ORIFLAME

Ștefan M. Claudia-Mihaela Ceolpan Alexandra-Elena Cioflan

Adriana
 A brand is a name, term, design, symbol, or other
feature that distinguishes an organization or product
from its rivals in the eyes of the customer.

Brands are used in business, marketing,

and advertising.

The word ‘brand’ is often used as a metonym referring to the company that is strongly identified with a brand.

Branding is a set of marketing and communication methods that help to distinguish a company or products from competitors, aiming to create a lasting impression in the minds of customers.
The key components that form a brand's toolbox include a brand’s identity, brand communication (such as by logos and trademarks), brand awareness, brand loyalty, and various branding (brand
management) strategies.
Oriflame Holding AG (Switzerland) (until mid-2015 "Oriflame Cosmetics S.A.", Luxembourg) is Swedish cosmetics company which was founded in 1967. Oriflame was founded by Jonas af Jochnick and Robert af Jochnick. The company sells personal care, accessories and nutritional products online and direct through a multi-level marketing model.

Oriflame sells in more than 60 countries through a sales force of approximately 3.6 million independent consultants with sales exceeding €1.5 billion.

The brand was created as a reference to Oriflamme, a royal banner of medieval France.
 Business offer

Oriflame´s business offer can be summarised in the statement Make Money Today and
Fulfil Your Dreams Tomorrow™ which is delivered through:

- Low entrance fee - easy to join and no risk.

- Beauty products inspired by dreams - with the best of nature, science and trends - created
in Sweden.
- Wide assortment at affordable prices that are easy to sell with frequent attractive
catalogues and leading online tools.
- You choose: extra money, part-time income or a full time career with unlimited earning
opportunities.
- Personal growth and development in Oriflame Academy at no cost.
- Enjoy a beauty company selling direct and a global community with a human touch.
 Togetherness, Spirit and Passion are the three fundamental values of Oriflame.

Togetherness
People who work together and share the same goals achieve greater results. They motivate each
other and know that pulling together is more rewarding than going it alone.
 Product range
Skin Care
Oriflame has a wide range of skin care products developed and
tested by the best R & D experts. Oriflame Skin Care provides
evidence, effective solutions for daily skin needs, moisturizing
facial creams, anti-aging and body and body care products.

Hair care, and body care

Oriflame offers a wide range of high-performance hair and body care
products to meet the daily needs of your hands, teeth,
feet, intimate hygiene, hair, nails, and so on.

Color Cosmetics
Oriflame color portfolio offers a wide range of sophisticated
products with attractive names and trendy packaging that
highlights the natural beauty of women's fictions: lipsticks,
mascara, tanning, makeup, makeup, and other make-up
products.
Accessory
Oriflame offers fashion accessories for women, men and children,
and trendy products such as hair brushes, bags, sunglasses, bathroom
accessories, seasonal gifts as well as countless "must have" products.

Perfumery
Oriflame offers a portfolio of perfumes with prices ranging
from the most exclusive to the most moderate, for men,
women and home. Inspiration and trends come from France
and all fragrances are developed in Sweden in collaboration
with the most prestigious French perfumers to ensure superiority,
quality, innovation and performance.

Wellness
Wellness by Oriflame has been carefully designed in partnership
with Swedish scientists and nutrition experts to create innovative,
safe, high-quality products that bring out natural beauty to the eye,
such as vitamins and nutritional shakes.
 SWOT Analysis
●
STRENGTHS ● WEAKNESSES
● ●

1. Easily available products in residential areas, at

●

parlours and sold by people whom customers know and

● 1.Lack of promotional activities through mass media
2.Depends on the network of individual sponsors on most of
trust its distribution and available in very few stores
2. Release catalogues frequently with offers on
products
3. Customers get help from sponsors who help them as
a consultant choose product according to their skin
type, climate etc 
4. Established brand name since 43 years
●
5.Provides natural beauty products through an
independent sales force of over 3 million people.
●

● OPPORTUNITIES ● THREATS
● ●

● 1.Develop deeper distribution network ● 1.Aggressive price competition from local and multinational
2.Expanding in rural areas players
3.Investing in R&D, launch of new products through 2.Availability of cheap beauty products
innovation 3.Presence of many established brands at one place in the
● stores thus giving customers variety
 Bibliography
https://en.wikipedia.org/wiki/Brand
https://en.wikipedia.org/wiki/Oriflame
https://corporate.oriflame.com/About_Oriflame/Business-offer/
https://corporate.oriflame.com/About_Oriflame/Our-Vision-and-Core-Values/