% 2% 2% 10% 3% 1% 3%
12% 22% 27% 18% 19% 13% 15% 7%
Operations
18% 3% 8% 1% 2% 3% 3% 11%
Services
86
Job Function Jaipur Jodhpur kanpur Kochi kolkata Lucknow Ludhiana
Sample Base 90 20 43 128 517 117 45
36% 26% 6% 17% 20% 18% 3%
Management
Marketing 19% 62% 21% 30% 35% 11% 36%
IT 4% 4% 19% 9% 6% 51% 6%
Human Resource 2% 0% 3% 6% 3% 4% 0%
11% 8% 46% 10% 19% 11% 3%
Operations

Job Function Madurai Mangalore Meerut Mumbai Nagpur Nashik Noida
Sample Base 31 35 12 1,380 91 66 115
Office Admin & General Management 9% 8% 25% 36% 17% 12% 16%
Marketing 13% 4% 49% 17% 30% 14% 21%
IT 28% 8% 0% 6% 5% 7% 11%
Human Resource 15% 2% 0% 3% 1% 1% 5%
Project Management & Operations 7% 1% 22% 19% 35% 12% 22%

Job Function Patna Pune Raipur Rajkot Ranchi Solapur Surat Thiruvananthapuram Tiruchirapalli
Sample Base 43 416 34 30 29 8 57 63 38
Accounts & Finance 31% 4% 1% 7% 28% 0% 6% 2% 4%
13% 13% 27% 17% 22% 16% 46% 39% 16%
Management
Marketing 21% 47% 20% 41% 10% 16% 18% 33% 8%
IT 24% 10% 1% 6% 2% 3% 0% 9% 4%
Human Resource 0% 2% 1% 3% 0% 0% 3% 1% 2%
12% 22% 15% 23% 38% 65% 25% 16% 53%
Operations
0% 2% 36% 4% 0% 0% 2% 1% 14%
Services

Job Function Vadodara Varanasi Vijayavada Visakhapatanam
Sample Base 98 197 263 148 138
91 11 48
23% 65% 30% 37% 29% 22% 28% 43%
Management
Marketing 33% 3% 12% 14% 22% 43% 19% 19%
IT 13% 0% 31% 11% 7% 5% 3% 2%
Human Resource 1% 4% 8% 4% 4% 3% 3% 1%
26% 28% 16% 23% 33% 14% 26% 23%
Operations
1% 0% 0% 0% 0% 5% 1% 6%
Services
87
Industry Category All white collar Agra Ahmadabad Allahabad Amritsar Asansol Aurangabad
Sample Base 9,000 35 157 22 20 17 36
Marketing / Comm. Services 5% 1% 2% 0% 0% 1% 1%
Consumer Services 17% 10% 10% 11% 22% 4% 18%
Core Ind. / Ind. Goods & Services 23% 12% 12% 23% 15% 25% 14%
Banking & Finance 11% 22% 39% 15% 3% 0% 13%
IT 12% 6% 8% 5% 30% 1% 18%
Consumer Goods 10% 15% 17% 8% 0% 58% 24%
Healthcare 7% 6% 6% 20% 7% 0% 10%
Others 15% 29% 7% 19% 23% 11% 3%

Industry Category Bangalore Bhopal Bhubaneswar Chandigargh Chennai Coimbatore Cuttack Dehradun Delhi Dhanbad
Sample Base 1,022 45 109 100 616 104 28 32 982 8
Marketing / Comm.
2% 6% 3% 4% 3% 1% 0% 21% 8% 0%
Services
Consumer
15% 12% 28% 19% 11% 10% 39% 10% 11% 31%
Services
Core Ind. / Ind.
14% 18% 27% 24% 25% 31% 10% 14% 12% 0%
Goods & Services
Banking & Finance 6% 14% 8% 9% 4% 5% 4% 11% 8% 17%
IT 33% 18% 5% 15% 22% 13% 0% 27% 10% 14%
Consumer Goods 10% 11% 11% 22% 6% 19% 34% 3% 10% 0%
Healthcare 13% 7% 15% 2% 2% 4% 2% 5% 10% 31%
Others 7% 14% 3% 6% 27% 16% 10% 9% 31% 7%

Industry Category Faridabad Ghaziabad Goa Gurgaon Guwahati Hyderabad Indore Jabalpur
Sample Base 63 85 64 130 47 783 61 32
Marketing / Comm.
2% 4% 1% 2% 4% 5% 2% 0%
Services
Core Ind. / Ind. Goods
7% 20% 40% 19% 13% 18% 19% 61%
& Services
Banking & Finance 24% 19% 6% 7% 5% 18% 5% 10%
IT 7% 7% 2% 27% 1% 25% 22% 2%
Consumer Goods 5% 8% 5% 20% 8% 4% 13% 14%
Healthcare 16% 2% 21% 4% 8% 8% 25% 1%
Others 26% 36% 2% 11% 54% 11% 5% 9%

