University of Luzon: Senior High School Accounting and Business Management

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ACCOUNTING AND BUSINESS MANAGEMENT
CHAPTER I
THE PROBLEM AND ITS BACKGROUND
Rationale
In International market coffee shops were the fastest growing
business ventures in terms of global sales in 2016, increasing 9.1% from
2014-2015 according to Euro monitor International data. Perhaps even
more notable is the fact that this growth was consistent across all world
regions, including those that are considered emerging market regions as
well as those that are highly mature.
The proposed project shall be registered under the name Dexterity
Arté Cafe. Dexterity, which means readiness and grace in physical
activity; especially: skill and ease in using the hands, is one way to
describe the nature of the business which combines two of the best ways
to relax, coffee or tea and art.
Dexterity Arté Cafe aims to provide a relaxing and stress - free
coffee shop by serving luscious variety of coffee and tea, mouth –
watering smoothies and shakes, and at the same giving them chance of
viewing the art gallery and an outlet to express their selves as well thru
painting and writing in the freedom painting wall in one corner of the
café.
A Feasibility of the Establishment of Dexterity Artè and Cafe Page1

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Coffee for the costumers will never go out of style because it’s an
open door where they can be relaxed and amazed brought by the art
gallery. A cafe with a twist of art gallery that would meet costumer’s
satisfaction through their needs and wants at a very affordable price
would be one great additional city spot for the busy people living and
passing by in Dagupan.
Objectives
This proposed business aims to provide all the needs and
satisfaction of the customers. The qualification would be the following:
a. Provide all the needs and services for the customer’s expectation.
b. High quality food and drinks but affordable prices starting of
Php50.00 and above.
c. Art paintings or wallpaper art offered for sale at a particular time or at
one price.
Statement of the Problem
The primary purpose of this study is to determine the feasibility of
Dexterity Arté Cafe in Perez Boulevard, Dagupan City, Pangasinan.
Furthermore, this study shall answer the following questions:

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1. How feasible is the proposed establishment of Dexterity Arté
Cafe in Perez Blvd. Dagupan City, Pangasinan in terms of:
a. Management Aspect;
b. Market Aspect;
c. Financial Aspect;
d. Socio- Economic Aspect;
e. Technical Aspect.
2. How will the staff represent the coffee shop?
3. How will the business and be well-known locally?
4. Viability of the proposed establishment of Dexterity Arté Café in
Perez Blvd., Dagupan City.
Scope and Delimitation
This study is limited to the feasibility of establishing the Dexterity
Arté Cafe in Perez Blvd. Dagupan City. It is applicable to all residents,
especially the students of Dagupan City,Pangasinan. The customers
coming from different places in the province can avail the various
products bybrowsing it in the internet.
The studyis further limited and guided by the aspects below to test
the feasibility of the proposed business in terms of:
1. Management Aspect
a. The project

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b. Business organization
c. Proposed name of the business
d. Organizational structure
e. Job description,duties, and responsibilities and
qualifications
2. Market Aspect
a. Market description
b. Demand
c. Supply
d. Demand and supply analysis
e. Target market
f. Pricing proposal
g. Advertising and promotional strategies
3. Technical aspect
a. Business site
b. Floor plan
c. Service operation
d. Service process
e. Utilities
f. Waste disposal
g. Equipment and machineries
h. Other office supplies

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i. Projected time table and chart
4. Financial aspect
a. Total project aspect
b. Sources of Financing of the project
c. Major assumptions
d. Projected income site
e. Projected cash flow
f. Projected balance sheet
g. Financial ratio analysis
h. Ratio of return on investment
5. Socio-economic aspect
a. Local and national benefit
b. Employees and job opportunity
Significance of the Study
This study is beneficial to the following:
THE OWNER OF THE BUSINESS. This would help the owner to
evaluate the effectiveness of the products and services they will render
and to give them ideas on what areas to improve.

