Professional Documents
Culture Documents
Business Plan 1
Business Plan 1
Pacific Harbor
Group Members:
Varun Sharma-s11144020
Siva Lal-s11144457
Luisa Kamikamica-s11100822
Abigail Pickering-s11145383
Meeteta Taremon-s11163656
Executive Summary
Bure, Bure, Bure has always been the number one housing face in Fijis native culture. With
majority bure resorts and hotels in Fiji are facing beachfront view and located near oceans
however, Na Toba Bure will initially be located inland away from the ocean.
Our bure resort will be constructed to provide a place of relaxing, rejuvenating and refreshing
individuals from the everyday hustle and bustle for both the locals and visitors.
Na Toba Bure resort will be a new premiere accommodation located in Pacific Harbor. Our
business planning will outline Na Toba Bure resorts administrative teams, resort objectives with
Introduction
Na Toba Bure resort is a 3-star resort, located in Pacific Harbor where it is accessible as it is located in
the adventure capital of Fiji. It is 2km inland away from the Queens Highway, adjacent to Pacific
Harbor Golf course, where the idle land beside Lagoon Resort is situated. The available land, freehold
land vacant land with 1259 square meters with water front is just enough to build a resort such as Na
Toba Bure.The resort is beside the river that leads into the sea. Since the Hotel will work
interconnectivity with the Beqa Lagoon Shark dive, guests from the Beqa Lagoon Shark Dive are
expected to accommodate in our Bure.The Resort is located beside the river that leads to the sea. The
river contains boats for transportation to the shark dive and marine studies site.
The satellite view of the development site when viewed from aerial view is beside the river that leads to
the sea where most of the resorts main activities take place. From shark diving to coral planting.
However only certain age groups are are allowed to the site. Ages from 12-45 years are approved age
groups. Our resort aims to provide the best services to its guests as guests that come for shark diving
Four double room assigned to two people. May have one or more beds
Five Triple: A room assigned to three people. May have two or more beds
six quad rooms assigned for four people. May have two or more beds.
Four king room with a king sized bed. May be occupied by one or more people
Three Master suite: Parlor or living room connected to one or more bedrooms separate from the
Apart from land facilities and activities, four boats are for transportation services along with
equipment’s.
The proposed project is designed to cater for specialists that come into the country particularly pacific
harbor for marine studies and simply for relaxation. Every year marine biologists and other related
fields in the sea visit the site to study sharks, corals, and the marine ecosystem as a whole. The aim for
this project is to accommodate such marketing niche, however we provide for other segments as well.
Accommodation and providing of services to the guest’s expectations will generate tourist’s money
Na Toba Bures means “the lagoon” when translated in i-Taukei. Na Toba Resort is designed to cater
and accommodate visitors that wish to explore the pristine biodiversity of the Beqa (Be-nga) Lagoon
and reefs. The Lagoon consists sharks that flock the area all year around, where the boldest of Shark
divers hang out with some of the world’s largest and most-feared predators. The proposed project plans
to design a strategic marketing plan that provides for potential target markets at the same time aims to
services to environment and marine scientists which the government and landowners should look into
and preserving and maintain sustainability and combat climate change. The main purpose of the project
is to utilize our natural resources inland, and mainly the marine ecosystem. The resort is named after
the Shark Dive adventure therefore; its collective vision is to promote sustainable tourism, maintaining
Na toba bures is a backpacker resort which is located in pacific Harbour, approximately 2km from the
main Queens highway travelling up the road adjacent the Pacific Harbor Golf course. It is the idle land
close to Beqa Adventure Dive. The project site offers an escape where you will find an affordable
experiencing the untouched nature of beautiful Fiji Island (paradise). Resort will offer different
facilities like fitness center, beach bar, restaurant, pools, and sporting space: beach volley ball, outside
activities, such as shark diving, diving shows and film shootings. There are also some policies for
activities, such as, age is restricted to certain activities.eg shark diving 18 years above and others. The
resort also has skilled staff and professional team for underwater adventure. The staffs are highly
trained either in the resort or outdoors. Adventure tourists are one of our target markets which are
interested in water activities hence service is provided when paid for. Pacific Harbour contains many
other Resorts therefore prices are determined looking at competitors such as Upsising, Lagoon Resort,
and Nanuku Resort. Locals are very friendly and are highly trained however teams may only have
limited services to a limited number. The resort also contains the freshest locally produced products
which help in utilization of our natural resources inland, and mainly the marine ecosystem. Na Toba
Bure Resort also provide services to other marketing niche and like the nearby competitors, it operates
It is strongly believed that the increase level of marketing strategies through promotion and
advertisement locally and globally helps to attract the attention of many tourists and guests.
