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Management Informadtion System: Alemayehu Shiferaw (PH.D)
Management Informadtion System: Alemayehu Shiferaw (PH.D)
Management Informadtion System: Alemayehu Shiferaw (PH.D)
INFORMADTION
SYSTEM
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3.3. Fundamental Data Concept
Data may be logically organized into
characters, fields, records, files, and
databases , just as writing can be
organized into letters, words, sentences,
paragraphs, and documents.
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Data Vs Information(Cont’d…)
Data are raw facts about physical phenomena or
business transactions
Information is data that has been converted into
meaningful and useful context for end users
Example:
Sales data is names, quantities, and dollar amounts
Sales information is amount of sales by product type,
sales territory, or salesperson
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3.4. Logical Data Elements
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Logical Data Elements (cont’d…)
Character
The most basic logical data element is the character ,
which consists of a single alphabetic, numeric, or
other symbol
From a user’s point of view, a character is the most
basic element of data that can be observed and
manipulated.
Field or data item
A field consists of a grouping of related characters.
Represents an attribute (characteristic or quality)
of some entity (object, person, place, event)
Example: salary, job title, name, etc
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Logical Data Elements (Cont’d…)
Record
All of the fields used to describe the attributes of
an entity are grouped to form a record .
Thus, a record represents a collection of
attributes that describe a single instance of an
entity .
Example: payroll record with name, SSN, pay rate
The first field in a record is used to store some
type of unique identifier for the record. This
unique identifier is called the primary key
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Logical Data Elements (Cont’d…)
File or table
A group of related records is a data file
(sometimes referred to as a table or flat file ).
Any database that exists in a single file in the
form of rows and columns, with no relationships
or links between records and fields except the
table structure.
Database
An integrated collection of logically related
data elements
Databases contain data elements describing
entities and relationships among entities.
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Electric Utility Database
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3. 5. Database Structures
The relationships among the many individual data
elements stored in databases are based on one of
several logical data structures, or models.
Database management system (DBMS) packages
are designed to use a specific data structure to
provide end users with quick, easy access to
information stored in databases.
Common database structures…
Hierarchical
Network
Relational
Object-oriented
Multi-dimensional 13
3.5.1.Hierarchical Structure
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3.5.2. Network Structure
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3.5.3.Relational Structure
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3.5.4.Multidimensional Structure
Variation of relational model
Uses multidimensional structures to
organize data
Data elements are viewed as being in cubes
Popular for analytical databases that support
Online Analytical Processing (OLAP)
A major benefit of multidimensional databases is
that they provide a compact and easy-to
understand way to visualize and manipulate
data elements that have many
interrelationships.
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Multidimensional Model (cont’d)
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3.5.5. Object-Oriented Structure
An object consists of
Data values describing the attributes of an entity
Operations that can be performed on the data
Encapsulation
Combine data and operations
Handle complex types of data (graphics,
pictures, voice, and text) more easily than other
database structures
Inheritance
New objects can be created by replicating some
or all of the characteristics of parent objects
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Object-Oriented Structure (cont’d…)
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Object-Oriented Structure (cont’d…)
Used in object-oriented database management
systems (OODBMS) popular in computer-aided
design (CAD) and a growing number of applications.
For example, object technology allows designers
to develop product designs, store them as objects
in an object-oriented database, and replicate and
modify them to create new product designs.
Supports complex data types more efficiently than
relational databases
Example: graphic images, video clips,
web pages
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3.6.Evaluation of Database Structures
Hierarchical
Works for structured, routine transactions
Can’t handle many-to-many relationship
Network
More flexible than hierarchical
Unable to handle ad hoc requests
Relational
Easily responds to ad hoc requests
Easier to work with and maintain
Not as efficient/quick as hierarchical or network
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3.7. Data Dictionary
A data dictionary
Is a database management catalog or directory
containing metadata (i.e., data about data).
Relies on specialized software component to manage
a database of data definitions, which is metadata
about the structure, data elements, and other
characteristics of an organization’s databases
It contains information on..
The names and descriptions of all types of data
records and their interrelationships
Requirements for end users’ access and use of
application programs
Database maintenance
Security 24
3.8. Data Resource Management
Data are a vital organizational resource that need to
be managed like other important business assets.
Today’s business enterprises cannot survive or
succeed without quality data about their internal
operations and external environment.
A managerial activity that applies information
systems technologies like database management,
data warehousing, and other data management
tools to the task of managing an organization’s data
resources to meet the information needs of their
business stakeholders.
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Cont’d…
Data stewards
Dedicated to establishing and maintaining the
quality of data
Need business, technology, and diplomatic skills
Focus on data content
Judgment is a big part of the job
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3.9.Types of Databases
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3.9.1. Operational Databases
Stores detailed data needed to support business
processes and operations
Also called subject area databases (SADB),
transaction databases, and production
databases
Database examples: customer, human
resource, inventory
Databases containing data generated by
business operations
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3.9.2.
