ENT300 BP OUTLINE

BUSINESS PLAN OUTLINE

COVER PAGE

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FACULTY OF BUSINESS MANAGEMENT

DIPLOMA IN BANKING (BM112)

BMD6Ab

FUNDAMENTALS OF ENTREPRENUERSHIP

ENT 300

BUSINESS NAME

PRODUCT NAME

PREPARED FOR:

MISS ROSNALINA

PREPARED BY:

Ali bin Ahmad 2010456789

yiyin 2010123456
Xyz 2010
Abc 2010
Xxx 2010
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LETTER OF SUBMISSION

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LETTER OF SUBMISSION

Diploma in Banking (BM112)

Faculty of Business Management
Universiti Teknologi MARA Perlis
02600 Arau Perlis

21st February 2014

Miss Rosnalina Abdul Rahman

Lecturer of Fundamentals of Entreprenuership (ENT300)
Faculty of Business Management
Universiti Teknologi MARA Perlis
02600 Arau Perlis

Madam,

Submission of the Business Plan (ENT 300)

Attach is the business plan title “XYZ ENTERPRISE – DIGITAL CALCULATOR” to

fulfill the requirements as needed as university requirements.

Below is the list of the group members that involved in completing this business plan:

ABC 2010
DEF 2010
GHI 2010
XBM 2010
GST 2010

Thank you,

Yours sincerely

………………………
ABC
General Manager

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ACKNOWLEDGEMENT

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ACKNOWLEDGEMENT

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TABLE OF CONTENTS

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TABLE OF CONTENTS

LETTER OF SUBMISSION

ACKNOWLEDGEMENT

TABLE OF CONTENT

EXECUTIVE SUMMARY

1 INTRODUCTION
1.1 Name of Business
1.2 Nature of Business
1.3 Industry Profile
1.4 Location of the Business
1.5 Date of Business Commencement
1.6 Factors in Selecting the Proposed Business
1.7 Future Prospects of the Business

2 PURPOSE
2.1
2.2

3 BUSINESS BACKGROUND
3.1
3.2
3.3

4 BACKGROUND OF PARTNERSHIPS
5 LOCATION OF BUSINESS
6 MARKETING PLAN
7 OPERATIONAL PLAN
8 ADMINSTRATION PLAN
9 FINANCIAL PLAN

APPENDICES

PARTNERSHIP AGREEMENT

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EXECUTIVE SUMMARY

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EXECUTIVE SUMMARY

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INTRODUCTION

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1. Introduction (Arial 12, BOLD)

1.1. Name of the Business

1.2. Nature of Business

1.3. Location of the business

1.4. Date of business commencement

1.5. Future prospects of the business

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PURPOSE

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2. Purpose of preparing the business plan (Arial 12, BOLD)

2.1. To evaluate the project viability and growth potential

2.2. To apply for loans or financing facilities from the relevant financial institutions

2.3. To act as a guideline for the management of the proposed business

2.4. To allocate business resources effectively

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BUSINESS BACKGROUND

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3. Business Background (Arial 12, BOLD)

Table 3.1 Business Background

Name of the Business

Business Address
Correspondence Address
Website
E- mail
Telephone Number
Fax Number
Form of Business
Main Activity
Date of Commencement
Date of Registration
Registration Number
Name of Bank
Bank Account Number

3.1 Vision and Mission

3.1.1 Vision

3.1.2 Mission

3.2 Organizational Chart

(GM + Head of Department)

3.3 Logo and Motto

3.3.1 Logo

Logo description

3.3.2 Motto

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PARTNERSHIPS BACKGROUND

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4. Background of Partnership (Arial 12, BOLD)

4.1 General Manager

Table 4.1 Background of General Manager

Name of Partners
Identity Card Numbers
Permanent Address
Correspondence Address
E- Mail
Telephone Number/Fax Number
Date of Birth
Academic Qualification
Course Attended
Skills
Experiences
Previous Business Experience

4.2 Administration Manager

Table 4.2 Background of AdministrationManager

4.3 Marketing Manager

Table 4.3 Background of Marketing Manager

4.4 Operation Manager

Table 4.4 Background of Operation Manager

4.5 Financial Manager

Table 4.5 Background of Finance Manager

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LOCATION OF THE BUSINESS

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5. Location of Business (Arial 12, BOLD)

