CARL JAN CRUZ

Carl Jan Cruz is a Filipino brand based in Manila, Philippines. A visual autobiography that aims to represent an honest
dialogue between past, present and future; refining sentiment into something tangible.
 INFO
Carl Jan Cruz is a collection of visual autobiographies that aims to represent an honest dialogue
between personal past and present. This design process aims to analyze, refine, and re-purpose
personal articles of clothing by applying the methodology of somaesthetics. This approach aims to
translate archival and reference wardrobe staples to technically and emotionally-charged pieces.
This concept of refining sentiment into something tangible is realized through rigorous toiling and
sampling. Articles that are familiar and have been tested over the years of the wear and tear process.
These nostalgic emotions strongly manifest through consistent attention to the fit, make, and feel of
the garment.
Underpinned by a strong personal instinct to explore nostalgia in form of clothing—promptly
questioning the repetition of silhouettes, colors, and prints, while strongly trusting the instinct of
introspection. We hope to evolve with you through seasons, clothes, and time with a distinct Carl Jan
Cruz aesthetic.