V.

IMPLEMENTATION ACTIVITIES

Action Plan #1 Product design conceptualization ad specification improvement

Objective: To increase brand identity of the product and to be distinct among other competitors
Table 1 Breakdown of Action Plan #1

TASK DESCRIPTION PERSON DURATION

RESPONSIBLE
Conceptualization Formulating size, Graphic designer 3 days
of the product texture, color, laptop
design and shell, processor,
speculations of memory. Hard drive,
laptop with printer optical drive (optional)
and battery that
coordinates with what
is trend and what is
pleasing to others in
terms of being formal
and for personal
preferences
Approval of Checking the relevance Marketing 1 day
product design of the design and how
will it affect buyers
decision and
preferences.
Meeting with Discussing the Marketing manager 1 day
Marketing enhancement of the and Production team
manager and design and have a brief
Production team explanation with
regards to the product
design
Production of the Producing a 1, 600 Production Team 2 weeks
new pieces of laptop with (see details at
conceptualized printer http://www.quora
product design .com/how-long-
does-it-take-to-
make-one-laptop
-- it takes 5
minutes to build
a laptop when
you are in a
factory and 10
minutes for
printer
* 2 weeks (10 working days) x 8 hours/day x 60 minutes 
15 minutes x 5 personnel = 1600 pieces of Lapter
Action Plan #2 Packaging Enhancement
Objective: To attract consumers and add on the quality of product packaging
Table 2 Breakdown of Action Plan #2
Task Description Person Responsible Duration
Conceptualization and Designing box packaging Graphic Design 2 days
consolidation of box of the product including
packaging the speculation of the
product, color and design
of product, company and
other lapter information,
logo, product image and
size of the
Approval of the box Checking the relevance of Marketing Manager 1 day
design packaging the box design to the
product and credibility of
information and overall
impact of the box design.
Fit in lapter in the box Checking the size of the Production team and 1 day
packaging box whether to have Marketing manager
adjusments and
corrections.
Production of box Producing 1600 pieces of Production team 3 days
packaging (1,600 piece) box packaging including
the laptop and printer
inside

Action Plan #3 Distribution in major laptop store and for online stores
Objective: To reach out the target market and to increase awareness and sales
Table 3. Breakdown of Action Plan #3
Task Description Person Responsible Duration
Meeting with top Discussion on number of Marketing Manager 1 day
management to discuss on lapter (laptop with
distribution scheme printer) to different
markets
Approval of the proposed Checking the number of 1 day
distribution plan lapter per market and
checking their ability to
sell out the products.
Meeting with logistic Planning on how to Logistic department and 1 day
department to discuss distribute product on Marketing Manager
distribution strategy different market area and
discussing to logistic
department about the
number of lapters per
market area and giving
them list and addresses
Implementation of Bringing safe and secure Logistic Department 1 week
distribution plan all lapters. Delivering
lapters in the market area
on time.

* 1 week x 5 days x 450 x 3 personnel/truck x 5 trucks

Action Plan #4 Leasing wider space in major laptop store -- Techno hub, Laptop factory and other laptop Stores
Objective: To increase sales and awareness on huge exposure of the product
Table 4. Breakdown of Action Plan #4
Task Description Person Responsible Duration
Meeting with laptop store Discussing to the 1 day
administrative administrative of laptop
stores techno hub
proposing a wider space
for lapter
Submission of proposal Bringing the documents 1 day
with regards to proposal
and agreement for
leasing.
Approval of proposal Setting an agreement of 3-5 days
space in the techno hub

Action Plan #5 Bundling with Epson

Objective: To increase awareness of the brand
Table 5. Breakdown of Action Plan #5
Task Description Person Responsible Duration
Meeting with Epson Discussing about Brand manager of Epson 2 days
manager bundling and making
personalize handy bags
for laptop with printer
Agreement of both Agreeing with personalize 1 day
Manager design for lapter
Ordering personalized
bag 1600 pieces
Production of 1600 pieces
pieces for the bundle
Deployingg 1600 pieces
in laptop stores