5.1. Physical location of the project

(Map of business’s location)

5.2. Advantage of location in helping business to achieve objectives

(e.g. proximity to suppliers, target market or usability of space)

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MARKETING PLAN

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6. Marketing Plan(Arial 12, BOLD)

6.1 Introduction (Marketing Objectives)

6.2 Description of products (Arial 12, BOLD)

This section describes the products offered by the business in detail. The proposed

products or services should be related to the needs and wants of the target

customers

Table 6.2.1 Product description

Product Description
Features 

Materials 
Benefits 


6.3 Target market (Arial 12, BOLD)

Who are the customers of the company?

6.4 Market size (Arial 12, BOLD)

6.4.1 Population table

6.4.1.1 Population 1

Table 6.4.1.1 Georgetown, Penang (example)

Type of outlet No of outlet No of items to Price/unit Total

needed (unit) (RM)
Retailer
 Shopping 5 10 210.00 10,500.00
Mall
 Mini 30 5 210.00 31,500.00
Market
Wholesaler 20 5 210.00 21,000.00

TOTAL 20 63,000.00

Note:
1 unit = 1 box
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1 box = 6 laundry bags

Price per box = RM210

6.4.2 Total market size

Total market size = RM 63,000.00 /per month(example)

6.5 Competitors (Arial 12, BOLD)

6.5.1 Identifying competitors (3 competitors)

Table 6.5.1 Competitive analysis

Competitors Strengths Weaknesses

Competitor1  3 strengths  3 weaknesses
Competitor2
Competitor3
Others

6.5.1 Ranking of the competitors

Table 6.5.2 Ranking of the competitors

Rank No Competitors
1 Competitor1
2 Competitor2
3 Competitor3
4 Others

6.6 Market Share (Arial 12, BOLD)

6.6.1 Market share before the entry of your business.

Table 6.6.1Market share before the entry of your business

Competitor Before entrance Amount

(%) (RM)
Competitor1
Competitor2
Competitor3
Others
TOTAL 100 630,000.00

Use pie charts for illustration

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6.6.1 Adjusted market share after the entry of your business.

Table 6.6.2 Market share before the entry of your business

Competitor After entrance Amount Percentage of

(%) (RM) loss (%)
Competitor1 Differentiation
before and loss
Competitor2 Differentiation
before and loss
Competitor3 Differentiation
before and loss
Others Differentiation
before and loss
Your business 5 – 10 % 63,000.00 -
TOTAL 100 630,000.00

Use pie charts for illustration

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6.7 Sales forecast (Arial 12, BOLD)

Table 6.7 Sales Forecasting

Month Sales Forecast

1 63,000.00
-
12
Year 1 Total Month 1 – Month 12
Year 2 Increment of 10% from Year 1
Year 3 Increment of 15% from Year 2

6.8 Market strategy (marketing mix) (Arial 12, BOLD)

6.8.1 Product - detail about the product

6.8.2 Price

6.8.3 Place

6.8.4 Promotion (promotion mix)

6.9 Marketing Budget (Arial 12, BOLD)

Table 6.8Marketing Budget

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ITEM FIXED WORKING OTHER

ASSETS CAPITAL EXPENSES
RM RM RM

FIXED ASSETS

Signboard 3,000

WORKING CAPITAL

Salary,EPF, Socso -

Promotion costs 1,250

OTHER EXPENSES

Licence for signboard 150

Opening ceremony 3,000

3,000 1,250 3,150

OPERATIONAL PLAN
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7 Operational Plan

7.1 Introduction (Operational Objectives)

Our company formed a systematic operational plan so that our business runs smoothly

moving towards achieving business goals. The activities that were applicable for our

business are :

 Understanding strategic objectives : operations managers must clearly

understand the goal of the organization and develop a clear vision of

exactly how operations will help achieve us.

 Developing an operation strategy : due to the numerous decision making

involved with operations, it is critical that operations managers have a set of

guidlines that are align in the organization’s long term goals.

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 Designing the operation’s products, services and processes : design

involves determining the physical form, shape and composition of products,

services and processes.

Thus , our company sets objectives for our company in order to serve as

guidlines to achieve company’s goal.