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THE CUSTOMER. The operation of the merchandise will
contribute satisfaction to the residents by providing them the products
and services that they want.
THE COMMUNITY. The operation of the merchandise will
contribute satisfaction to the residents by providing them the products
and services that they want.
BUSINESS ENTHUSIASTS. The proposed study is giving an
advantage to the business minded people who would love to have a
merchandising business.
THE FUTURE RESEARCHERS. the study can provide relevant
information to other related studies in the future.
Definition of Terms
For better comprehension on this feasibility study, the following
definition of terms are provided:
Dexteritymeans readiness and race in physical activity especially,
skill and ease in using the hand.
ManagementAspect. This aspect of the study deals with the
different duties and responsibilities of the owner and managers who will

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manage the business more specifically the project, business organization,
and operation as well.
Marketing Aspect. Considered the most important area because it
describes the market situations, where the product can be identified
through the demand analysis. This focuses on how to offer the products
and services that would satisfy the customers' needs.
Technical Aspect. This aspect identifies the characteristics of
equipment used and basic operation of Dexterity Arté Cafe.
Financial Aspect. It is defined in this study as the financial
viability of a new project, financing of the project in terms of its capital,
structure. It refers to how the money as the blood of the business will
circulate in connection with the implementation and operation of
Dexterity Art Café.
Socio Economic Aspect. This aspect of feasibility study governs
the economic impacts of products or service offering. Market
interventions or other activities on an economy as a whole, organization
and individuals are its main economic factors. It pertains of the
implications of Dexterity Arté Cafe to the society particularly the
immediate benefits it would bring to them.

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Viability. This is defined as the ability of a business to survive. In
a business sense, that ability to survive is ultimately linked to financial
performance and position.

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CHAPTER II
REVIEW OF RELATED LITERATURE
Coffee Shop
In International, coffee shops were the fastest growing of business
ventures in terms of global sales in 2016, increasing 9.1% from 2014-
2015 according to Euro monitor International data.Western Europe for
example, despite seeing just 1.5% sales growth in the industry as a
whole, and negative growth in some similar categories like traditional
cafés, recorded 10.8% in specialist coffee shops driven by growing
interest in chained café concepts and increasing acceptance of modern,
international coffee-drinking culture as a whole. While all regions will see
strong growth in the category, Asia Pacific will be home to the largest
sales increase in specialist coffee shops, totaling over US$3.7 billion
dollars in new value growth from 2016-2020. This is as compared to
North America, at US$3.3 billion in growth, as well as another US$1.7
billion from Western Europe over the same period.
As much as US$2.2 billion of this growth will come from China
alone, where Starbucks is leading the charge for a rapidly growing,
Western-style tradition of drinking premium takeaway coffee and

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socializing in coffee shops; however, many smaller Asian markets will see
impressive growth in the category as well. South Korea will contribute
another US$715 million in new specialist coffee shops growth from 2015-
2020, driven in large part by local chains rather than international
brands alone.(https://blog.euromonitor.com/2016/04/coffee-shops-
around-the-world-three-key-insights-for-2016.html)
Art Gallery
In Local fortunately, at this time, an organization, Art
Association of the Philippines (AAP), was put up to achieve what past art
organizations had always intended to do. Hence, it was instituted to
promote the interests of artists, to exhibit their works, and to serve as an
education center. From all its specified achievements came about many
opportunities for artists. This association even offered incentives that
challenged the upliftment of artistic standards. There were annual
competitions, exhibitions, scholarships, and even free art lessons for
hobbyists and art enthusiasts. Debates still hounded Modern Art, the
most known of which was the well-documented debate between Victorio
Edades and Guillermo Tolentino which were of great interest to the
public and the artistic circles.

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Most buyers however were still largely composed of American
tourists with many artists resorting to painting what the audience
wanted. They either painted in the dark sombre colors that de la Rosa
himself celebrated or the buoyant sunlight-and-green fields tradition that
Amorsolo banked on.
In 1995, AAP held an exhibit, which was marked by a walkout of the
conservatives. This group formed themselves into the Academy of Filipino
Artists (AFA), and eventually held sidewalk exhibitions and annual
outdoor shows at the Luneta Park. Many of these artists since then have
put up galleries along Manila’s tourist belt.
Other galleries that were put up were the Galvez Gallery, the
Philippine Art Gallery (popularly called as the PAG), the Contemporary
Art Gallery, and La Cave d’ Angely. From these few galleries and their
special features and lay-away plans, the art scene was given a boost,
making its presence felt to the uninitiated public and possible art
patrons. These galleries struggled to keep themselves in business despite
the costly monthly rentals, continuous expenses, and a public that
bought so little. Their resolve to exist along with the AAP’s support to art,
helped the art scene to stay afloat.