However, our business has used two different forms of advertising or promoting our particular
product and service through online marketing strategy and print marketing strategy.
It has been evident that a large number of travel product are sold online and that is where the
majority of people especially tourists use search engine to find a website for a resort that
provides things that they wanted to explore at or travel to. However, due to this fact that people
engage much to online things, our business have created its own website for easy access for our
in which it allows our guests to do their booking online and able to view our services and
activities.
Creating a Facebook page for our business is likely the same as the establishment of website as
these are created through online or using internet. Our business has created their own Facebook
page for posting and sharing every detail of its services and activities to attract our guests and
also people who viewed our page and also for making it easy and simple to view what sort of
services and activities provided by Na Toba Bure. Not only that but our Facebook page clearly
explains the uniqueness of our service, price ranges of services or rooms and also guides guests
for finding the easiest way to get in touch with reception about email contact and phone contact
Apart from our online marketing strategy, we have also used print media such as Business
magazines and local newspapers like Fiji Sun to promote and advertise our services and activities
to attract the attention of both our international and local guests. Na Toba Bure used these by
knowing the fact that there are still lots of people who have used to read magazines and
newspaper so we see this as an opportunity to attract people to see the wonderful view, price
Brochure
A brochure is one of the simple and easiest marketing strategies for attracting visitors and guests
in such a way that it contains information such as the website, Face-book page, contacts for
booking and a full detail of our business products, services and activities. Providing brochures is
beneficial for our business for the fact that it is a great, simple and easy marketing tool in which
it provides positive press about our business and they are also perfect for trade show and
networking opportunities.
Trade shows
Our main target market is basically from USA, Europe and Australia due to the fact that the
motivation and interest of tourists from these countries have match our product we established.
In general, our market we are targeting includes divers, honeymooners and families. Although
the American market is by far the largest for dive tourism, around a quarter of the 6 million dive
travelers worldwide are Europeans (usually from UK). Around 70% of European dive travelers
are leisure divers in which they prefer to combine diving and non-diving activities at the
particular destination and often stay at a resort to experience the wide range of activities and
services.
(%) (%)
USA 12.8 4.2
Europe 6.6 2.2
Rest of the World 2.7 0.9
Total 22.1 7.3
Source: https://www.onecaribbean.org/content/files/DivingCaribbeanNicheMarkets.pdf
The table above clearly shows the pattern percentage for our target market in which the US has
roughly twice as many certified divers as Europe. Only around one third of certified divers can
be described as active divers, that is they would be interested in diving as a holiday or leisure
pursuit. There are approximately 4.2 million active divers in the US and 2.2 million in Europe,
especially from UK, Italy, Germany and France). The rest of the world, largely from Australia,
New Zealand and South Africa account for the remaining 0.9 million.
