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    And Countering Them With Evidence, But Don't

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    This document provides guidance on tailoring a proposition to different types of audiences. It identifies audiences as opposed, neutral, or in favor and provides strategies for each. For opposed audiences, it recommends understanding preconceptions but not expecting complete changes. For neutral audiences, it suggests providing basic to elaborate arguments and evidence depending on their knowledge level. For audiences in favor, the document advises reinforcing beliefs and moving them to action.

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    And Countering Them With Evidence, But Don't

    Uploaded by

    6-92
    11 views1 page
    This document provides guidance on tailoring a proposition to different types of audiences. It identifies audiences as opposed, neutral, or in favor and provides strategies for each. For opposed audiences, it recommends understanding preconceptions but not expecting complete changes. For neutral audiences, it suggests providing basic to elaborate arguments and evidence depending on their knowledge level. For audiences in favor, the document advises reinforcing beliefs and moving them to action.

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    audience word (2)

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    This document provides guidance on tailoring a proposition to different types of audiences. It identifies audiences as opposed, neutral, or in favor and provides strategies for each. For opposed audiences, it recommends understanding preconceptions but not expecting complete changes. For neutral audiences, it suggests providing basic to elaborate arguments and evidence depending on their knowledge level. For audiences in favor, the document advises reinforcing beliefs and moving them to action.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as docx, pdf, or txt
    11 views1 page

    And Countering Them With Evidence, But Don't

    Uploaded by

    6-92
    This document provides guidance on tailoring a proposition to different types of audiences. It identifies audiences as opposed, neutral, or in favor and provides strategies for each. For opposed audiences, it recommends understanding preconceptions but not expecting complete changes. For neutral audiences, it suggests providing basic to elaborate arguments and evidence depending on their knowledge level. For audiences in favor, the document advises reinforcing beliefs and moving them to action.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as docx, pdf, or txt
    of 1

    Tailoring your proposition to your audience

    1. Opposed
    a. Strong opposition: move the audience closer to
    your position through presenting preemptions
    and countering them with evidence, but don’t
    expect a complete change in your direction
    b. Mild opposition: understand their resistance
    (preemptions and countering with evidence)
    and present evidence of harms and causes.

    2. Neutral
    a. Uninformed: not knowing enough about a topic to
    have formed an opinion; provide basic arguments
    on harms and causes, and information about past
    actions.
    b. Impartial: knowing the basics about a topic but
    still having no opinion; provide more elaborate
    arguments and strong evidence
    c. Apathetic: having no opinion because they are not
    interested, unconcerned, or indifferent;
    personalize the topic

    3. In favor
    a. Mildly in favor: reinforce and strengthen beliefs
    with current evidence
    b. Strongly agrees: build on the belief and move the
    audience to act

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