Industry Category Jaipur Jodhpur kanpur Kochi kolkata Lucknow Ludhiana
Sample Base 90 20 43 128 517 117 45
Marketing / Comm.
7% 0% 7% 1% 2% 8% 0%
Services
Core Ind. / Ind. Goods
12% 2% 17% 10% 18% 7% 17%
& Services
Banking & Finance 27% 68% 5% 14% 17% 54% 46%
IT 7% 4% 1% 12% 18% 2% 13%
Consumer Goods 7% 4% 7% 14% 10% 4% 9%
Healthcare 19% 10% 12% 5% 10% 3% 5%
Others 11% 6% 23% 10% 12% 16% 5%
88
Industry Category Madurai Mangalore Meerut Mumbai Nagpur Nashik Noida
Sample Base 31 35 12 1,380 91 66 115
Marketing / Comm. Services 0% 0% 0% 6% 7% 3% 3%
8% 7% 10% 16% 42% 30% 35%
Services
Banking & Finance 22% 67% 49% 7% 4% 4% 3%
IT 6% 4% 0% 14% 2% 2% 18%
Consumer Goods 13% 0% 14% 10% 7% 9% 6%
Healthcare 5% 1% 0% 4% 7% 3% 5%
Others 30% 11% 0% 16% 18% 44% 17%

Industry Category Patna Pune Raipur Rajkot Ranchi Solapur Surat Thiruvananthapuram Tiruchirapalli
Sample Base 43 416 34 30 29 8 57 63 38
Marketing / Comm. Services 1% 1% 4% 2% 0% 0% 0% 3% 2%
Consumer Services 26% 6% 7% 16% 22% 0% 1% 27% 55%
4% 14% 71% 24% 33% 22% 83% 33% 16%
Services
Banking & Finance 11% 6% 10% 30% 32% 3% 3% 5% 2%
IT 2% 46% 0% 2% 2% 0% 2% 13% 20%
Consumer Goods 14% 21% 4% 16% 4% 73% 9% 2% 2%
Healthcare 10% 2% 0% 5% 4% 3% 1% 2% 2%
Others 32% 5% 4% 5% 4% 0% 2% 16% 2%

Industry Category Vadodara Varanasi Vijayavada Visakhapatanam
Sample Base 91 11 48 98 197 263 148 138
Marketing / Comm.
3% 0% 2% 16% 1% 1% 3% 33%
Services
42% 26% 5% 13% 18% 31% 54% 15%
Services
Banking & Finance 13% 4% 9% 11% 7% 12% 5% 13%
IT 17% 0% 21% 9% 2% 6% 3% 2%
Consumer Goods 4% 0% 19% 1% 8% 11% 11% 6%
Healthcare 7% 3% 7% 5% 12% 6% 6% 4%
Others 5% 63% 26% 34% 35% 17% 10% 8%
89
Hierarchy Level All white collar Agra Ahmadabad Allahabad Amritsar Asansol Aurangabad
Sample Base 9,000 35 157 22 20 17 36
Trainee/Fresher 8% 6% 28% 2% 0% 3% 1%
Executive/Operation level 27% 16% 15% 47% 31% 7% 44%
Junior Management 19% 24% 28% 4% 19% 70% 14%
Middle Management 27% 16% 16% 27% 26% 3% 22%
Senior Management 14% 39% 13% 21% 17% 14% 7%
Advisory Staff /
5% 0% 1% 0% 7% 3% 13%
Consultant

Hierarchy Level Bangalore Bhopal Bhubaneswar Chandigargh Chennai Coimbatore Cuttack Dehradun Delhi Dhanbad
Sample Base 1,022 45 109 100 616 104 28 32 982 8
Trainee/Fresher 12% 10% 11% 14% 6% 8% 5% 4% 3% 7%
Executive/Operation level 27% 25% 31% 11% 25% 11% 29% 14% 35% 71%
Junior Management 17% 6% 20% 19% 13% 16% 15% 6% 16% 0%
Middle Management 23% 44% 30% 38% 44% 46% 12% 62% 27% 16%
Senior Management 20% 15% 9% 7% 11% 19% 6% 13% 12% 0%
Advisory Staff / Consultant 1% 0% 0% 12% 2% 0% 34% 0% 7% 7%

Hierarchy Level Faridabad Ghaziabad Goa Gurgaon Guwahati Hyderabad Indore Jabalpur
Sample Base 63 85 64 130 47 783 61 32
Trainee/Fresher 22% 1% 20% 4% 14% 11% 2% 5%
Executive/Operation level 38% 13% 8% 20% 33% 35% 16% 22%
Junior Management 5% 29% 17% 38% 23% 10% 16% 15%
Middle Management 17% 49% 31% 28% 24% 27% 37% 18%
Senior Management 19% 5% 20% 8% 4% 14% 28% 39%

Hierarchy Level Jaipur Jodhpur kanpur Kochi kolkata Lucknow Ludhiana
Sample Base 90 20 43 128 517 117 45
Trainee/Fresher 1% 4% 3% 4% 7% 1% 1%
Executive/Operation level 33% 14% 7% 24% 33% 7% 41%
Advisory Staff / Consultant 11% 54% 6% 0% 1% 2% 4%
90
Hierarchy Level Madurai Mangalore Meerut Mumbai Nagpur Nashik Noida
Sample Base 31 35 12 1,380 91 66 115
Trainee/Fresher 0% 2% 0% 9% 1% 4% 6%
Executive/Operation
33% 82% 37% 22% 30% 19% 9%
level
Advisory Staff /
0% 2% 0% 7% 2% 50% 3%
Consultant

