Country Preselection Matrix

WEIGHT SPAIN ITALY DENNMARK HUNGARY FRANCE

FACTORS 0-1 Rating Subtotal Rating Subtotal Rating Subtotal Rating Subtotal Rating Subtotal
1.Economic and financial forces
1.1 Balance of payments 0.5 4 2 3 1.5 1 0.5 1 0.5 4 2
1.2 Exports 0.5 6 3 8 4 2 1 1 0.5 5 2.5
1.3 Imports 1 9 9 2 2 2 2 1 1 6 6
1.4 Free Trade Agreements 1 7 7 8 8 1 1 3 3 7 7
1.5 Doing Business 1 8 8 6 6 10 10 6 6 8 8
1.6 Currency 1 10 10 10 10 10 10 4 4 10 10
2. Geographic and demographic forces
2.1 Climate 0.4 5 2 5 2 9 3.6 4 1.6 9 3.6
2.2 Means of transport 0.9 8.5 7.65 9 8.1 3 2.7 4 3.6 8.5 7.65
2.3 Geographic distance 1 9 9 9 9 5 5 4 4 8 8
2.4 Level of income 1 8 8 6 6 9 9 3 3 7 7
3. Cultural forces
3.1 Language 1 10 10 7 7 6 6 5 5 8 8
3.2 Education 0.2 7 1.4 8 1.6 10 2 6 1.2 9 1.8
3.3 Religion and belief 0.7 10 7 10 7 6 4.2 7 4.9 8 5.6
3,4 Willing to buy pork meAt 1 9 9 8 8 8 8 3 3 6 6
4. Political and legal forces
4.1 Political risk 0.6 7 4.2 6 3.6 9 5.4 8 4.8 7.6 4.56
5. Technology forces
5.1 Internet 1 8 8 6 6 10 10 7 7 9 9
6. Competitive forces
6.1 Market Size 0.8 9 7.2 7 5.6 4 3.2 6 4.8 9 7.2
6.2 Market Growth Rate 1 0 8 8 6 6 4 4 5 5
6.3 Barrier to entry 1 8 8 4 4 1 1 3 3 4.5 4.5
TOTAL 103.45 95.4 81.6 58.9 102.91
Rating (1 = being very bad, 10 = being very good)

Selected Country SPAIN