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One of the prominent remembered venues for struggling young
Modern artists was the Philippine Art Gallery (PAG). It functioned not
only as an art gallery but also as a venue for artists, leading literary men,
and intellectuals who frequented the place to exchange ideas about the
art scene, art-making, art trends, etc.
The PAG paved the way for the education of the viewing public
through its constant display of Modern works, despite little sales.
Eventually, both foreigners and Filipinos came to buy artworks. Through
the PAG’s creative incentives like the rent-a-painting gimmick or the
premium and installment sales, possible art collectors were now able to
acquire the pieces. It was the PAG’s feature wall, premium sales, and
installment plans that even set up different ways for future galleries to
follow. It eventually served as the venue that became the instrument of
introducing the now-enthroned talent and genius of certain Filipino
painters like Hernando Ocampo, Manansala, Tabuena, Luz, Zobel, and
Joya. However the presence of these galleries did not eliminate the
Filipino artist’s handicap. The furtherance of his development was
impeded by the absence of an appropriate exhibition venue for large
group exhibits and reproductions of world masterpieces. The AAP as it
was, still depended on the generosity of certain business firms to lend

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them their spacious showrooms for their exhibitions.
(https://en.wikipedia.org/wiki/Handicraft)
Therefore combining coffee shop with art gallery hope to provide a
relaxing and stress free coffee shop through viewing the art gallery, and
simply being express their talent by showing their skills thru painting on
the space we will provide for freedom painting wall.

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Chapter III
METHODOLOGY
This chapter presents the research design of the study, the method
used, data gathering instrument, data gathering procedure, respondents,
research instrument and the treatment of data.
Research Design
The research made use of mean. This method describes and
interprets with emphasis what actually exists such as current
conditions, situation, or any phenomena. Since the present feasibility
study was concerned about how feasible would Dexterity Arté Cafe in
Perez Blvd., Dagupan City.

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Locale of the Study
Figure 1. Business Site
The business shall be located across University of Luzon corner
Callejon Street along Perez Boulevard, Dagupan City. It is strategically
chosen because the location is accessible for everyone, adequacy of
transportation and near to its target market.

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Data Gathering Instrument
Research instrument is the study that would be a feasibility study
designed survey regarding Dexterity Arté Cafe in the use of basic
concept. The instrument would be divided into 3 that would seek
information of the student of University of Luzon, area of needs and
wants when it comes to the stress reliever by the help of our cafe. The
other survey would contain information on the capacity of the cafe if it
would be profitable and would seek to find out the competency level
among the other coffee shops
Data Gathering Procedure
Data gathering methods was based on observation, interview, and
questionnaire and data base. We the researcher desire to explore if
Dexterity Arté Cafe would be beneficial and possible.
The researchers used the statistical method: the mean.
Sources of Data
In this study, the questionnaire was used to gather data in order to make
known the opinions of the respondents regarding the coffee shop in front
of the University of Luzon.

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Statistical Treatment of Data
To interpret the data effectively, the researchers will employ the
following statistical treatment. The Percentage and the Mean. This will
employ to determine the frequency counts and percentage distribution of
personal related variables of the respondents.
𝑓
Formula: % = x 100
𝑁
𝒇
where𝑵is the mean
%is the percentage
f is the frequency
N is the total number of respondents
100 is the constant value

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CHAPTER IV
DATA PRESENTATION, ANALYSIS, AND INTERPRETATION
Feasibility of Proposed Business
Management Aspect
The proposed project is to be formed as a sole proprietorship.It is
an unincorporated business with a single owner who pays personal
income tax on profits earned from the business. With little government
regulation, a sole proprietorship is the simplest business to set up or
take apart, making sole proprietorships popular among individual self –
contractors, consultants, or small business owners.
The business will use a lineorganizational structure for being
simple and involved a few number of workers. The project manpower
requirement includes the hiring of the following personnel: two (2)
Barista and two (2)Waiters who will work in shifting eight (8) hours a
day. The Owner will be considered as the manager of the proposed
project.

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MANAGER
BARISTA BARISTA
WAITER WAITER
Figure 2. Organizational Chart of the Proposed Business
The owner, considered the manager of the cafe, as they are the one
responsible for making sure that every aspect of the business is running
successfully. The manager/owner oversees daily operations of a cafe,
which sells food and drinks to customers. From planning menus,
training the employees, and managing the budgets. This individual is
accountable for the cafe’s books, making sure that all of the expenses are
within the pre – established budget, and sales meet daily and monthly
goals. The manager reconciles the daily funds coming in from sales,
makes bank deposits and handles payroll.
Despite the fact that many don’t think it so, the barista job
description has some pretty serious requirements. They welcome