Hierarchy Level Patna Pune Raipur Rajkot Ranchi Solapur Surat Thiruvananthapuram Tiruchirapalli
Sample Base 43 416 34 30 29 8 57 63 38
Trainee/Fresher 2% 9% 0% 8% 8% 75% 16% 6% 1%
Executive/Operation level 21% 50% 23% 25% 31% 13% 10% 52% 7%
Junior Management 11% 15% 8% 0% 28% 8% 8% 11% 15%
Middle Management 64% 16% 53% 42% 18% 0% 63% 18% 13%
Senior Management 2% 8% 13% 17% 8% 0% 2% 13% 15%
Advisory Staff / Consultant 0% 2% 3% 8% 8% 4% 1% 0% 49%

Hierarchy Level Vadodara Varanasi Vijayavada Visakhapatanam
Sample Base 98 197 263 148 138
91 11 48
Trainee/Fresher 12% 0% 3% 29% 4% 10% 4% 1%
Executive/Operation level 32% 0% 18% 27% 34% 26% 42% 23%
Junior Management 17% 79% 4% 20% 27% 26% 25% 10%
Middle Management 30% 8% 52% 14% 15% 18% 21% 29%
Senior Management 8% 13% 12% 4% 14% 16% 5% 29%
91
Table 91: Distribution of employees by city type
Gender All white collar Metros Urban uptowns Emerging Towns Others
Sample Base 9,000 5,873 1,561 820 746
Male 89% 84% 87% 90% 86%
Female 11% 16% 13% 10% 14%
Age Group All white collar Metros Urban uptowns Emerging Towns Others
Sample Base 9,000 5,873 1,561 820 746
Bellow 25 years 13% 33% 39% 34% 32%
25-35 years 40% 29% 28% 35% 28%
36-45 years 26% 19% 18% 17% 21%
Above 45 years 22% 20% 16% 14% 21%
Education All white collar Metros Urban uptowns Emerging Towns Others
Sample Base 9,000 5,873 1,561 820 746
HSC/SSC 32% 43% 46% 32% 41%
Others 7% 7% 4% 6% 5%
Job Function All white collar Metros Urban uptowns Emerging Towns Others
Sample Base 9,000 5,873 1,561 820 746
Marketing 25% 25% 27% 21% 27%
IT 9% 9% 11% 9% 4%
HR 3% 3% 2% 3% 3%
92
Industry Category All white collar Metros Urban uptowns Emerging Towns Others
Sample Base 9,000 5,873 1,561 820 746
Banking & Finance 11% 9% 11% 15% 10%
IT 12% 20% 14% 7% 4%
Consumer Goods 10% 10% 13% 8% 9%
Healthcare 7% 7% 6% 10% 7%
Others 15% 16% 14% 14% 17%
Hierarchy Level All white collar Metros Urban uptowns Emerging Towns Others
Sample Base 9,000 5,873 1,561 820 746
Trainee/Fresher 8% 9% 8% 11% 5%
Junior Mgt 19% 20% 20% 15% 21%
Middle Mgt 27% 24% 36% 26% 21%
Senior Mgt 14% 14% 12% 12% 18%
93
Table 97: Distribution of employees by region
Gender All white collar North South East West

Sample Base 9,000 2,009 3,265 946 2,780
Male 89% 91% 82% 93% 85%
Female 11% 9% 18% 7% 15%
Age Group All white collar North South East West

Sample Base 9,000 2,009 3,265 946 2,780
Bellow 25 years 13% 36% 36% 26% 35%
25-35 years 40% 29% 29% 31% 30%
36-45 years 26% 19% 17% 21% 19%
Above 45 years 22% 16% 19% 22% 17%
Education All white collar North South East West

Sample Base 9,000 2,009 3,265 946 2,780
HSC/SSC 32% 39% 42% 31% 46%
Others 7% 3% 6% 4% 7%
Job Function All white collar North South East West

Sample Base 9,000 2,009 3,265 946 2,780
Marketing 25% 22% 28% 26% 24%
IT 9% 11% 12% 5% 6%
HR 3% 3% 4% 3% 2%
94
Industry Category All white collar North South East West

Sample Base 9,000 2,009 3,265 946 2,780
Banking & Finance 11% 12% 12% 10% 10%
IT 12% 11% 16% 6% 12%
Consumer Goods 10% 10% 9% 13% 10%
Healthcare 7% 8% 6% 9% 7%
Others 15% 25% 16% 13% 10%
Hierarchy Level All white collar North South East West

Sample Base 9,000 2,009 3,265 946 2,780
Junior Mgt 19% 23% 17% 22% 18%
Middle Mgt 27% 30% 27% 24% 26%
Senior Mgt 14% 12% 14% 8% 17%
95
Table 103: Distribution of employees by marital status
All white Married without Married with Divorced/widow without Divorced/widow with
Gender Unmarried
collar children children children children
Sample Base 9,000 3,455 1,335 4,129 32 49
Male 89% 86% 87% 90% 36% 46%

Female 11% 14% 13% 10% 64% 54%
Age Group Unmarried
Sample Base 9,000 3,455 1,335 4,129 32 49
Bellow 25 years 13% 67% 10% 0.5% 0.6% 0.0%

25-35 years 40% 28% 66% 24% 34% 12%
36-45 years 26% 3% 12% 38% 21% 39%
Above 45 years 22% 1% 12% 38% 44% 49%
Education Unmarried
Sample Base 9,000 3,455 1,335 4,129 32 49
HSC/SSC 32% 45% 30% 39% 46% 35%
Graduate General
35% 23% 36% 32% 29% 7%
Stream
Graduate
Professional 8% 16% 9% 7% 6% 8%
Stream
Post-Graduate
9% 4% 8% 9% 5% 47%
General Stream
Post-Graduate
Professional 10% 7% 9% 9% 12% 3%
Stream
Others 7% 5% 8% 5% 2% 1%
96
Job Function Unmarried
Sample Base 9,000 3,455 1,335 4,129 32 49