7.2 Component of Operating Systems

7.2.1 Business Input

This pastry business requires baing utensis such as, mixer, oven, baing

tray, baing bow, raw and dry materias such as fuour, eggs, sugar, butter,

creamer, baing powder, yeast, food coouring

7.2.2 Transformation Process

Mixing the fuor baing etc etc

7.2.3 Output

Variety of French pastries such as….. but macaroons mainy

7.2.4 Feedback

7.2.5 External Environment

7.3 Process Planning for Manufacturing

7.3.1 Process flow chart

- Choose and purchasing raw materials.

- Measure the raw materials.

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- Mixed the raw materials according to the recipes.

- Create and formed macaron shape from the dough and put them on

steel trays.

- Baking process.

- Cooling process.

- Quality check process.

- Ready to serve and put at the front desk.

7.3.2 Activity chart

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GREET PICK THE PURCHASE OF

CUSTOMERS MACARONS MACARONS

THANK MACARONS PROCESS

CUSTOMERS READY TO BE CUSTOMERS'
FOR THE ORDER SERVE IN A BOX ORDER

7.4 Operations Layout

7.4.1 Layout based on the product

Store
Office

Baking Station

Counter
Front Desk

Toilet

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7.5 Production Planning

7.5.1 Sales forecast per month

Output per month

Average sales forecast per month = ? (Refer 6.7)

The sales price = ? (Refer 6.8.2)

Number of output per month = Average sales forecast/Sale price per unit

7.5.2 Number of output per day

If the number of working days per month is 24 days (6 days/week)

= No. of output per month / no. working days per month

7.5.3 Number of units per hour

Such as daily working hour = 8 hours

= No. of output per day / daily working hours

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7.6 Material Planning

7.6.1 Material Requirement Planning

7.6.1.1 Raw Material Required per Month (Bill of Material)

No Material Quantity Safety Total Price/Unit Total

Stock Material (RM) Price
(kg) Requirement (RM)
(5%) (kg) (Price/
(Quantity + unit)
Safety X (Total
Stock) Material
Required)
1 Powdered 105 Kg 5.25 110.25 2.50 275.6
Sugar
2 Almond 60 Kg 3.00 63.00 5.50 346.50
Flour
3 Egg 60 Units 3.00 63.00 0.30 18.90

4 Salt 400 0.02 0.42 0.60 0.63

Grams
5 Caster 4 Kg 0.20 4.20 2.40 10.08
Sugar
6 Unsalted 90 Kg 4.50 94.5 10.00 945.00
Butter

7.6.2 List of machine &equipment

Item Quantity Price/uni Total Cost

t Monthly
(RM) (RM)

Cash Machine 1 1100 1100

Oven 2 900 1800

Mixer 4 1400 5600

Pipping Bag 8 15 120

Front Desk 1 1500 1500

TOTAL 10120

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7.7 Overhead requirement

7.8.1 Operations Overhead (indirect labour/indirect

material/insurance/maintenance and utilities)

4.10 OPERATION OVERHEAD

4.11 UTILITIES
WATER 100
ELECTRICITY 600
TELEKOM 200
TOTAL 900

4.12 MAINTENANCE
CAFÉ 100
EQUIPMENT 100

TOTAL 200

4.13 INSURANCE
CAFÉ 200
STAFFS 250

TOTAL 450

7.9 Business and operation hours

Business hour = 8 hours per day (8.00 a.m until 6.00 p.m)

Operating hour = 8 hours per day (8.00 a.m until 6.00 p.m)

Working days = 6 days per week ( Monday – Saturday)

7.10 License, permits and regulations required (Refer text book and choose relevant

with your business)

7.10.1 Manufacturing license

7.10.2 Building license

7.10.3 Environment license

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7.11 Operations Budget

ITEM FIXED WORKING OTHER

ASSETS CAPITAL EXPENSES
RM RM RM

FIXED ASSETS

Equipment 16,000
Renovation 33,000
Furniture & fittings 16,000

WORKING CAPITAL

Salary,EPF, Socso 18,131

Raw Materials 20,000
Rental of shop 3,000
Utilities 900
Maintenance 200

OTHER EXPENSES
Insurance 450
Business licence 100
Halal cert 5,000
Deposit for rental 6,000
Deposit for utilities 500

65,000 42,231 12,050

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ADMINISTRATION PLAN

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8. Administration Plan

8.1 Introduction (Administration Objectives)

For the introduction, state the vision, mission and objectives of the business

organization.