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customers into the establishment and is responsible to take customers’
orders and payments as well therefore it is a must that they have this
love and knowledge of coffee, love to be in the public eye, friendly and a
personable demeanor. It is also a must that they can work in stressful
conditions as their job needs multitasking of taking the orders, getting
payments, and making the orders.
Waiters serve food and beverages to patrons at tables in dining
establishments. They check with customers to ensure that they are
enjoying their meals and take actions to correct any problems. They are
the ones who communicate with customers to resolve complaints or
ensure satisfaction. With these, the waiters need:
• Good personal presentation skills;
• Friendly, polite, and helpful;
• Patient and diplomatic when dealing with complaints;
• Flexibility and reliability, with a willingness to work on
weekends and evenings;
• Stamina and efficiency;
• Excellent communication skills.
All employees must secure a Health Certificate from the City
Health Office when hired.

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SALARIES AND BENEFITS
PROPOSED SALARIES OF EMPLOYEES

Table 1. Proposed Salaries of Dexterity Arté Cafe Employees
BENEFITS OF EMPLOYEES
DAILY
OVERTIME HOURLY MONTHLY ANNUAL
PAY (8
PAY PAY PAY PAY
HOURS)
25% of
hourly rate
BARISTA P320.00 P 40.00 P 8 000.00 P 96 000.00
* OT hours
work
25% of
hourly rate
WAITER P256.00 P 32.00 P 6 325.00 P 75 900.00
* OT hours
work
SSS PHILHEALTH PAG – IBIG TOTAL
BARISTA P 290.70 137.50 P 100.00 P 528.20
WAITER P 236.25 137.50 P 100.00 P 473.75
Table 2.1 Employee Share on the Benefits to be Received as reflected on
SSS and Philhealth Contributions Table of 2018.
SSS PHILHEALTH PAG – IBIG TOTAL
BARISTA P 589.30 P 137.50 P 100.00 P 826.80
WAITER P 478.80 P 137.50 P 100.00 P 716.30

Table 2.2 Employer’s share on the benefits to be received by the
Employees as reflected on theSSS and Philhealth Contributions
Table of 2018.
Table1.2.1, and 2.2 will serve as a basis in computing for the
employees’ compensation in the proposed project. Employees

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compensation and benefits are all based on the 2018 minimum wage and
benefits mandated by Department of Labor and Employment (DOLE)
together with the 2018 monthly contributions table used mandated by
Social Security System (SSS) and Philhealth. Employees will be
compensated semi – monthly where the salaries and monthly employees
share of benefits will be divided into two. Employees take home pay will
be computed as follow:
𝑩𝒂𝒔𝒊𝒄 𝑺𝒂𝒍𝒂𝒓𝒚 𝑬𝒎𝒑𝒍𝒐𝒚𝒆𝒆𝒔 𝑺𝒉𝒂𝒓𝒆 𝒐𝒏 𝑩𝒆𝒏𝒆𝒇𝒊𝒕𝒔

Semi – Monthly Net Pay = -
𝟐 𝟐
POLICIES, RULES AND REGULATIONS
Owning and operating a new business requires owner/s to
implement several policies and rules and regulations their employees
must follow to meet health and safety regulations. This will ensure the
employees to perform their jobs well to the satisfaction of the customers
as well as for the satisfaction of the business to run smoothly.
The Cafe Policies and Rules list several basic employment policies
and rules for which every employee is responsible. It identifies standards
of behavior that, when violated, will result in disciplinary action up to
and including termination. All these will be discussed and reflected in
the contract which the employee will sign when hired.

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GENERAL CONDUCT ITEMS
1. Dishonesty or discourtesy.
2. Not cooperating with fellow employees or management or
insubordination (not following directions.)
3. Verbal or physical confrontation with another employee or with
a guest.
4. Eating, chewing gum, using cell phone or taking breaks in food-
serving areas.
5. Smoking anywhere on DEXTERITY ARTÈ CAFE property.
6. Violation of Food Safety Policies and Procedures.
7. Vandalism or damage of Company property.
8. Leaving back door of restaurant open or unlocked:
exiting/entering through back door at beginning or end of shift or
after dark.
9. Permitting visitors in work area or in dining room after closing,
without consent of the Manager.