Office Admin &
26% 19% 17% 31% 37% 9%
General Mgt
Marketing 25% 31% 33% 21% 25% 17%
IT 9% 11% 11% 7% 5% 5%
HR 3% 2% 2% 3% 9% 44%
Project Mgt &
20% 19% 19% 21% 19% 13%
Operations
5% 6% 6% 5% 0.0% 0.0%
Services
All white Married without Married with Divorced/widow Divorced/widow with

Industry Category Unmarried
collar children children without children children
Sample Base 9,000 3,455 1,335 4,129 32 49

Marketing / Comm. 5% 4% 3% 6% 0.0% 0.0%
Services
Core Ind. / Ind. 23% 19% 23% 25% 35% 19%
Goods & Services
Banking & Finance 11% 12% 7% 11% 7% 20%
IT 12% 23% 13% 6% 27% 11%
Consumer Goods 10% 10% 19% 9% 11% 0.0%
Healthcare 7% 10% 6% 6% 3% 8%
Others 15% 10% 15% 18% 7% 23%
Hierarchy Level All white Unmarried Married without Married with Divorced/widow Divorced/widow with
collar children children without children children
Sample Base 9,000 3,455 1,335 4,129 32 49
Executive/Operation
27% 32% 28% 24% 8% 9%
level
Junior Mgt 19% 15% 25% 21% 24% 4%

Middle Mgt 27% 20% 28% 30% 42% 47%
Senior Mgt 14% 10% 10% 17% 22% 32%
Advisory Staff / 5% 4% 4% 6% 0.9% 3%
Consultant
97
Table 109: Distribution of employees by socio-economic classification (SEC)
Gender All white collar SEC-A SEC-B SEC-C

Sample Base 9,000 5,196 1,642 302
Male 89% 86% 89% 86%
Female 11% 15% 11% 14%
Age Group All white collar SEC-A SEC-B SEC-C

Sample Base 9,000 5,196 1,642 302
Bellow 25 years 13% 22% 30% 40%
25-35 years 40% 32% 27% 30%
36-45 years 26% 23% 18% 18%
Above 45 years 22% 24% 25% 12%
Education All white collar SEC-A SEC-B SEC-C

Sample Base 9,000 5,196 1,642 302
HSC/SSC 32% 13% 32% 59%
Others 7% 4% 6% 5%
Job Function All white collar SEC-A SEC-B SEC-C

Sample Base 9,000 5,196 1,642 302
Office Admin & General Mgt 26% 23% 26% 27%
Marketing 25% 27% 24% 25%
IT 9% 8% 10% 7%
HR 3% 6% 3% 0.7%
Project Mgt & Operations 20% 22% 21% 18%
Designing / Creative Services 5% 2% 3% 10%
98
Industry Category All white collar SEC-A SEC-B SEC-C

Sample Base 9,000 5,196 1,642 302
IT 12% 11% 11% 13%
Consumer Goods 10% 12% 10% 9%
Others 15% 14% 18% 14%
Hierarchy Level All white collar SEC-A SEC-B SEC-C

Sample Base 9,000 5,196 1,642 302
Junior Mgt 19% 14% 23% 19%
Middle Mgt 27% 38% 25% 22%
Senior Mgt 14% 23% 8% 14%
Advisory Staff / Consultant 5% 2% 5% 8%
99
Table 115: Distribution of employees by monthly household income (MHI)
Rs.10,000 Rs.20,000 Rs.30,000 Rs.50,000

All white Up to Rs.75,000 to More than Not
Gender to to to to
collar Rs.10,000 Rs.100,000 Rs.100,000 specify
Rs.20,000 Rs.30,000 Rs.50,000 Rs.75,000
Sample
9,000 1,794 2,397 1,649 1,327 602 351 666 214
Base
Male 89% 85% 89% 88% 88% 89% 90% 81% 90%
Female 11% 15% 11% 12% 12% 11% 10% 20% 10%
Age All white Up to Rs.10,000 to Rs.20,000 to Rs.30,000 to Rs.50,000 to Rs.75,000 to More than Not
Group collar Rs.10,000 Rs.20,000 Rs.30,000 Rs.50,000 Rs.75,000 Rs.100,000 Rs.100,000 specify
Sample
9,000 1,794 2,397 1,649 1,327 602 351 666 214
Base
Bellow
13% 44% 28% 22% 20% 25% 28% 30% 45%
25 years
25-35
40% 30% 29% 31% 28% 32% 36% 25% 25%
years
36-45
26% 15% 24% 20% 23% 14% 22% 15% 23%
years
Above
22% 12% 19% 27% 29% 29% 15% 31% 7%
45 years
All Rs.10,000 Rs.20,000 Rs.30,000 Rs.50,000

