HANDOUT

3 TYPES OF IG CONTENT

IMAGES VIDEOS STORIES

Photos Video shot with your Images and/or Videos
Illustrations phone Note: Available to
Video shot with a view/watch once
Screenshots
professional camera
Digital art
Pre-produced/edited
Optional: Multiple videos
images for a photo
Looping videos
gallery [Instagram's Boomerang
app for iOS or Android
Animated videos
OUTLINE 3 TYPES OF CONTENT - YOUR CONTENT MIX

IMAGES

PHOTOS FROM YOUR

01 PHONE
CUSTOM IMAGES YOUCAN MAKE
02 (PHOTOSHOP, CANVA, IPHONE APPS)

MEMES
03 [ONLINE GENERATOR]

BUT PHOTOS AND IMAGES OF WHAT?

04 DEPENDS ON GOAL

GOAL: RAISE AWARENESS OF YOUR CAUSE - show pictures of your cause, people
working, enjoying it, people affected by it, results of it

GOAL: SELL STUFF - show pictures of your stuff - professional ones in a white room?
nah - show people using them, working with them, getting value from them, common
and uncommon examples of how people use them

GOAL: ENGAGEMENT -
motivational/inspiring quotes and other content = positive vibes = more shares, likes, comments, and follows
show an example of what you hope people will share and encourage them to share their own - creations, event
pics, them wearing/using your product....
 VIDEOS

VIDEO SHOT ON YOUR

01 PHONE
VIDEO CREATED USING APPS
02 (LOOPING ANIMATED GIF STYLE)

MAXIMUM:
03 60 SECONDS

04 BUT VIDEOS OF WHAT?

GOAL: INTEREST AND FEEDBACK - shoot a behind the scenes video of your process,
latest work, having fun - show you are people too with personalities, not afraid to pull
back the curtain

GOAL: SHARE A REACTION/GET SOME REACTIONS - use an funny animated gif to

react to a current event, or to celebrate a recent success
 STORIES

PHOTOS OR VIDEO SHOT ON YOUR PHONE,

01 IMMEDIATELY ADDED TO YOUR IG STORY

THIS FORMAT WILL DISAPPEAR FOR THE VIEWER AFTER

02 BEING WATCHED - IDEAL FOR TEMPORARY STORIES THAT

WORK BEST WHEN SEEN ONCE

BUT STORIES ABOUT

03 WHAT?

GOAL: GENERATE INTEREST OR EXCITEMENT IN AN ANNOUNCEMENT? use peeks

of a new product, location, or event setup to get people interested

WHAT FORMAT SHOULD YOU USE?

TRY ALL THREE - see what happens?

SETTLE ON A MIX - doing just one format is boring, many

will do images + videos, but if stories make sense for you
mix those in as well