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CASH CONTROL
1. Unauthorized taking of money, food or property from the
restaurant or from a fellow employee.
3. Failure to ring up a sale in its entirety.
FOOD SAFETY/SANITATION
1. Follow hand-washing and sanitizing proceduresat all times.
2. Always ensure product is cooked to standards. Always adhere to
prescribed security, safety or health procedures.
ATTENDANCE, SCHEDULED WORKING HOURS/TIMEKEEPING
Your attendance is extremely important to the success of the
Company. We expect employees to strive for perfect attendance and to
arrive for work on time. We recognize that, on occasion, you may not be
able to come to work or need additional time before you arrive. Sickness
and other emergencies cannot always be anticipated and may require
you to miss all or part of your work day.
If you cannot report to work as scheduled, you must notify your
manager as soon as possible. If your need for time off is foreseeable, you
must provide as much notice as possible. If your need for time off is not
foreseeable, you must provide as much notice as practicable, but in no

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event less than four (4) hours prior to your normally scheduled starting
time. Of course, if you cannot contact manager yourself, you must have
someone do it for you.
When you contact your manager, you must let them know for how
long you will be out and when you expect to return or, as the case may
be, arrive for work.
You must submit documentation for absences due to illness of
three (3) days or more. Generally, you must provide a document from
your doctor or other recognized health care provider that would justify
your absence. Likewise, you will need to provide documentation
justifying your return to work.
Excessive absences, or lateness and excessive patterns of absences
or lateness may lead to disciplinary action, up to and including
termination.
If you are absent from work for two (2) consecutive days without
notice, the company will consider that you have voluntarily resigned your
position.
1. Failure to report to work on a scheduled day or time without
proper notice.

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2. Walking off the job or leaving assigned work position or tasks
without proper cause and prior permission.
3. Conducting personal business without authorization during
work hours, including use of phone for personal reasons except in
an emergency.
4. Taking breaks other than at assigned times or without
permission of shift supervisor.
5. Failure to record all time worked on the timekeeping system.
6. Working off the clock.

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Marketing Aspect
This is considered the most important area of the study because it
describes the market situations, where the product can be identified
through the demand analysis. This focuses on how to offer the products
and services that would satisfy the customers' needs.
Population
The population of the schools and establishment nearby the
proposed project are shown in the table below as based on their admin
records.
School/Establishment Population
University of Luzon 6,365
Magic Club/Appliance/Technohub 220
Saint Albert the Great School 738
Dagupan City National High School 5,726
Ednas School 593
TOTAL 13 642
Table 3.Population of schools and establishments near
the proposed business location

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Cafe and Art Gallery in today’s generation is one great way to
destress. People nowadays need a place where they can relax and shred –
off the stress from work and their busy schedules. Dexterity Arté Cafe is
one great place for all these. It will cater the students and employees of
University of Luzon which is located just in front of the cafe as well as
the students and employees of nearby schools like Saint Albert the Great
School (SAGS), EdnasSchool, and Dagupan City National High School
(DCNHS). The cafe will also be a relaxing place for the employees of
Magic Appliance, Technohub, and Magic Club after work. Coffee for the
costumers will never go out of style because it’s an open door where they
can relax and be amaze brought by the ambiance of the café. Building a
lasting profitable business is feasible with a cafe and has a twist of art
gallery that would meet costumer’s satisfaction through their needs and
wants for a very affordable price.

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PROJECTED DEMAND
Demand Projected
School/Establishment Population Percentage Demand
University of Luzon 6,365 60% 3,819
Magic Club/Appliance/Technohub 220 20% 44
Saint Albert the Great School 738 20% 147
Dagupan City National High School 5,726 10% 572
Ednas School 593 10% 59
Transpassers 1000 10% 100
TOTAL 13 642 34.75% 4 741
Table 4. Projected Demand of Dexterity Arté Cafe
The table shows that majority of the demand will come from
University of Luzon as it is just in front of the proposed project. Students
and employees will not go far to relax and spend their spare time. Nearby
establishments and schools as well are also potential demands as people
nowadays opt to go to the newest cityspots and try the things this can
offer. The researchers didn’t target higher percentage because of
competition.
PROJECTED SUPPLY
Supply Projected
Existing Café Population
Percentage Supply
Antoninos Café 280 70% 196
Flyer’s Hub Café 75 9% 7
Organos Cafe 200 12% 24
Sip and Slice Cafe 220 60% 132
TOTAL 775 46.32% 359
Table 5. Projected Supply of Dexterity Arté Cafe

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Demand-Supply Analysis
Using the projected demand and existing supply, the demand gap
is revealed.
Demand-Supply Analysis = Projected Demand – Existing Supply
= 4741 – 359
Demand-Supply Analysis = 4,382
The demand gap is 4,382 which indicate for the available
customers that can possibly supply by the Dexterity Arté Cafe.Gladly as
the table of Viability of the Business reveals that 43 out of 50
respondents wants a coffee shop in Perez. Blvd. Dagupan City. So the
researcher will get the 43 of the demand gap as their customers which is
equivalent to 4,382.