Up to Rs.75,000 to More than Not
Education white to to to to
Rs.10,000 Rs.100,000 Rs.100,000 specify
collar Rs.20,000 Rs.30,000 Rs.50,000 Rs.75,000
Sample Base 9,000 1,794 2,397 1,649 1,327 602 351 666 214
HSC/SSC 32% 51% 37% 24% 23% 29% 32% 46% 50%
Graduate
General 35% 25% 31% 36% 27% 27% 30% 21% 19%
Stream
Graduate
Professional 8% 9% 12% 14% 15% 10% 17% 9% 12%
Stream
Post-Graduate
General 9% 6% 8% 7% 11% 8% 5% 7% 5%
Stream
Post-Graduate
Professional 10% 3% 7% 13% 20% 20% 13% 13% 6%
Stream
Others 7% 6% 5% 5% 5% 6% 3% 5% 8%
100
Rs.10,000 Rs.20,000 Rs.30,000 Rs.50,000

Job All white Up to Rs.75,000 to More than Not
to to to to
Function collar Rs.10,000 Rs.100,000 Rs.100,000 specify
Rs.20,000 Rs.30,000 Rs.50,000 Rs.75,000
Sample Base 9,000 1,794 2,397 1,649 1,327 602 351 666 214
Accounts & 13% 15% 11% 14% 9% 12% 16% 12% 8%
Finance
Office Admin
& General 26% 31% 27% 17% 21% 25% 15% 25% 19%
Mgt
Marketing 25% 19% 24% 34% 27% 28% 31% 33% 22%
IT 9% 7% 10% 7% 15% 7% 7% 8% 7%
HR 3% 1% 4% 3% 3% 6% 2% 2% 5%
Project Mgt 20% 20% 19% 21% 23% 22% 28% 15% 16%
& Operations
Designing /
Creative 5% 8% 4% 4% 2% 0.8% 2% 6% 24%
Services
Rs.10,000 Rs.20,000 Rs.30,000 Rs.50,000 Rs.75,000 More

All white Up to Not
Industry Category to to to to to than
collar Rs.10,000 specify
Rs.20,000 Rs.30,000 Rs.50,000 Rs.75,000 Rs.100,000 Rs.00,000
Sample Base 9,000 1,794 2,397 1,649 1,327 602 351 666 214
Marketing / 5% 8% 2% 4% 2% 6% 3% 3% 25%
Comm. Services
Consumer Services 17% 17% 19% 11% 15% 11% 34% 12% 20%
Core Ind. / Ind.

23% 23% 19% 31% 26% 33% 21% 19% 15%
Goods & Services
Banking & Finance 11% 7% 12% 16% 18% 10% 8% 15% 9%

IT 12% 15% 11% 11% 10% 10% 10% 10% 12%
Consumer Goods 10% 12% 10% 8% 8% 7% 9% 11% 8%
Healthcare 7% 7% 5% 6% 9% 10% 11% 13% 4%
Others 15% 12% 22% 14% 13% 12% 5% 17% 8%
Rs.10,000 Rs.20,000 Rs.30,000 Rs.50,000 Rs.75,000

All white Up to More than Not
Hierarchy Level to to to to to
collar Rs.10,000 Rs.100,000 specify
Rs.20,000 Rs.30,000 Rs.50,000 Rs.75,000 Rs.100,000
Sample Base 9,000 1,794 2,397 1,649 1,327 602 351 666 214
Trainee/Fresher 8% 15% 4% 4% 3% 13% 4% 7% 20%
Executive/Operation
27% 26% 29% 30% 17% 15% 27% 28% 35%
level
Junior Mgt 19% 14% 30% 22% 12% 9% 11% 16% 13%
Middle Mgt 27% 23% 22% 29% 49% 30% 39% 30% 15%
Senior Mgt 14% 16% 10% 11% 19% 28% 18% 14% 14%
Advisory Staff /
5% 7% 6% 5% 2% 4% 1% 5% 3%
Consultant
101
Table 121: Distribution of employees by most expensive vehicle owned
Gender All white collar Scooter Motorcycle Small Car Mid Size Car Premium Car Luxury Car Do not own any vehicle
Sample Base 9,000 965 3,103 1,883 864 105 33 2,047
Male 89% 87% 93% 82% 73% 85% 95% 85%

Female 11% 13% 8% 18% 27% 15% 6% 16%
Age Group All white Scooter Motorcycle Small Mid Size Premium Luxury Do not own any
collar Car Car Car Car vehicle
Sample Base 9,000 965 3,103 1,883 864 105 33 2,047
Bellow 25 13% 32% 34% 30% 33% 45% 37% 38%
25-35 years 40% 23% 37% 25% 23% 25% 12% 28%
36-45 years 26% 22% 19% 20% 19% 8% 31% 15%
Above 45 years 22% 23% 10% 26% 25% 21% 21% 19%
All white Small Mid Size Premium Luxury Do not own any
Education Scooter Motorcycle
Sample Base 9,000 965 3,103 1,883 864 105 33 2,047

HSC/SSC 32% 49% 36% 30% 31% 45% 52% 51%
Graduate Professional 8% 10% 13% 13% 17% 10% 12% 7%
Stream
9% 5% 7% 10% 9% 8% 2% 7%
Stream
10% 6% 7% 16% 17% 19% 6% 4%
Stream
Others 7% 3% 7% 4% 4% 2% 2% 6%
102
Job Function Scooter Motorcycle
Sample Base 9,000 965 3,103 1,883 864 105 33 2,047

