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  • Integrated Digital Marketing Strategy

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    Indrajit Chattopadhyay
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    The document outlines an integrated digital marketing strategy involving email marketing with targeted content and campaign effectiveness measurement, on-site content focused on customer pain points and aligned with other campaigns, paid search using researched keyword targeting and negative keywords, social media marketing on selected platforms using on-site content to build relevancy, and search engine optimization to develop high page rank and target locations while coordinating with other campaigns.

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    Integrated Digital Marketing Strategy

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    The document outlines an integrated digital marketing strategy involving email marketing with targeted content and campaign effectiveness measurement, on-site content focused on customer pain points and aligned with other campaigns, paid search using researched keyword targeting and negative keywords, social media marketing on selected platforms using on-site content to build relevancy, and search engine optimization to develop high page rank and target locations while coordinating with other campaigns.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    10 views1 page

    Integrated Digital Marketing Strategy

    Uploaded by

    Indrajit Chattopadhyay
    The document outlines an integrated digital marketing strategy involving email marketing with targeted content and campaign effectiveness measurement, on-site content focused on customer pain points and aligned with other campaigns, paid search using researched keyword targeting and negative keywords, social media marketing on selected platforms using on-site content to build relevancy, and search engine optimization to develop high page rank and target locations while coordinating with other campaigns.

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    © All Rights Reserved
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    of 1

    Email  Targeted content

    Marketing  Effectiveness measurement


     Campaign results improving next

    On-Site  Target market specific


    Content  Focus on customer pain points
     Align with other campaign

    Integrated
    PPC /  Researched keyword targeting
    Digital  Highly searched low cost keywords
    Adword
    Marketing  Use negative keywords
    Strategy

    Social Media  Selected Media (LinkedIn / Twitter)


    Marketing  Use On-Site content
     Build-up relevancy

    Onsite  Develop high page rank


     Location specific targeting
    SEO  In line with other campaigns

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