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  • Annex 2 FLowchart External Communication

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    Madalina Croitoru Ristea
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    This document outlines a process for internal and external communication within an organization. It shows communication flowing from marketing managers to agencies and media to develop external communication plans. Internally, marketing managers brief teams on goals, tools, budgets and timing and get input and approval on communication plans and campaigns. The process aims to achieve desired positioning through an international communication framework and toolbox.

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    Annex 2 FLowchart external communication

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    This document outlines a process for internal and external communication within an organization. It shows communication flowing from marketing managers to agencies and media to develop external communication plans. Internally, marketing managers brief teams on goals, tools, budgets and timing and get input and approval on communication plans and campaigns. The process aims to achieve desired positioning through an international communication framework and toolbox.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    59 views1 page

    Annex 2 FLowchart External Communication

    Uploaded by

    Madalina Croitoru Ristea
    This document outlines a process for internal and external communication within an organization. It shows communication flowing from marketing managers to agencies and media to develop external communication plans. Internally, marketing managers brief teams on goals, tools, budgets and timing and get input and approval on communication plans and campaigns. The process aims to achieve desired positioning through an international communication framework and toolbox.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
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    of 1

    Internal and external communication

    Process Owner Process Worker


    External communication Colour Key
    Process Manager Co-worker
    Marketing

    Intl. Brand Int.


    Intl.

    positioning Communication
    framework tool box

    ATL ATL
    Agencies
    Creative

    BTL BTL
    Media &

    PR PR
    Sponsoring Sponsoring
    Yes
    Media Fine tuning Media
    plans & pro- of plans
    posals ATL
    BTL
    PR
    Sponsoring
    Marketing

    Defining
    Manager

    Communication Media
    Positioning
    Positioning and
    and communication Briefing (goals, Approved
    Feed plans
    Targeting
    Targeting of
    of goals and tools Drafting the tools, budgets, Marketing Plan
    back /
    OMV
    OMV // VIVA
    VIVA on
    on to achieve Marketing Plan timing, PIs) addtl.
    the
    the RO
    RO market
    market desired
    input
    positioning
    Presentation Yes
    of communi-
    Sales / Dept.

    cation plan Internal


    Manager

    and discussion
    Promotional campaign of communi-
    Yes
    plans and needs No Yes cation plan
    and No
    campaign
    incl. budget
    Manager

    No
    Retail

    approval approval approval

    ST-QM-07
    Internal and external communication Page 1 of 1 Valid from 15-07-2013

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