Office Admin & General 26% 34% 24% 20% 18% 38% 8% 28%
Mgt
Marketing 25% 22% 28% 29% 31% 22% 76% 18%
IT 9% 7% 9% 9% 14% 9% 0.0% 7%
HR 3% 3% 2% 4% 5% 3% 0.2% 3%
Project Mgt &
20% 20% 20% 19% 23% 21% 3% 21%
Operations
5% 1% 7% 4% 2% 1% 11% 8%
Services
Industry Category All white Scooter Motorcycle Small Mid Size Premium Luxury Do not own any
Sample Base 9,000 965 3,103 1,883 864 105 33 2,047
Marketing / Comm. 5% 10% 3% 3% 6% 6% 1% 6%
Services
Core Ind. / Ind. Goods 23% 29% 19% 34% 20% 25% 0.8% 19%
& Services
Banking & Finance 11% 10% 11% 15% 18% 16% 7% 6%
IT 12% 7% 15% 7% 13% 14% 4% 15%
Consumer Goods 10% 10% 10% 8% 9% 10% 0.5% 13%
Healthcare 7% 4% 9% 8% 5% 3% 0.6% 7%
Others 15% 17% 15% 16% 20% 4% 5% 13%
Hierarchy Level Scooter Motorcycle
Sample Base 9,000 965 3,103 1,883 864 105 33 2,047

Trainee/Fresher 8% 7% 9% 3% 2% 11% 1% 13%
Executive/Operation 27% 31% 29% 24% 14% 15% 50% 24%
level
Junior Mgt 19% 17% 17% 22% 8% 6% 31% 24%
Middle Mgt 27% 19% 29% 35% 37% 34% 14% 22%
Senior Mgt 14% 23% 10% 15% 27% 34% 3% 11%
Advisory Staff /
5% 4% 7% 2% 11% 0.0% 0.0% 5%
Consultant
103
Table 127: Distribution of employees by credit card ownership
Gender All white collar Single Card Multiple Cards No Credit Card
Sample Base 9,000 2,371 2,201 4,428
Male 89% 89% 92% 85%
Female 11% 11% 8% 15%
Age Group All white collar Single Card Multiple Cards No Credit Card
Sample Base 9,000 2,371 2,201 4,428
Bellow 25 years 13% 18% 5% 42%
25-35 years 40% 29% 30% 29%
36-45 years 26% 24% 33% 15%
Above 45 years 22% 28% 32% 14%
Education All white collar Single Card Multiple Cards No Credit Card
Sample Base 9,000 2,371 2,201 4,428
HSC/SSC 32% 32% 20% 46%
Others 7% 6% 5% 5%
Job Function All white collar Single Card Multiple Cards No Credit Card
Sample Base 9,000 2,371 2,201 4,428
Office Admin & General Management 26% 26% 16% 28%
Marketing 25% 26% 30% 24%
IT 9% 9% 8% 8%
Human Resource 3% 3% 3% 3%
Project Management & Operations 20% 19% 24% 19%
Designing / Creative Services 5% 6% 5% 5%
104
Industry Category All white collar Single Card Multiple Cards No Credit Card
Sample Base 9,000 2,371 2,201 4,428
IT 12% 12% 11% 12%
Consumer Goods 10% 8% 13% 10%
Others 15% 16% 10% 17%
Hierarchy Level All white collar Single Card Multiple Cards No Credit Card
Sample Base 9,000 2,371 2,201 4,428
Junior Management 19% 15% 20% 21%
Middle Management 27% 27% 37% 24%
Senior Management 14% 17% 17% 11%
Advisory Staff / Consultant 5% 3% 6% 6%
105
Table 133: Distribution of employees by mobile phone ownership
All white Personally own mobile Company provided mobile Both personal and company provided No mobile
Gender
collar phone phone separately phone
Sample
9,000 6,478 803 1,002 717
Base
Male 89% 89% 89% 91% 80%

Female 11% 11% 11% 9% 21%
Age Group All white Personally own mobile Company provided Both personal and company No mobile
collar phone mobile phone provided separately phone
Sample Base 9,000 6,478 803 1,002 717
Bellow 25 13% 30% 16% 12% 54%
25-35 years 40% 31% 36% 29% 23%
36-45 years 26% 20% 33% 24% 10%
Above 45 22% 19% 15% 35% 13%
Education All white collar Personally own Company provided Both personal and company No mobile
mobile phone mobile phone provided separately phone
Sample Base 9,000 6,478 803 1,002 717
HSC/SSC 32% 38% 33% 26% 54%
Graduate General
35% 29% 35% 29% 22%
Stream
8% 12% 11% 13% 10%
Stream
Post-Graduate
9% 8% 5% 11% 5%
General Stream
Post-Graduate
10% 9% 12% 16% 4%
Professional Stream
Others 7% 5% 4% 5% 6%
106
All white Personally own Company provided Both personal and company No mobile
Job Function
collar mobile phone mobile phone provided separately phone
Sample Base 9,000 6,478 803 1,002 717

26% 24% 19% 20% 41%
Management
Marketing 25% 26% 40% 27% 9%
IT 9% 8% 5% 12% 10%
Human Resource 3% 3% 2% 6% 3%
20% 19% 21% 27% 18%
Operations
5% 6% 3% 1% 5%
Services
All white Personally own Company provided Both personal and company No mobile
Industry Category
Sample Base 9,000 6,478 803 1,002 717

