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Prepare For An Effective Event Opening: What Is The Role of An Emcee?
Prepare For An Effective Event Opening: What Is The Role of An Emcee?
Prepare For An Effective Event Opening: What Is The Role of An Emcee?
So how
can you be a good and effective Emcee (Master of Ceremony)?
I remember the first time I went on stage to emcee an event. I was 17, and I was forced to do it as
part of my school assignment. I was afraid, I stumbled over my words, and the butterflies were
running amok in my stomach. However, it was definitely an experience to remember, and I have
since used that and other good/bad experiences to improve my stage presence.
When I have fun as an emcee, it is really such a magical experience that I can’t wait to get back
on stage. However, emceeing does carry its risks of failure. If you do not prepare well, you run
the risk of failure and it can be a really painful experience
What is the role of an Emcee?
An emcee is the host and facilitator of the event. The event can be a wedding, a party, a seminar,
a conference etc. As long as you are holding the microphone on stage, you are the emcee.
The role of an emcee is to warm up the crowd to prepare them for the program ahead. The emcee
sets the tone. You are there to make the main stars of the show look good. You are also there to
make sure there are smooth transitions between different segments of the program so that it
flows smoothly. Should there be any hiccup, the emcee will have to ensure minimal disruptions
to the program.
Always ensure that you are on top of your time management. If one segment overruns, see if you
can recover by cutting some time off another segment. If one segment is too short, you can drag
the next segment out. Ultimately, you will have to ensure that the event starts and ends on time.
5. Always introduce the speaker’s bio
While you will already be acquainted with the speaker before introducing him on stage, members
of the audience may not know who the speaker is. Often, the success of that segment will depend
on the participants knowing the credentials or background of the speaker. This background
knowledge will play an important role in establishing credibility and rapport between the speaker
and participant.
Remember to make the speaker look good.
by Andy Saks
“Hey, we really need an emcee for our upcoming event. Last year we didn’t have an
emcee, and the event was so lifeless and dull. Would you do the honors?”
This is the moment many would-be emcees dread. They’re drafted into service, and
take the gig reluctantly. Does that sound like your situation?
If that’s your vision, know this: you can have fun as an emcee. It can be done. I’ve done
it.
And when you have fun as an emcee, it really is a magical experience. You generate a
connective energy in the room that’s just intoxicating, and will leave you wanting to do it
again.
But as with any live performance, emcee work does carry a real risk of failure. If you
don’t prepare well, you won’t execute well, and that experience is exactly as
excruciating as you think it is.
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This post, the first of a two-part set, will help you avoid that. As a professional emcee for
AT&T (read about that), Best Buy, Microsoft and others, I’ve learned over many years
and events that a great emcee performance starts with a great emcee script.
Here are six key components good emcee scripts include, and many not-so-good
emcee scripts leave out. They’ll help you connect, relax and establish yourself in the
opening minutes of your event, which will make everything else flow better.
So what do you want your first impression to be? In those key opening seconds of a
special event, you no doubt want to create eager anticipation, energy, and suspense.
That won’t happen if you just walk on the stage and start talking over your audience
members (or shushing them). That approach ensures your program will start with an
awkward whimper, not a bang.
Instead, use what’s called a “Voice of God” introduction to start your proceedings.
The VoG isn’t complicated; it’s literally just someone with a deep radio announcer voice
starting your event by standing offstage somewhere and introducing you before you
take the stage. Here’s a sample:
“Ladies and gentlemen, welcome to [event]. And now, here’s your host, [name]!”
You can even tweak it with some fun wordplay that enhances your emcee credibility.
For example, when I emceed one of the AMD/Microsoft North American Tech Tours
back in 2005, my Voice of God introduction emphasized my knowledge of blazing-fast
computer chip speed, which was the event’s theme:
“Ladies and gentlemen, welcome to the AMD/Microsoft Tech Tour 2005. And now,
please welcome your host, the Seeker of Speed, the Sultan of Swiftness, the one, the
only, Andy Saks!”
See for yourself; here’s the video from our Seattle show on that tour. As you can see,
the VoG intro works even better when the house lights are down, the spotlights move
wildly, and there are very loud guitars playing.
Don’t have someone to do this for you live? Don’t be afraid to deliver your own. I’ve
delivered my own Voice of God introductions at events I’ve emceed, introducing myself
while hiding behind the crew table, then running on stage to start the show. Or try
having your VoG intro pre-recorded by a professional; you can find countless voice-over
artists at freelance sites who’ll do this for a song.
1. THE EVENT PLANNERS for planning a great event. Event planners are the unsung
heroes of events, and tend to get noticed only when something goes wrong. They
deserve a BIG moment of recognition. As as the emcee, you’re perfectly positioned to
deliver it by inciting a round of applause from your audience.
2. THE PRODUCTION CREW for building the set, lighting, audio, video, slides,
decorations, etc. The production crews I’ve worked with toil tirelessly, hauling massive
cases from the loading dock, assembling scaffolding, seating, video wiring and drapery
for hours, then running the whole show from the crew table. They too deserve your
public acknowledgement. (Plus, it never hurts to throw some love toward the folks who
control your lighting and sound).