Competitive Analysis
Because Na Toba Bure is not the only resort exist in Fiji, there are many other resorts around Fiji
and internationally offering the same products and services as it is provided and offered by Na
Toba Bure. These resorts become the competitors in which it leads Na Toba Bure to improve
factors to which its competitors lack or find difficulties in. Below is a detailed list of our local
Local competitors
This resort is one of the nearby resorts to us located at the end of Beach road along the Queens
Highway in Pacific Harbour. The resort represents a good value with an impressive range of
Fijian beach bungalows with balconies and ocean views, Tree house styled dormitory, new
Deluxe Villas and the famous popular destination for divers, students & volunteer groups,
adventure seekers, honeymooners and for those who simply seeking an ‘island experience with
mainland convenience’. Activities offered in this resort includes diving with sharks at Beqa
Lagoon, scuba diving, horse riding, snorkeling, kayaking, cultural shows and other simple
Located in Pacific Harbour and consists of 3 room types which are Double Room with pool
view, Budget Double Room and Villa with private pool. Each room fitted with the usual
amenities that includes air conditioning, washer & dryer, iron & ironing board, free wi-fi, full
Room consisting of 2 single beds and 1 extra-large double bed and Standard Triple Studio which
consists of 3 single beds with all rooms are air conditioned, fridge with tea and coffee making
facilities, private bathrooms but most interesting is the outdoor furniture which makes more
comfortable for guests to get fresh air and the view of the river. This resort explores and offers
some of the amazing adventures that are likely the same products and activities we offered which
are shark diving, soft coral diving at Beqa Lagoon, golfing and other wide range of activities that
are centered inland like horse riding, hiking and tour or class about local Fijian culture and
tradition.
Pearl resort
This 4-star resort is located within the paradise Beach road and Beqa Lagoon. The pearl resort is
another accommodation facility that exists in Pacific Harbour and is known as a perfect location
for a romantic Fiji wedding whether at a chapel or the beachside, it depends on where the guests
want to be. The pearl resort has mainly entertained off shore tourists or guests in which it offers
most of the common features or activities such as shark diving, game fishing, white water
This 4-star resort is also located in Pacific Harbour and has a total of 32 two bedrooms self-
contained apartment. Each apartment has 2 bedrooms with one queen size bed and the other have
two single bed with an air-conditioned, satellite flat screen Tv, separate living rooms open to
balconies or patios, bathrooms and have kitchen with full-sized refrigerator, microwaves and
cooking dishes.
Mango Bay resort
Mango Bay can be found along Fiji’s famous coral coastline and is ideally located in the
Tadrawai ‘Dream water’ valley, a short drive off from Queens Highway. This resort offers
different kinds of vacation packages such as wedding, diving, fishing or adventure seeking
package. Also, Mango Bay is known as an adult market backpacker which offers an eco-friendly,
wide selection of complimentary activities with a relaxed and fun environment for the young
people (Youth). Not only that but this resort is an architecturally designed accommodation
ranges from a traditional thatched Beachfront Bures and a Group Dormitory Bures.
Lagoon resort
Another resort which is located on the idyllic beach in Pacific Harbour and it is known for the
perfect place for businesses or pleasures. The lagoon resort boasting three conference venues that
can hold up to 200 people for conferences, weddings, birthday parties and other kinds of
celebrations.
Nanuku resort
Nanuku resort is 3 minutes drive from Pacific Harbour Village and it is one of the more
established resorts in Pacific Harbour offering a variety of local sightseeing tours and activities
International competitors
Our competitors abroad have been operating for many years as well and have been well
established in the world market with strong communication and marketing network for tourists to
get the attention of their particular product. There are a number of resorts outside Fiji who have
similar product to ours in which what we compete against them and these are;
This is one of the best diving resorts in Australia located at the Southern tip of the Great barrier
reef. Lady Elliot island Resort offers a huge diversity of uncrowded easily accessible dive
locations to experience the biggest coral reef system in the world and boasts 20 incredible dive
sites around the island which are very easily accessible to boat divers.
