CONTINUOUS LEARNING PROGRAM (CLP)

BRAND NAME: TRANOSTAT TAB

PUNCH LINE: The Specialist You can Trust
COMPOSITION: Each tab contains “Tranexamic acid 500mg”
INDICATION: Uterine Fibroids, Menorrhagia, Post partam Haemorrhage (PPH)

MOA(Mechanism of Action): Tranexamic acid is a potent Anti-fibrinolytic drug which stabilizes the clot.
It stops the conversion of plasminogen into active plasmin by inhibiting tissue Plasminogen Activator (tPA).
Increases collagen synthesis which preserves the fibrin matrix and increases the tensile strength of the clot.
Tranexamic acid works by slowing the breakdown of blood clots, which helps to prevent prolonged bleeding.

TARGET SPECIALITY: Gynecologists, Surgeons, Orthopedicians, ENT Surgeons, GP & Physicians,

Dentists
PACKING: 10 Strips of 10 tablets
DOSAGE: 1 Tab TID for 5-10 Days or as directed by the Dr.

PRICING:

PRODUCT NAME PTS PTR MRP UNIT MRP BOX

TRANOSTAT TAB 122.37 135.96 178.45 1784.50

UNIQUE SELLING PROPOSITION (USP):

 First Brand to be launched in India

 19 Years of continuous trust
 Tranexamic acid is only non-hormonal drug approved by US-FDA for treatment of Menorrhagia
 A quality product by OZONE (WHO GMP certified & WQC (World Quality Commitment) award
winner Company.
 A superior choice compared to the available options particularly in comparison to Ethamsylate
brands, which do not stabilize the clot
 Provides safety by not allowing untimely dissolution of clot.
 Economy – First to reduce prices
 COMPETITORS: TRAPIC, TRANEXA, PAUSE
BRAND COMPANY PACK MRP PER TAB
TRENAXA MACLEODS 6’s 17.84
PAUSE EMCURE 10’s 17.84
TRAPIC SUN 10’s 17.84
TEXAKIND MANKIND 10’s 12.29

BRAND NAME: TRANOSTAT MF

PUNCH LINE: 5 Days Friend
COMPOSITION: Each tab contains Tranexamic acid 500mg & Mefenamic acid 250mg
INDICATION: Dysmenorrhea, Dysfunctional uterine bleeding (DUB)

MOA (Mechanism of Action): Mefenamic acid is an NSAID which relieves pain by inhibiting prostaglandins.
(Mefenamic acid binds the prostaglandin synthetase receptors COX-1 and COX-2, inhibiting the action of
prostaglandin synthetase.)
It also reduces the bleeding up to 20%, so ideal in combination with Tranexamic acid.

TARGET SPECIALITY: Gynaecologists

PACKING: 5 strips of 6 tablets
DOSAGE: 1 Tab BID/TID for 3-5 Days or as directed by the Dr.

PRICING:

PRODUCT NAME PTS PTR MRP UNIT MRP BOX

TRANOSTAT MF TAB 194.46 216.07 302.50 3,025.00

UNIQUE SELLING PROPOSITION (USP):

 19 Years of continuous trust

 First in India advantage
 A superior choice compared to the available options.
 Combination is approved by Royal College of Obstretician and Gynecologists (RCOG)
 Offers patient compliance

COMPETITORS:

BRAND COMPANY PACK MRP PER TAB

PAUSE-MF EMCURE 10 38.27
TRAPIC-MF SUN 10 32.70
TRANEXA-MF MACLOEDS 6 36.48
TEXAKIND-MF MANKIND 10 20.93

BRAND NAME: TRANOSTAT INJ

 PUNCH LINE: The Specialist You can Trust
COMPOSITION: Each ml contains 100mg of Tranexamic acid
INDICATION: Trauma & Surgery, IUCD Induced Bleeding, Placental abruption, During & after caesarean section

MOA(Mechanism of Action): Tranexamic acid is an antifibrinolytic agent which prevents conversion of

plasminogen to plasmin by inhibiting tissue plasminogen activator thus prevents fibrinolysis.
TARGET SPECIALITY: To be promoted to all doctors
PACKING: Pack of 5 ampoules
DOSAGE: 10-40 mg/kg body wt. TID or as directed by the Dr.

PRICING:

PRODUCT NAME PTS PTR MRP UNIT MRP BOX

TRANOSTAT INJ 263.10 292.34 383.70 383.70

UNIQUE SELLING PROPOSITION (USP):


First in India advantage

19 Years of continuous trust

LAL (Limulus amoebocyte lysate)Tested & hence 100% Pyrogen free

A quality product by OZONE (WHO GMP certified & WQC (World Quality Commitment) award
winner Company.
 Injections are now approved under WHO list of essential drugs
 Tranexamic acid effective topically in trauma, surgery as well as dental cases
 CRASH-2 Trial has shown that Tranexamic acid reduces mortality rates in accidental cases
COMPETITORS:

BRAND COMPANY PACK MRP PER AMPOULE

TRENAXA MACLEODS 5 ml 76.75
PAUSE EMCURE 5 ml 76.69
TRAPIC SUN 5 ml 75.33
TEXAKIND MANKIND 5 ml 40.02

GLOSSARY:

PLASMINOGEN: Inactive precursor of plasmin, involved in dissolution of fibrin blood clots

IUCD Induced Bleeding: Intra uterine contraceptive device, a form of birth control---object placed in the uterus
to prevent pregnancy.

Menorrhagia: Total blood loss exceeding 80ml per cycle.

Placental abruption: A complication of pregnancy, wherein the placental lining has separated from the uterus
of the mother.

Caesarian section: A Caesarean section, (also C-section, Caesar, etc.) is a surgical procedure in which one or
more incision are made through a mother's abdomen (laparotomy) and uterus (hysterotomy) to deliver one
or more babies.
Dysmenorrhoea: Means painful menstruation. This is perhaps the most common problem affecting nearly 80%
of women in their reproductive years.

Dysfunctional uterine bleeding(DUB): Abnormal genital tract bleeding based in the uterus and found in the
absence of demonstrable structure or organic pathology usually due to hormonal disturbances, reduced
levels of progesterone.

Postpartum bleeding or postpartum hemorrhage (PPH) is often defined as the loss of more than 500 ml or
1,000 ml of blood within the first 24 hours following childbirth.

Fibrinolysis: the enzymatic breakdown of the fibrin in blood clots.