Action Plan #6: Lapter Video Contest with the theme “Take your stress away” featuring the Laptop with printer
Objective: To increase awareness and develop brand image
Table 6. Breakdown of Action Plan #6
Task Description Person Responsible Duration
Brainstorming on the Concept, design, venue Marketing Department 2-3 days
concept, design, venue, should correspond to the
prices, manpower and theme and will attract
mechanics of the contest potential customers to
join.
Meeting with Epson Discussing the place 1 day
manager and Laptop store where to post the posters
techno hub about posting and giving them idea of
of posters the size of posters to be
post. Talking about the
arrangement and the date
to post the posters.
Finalizing website pages Increasing attractiveness 2 days
on where to post the of website.
videos
Preparation of events The awarding will be held 1 day
material at Avant-Garde company
event center. The date
design should be finalize
and ready.
Design of event The posters are ready to 1 day
invitation, posters and print and should be
tarpaulin creative.
Giving out the invitation There will be invited 2 days
to the media that will media to capture the
cover the event event.
Posting of posters to Distributing posters to 2 days
techno hub and Epson corresponding areas
branch. Uploading photos
for the awareness of
public
Upload the video on Starting of uploading 2 weeks
officialwebsite. videos and other
personnel should monitor
the uploads.
Set-up of venue for Getting ready for the 1 day
showing all videos that awarding and playing Top
will be upload 20 videos including
Grand winner.

Breakdown
Item Prizes Total Remarks
1 Grand winner Php 30, 000.00 and Php 80 000.00 1 group
Lapter
20 Consolation Php 2 000.00 Php 40, 000.00 Top 20 groups
TOTAL Php 120, 000.00
Action Plan #7: Enhance website and Networking site
Objective: To reach out target market and keep close to them
Table 7. Breakdown of Action Plan #7
Task Description Person Responsible Duration
Conceptualizing with the Planning of social media Marketing Manager and 2 days
Advertisement agency on awarensess Advertising Agency
the possible ehancement
of the social networking
sites and websites
Redesigning and updating Updates of design Advertising Agency 1 week
of the existing website according to trends and
and social networking site avant-garde profile
Approval of the updated Checking of the relevance Marketing Manager 1 day
sites of design
Updating the sites Posting pictures of the Ad Agency Everyday
awarding and other avant-
garde events
Monitoring of sites Monitoring page Ad Agency and On going
promotion and customers Marketing Department
comments

1. P 40,000/month: facebook management includes updating profile pictures, cover photo, answer inquiry of the
customers and posting a minimum of 2 post in wall per day including weekends.
2. Additional P 20,000/ month: additional update from 2 wall post to 5 wall post plus linking the page to official
website

Action Plan #8 Online Contest -- Photo advertisement relating to Laptop with Printer
Objective: To increase brand awareness and further establish connection with target market
Table 8. Breakdown of Action Plan #8
Task Descriptions Person Responsible Duration
Discuss on the concept, Putting up all ideas for Marketing Manager 2 days
design, prizes and photo advertisement
mechanics of the promo about Lapter
Finalizing and approval Checking the relevance of Marketing Manager 1 day
of the contest the concept.
Design on the online Marketing Manager 2 days
invitation and mechanics
of the event
Placement of the Marketing Assitant 1 day
mechanics in facebok
twitter and instagram
Monitoring on the Marketing Personnel Every day once there is a
uploaded photos by the photo uploaded
contestant
Choosing on the winning Marketing Manager and 2 3 months (per quarter)
photos for every week, more personnel
monthly and overall
winner
Notifying the winner and Marketing Personnel Every week once the
featuring the photo in photo has been chosen
social networking sites
and websites

Action Plan #9: Sampling

Objective: To increase awareness and trial of Lapter to the target market
Table 9. Breakdown of Action Plan #9
Task Description Person Responsible Duration
Discuss on the concept, Marketing Manager 2 days
design, personnel and
areas to do the sampling
Approval of concept, Marketing Manager 1 day
design, personnel and
areas to do the sampling
Contact and coordinate Marketing Manager 1 week
school and finalized it
Outsource personnel Personnel Department 1 week
Preparation for the event Production 2 weeks

Deploying of booth Personnel hired 2 days/event

(photo booth with use of
lapter, booths featuring
lapter and free printing
areas)

1. The overall booths expenses will cost Php 5000.00 (including materials)
2. 1,500/personnel x 20 events = Php 30, 000.00 (well trained personnel)
3. 20 bundles of long and short bond papers costing to (Php 150.00 x20 = Php 3 000 to be use in 10 events)
100 bundles of photo paper (Php 100.00 x 100 = Php 10 000.00)

ACTION PLAN TOTAL COST

AP#1 Product design conceptualization 8000
AP#2 Packaging Enhancement 263 000
AP#3 Distribution in major laptop store and for online stores 3529000
AP#4 Leasing wider space in major laptop store (techno hub) 2003500
AP#5 Bundling with Halo Bag brand 573000
AP#6 Lapter Video Contest with the theme “Take your stress 583500
away” featuring the Laptop with printer
AP#7 Enhance website and Networking site 726 000
AP#8 Online Contest -- Photo advertisement relating to Laptop 290 000
with Printer
AP#9 Sampling 463 000
Total