START ME UP

6 Steps to Launching Your Own Startup Company

Indrajit – Startup Plumber !!

Step 1:
Have a
Great Idea
Compelling Solve a pain
Step 1:
Have a Change the world
Realistic
Great Idea
Make meaning
Profitable
Step 2: Have A Plan
 Step 2: Have A Plan
Market Analysis
Customer Profile - Market Size & Growth Potential - Major Competitors & Participants

Product Offering
Pricing - Differentiators & Positioning

Marketing Plan
Message - Marketing Plan

Financial Projection
5 Year Earnings Prediction Think Like an Investor

Exit Strategy?
 Step 2: Have A Plan
Alternatively – Business Model Canvas / Lean Canvas
Step 3: Found Your Company
 Step 3: From Idea to Reality
Get Your Co-Founder
Better to have a team than go Solo Complementary Skills Personality-Culture Fit

Build your MVP - Prototype

Minimum Viable Product Wireframe Model Prototype Test Market

Choose a business structure

Proprietorship Partnership PLC LLC

Get a bank account – Pool in Your Seed Fund

Seed with initial funding for up front costs
Step 4: Build Your Profit Engine
Step 4: Build Your Profit Engine

Find Your First Team Members

Passion over Qualification Growth over Money

Develop & Launch

Follow your Plan Keep Improving Your Plan Get to Market Early

Leverage your allies

Angel Investors Venture Capitalists Gov’t Assistance Programs Vendor Incentives
Step 5: Tell the World About It
Step 5: Tell the World About It

What percentage of your budget should be spent

on marketing? 30% 50% 70%

How many impressions turn into leads for a typical

marketing campaign? 3% 10% 18%

Understand the three marketing power tools

Impressions Leads Mavens
Step 6: Get Feedback & Improve
Step 6: Get Feedback & Improve

Favor regular, recurring customer Feedbacks

Customers are people that makes your business healthy

Collect and Analyze Feedbacks

Identify quick areas to improve Find ideas you never thought of

Develop & Redevelop to Stay Ahead

Customer feedbacks are the best ways t o stay ahead of your competition

Improve not just the Product but Process too!

Products help you get more business – Processes helps you to multiply Profit !
Remember the Value of a Mentor
Remember the Value of a Mentor

A Guide
Someone to tell you the “What” - “When” and “How” !

A Friend
Someone to bounce off Ideas Some one to go to in need