This is one of the leading self-contained dive resorts in the South Pacific based in the Southeast
corner of Uepi Island which is one of the islands in Solomon, providing a similar product as we
offered. Uepi Island Resort offers a number of accommodation styles in both beach front and
garden settings placed to exploit usual breezes and views of the sea and the island at different
rates. It offers teaching the recognized Scuba Schools International (SSI) courses for a Dive
master level in which the studying of the theory part of diving can be taken online in advance
Located on a private island in Mele Bay, 25 minutes from downtown Port Vila of Vanuatu and is
known as a diver’s paradise in which the island is great for divers and couples. This resort offers
both on land and off land activities which are village walk, Melanesian Feasts, movie night with
free pop corn touring around the island or off island tours and playing golf courses from on land
activities while off land activities includes diving, snorkeling, underwater post office and
Literature Review
The interesting facts about having resorts in the Pacific Harbour is all about attracting tourists
and showing them our traditional hospitality and what kind of activities we have for them.
We as a group did a small review on the following resorts which located in the pacific harbor:
The 3.5 star rated resort is a very special part of Fiji. For a considerable length of time, Fiji local
people have known and cherished Deuba Beach which extends for kilometer after superb
kilometer from Pacific Harbor off into the separation toward the east around a monstrous inlet.
Uprising is located at the water’s edge at the end of the beach road, a tranquil side-street off the
primary Queens Road which runs along the south shoreline of Viti Levu between the Nadi and
Suva. A 15-minute walk, or brief taxi ride (F$3-$4.00) up Beach Road carries you to The Fiji
Arts Center at Pacific Harbor with its fifty or more shops (counting a general store), around
twelve eating places and the Fiji social shows and shows. What truly makes Uprising so
extraordinary thus exceptional is the fabulous blend of customer base they appreciate. There are
a lot of Backpacker Hotels in Fiji of fluctuating measures, yet there are not many retreats which
take into account a blend of families, couple and explorers together. The Treehouse Dorm at
Uprising is generally excellent quality and has a value which draws in the better quality
explorers. Explorers from everywhere throughout the World and families and couples blend
joyfully and this assorted variety conveys a charming air of unwinding just as vivacity and fun.
Occupants of Pacific Harbor appreciate this environment as well and it's not in the slightest
degree surprising to wind up talking to a nearby over supper or a beverage. The sea shore
volleyball court is consistently being used and all the Resort's exercises are occupied and all
around belittled. And some of the activities uprising resort has for the tourists are just amazing.
For example, the first Firewalkers at the Arts Center, appreciate swimming on the grand coral
gardens in the Beqa Lagoon, take a day stumble into Suva City, take the shark-taking care of
excursion, do a Jet-ski Safari, go wreck jumping and wilderness boating, experience Kula World
and Zip Line Fiji, appreciate golf on the 18-opening green at Pacific Harbor.
A modernized and redesigned full-administration resort inn, kilometers of white sand sea shore,
a great fun 18-gap green, The Pacific Harbor Arts Village, shops and bistros over the street and
Suva City inside an hour's drive (50km). The Pearl resort has many kiwi travelers because the
flight is directly connected to Auckland and Suva. Just as being an ideal spot for a Fiji occasion,
the area is additionally perfect for those wishing to consolidate business and delight by using Fiji
Airways direct administrations from Auckland to Suva and maybe joining a stay at The Pearl
Resort with a retreat further along the Coral Coast, or remaining at Denarau or on a seaward
island; at that point withdrawing from Nadi back to New Zealand. On our visit to the pearl resort
we were delighted to see the whole place alive and busy with guests with a wonderful
their up-showcase "Entice Restaurant", the waterway side Riviera Restaurant and Bar, the Pacific
Bar and Grill disregarding the gold fairways, the swim-up Pool Bar. The hotel is verged on one
side by a stream and furthermore faces great Deuba Beach (swimmable at all tides) with sees out
over the Beqa Lagoon to Beqa Island in the center separation. There is a marina on the stream
and visitors remaining in the Premium Marina View Rooms appreciate viewing the comings and
goings of the cruising yachts as they enter from the sea and the exercises of the exchange
pontoons serving Beqa Island and the different island resorts out in the Beqa Lagoon. The rec
center at The Pearl Resort merits a unique notice. It is completely cooled and situated in an
especially quiet setting neglecting a lily lake and is completely furnished with a full scope of
gear which we saw as in phenomenal request. The Pearl Spa is another invite office and offers a
wide scope of medicines. This is a standout amongst other prepared retreats in Fiji and a few of
the offices and administrations are accessible to visitors at no extra expense. Notwithstanding the
abovementioned, visitors appreciate Fijian amusement at breakfast and supper. The guests do
enjoy their stay and the staffs are very friendly and honorable to the travelers.