Marketing / Comm. 5% 5% 5% 5% 3%
Services
Core Ind. / Ind. Goods 23% 21% 34% 30% 24%
& Services
Banking & Finance 11% 12% 9% 19% 3%
IT 12% 13% 10% 6% 13%
Consumer Goods 10% 9% 18% 12% 11%
Healthcare 7% 7% 6% 10% 4%
Others 15% 17% 11% 11% 7%
Hierarchy Level All white Personally own Company provided Both personal and company No mobile
Sample Base 9,000 6,478 803 1,002 717
Executive/Operation
27% 29% 21% 18% 20%
level
Junior Management 19% 19% 16% 10% 29%
Middle Management 27% 25% 32% 40% 27%
Senior Management 14% 13% 23% 25% 11%
Advisory Staff /
5% 6% 4% 6% 4%
Consultant
107
Index: Charts
Chart 1: Tenure with current company ............................................... 15
Chart 2: Current terms of employment ............................................... 21
Chart 3: Age at first job ................................................................. 23
Chart 4: Total work experience ........................................................ 26
Chart 5: Number of jobs held........................................................... 29
Chart 6: Proportion who moved jobs with a promotion ............................ 32
Chart 7: Tenure with current company ............................................... 38
Chart 8: Distribution of employees by gender ....................................... 43
Chart 9: Distribution of employees by age ........................................... 45
Chart 10: Distribution of employees by city type ................................... 48
Chart 11: Distribution of employees by region....................................... 51
Chart 12: Distribution of employees by marital status ............................. 54
Chart 13: Distribution of employees by socio-economic classification (SEC) ... 62
108
Index: Tables
Table 1: Sample sizes achieved in the online survey .................................3
Table 2: Urban population representation of the survey sample data .............4
Table 3: Distribution of employees by gender, by industry verticals ..............8
Table 4: Distribution of employees by city type, by industry verticals .......... 11
Table 5: Current terms of employment by industry verticals ..................... 22
Table 6: Current terms of employment by job function ........................... 22
Table 7: Current terms of employment by hierarchy level ........................ 22
Table 8: Current terms of employment by educational qualification ............ 22
Table 9: Current terms of employment by years of experience .................. 22
Table 10: Age at first job, by industry verticals ..................................... 24
Table 11: Age at first job, by job function ........................................... 24
Table 12: Age at first job, by hierarchy level........................................ 24
Table 13: Age at first job, by educational qualification ........................... 25
Table 14: Age at first job, by years of experience .................................. 25
Table 15: Total work experience by industry verticals ............................. 27
Table 16: Total work experience by job function ................................... 27
Table 17: Total work experience by hierarchy level................................ 27
Table 18: Total work experience by educational qualification ................... 28
Table 19: Number of jobs held, by industry verticals .............................. 30
Table 20: Number of jobs held, by job function..................................... 30
Table 21: Number of jobs held, by hierarchy level ................................. 31
Table 22: Number of jobs held, by educational qualification ..................... 31
Table 23: Number of jobs held, by years of experience............................ 31
Table 24: Proportion who moved jobs with a promotion, by industry verticals 33
Table 25: Proportion who moved jobs with a promotion, by job function ...... 33
Table 26: Proportion who moved jobs with a promotion, by educational
qualification ............................................................................... 34
Table 27: Proportion who moved jobs with a promotion, by years of experience
.............................................................................................. 34
Table 28: Total work experience, by industry verticals ............................ 35
Table 29: Total work experience, by job function .................................. 35
Table 30: Total work experience, by hierarchy level............................... 35
Table 31: Total work experience, by educational qualification .................. 36
Table 32: Average tenure per job...................................................... 37
Table 33: Tenure with current company, by industry verticals ................... 39
Table 34: Tenure with current company, by job function ......................... 39
Table 35: Tenure with current company, by hierarchy level ...................... 39
Table 36: Tenure with current company, by educational qualification.......... 40
Table 37: Tenure with current company, by years of experience ................ 40
Table 38: Current and aspired industry verticals.................................... 40
Table 39: Current and aspired sectors ................................................ 41
Table 40: Current and aspired functions.............................................. 41
Table 41: Current hierarchy level and aspired hierarchy level.................... 41
Table 42: Current hierarchy level and aspired hierarchy level.................... 42
Table 43: Distribution of employees by gender, by industry verticals ........... 44
Table 44: Distribution of employees by gender, by job function ................. 44
Table 45: Distribution of employees by gender, by hierarchy level .............. 44
Table 46: Distribution of employees by gender, by educational qualification.. 44
Table 47: Distribution of employees by gender, by years of experience ........ 44
Table 48: Distribution of employees by age, by industry verticals ............... 46
Table 49: Distribution of employees by age, by job function ..................... 46
Table 50: Distribution of employees by age, by hierarchy level .................. 46
Table 51: Distribution of employees by age, by educational qualification...... 47
Table 52: Distribution of employees by age, by years of experience ............ 47
Table 53: Distribution of employees by city type, by industry verticals......... 49
Table 54: Distribution of employees by city type, by job function............... 49
Table 55: Distribution of employees by city type, by hierarchy level ........... 49
Table 56: Distribution of employees by city type, by educational qualification 50
Table 57: Distribution of employees by city type, by years of experience...... 50
109
Table 58: Distribution of employees by region, by industry verticals............ 52
Table 59: Distribution of employees by region, by job function .................. 52
Table 60: Distribution of employees by region, by hierarchy level............... 52
Table 61: Distribution of employees by region, by educational qualification .. 53
Table 62: Distribution of employees by region, by years of experience ......... 53
Table 63: Distribution of employees by marital status, by industry verticals .. 55
Table 64: Distribution of employees by marital status, by job function......... 55
Table 65: Distribution of employees by marital status, by hierarchy level ..... 55
Table 66: Distribution of employees by marital status, by educational
qualification ............................................................................... 56
Table 67: Distribution of employees by marital status, by years of experience 56
Table 68: Distribution of employees by educational qualification ............... 56
Table 69: Distribution of employees by educational qualification, by industry
verticals .................................................................................... 57
Table 70: Distribution of employees by educational qualification, by job
function .................................................................................... 57
Table 71: Distribution of employees by educational qualification, by hierarchy
level ........................................................................................ 58
educational qualification................................................................ 58
Table 73: Distribution of employees by educational qualification, by years of
experience ................................................................................. 58
Table 74: Distribution of employees by area of educational specialization..... 59
Table 75: Distribution of employees by area of educational specialization, by
industry verticals ......................................................................... 59
job function ............................................................................... 60
hierarchy level ............................................................................ 60
educational qualification................................................................ 61
years of experience ...................................................................... 61
Table 80: Distribution of employees by SEC, by industry verticals ............... 63
Table 81: Distribution of employees by SEC, by job function ..................... 63
Table 82: Distribution of employees by SEC, by educational qualification...... 63
Table 83: Distribution of employees by SEC, by years of experience ............ 63
110
Index: Segment wise
Detailed Tables
Table 1: Current terms of employment ............................................... 65
Table 7: Age at first job ................................................................. 67
Table 10: Age at first job................................................................ 67
Table 13: Total work experience....................................................... 69
Table 19: Number of jobs held ......................................................... 71
Table 25: Tenure with current company.............................................. 73
Table 31: Current salary levels and benefits packages ............................. 75
Table 37: Distribution of employees by gender...................................... 77
Table 43: Distribution of employees by age .......................................... 79
Table 49: Distribution of employees by city.......................................... 81
111
Table 91: Distribution of employees by city type ................................... 92
Table 97: Distribution of employees by region ...................................... 94
Table 100: Distribution of employees by region ..................................... 94
Table 103: Distribution of employees by marital status............................ 96
Table 109: Distribution of employees by socio-economic classification (SEC) .. 98
Table 115: Distribution of employees by monthly household income (MHI).... 100
112
Table 121: Distribution of employees by most expensive vehicle owned ...... 102
Table 127: Distribution of employees by credit card ownership ................. 104
Table 133: Distribution of employees by mobile phone ownership .............. 106
113
114
115

