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Running Head: Aramex Company
Running Head: Aramex Company
Aramex Company
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Contents
Aramex Company
Introduction:................................................................................................................................................1
Objectives of the study:...............................................................................................................................2
Data collection:........................................................................................................................................2
Aramex Facilities........................................................................................................................................2
International Express:..............................................................................................................................2
Report Express........................................................................................................................................2
Package Express......................................................................................................................................3
Express Inbound......................................................................................................................................3
Conceded Express...................................................................................................................................3
Money down............................................................................................................................................3
Return Service.........................................................................................................................................3
Collection of money................................................................................................................................4
Analysis tools:.............................................................................................................................................4
Macro environmental strategy:....................................................................................................................4
PEST method analysis:............................................................................................................................5
Method of porter’s Five Forces Analysis:................................................................................................5
The Aramex Culture....................................................................................................................................6
Security and health..................................................................................................................................6
Responsibility regarding society:.............................................................................................................6
Life cycle services:......................................................................................................................................6
Matrix of Ansoff:.........................................................................................................................................7
Matrix of BCG:...........................................................................................................................................7
Conclusion...................................................................................................................................................7
Recommendations:......................................................................................................................................8
Performance:...........................................................................................................................................8
Innovation:..............................................................................................................................................8
Growth.....................................................................................................................................................9
Sustainability...........................................................................................................................................9
References.................................................................................................................................................10
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Aramex Company
Introduction:
Aramex is a company in Dubai, UAE. Its service is based on mail delivery, international express,
management solution documents, e-commerce solution, and retail service by consumer and
logistics services. In 1982 this company was founded by Bill kingson and Jordanian Fadi
Ghandour. This is registered on stock exchange NASDAQ as the first Arab based company.
Aramex is also registered on financial market in Dubai. CEO of this company is Hussein
express in Aramex companies. This company is also presented the member of WFA World
Freight Alliance; Aramex provides air and ocean services to customers by help of the dynamic
The main objectives of this study are to analyze the strategic marketing development of Aramex
Data collection:
The secondary method of data collection used for gathering information regarding Aramex
Company and their services. From the year of 2008 to 2014 data was collected.
Aramex Facilities
International Express:
Aramex gives a worldwide answer for moving time-delicate reports and bundles way to-
entryway around the globe and inside an assortment of travel time choices that will address your
each issue. Our International Express administrations offer ongoing following data, Proof of
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Aramex Company
Delivery of your shipments, and the capacity to ask for conveyance notice by Email or SMS.
Through a broad system and aggressive delivery rates, Aramex ensures on time way to-entryway
conveyance of your pressing archives to any destination of the world. [ CITATION Mat07 \l 1033 ]
Report Express
Through a broad system and focused sending rates, Aramex ensures on time way to-entryway
Package Express
Customer’s non record shipments are bundled uncommonly, quickly transported and mindfully
Express Inbound
Although sending out, Aramex empowers you to import shipments from any goal in its
Conceded Express
For non-need express shipments, Aramex offers Deferred Express as an efficient transmission
other option to suit your business spending plan. Aramex offers a scope of significant worth
Money down
Upon conveyance, Aramex gathers the full estimation of the sold merchandise for your benefit,
Fees, installment technique What’s more; plans are organized with you on a case-by-case
premise.
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Aramex Company
Return Service
Aramex offers this administration for retailers who wish to incorporate a free return benefit with
the conveyance of their merchandise, and for your clients who are sending things to be repaired
Collection of money
Aramex offers clients the alternative to gather shipping charges from the sender, collector or a
third Gathering.
Analysis tools:
Initially, the prominent picture of Aramex by macro environmental factor which critically
analyzed and evaluating the literature behind the company. There are two methods which used
here for this study. “PEST” method to introduce the economic, political, technological and social
factors which affect market value of Aramex company. The second analysis is Porter’s five
forces that used to understand the competitive condition of Aramex affected by five powers.
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Aramex Company
This strategy is used to conduct research by using tools of porter’s five forces and PEST
method.
