FEATHERLITE

An Industrial Visit Report

-Sanjay.K.Raj
Reg.No: 08bmc08110
Date: 29/08/2010
 DECLARATION

I hereby declare that this project report, titled “FEATHERLITE: An

Industrial Visit Report”, has been completed solely by me, date of
completion: 29/08/2010 & I submit this report in the view of partial
fulfillment of academic requirements by the BU. I have sincerely put in
my efforts for this project, under the valuable guidance of Mr.Dinesh.N,
without whom this would not have been possible & am thankful to him
in this regard.
I further declare that the findings and conclusions in this report have
been based on information and field work done by me.

REG.NO: 08BMC08110
PLACE: BANGALORE
DATE: 29/08/2010
COMPANY PROFILE:
 Started in 1965
 late Mr. Gopal Ramnarayan
 An ISO 9001-2000 Company;
 Pioneer and one of India’s largest furniture manufacturing companies;
 State of the art manufacturing units;
 Continuous R&D;
 Produce products of high quality by combining technology, innovation
and design.

MISSION:
The company’s long-time exposure to the furniture business helped it to
redefine the art of furniture making, through innovation and style. By blending
aesthetics with ergonomics and combining technology with style and comfort,
Featherlite has been instrumental in changing the outlook of conventional work
places and living areas.

VISSION:
The furniture leader’s service range includes manufacture, marketing and after-
sales support of top quality seating systems and furniture. Combining aesthetic
sense, ergonomic styling and advanced technology, Featherlite manufactures
office furniture, call center and auditorium furniture, educational and laboratory
furniture with utmost precision.
MANAGEMENT:

Infrastructure:
 Human Resource strength of 500 people;
 World class manufacturing setup of 1'75'000 sq.ft.(located in Bangalore
and Hosur);
 Equipments capacity to manufacture 150 to 175 work stations and 600 to
800 chairs per day;
 Continuous upgradation of technology as new investment in CNC
machinery;
 Cost and time saving processes of manufacturing and delivery;
 New facility operational from the mid of 2005 to meet future
requirements;
 Supported in 22 locations across India.

Design Capabilities:
 Large in-house design studio;
 Integrated design solutions using PRO-E, CAD, Solid Works;
 Provide solutions in the areas of seating and furniture systems;
 Experienced people including architects, interior designers and industrial
design engineers;
 Ergonomic design that combine technology and aesthetics to suit
different working environments.
 We have experience of having worked with large companies and their
Architectural & Project Management firms to understand, plan, design,
develop, and build great workplaces supporting their people and their
business goals, making efficient use of their environments and assets.

 
Installation teams:
 We have teams of trained engineers and technicians at the factory, along
with certified installers.
 The teams are fully equipped with installation tools and onsite machinery.
 Each team consists of one site engineer and 5 skilled and 2 semi skilled
technicians;
 Team's locations: 7 in Bangalore, 2 in Hyderabad, 1 in Chennai, 1 in
Mumbai;
 Depending upon the number of sites and speed of installation required,
additional teams are augmented from Bangalore to various cities;
 Overall installation is coordinated and maintained by installation
engineers at each location and a senior installation manager at Bangalore;
 Dedicated transport for delivery directly to the sites with our own fleet of
trucks;
 Daily inspection reports are sent by email to Bangalore to react and
control installation requirements.

PRODUCTS:
 Office furniture: Requires proper seating facility, where employees sit
and work for 10 hours in front of the computer which include
the table of the system, sight distance from the system for healthy vision.

 call center furniture: Here the employees sit in front of the system &
microphone for 8 hours attending the enquires so sitting for very long
hours creates back pain ,heat which creates discomforts so in order to
overcome the this use of semi pores materials are used for the seats.

 Auditorium furniture: as the auditorium usage may be for occasional

purpose the seating must be flexible to adjust the position.

 Educational furniture: Here the furnitures are made on the order of the
customer for schools, college, training centers etc...
  laboratory furniture: Here the lab furnitures are made on the customers
design and the lab work requirements.

QUALITY STANDARDS:

One of the very first organizations to acquire quality certification &:-

 ISO 9001: 2008 – Quality Management System

 ISO 14001: 2004 – Environment Management System
 ISO 18001: 2007 - Occupational Health and Safety Standards
 BIFMA - Business and institutional Furniture Manufacturers Association –
GOLD.

UNITS EQUIPMENTS:
 State of the art manufacturing facility spread over l Lac Sqft exclusively
for production
 20,000 Sqft for production planning and office administration with 250+
manpower at HEJJALA
 Equipped with State of the art Machinery such as AMADA of Japan I RAS
— Germany I FINNPOWER I KIMYANG — South Korea / SALVAGNINI — Italy
and many more.

SWOT ANALYSIS
STRENGTH: 2nd largest company which produces offices ergonomics products.

We are very well equipped with design staff from reputed design schools using
technology such as AutoCAD for specifications and drawings. Skilled and
talented space planners / designers to support manufacturing and design
development process , managers from reputed business schools representing
various divisions implementing best of management principles and practices.
The company has an R& D / Engineering cell for raw material evaluation and
testing new designs. The cell works on new products and innovations on a
regular basis.

Featherlite has strength of 500 people including experienced architects, interior

designers and industrial designers who work in a state-of-the-art environment
including PRO-E. The company’s state-of-the-art wood working machinery is
from Biesse, Homag and other leading manufacturers in Europe.

As of today, Featherlite is one of the leading furniture manufacturing &

marketing organizations in India, providing complete office furniture solutions
for all segments of market through its strong base of direct and franchisee
offices present across 27 locations in India.

WEAKNESS: no such significant thing found, but may face a lack of labour for
pay.

THREATS: Godrej furniture manufacturer.

OPPURTUNITY: company’s entry into export to countries like – Russia, Brazil,

France, Belgium, Argentina, Columbia, Dubai, Abu Dhabi, Qatar.

ON-SITE SNAPSHOTS:
PRODUCTS:
 CONLUSION & SUGGESTION:

The Industrial Visit to FEATHERLITE has given us students a valuable

insight into the actual, real, practical world of manufacture business and
helped us integrate this practical knowledge & suggestions by the on-site
supervisors into our theoretical studies, guiding us on our path of
becoming better resource & inventory managers. The entire experience
has provided us with an invaluable Learning Curve, along which we
should strive to grow.