Features vs.

Benefits Shengjie

Key consumer benefit

Product reputation

The consumers will be able to enjoy the famous features that are acopmanied by the use of the

products from the Banana Republic. The brand has over 40 years of operation and is famous for

producing quality products that lasts longer as compared to substitute products

Brand recognition

Since the products are under the mother organization of Gap, Inc, consumers consumption pride

and class will be fully accommodated. The sense of consumer being associated with the use of

such famous company brand fulfils their ego of big brand usage.

Fashion and Trend

The customers will benefit from the organization because it keep them updated with quality

products and the current trends an fashion in the industry. By this the consumers are assured that

they will receive the best before they hit the market more.

Pricing and promotions

In the cases of pricing, the consumer will be advantaged when price promotions occur. This

reduces the expenditure of the consumer and can use less money to acquire more of the Gap Inv,

products at a lesser cost. The price adjustments will also be applied to encourage the online

shopping platform created by the organization for the purpose of further marketing.
Credit card

The use of Banana Republic credit card will help the consumer to access good on credit payable

later. Also, the card will enable consumer to have point which are renewable for shopping

purposes.

Statement

The Banana Republic is committed to bring the fashion trends to its trusted users who have

known the products the deal in. Fashion and current trends in the industry of clothing is the

major purpose and they work hard each and every day to satisfy the customer needs and

specifications and out do their competitors in this industry. There statement is on the support of

shopping using the smartcard that allows consumer to avoid the risks involved in carrying cash.

Tone

The management of Banana Republic comes from decisions made by the parent organization

which is the by GAP Inc whose headquarters are in San Francisco. The CEO of Banana Republic

is called Mark Breitbard who oversees the various outlet channel of the Banana Republic product

around the world.

Slogan

Banana Republic adopts a slogan that states “In surpluses we trust”. This shows that the

organization strives to provide readily products that exceed the consumer so that they make a

choice on what to buy and when to buy it.

Logo

Banana Republic logo seems to be too simple and unplanned for, thus there is need to develop a

logo that is appealing to the eye of a consumer. In this way, consumers will differentiate the

Banana Republic products from other products in GAP Inc, and competitors too.