Distributed Databases
Distributed databases are copies or parts of databases stored on
servers at multiple locations
Improves database performance at worksites
Advantages
Protection of valuable data
Data can be distributed into smaller databases
Each location has control of its local data
All locations can access any data, any where
Disadvantages
Maintaining data accuracy
Replication
Look at each distributed database and find changes
Apply changes to each distributed database
Very complex
Duplication
One database is master
Duplicate the master after hours, in all locations
Easier to accomplish
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3.9.3. External Databases
Databases available for a fee from commercial
online services, or free from the Web
Example: hypermedia databases, statistical
databases, bibliographic and full text
databases
Search engines like Google or Yahoo are
external databases
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3.9.4.Hypermedia Databases
The rapid growth of Web sites on the Internet and
corporate intranets and extranets has dramatically
increased the use of databases of hypertext and
hypermedia documents.
A hypermedia database contains
Hyperlinked pages of multimedia
Interrelated hypermedia page elements,
rather than interrelated data records
From a database management point of view, the
set of interconnected multimedia pages on a Web
site is a database of interrelated hypermedia page
elements, rather than interrelated data records.
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3.10. Data Warehouses
Stores static data that has been extracted from
other databases in an organization
Central source of data that has been cleaned,
transformed, and cataloged
Data is used for data mining, analytical
processing, analysis, research, decision support
Data warehouses may be divided into data marts
Subsets of data that focus on specific aspects
of a company (department or business process)
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Applications and Data Marts
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3.11. Data Mining
Data in data warehouses are analyzed to reveal
hidden patterns and trends
This analysis can be used to help managers make
decisions about strategic changes in business
operations to gain competitive advantages in the
marketplace
Market-basket analysis to identify new
product bundles
Find root cause of qualify or manufacturing problems
Prevent customer attrition
Acquire new customers
Cross-sell to existing customers
Profile customers with more accuracy
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3.12. Database Management System
In mainframe and server computer systems, a
software package that is used to…
Create new databases and database
applications
Maintain the quality of the data in an
organization’s databases
Use the databases of an organization to
provide the information needed by end users
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4.Telecommunication
and Networks
4.1.Network Concepts
Businesses have become networked
enterprises.
The Internet, the Web, and intranets and
extranets are networking business processes
and employees together and connecting them to
their customers, suppliers, and other business
stakeholders.
The term network means an interconnected or
interrelated chain, group, or system.
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4.2.Telecommunication Trends
Telecommunications is the exchange of
information in any form (voice, data, text,
images, audio, video) over networks.
The Internet is the most widely visible form
of telecommunications in your daily lives.
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Telecommunications-Based
Services
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4.3.Middleware
Middleware
A general term for any programming that
mediates between two separate programs
Allows a particular database to access other
databases without custom programming
Commonly known as the “plumbing” of an
information system
It routes data and information between back-
end data sources and end user applications
An essential component of any IT
infrastructure
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4.4.Digital Network Technologies
Telecommunications are being revolutionized by
switch from analog to digital
Analog: voice-oriented transmission
Digital: discrete pulse transmission
Benefits
Higher transmission speeds
Moves larger amounts of information
Greater economy and much lower error rates
Transmits multiple types of communications
(data, voice, video) on the same circuits
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4.5.Business Application Trends
The trend toward more vendors, services, Internet
technologies, and open systems, and the rapid growth
of the Internet, the World Wide Web, and corporate
intranets and extranets, dramatically increases the
number of feasible telecommunications applications.