Esstimated Marketing Budget For Na Toba Bure Resort for 3 Years
JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC TOTAL
Marketing Activities
Online Marketing
Facebook Advertisement $2,500 $1,200 $2,000 $2,000 $1,000 $1,500 $900 $1,250 $2,000 $990 $1,200 $2,560 $19,100
Instagram Advertisement $1,500 $800 $900 $500 $1,200 $1,000 $850 $900 $1,000 $1,300 $1,200 $2,000 $13,150
Creating Website $1,000 $1,200 $1,000 $1,200 $900 $700 $800 $1,100 $900 $1,000 $1,000 $1,000 $11,800
Youtube Video $2,000 $1,000 $1,000 $1,200 $995 $900 $1,000 $1,200 $1,250 $1,000 $900 $1,100 $13,545
Total Online Marketing $57,595.00
Print Marketing
Pamphlets $1,000 $1,000 $1,000 $900 $1,200 $1,500 $1,000 $700 $800 $990 $1,000 $1,000 $12,090
Brouchers $900 $500 $500 $600 $700 $800 $1,000 $1,200 $1,250 $950 $990 $1,000 $10,390
Magazine $1,100 $1,000 $1,000 $900 $800 $1,200 $900 $1,300 $1,200 $1,500 $900 $1,200 $13,000
Total Print Marketing $35,480
Domestic Advertising
Fiji Times $2,000 $2,500 $1,000 $1,200 $1,300 $1,250 $1,500 $1,000 $1,300 $1,250 $1,000 $1,200 $16,500
Fiji Sun $2,000 $2,500 $1,200 $1,000 $1,000 $1,250 $900 $1,250 $1,000 $1,200 $1,260 $1,250 $15,810
FijiOne $2,500 $2,000 $1,500 $1,000 $1,300 $2,000 $2,300 $2,500 $2,400 $1,500 $2,000 $2,000 $23,000
Total Domestic Advertising $55,310
Total Marketing Cost $148,385.00
Human Resources
Na Toba Bure Resort aims to focus extensively on recruiting and maintaining high-quality staff.
We believe it is important to lead the salary market since the resort will be a little outside town.
We will assure to be an agency that respects consistency for workers and overall we want clients
to establish relationships with management. This would eventually reduce the cost of employee
Our basic plan is to operate an organization that is highly active with an open communication
channel and making decentralized decisions. The administrative will encourage activities that are
both enjoyable and demanding for the workers also to provide a degree of flexibility for
employees. To constantly encourage and acknowledge feedbacks. While our resort aims to
provide ample support to allow our employees to maintain self-control and encouragement, so
instead of control the supervisors will be equipped and trained to encourage and direct their
employees. Workers can earn indirect benefits such as free resort entry and other service
viii. IT Department
In this project, there will be 8 major departments. The people who will look at the general
outlook of the resort are the General Manager, Sales and Marketing Manager, HR Manager,
Food & Beverage Manager and Room Operation & Guest Services Manager and Revenue
Manager. Our intention to start and run the business at Na Toba Bure Resort is to not slack on
human resources we will be using to ensure that the resort will attain their envision height.
• Behalf of the company will reach out to high-level clients and companies
• Liaise with General Manager of the resort for the efficient operation
General Manager
• Make strategic decisions on behalf of the company, through consultation with the chief
executive.