Table 1:
Its control the fluctuating prices of oils. Control the unstable situation of political
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Aramex Company
High
At Aramex, we have since a long time ago trusted that our kin – and our way of life – are among
the best qualities of the organization. they intend to pull in the best individuals, offer them
chances to accomplish and enhance, and appropriately remunerate execution. Key components of
common regard, wellbeing and health, and sense of duty regarding society. Development is a key
element of the Aramex culture and has been, and will keep on being at the core of the
Security and health: We empower the physical and psychological well-being of our kin,
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Aramex Company
Responsibility regarding society: We perceive that our organization, and each worker, is a
piece of society. We endeavor to see ourselves with regards to society, and we trust it is critical
to be effectively included. We are well‐known for our group endeavors, especially when man‐
There are four markets with the help of this Aramex company provide their services includes
Africa and middle East, Europe, Asia and North America. This company got highest result in
2014 where 10% increment in income and 15% increment in net profit. The highest revenue is
about 34% and the gathering from the services of international express and also coming 34%
from freight forwarding services and distribution and publication services does not gathered even
Matrix of Ansoff:
There are four strategies of Aramex developing for fulfilling customers demand wi9th help of
Ansoff’ that is region of Africa and Middle East presented the existing market places for Aramex
on the other hands North America, Asia and Europe are the newly developed marketplaces.
According to this domestic express, international express and freight forwarding are the basic
Production
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Aramex Company
Matrix of BCG:
The reason of unpredictability through relative market share and growth rate of market. By
Conclusion
There are different sources of information regards Aramex Company where previous work
analyze the importance and services of company provided in the whole world. International and
domestics both kind of services facilitates the consumers in various ways. The stage analysis of
micro fundamentals helps to understand the life cycle services of Aramex. For Aramex,
manageability is a procedure. Corporate activism at that point winds up plainly implanted in our
business demonstrate, and an impression of how Aramex exists and work. As the primary
organization in the district to provide details regarding its manageable practices, Aramex keeps
on being responsible for its responsibilities regarding all partners. Aramex is enthusiastic about
constantly rehearsing its citizenship by being a dynamic accomplice being developed and serving
its groups and the environment. Aramex likewise tries to loan its specialized help, skill and
Recommendations:
There are some recommendation with the help of this Aramex company will get more boom and
success in future.
Performance:
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Aramex Company
Implementation required for six sigma program to decrease time delivery, costs and
creates ensured for more operations of efficiency in respect to meet the required growth
Innovation:
In the e- commerce side utilization of good and basic knowledge for builds the new basic
innovative solution.
behavior rapidly.
Growth
Needs franchise relationship and acquisition seeking process with partners in Africa and
Asian markets.
Phase out the distribution and publication services in order to get the money and for
Use the generated process of revenue from the market of Middle East to explore the more
services of e- commerce.
Sustainability
employment.
With the help of different business personnel’s they should develop the strong
relationship with NGO’s, transportation providing services and sea cargos etc. which
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Aramex Company
ensure the great support and back up in situation of changes in regulation and global
consolidation.
Aramex should also provide investment strategies by involving the teams of company
References
%20comprehensive%20profile.pdf
Aramex.pdf
http://www.emeraldinsight.com/doi/abs/10.1108/EEMCS-03-2015-0036
http://connection.ebscohost.com/c/articles/20954628/tsa-hits-aramex-inter-shipping
Harb, Y. &.-S. (2009). Electronic customer relationship management (e-CRM) in Zain company.
https://www.researchgate.net/profile/Emad_Abu-
Shanab/publication/274956705_Electronic_Customer_Relationship_Management_e-
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Aramex Company
CRM_in_Zain_Company/links/552d331e0cf21acb092144cc/Electronic-Customer-
Relationship-Management-e-CRM-in-Zain-Company.pdf
http://www.dimitriaki.gr/xmsAssets/File/MEMBERAREA/02GRAINS/20071022.pdf
)2013( . م.& ,ديما جالل. Developing and Implementing a Web Portal Success Model.
http://platform.almanhal.com/GoogleScholar/Details/?ID=2-41625
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