Telecommunications networks now play a vital and
pervasive role in Web-enabled…
E-business processes
Electronic commerce
Enterprise collaboration
Other applications that support operations,
management, and strategic objectives
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4.6.Internet Applications
Most popular Internet applications and uses
E-mail
Instant messaging
Browsing the Web
Newsgroups
Chat rooms
Publish opinions, subject matter, creative work
Buy and sell
Downloading (data, software, reports, pictures, music,
videos)
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Business Use of the Internet
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Business Value of the Internet
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Intranets
Intranets are protected by…
Passwords
Encryption
Firewalls
Customers, suppliers, and other business
partners can access an intranet via extranet
links
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Business Value of Intranets
Intranets support
Communications and collaboration
Business operations and management
Web publishing
Intranet portal management
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Extranets
Network links that use Internet technologies to
connect the intranet of a business to the
intranets of another
Virtual Private Networks
Direct private network links, or private secure
Internet links between companies
Unsecured Extranet
Link between a company and others via the
Internet, relying on encryption of sensitive
data and firewall security systems
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Extranet Connectivity
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Business Value of Extranets
Web browser technology makes customer and
supplier access to intranets easier and faster
Another way to build and strengthen strategic
relationships
Enables and improves collaboration between a
business, customers, and partners
Facilitates online, interactive product development
and marketing
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4.7.Telecommunications Network Model
A telecommunications network is any
arrangement where
A sender transmits a message
To a receiver
Over a channel
Consisting of some sort of medium
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4.8. Telecommunications
Network Components
Terminals
Any input/output device that uses networks
to transmit or receive data
Telecommunications processors
Devices that support data transmission,
reception
Telecommunications channels
Media over which data are transmitted,
received
Computers
All sizes and types
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4.9.Telecommunications Network
Components
Telecommunications control software
Controls telecommunications activities
Manages the functions of telecommunications
networks
Includes network management programs of all
kinds
Telecommunications monitors (mainframes)
Network operating systems (network servers)
Web browsers (microcomputers)
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Network Component Alternatives
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4.10.Types of Communications
Networks
Primary types of communications networks
Wide Area
Local Area
Virtual Private
Client/Server
Peer-to-peer
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Wide Area Network (WAN)
Telecommunication network that covers a large
geographic area
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Local Area Network (LAN)
Connects
computers within
a limited physical
area, such as an
office,
classroom, or
building
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Virtual Private Networks (VPN)
Used to establish secure intranets and extranets
The Internet is the main backbone network
Relies on network firewalls, encryption, and
other security features to build a “pipe” through the
Internet
Creates a private network without the high
cost of a separate proprietary connection
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Virtual Private Network
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Client/Server Networks
Clients
End user personal computers or networked computers
Servers
Used to manage the networks
Processing
Shared between the clients and servers
Sometimes called a two-tier architecture
Larger computer systems are being replaced with multiple
client/server networks
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Client/Server Network
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4.11.Telecommunications Media
Twisted-Pair Wire
Ordinary telephone wire
Copper wire is twisted
into pairs
Coaxial Cable
Sturdy copper or
aluminum wire wrapped
with spacers to insulate
and protect it
Fiber-Optic Cable
One or more hair-thin
filaments of glass
fiber wrapped in a
protective jacket
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Wireless Technologies
Wireless telecommunications technologies rely on radio
wave, microwave, infrared, and visible light pulses to
transport digital communications without wires between
communications devices.
Terrestrial Microwave
Earthbound microwave systems transmit
high-speed radio signals
Follows a line-of-sight path between relay systems
spaced about 30 miles apart
Communications Satellites
Serve as relay stations
Use microwave radio signals
Earth stations beam signals to the satellites
Not suitable for interactive, real-time processing
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Wireless Technologies
Cellular and PCS Telephone and Pager Systems
Geographic areas are divided into cells
Each cell has a low-power transmitter or radio relay
antenna
Computers and other communications processors
coordinate and control the transmissions to and from
mobile users
Wireless LANS
Uses wireless radio-wave technology to
connect PCs within an office or a building
Can be high-frequency, similar to digital
cellular, or low frequency (spread spectrum)
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Wireless Technologies
Bluetooth
Short-range wireless technology
Connects PCs to devices, such as a printer
Fairly low cost to implement
Other Wireless Systems
Cellular phones
Mobile radio
PDAs
Telecommunications networks now play vital and
pervasive roles in
Web-enabled e-business processes
Electronic commerce
Enterprise collaboration
Other applications that support business operations,
management, and strategic objectives 65
4.12. Telecommunications Processors
Telecommunications processors such as modems,
multiplexers, switches, and routers perform a variety
of support functions between the computers and
other devices in a telecommunications network.
Modems
The most common type of communications
processor
Converts a digital signal to an analog frequency
that can be transmitted over phone lines, then
back into a digital signal
Modulation and demodulation
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Cont’d…
Telecommunications networks are interconnected
by special-purpose communications processors
called inter-network processors , such as switches,
routers, hubs, and gateways.
Switch…
Makes connections between telecommunications
circuits in a network
A bridge is a device that connects two or more
local area networks that use the same
communications rules or protocol.
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Cont’d…
Router…
intelligent communications processor that interconnects
networks based on different protocols
telecommunications message can be routed to its
destination
Hub…
a port-switching communications processor
Advanced versions of both hubs and switches provide
automatic switching among connections called ports for
shared access to a network’s resources.
Gateway…
connects networks with different communications
architectures
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Cont’d…
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Cont’d…
Multiplexer… allows a single communications channel to
carry simultaneous data transmissions from many
terminals.
In frequency division multiplexing (FDM), a multiplexer
effectively divides a high-speed channel into multiple
slow-speed channels.
In time division multiplexing (TDM), the multiplexer
divides the time each terminal can use the high-speed
into short time slots
Multiplexers increase the number of transmissions
possible
Does not increase the number of physical data
channels
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4.13. Network Topologies
Topology - The structure of a network, or structures, in
telecommunications networks.
Star Network - Ties end user computers to a central
computer
Ring Network - Ties local computer processors together in a
ring on a relatively equal basis
Bus Network - Local processors share the same
communications channel
Mesh Network - Uses direct communications lines to
connect some or all of the computers in the ring to
each other
Switch - A message-switching computer that handles
data communication between autonomous
local computers
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Network Topologies
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Thank you!!!
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