3. THE AUDIENCE for showing up. Without them, you’re just a crazy person talking to
an empty room, right? Thank your audience members sincerely for their time, their
attention, and (if it applies) their passion and efforts for your organization and its
mission. You’ll win them over and give credit where it’s due all at once!
Here’s a sample video of me thanking the audience when I served as auctioneer at the
Boston Jewish Film Festival’s 2012 Gala, held at Theatre 1 in Boston. Starting around
the 0:45 mark (and leading up to that) you’ll see me thanking the audience and telling
them what their contributions mean to the BJFF:
This lapse leaves a nagging hole in your audience’s understanding of the proceedings.
They see you, but don’t know who you are or why you’ve been chosen for this central
role in the event. So while you’re off pontificating about other topics, they’re still
ruminating on why you’re up there to begin with.
Ah, but maybe you’re confident that everyone in your audience already knows you?
Introduce yourself anyway. There may be friends, colleagues, special guests, and
spouses in your audience who don’t know you. And those who know who you are may
not really understand what you do, or how and why you got tapped for the emcee role.
— Your role within that organization (summed up in one casual phrase or sentence)
* BONUS: Express to your audience that you’re honored and humbled to serve in the
emcee role. Reassure them you know how special it is, and you’re happy to do it.
EMCEE SCRIPT TIP 4:
TURN YOUR MONOLOGUE INTO A CHAT
Emcees can get overwhelmed with performance anxiety before taking the
stage, wondering how they’ll do all that talking when their hearts are pounding and their
limbs are shaking.
If that’s you, share your speaking burden with your audience by engaging them in
something of a conversation. The most common approach is to ask three questions on
a relevant topic, such as who’s attended previous events, or who’s traveled the farthest
to attend this year. The first question sets the terms, the second ups the ante, and the
third plays off the first two as a joke.
“Show of hands: who traveled at least two hours to be here?” [Audience members raise
hands.]
“Who traveled at least four hours to be here?” [Some audience members keep hands
up, others lower hands.]
“Who never left last year’s event?” [Audience laughs; all hands go down.]
Here’s a video sample for you: In 2012, I emceed an IT seminar for Spark client Atrion
called AlwaysOn Symposium, held at the Putnam Club at Gillette Stadium (home of the
New England Patriots football team). I snuck in TWO of these three-question sets:
— At the 2:03 mark, I asked audience members about their association with the stadium
(the Wes Welker reference related to a photo on the screen of an Atrion employee
wearing a painted face and Welker jersey).
— At the 2:40 mark, I polled audience members about their attendance at past
AlwaysOn Symposia, and saved the biggest “ginormous” round of applause for first-time
attendees.
In the 15-20 seconds it takes to ask questions, you’ve not only lessened your own
performance anxiety with a few key seconds to breathe and collect your thoughts.
You’ve connected directly with your audience members, assessed their collective mood,
discovered the extroverts (who respond to every question) and introverts (who always
stay silent), and shown everyone you care about their contributions to the proceedings,
all of which helps you relax on stage.
Will I get home in time to relieve the babysitter? Who validates my parking? Should I
pee now, or wait for a break?
If you don’t answer these questions, they tend to become distractions that prevent your
audience members from giving you their full attention.
In your first few minutes on stage, put them at ease and set their expectations by giving
them the full agenda for your event. Here are some details worth including:
— The general order of proceedings in your event (what happens first, second, third,
etc.)
— When you’ll take a break for a meal, networking time, etc., and how long the break
will last
— Where key elements of the venue are located, like restrooms, prize tables, and
autograph sessions
— Explicit instructions for anything in which audience members are directly involved (“In
ten minutes, we’ll ask each of you to vote for your favorite item using cards we’ll
distribute when the vote starts, so start thinking now about who gets your vote!”)
For example, let’s say you’re serving as master of ceremonies for an awards banquet.
Most audience members probably assume you’ve all gathered to merely facilitate the
award distribution. But that could be done privately (and far more cheaply). So why the
pomp and circumstance?
It’s your job to answer that question, to inject more meaning to that procedure by
framing the awards, the nominees, the winners, the cause, the occasion and the
organization in a larger, more meaningful context.
— Why are you holding your event at this specific venue or room? Why is it special?
What does it symbolize?
— How does your event relate to your organization, industry, location, cause, the
greater world around you?
Connect your event to something greater than itself–and connected to your audience–
and you’ll instantly make it more profound and memorable.
Start with these six steps and you’ll be well on your way to an emcee script and
performance that’s fun, inspiring, and memorable for all the right reasons!
Here’s one more unofficial emcee tip: HAVE FUN. Really! Relax. Enjoy yourself. Smile.
Find ways to let loose (a little). The more you embrace your master of ceremonies
role with joy and excitement, the more fun you’ll have, the more fun your audience will
have, and the more likely you are to look forward to doing it all over again next year.
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Got a question or a tip of your own to add? Need more details or an example?
Wondering if your emcee idea will work? Share your thoughts in the Comments field
below, or contact Andy directly anytime!