Entrepreneurship Assignment: 3

(Logo)
TOPIC: Develop a concept test document of our proposed
business idea

Product: FG TAZA CHAI

Section: A
Name: Registration no:
Umair Tariq L1F17BBAM0054

Ali L1F17BBAM0055

Awais L1F17BBAM0070

Suleman L1F17BBAM0398

Abdul Rehman L1F17BBAM0045

 Supervisor:
Prof. TALHA
ZUBAIR
 New business concept

Fit Tea

Product
FIT-tea is a unique product containing Clen, thiamine that helps you in reducing the excess weight, extra
energy, mental focus, increase metabolism or Increase endurance without any side effects.

Target market
Our target marketing audience will be young men and women between the ages of 14-38. Consumers of
Fit-tea are not unlike consumers of cold drinks. They tend to age groups and approximate as close to the
family groups as possible.

Why fit tea?

The trend for fitness is increasing day by day and tea is usually a kick start of day for 80% of people of
Pakistan.so we are offering tea that serve both purpose with a reasonable price of RS.500 for half kg pack
of our regular tea flavors and premium price of 2000 for half kg of our special ice tea. We will also
provide our first 500 customer with free tea strainer, tea mate and free mug along with FIT tea logo. The
variety of our flavor will cheer our customer face with enticing smile on their face and making their
health robust.

Special feature-no other tea infuser offer

As a special feature, Fit tea has more than twelve dainty flavors of regular tea and two ambrosial flavor of
ice tea. All the tea flavor will contain clenbutrole that is a supplementary fat burner burning fate at a
much meteoric rate than any other fat burner in market.it will also contain thiamine to keep it consumer a
mental focus to tackle their hectic routine work.

Management team
Fit Tea is a business venture that result in a partnership of it five founding member with each having vast
experience and expertise in their relevant field. Umair having the 10 year of experience in marketing will
be handling the marketing department.Awais will be handling finance department as he is a professional
accountant.Suleman a certified fitness trainer will be our brand ambassador. Ali is going to handle the
supply chain department and Abdul Rehman will be handling the operations department