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India Employee Speak 2007

India Employee Speak

Key Findings ............................................................... 7

Segment Wise Detailed Tables ........................................64

The study attempts to uncover the HR trends in all types of industry

X Insightful understanding of key current HR trends and issues in the

X Comparative trends - by industry segments, sectors, size of

X Expected future trends - based on current aspirations and

X Employee expectations and aspirations – employee speak on good

X Job search dynamics – active versus passive search, preferred

X Corporate brand perceptions - attractiveness of companies on key

X Demographic and socio-economic statistics on current and potential

X Current job search behavior and preferences

X Current employee expectations, motivations, satisfaction and

X Current company perceptions on key corporate and HR parameters

Possible Supplementary Reports

Category Reports ∗ (examples)-

X Industry specific (IT/ITES, Consumer Goods, Consumer Services,

X Function specific (Marketing, Finance/Accounts, Admin & General

Segment Reports ∗ (examples)-

X Women (vis-à-vis men)

X Qualified professionals (vis-à-vis general qualification ones)

X Corporate employees on the net

X Fresher (vis-à-vis the working ones)

The online survey was conducted using an e-questionnaire segmented

To enlist complete and sincere responses, an incentive of a significant

The questionnaire was pre-tested and timed to take approximately 20

Table 1: Sample sizes achieved in the online survey

half of the total urban Indian population of around 336 million in

Table 2: Urban population representation of the survey sample data

City Type by 1-5 Lakhs 9% 27%

The occupational break up of over 160 million urban Indians as

Salaried employees - 52% - 83 million

The study broadly represents employment profiles, status, preferences,

Females constitute about one-tenth of the urban white-collar

The typical employee is middle-aged at 36.3 years. While less than

Only 1-in-5 holds a ‘professional’ educational degree. In fact

The socio-economic profile is largely commonplace - only 1-in-5

The average age for entering the white-collar workforce is 23 years.

Experience runs high with the average work experience adding up to

The work experience is higher among those engaged in

Most aspire for jobs in the Private Sector especially in Core

Full-time Part time Apprenticeship / Internship

Females constitute about one-tenth of the urban white-collar

All white collar

Table 3: Distribution of employees by gender, by industry verticals

Female employees are also relatively more common in HRs, Office

An interesting observation is that while the share of Female employees

The typical employee is middle-aged at 36.3 years

Below 21 years 21-25 years 25-35 years

All white collar

Those employed in the Private sector, working in IT, Consumer Goods

Marketing / Comm. Consumer Core Ind. / Ind. Banking & Consumer

Only 1-in-5 holds a 'professional' educational degree

Interestingly, the proportion of ‘professional’ stream employees is

About 2-in-5 are from relatively smaller towns

M etros Urban uptowns Emerging Towns Others

All white collar

Also, the Marketing/Communication services industry and Core

Table 4: Distribution of employees by city type, by industry verticals

The socio-economic profile is largely commonplace - only 1-in-

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