Professional Documents
Culture Documents
Nail Polish Ad
Nail Polish Ad
Half a century ago, as lakme took her steps into freedom, Lakme, first beauty
brand was born. At a time when the beauty industry was at a nascent Stage,
Lakme tapped into what would grow to be amongst the leading,high consumer
interest segments in the Industry that of skincare and cosmetic products.
Armed with a potent combination of foresight, research and constantinnovation.
Lakme has grown to be the market leader in the cosmetics industry .
Lakmetoday has grown to have a wide variety of products and services
that cover all facets of beauty care, and arm the consumer with products
HISTORY
A brand that has over 5 decades talked of beauty is none other than Lakmé.
Launched in 1952, it offered a range of cosmetics with nail polishes & lipsticks
from the early 80’s
Lakmé also understands the importance of maintaining and accentuating a
women’s natural beauty
For this it has introduced a range of skincare products from 1987.
These ranges have been constantly innovated to bring specialized beauty care
With a unique blend of understanding of women of all ages,today, Lakmé is all
setting trends and dominating the fashion arena
EVERYTHING A GIRL WANTS
PRODUCT DESCRIPTION
Lakme is a world reknown and great cosmetic company. A wonderful gift hamper
for today's women.This gift hamper is a great choice for giffting on any
Occasion
PRODUCT CATAGORIES
Mtv
Channel V
Zoom
Star World
Sony
The Story Board
Pink , Green , blue , black , silver , red ,orange , yellow , golden , cream , violet ,
purple , maroon , sky blueee….
Lets get ready for the party tonight….
Hows it????
hmmm.. This is a total mess , always have to take COTTON .. takes lot of time….
How to get out of this problem????
PRESENTING U …..
No more fuss , no more time wastage , always ready with your favorite colour…..
Yipeeeeeee!!!
No more COTTON ,
SEGMENTATION
Beautification needs are not only women in their adult age but teenager’s girl too
have it. The brand as known who will take care of you and your beauty needs,
which can be evident from its catchphrases “on top of the world” and another is
“source of radiant beauty”
POSITION
HUL Lakme approached with Elle18 in early 1998. It promoted as "Young girl
who breaks the rules and loves to have fun". This positioning statement
demonstrated young girls who anticipated the image of trying to be unusual and
"cool". A nail remover would be apt for this.
TARGETTING
Age: 15 to 24
Sex: Female.
Product was launched only for female.