 Business vision helps to prepare a small business to plan for the future and

achieve what it aspires to be.

 Business mission is a statement that shows the purpose or reasons for its

existence.

 Business objectives are short term planning characterized by a more specific

statement and with the definite time frame. Use SMART concept.

 Also include the following : business, location plan, type of building and

infrastructure.

8.2 Manpower Planning (Arial 12, BOLD)

Table 8.2 List of Personnel (GM + Head and workers of each Department)

Position No of Personnel

GANERAL MANAGER 1

ADMINISTRATION 1
MANAGER
FINANCE MANAGER 1

MARKETING MANAGER 1

OPERATION MANAGER 1

GENERAL WORKER 2

TOTAL 7

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8.3 Schedule of Task and Responsibilities

Table 8.3 Task and Responsibilities (GM + Head and workers of each Department)

Position Task and Responsibilities

GENERAL MANAGER  To coordinate all kind of parts or functions in
the business towards achieving the mission
and vison.
 Act as chairman in the meeting with the board
members.

ADMINISTRATION  To plan and carry out the company policies.

MANAGER  Responsible for recruiting workers and salary.

MARKETING  Analyse, choose and assess opportunity in the

MANAGER market based on company ability.
 To control the proceed with business activity as
abeing planned continuously based on the
market.

8.4 Schedule of Remuneration

Table 8.4 Schedule of Remuneration

Position Quantity Monthly EPF SOCSO Total

Salary (RM) (RM)
(RM) (13 %) (1.75 %)
(A) (B) (C) (A)+(B)+(C)

GENERAL 1 1800 234 31.50 2065.50

MANAGER

ADMINISTRATION 1 1500 195 26.25 1721.25

MANAGER

MARKETING 1 1500 195 26.25 1721.25

MANAGER

FINANCE 1 1500 195 26.25 1721.25

MANAGER

OPERATION 1 1500 195 26.25 1721.25

MANAGER

GENERAL 2 800 104 14.00 1836.00

WORKER

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8.5 Office Furniture, Fitting and Office Supplies

Table 8.5.1List of Office Furnitures and Fittings

No. Item Quantity Price/Unit Total

(RM) (RM)

1 Computer 2 1500 3000

2 Printer and scanner 1 4500 4500

3 Fax machine 1 500 500

4 Telephone 2 100 200

5 First-aid box 1 150 150

6 Fire extinguisher 2 250 500

7 Dustbin 6 5 30

8 Broom set 2 20 40

9 File cabinet 1 150 150

10 Exit signboard 1 300 300

11 Smoke sensor 2 200 400

12 Air-conditioner 2 2000 4000

TOTAL 13770

Table 8.5.2 List of Office Supplies

No. Type Quantity Price/Unit Total

(RM) (RM)

1 Pen 10 2 20

2 Paper 5 16 80

3 Marker 8 4 32

4 Stapler 4 15 60

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8.6 Administration Budget

Table 8.6 Administration Budget

ITEM FIXED WORKING OTHER

ASSETS CAPITAL EXPENSES
RM RM RM

FIXED ASSETS

Offi ce Equipment 3,000

Renovation of offi ce 5,000
Furniture & fittings 2,500

WORKING CAPITAL

Salary,EPF, Socso 12,000

Stationery 200
Travelling costs 300
Maintenance 100

OTHER EXPENSES
Insurance 250
SSM registration 100

10,500 12,600 350

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FINANCIAL PLAN

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9 Financial Plan

9.1 Introduction (Financial Objectives)

9.2 Capital Expenditure Projections (CAPEX)

9.3 Pre-Operating & Working Capital Projections (WCAPITAL)

9.4 Sales & Purchase Projections (Sales & Purchases)

9.5 Project Implementation Cost

9.6 Sources of Project Financing

9.7 Proforma Cashfow Statement

9.8 Proforma Income Statement

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CONCLUSION

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CONCLUSION

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APPENDICES

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PARTNERSHIP AGREEMENT

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