Human Resources
• Responsibility for the selection and recruiting of the right workers at Na Toba Bure Resort
• Conduct regular performance reviews and ensure that workers are sufficiently compensated
Revenue Manager
Responsible for analyzing monthly performance of the resort and providing summary reports.
Accountant
• Design and check that the budget for Na Toba Bure resort are executed effectively
• Ensure that the resort updates and file tax returns for the concerned tax authorities
Purchasing Manager
• Responsible for the purchasing of products on behalf of Turtle Beach Resort
• Operates with both the accounting and inventory department to determine what products will
be procured
• Responsible for establishing a mutually beneficial partnership with reliable suppliers and
• Accountable for carrying out strategic research to constantly define target market and potential
customers
• Responsibility for the drafting and executing successful marketing campaigns for Na Toba
Bure Resort
• Consult and negotiate on behalf of the Resort with high-end customers and businesses.
Driver
• Whenever the need occurs, make sure that correct materials are collected and distributed to the
• Liable for the vehicles used and any minor maintenance work that might need to be done
• Ensure that all comply with all road rules and regulations when driving
Cleaners
• To make sure the entire beach resort are cleaned frequently throughout all times
• Ensuring that the restrooms is cleaned as often as possible for both visitors and employees
• Responsible for adequately storing cleaning materials that restocking the depleted
Security Guards
• Monitor the security cameras as well as frequently check that everything is fine
• Helps ensure that the premises is safeguarded at all points of time, particularly whenever there
Na Toba Bure Resort will follow a multi-functional team tactics to handle the day-to-day
operations of resort, as well as the existing and new company-service packages. The admins will
constantly train the employees so that they can have enhanced skills that are important not only
to help the business develop but also to differentiate themselves from the colleagues well into the
hotel industry, since we want the resort to operate smoothly with as few hitches as possibly,.
Eventually having people from different departments will have its benefits; and importantly,
successful teams will have the management team's guidance and support.
Operations
Natoba Bure is just a 3star resort, therefore pay system is not as complicated. From the general
manager to front line staff’s wages and salaries are documented that indicate the employees
monthly service price, tax assessment, deductions and monthly net wage.
annually FD($)
General Manager 12,600
Executive Assistant 12,000
Manager
Personnel 4,260
Accounting 3,940
Marketing and 8,470
Sales
Engineering 6,760
Purchasing 6,200
Education
annually FD($)
House Keeping 3,560
Front Office 3,850
Security 3,500
Chefs 5,920
Restaurant 4,140
staffs
Bars 4,140
Banquet and 3,390
Catering
Room Service 3,390
Training
Na Toba Bure resort requires all employees to go through training programs offered by resort or
the Fiji government for the effectiveness of operations. Training sessions comes in a one on one
training format or full-fledged training sessions It is essentials that workers are trained and
refreshed to best perform in respective jobs and continue to achieve resort goals.
Natoba Bure Resort offers training to staffs and in the Resort and Diving Education
External training
Implement Upskilling
Perform evaluation
Keep records
House Keeping-
cleaning skills
Presentation
Communication
developments
Training programmers such as safety
Latest Pandemic
Staffing/Recruitment
Although the resort is only a three-star hotel it still requires genuine and skilled staffs for the job
descriptions it seeks for an individual. Therefore, all candidates need to meet the job criteria of
The main purpose of Administrative Service is to have an outlook for technical services in order
for the whole water management organization may function effectively. A Toba Resort is a 3-
star complex hence not much complexity, however the existence of the marine lab and pool will
Job Analysis
Organizational Analysis
Organizing Job
Analysis Programme
Collection of Data
Org
Payroll Factory Model Outsourcing/Evaluation Workforce
management
HR admin Expertise in HRMS Business case Employee self
Preparations service
Training Program Workflow and case Human Resource Tool Applicant track on
management tool Evaluation boarding
Recruitments Strategically chosen
locations
Benefits