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PRICING PROPOSAL
The researchers proposed the following products listed in the table

below to be served at Dexterity Arté Cafe with their respective prices.Table
HOT DRINKS COLD DRINKS
Reg. Large Reg. Large
Capuccino 50 75 Iced Latte 50 75
Café Latte 50 75 Iced Mocha 50 75
Espresso 50 75 House Blend Iced Tea 40 60
Dexterity Hot Blend 50 75 Dexterity’s Cold Blend 45 65

Healthy Juices
Café Americano 50 75
Orange
Café Mocha 50 75 Pineapple
Mango
Black Tea 50 75 Four Seasons 45 65
Buko Delight
Green Tea 50 75
Relaxing Milk Mix 40 60
Table 5.1 Prices Hot Drinks Table 5.2 Prices of Cold Drinks
SNACKS
Nachos 100
French Fries 70
Mojos 70
BaNuWa 100
Quesadilla 120
Baked Mac 60
Table 5.3 Prices of Snacks

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SHAKES SMOOTHIES
Reg Large Reg Large
Strawberry 50 75 Strawberry Delight 55 80

Kiwi 50 75 Healthy Green Tea 55 80
Guyabano 50 75 Pineapple Sunset
with Mango and 55 80
Mango 50 75 Papaya
Cookies & Cream 50 75 Double Chocolate 55 80
Buko Delight 50 75 Wacky Kiwi Burst 55 80
Matcha Milk Shake 50 75 Caramel Vanilla 55 80
Table 5.4 Prices of Shakes Table 5.5 Prices of Smoothies
SANDWICHES, CAKES, and PASTRIES

Clubhouse 120 Cupcake 45
Ham and Cheese 45 Red Velvet Cake 95
Cheese Burger 45 Walnut Cake 95
Tuna Sandwich 45 Chocolate Cake 85

Brownies 40 Tiramisu 95
Honey – Glazed Donut 45 Blueberry Cheese Cake 95
Table 5.6 Prices of Sandwiches, cakes, and pastries
Prices are all student friendly and are taken into consideration to
be student – friendly as majority of the cafe goers and customers are
students especially the students of University of Luzon as the café is just
across the university. These prices are all based on the outcome of the
survey conducted by the researchers as 70% of the respondents’ budget

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for coffee or snacks range from P50.00 to P 80.00. Some of the prices are
higher than what the respondents’ allocated budget reflected in the
survey as some of the products are for sharing.
MARKET STRATEGY
A marketing strategy is a business’ overall game plan for reaching
people and turning them into customers of the product or service that
the business provides or offers.
The researchers proposed the use of social media advertisements
e.g. Facebook and Instagram to advertise and promote Dexterity Arté
Cafe as 68% of the respondents prefers and believes advertisements and
promotional items in these social media pages.
The owner will also use banners and flyers as another form of
advertisement aside from the social media advertisement as this may
also serve as tool in promoting the said business.

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Technical Aspect
BUSINESS LOCATION
The proposed business will be located in the busiest place of the
city. A commercial space right infront of University of Luzon. It is a good
place for a business like this as everyone who visits the city passes
through as it is located along the highway where all modes of
transportation passes by. Students and employees of one of the biggest
university in Dagupan will be the majority customers of this cafe.
Employees of other establishments nearby like Magic Appliance, Magic
Technohub, and Magic Club as well as party goers of Music Warehouse
are also prospective customers. Students and employees as well of
nearby schools such as Saint Albert the Great School, Ednas School, and
Dagupan City National High School are also possible customers of
Dexterity Arté Cafe.

UNIVERSITY OF LUZON
SENIOR HIGH SCHOOL
Figure 3. Location of the Business

UNIVERSITY OF LUZON
SENIOR HIGH SCHOOL
Café Layout
The cafe layout is tactically designed to support the smooth

process of the proposed business (Dexterity ArtéCafe). The café has a
total area of 50 square meters, 40 square meters for the main café area
and a small extension of 10 square meters on its right part where some
tables and chairs will be placed in front of the freedom painting wall. The
display area is a place where all finished products that are ready to sell
are being displayed. There would be a counter area which will cater to
business related transactions. The seats located on the outside door and
inside of the coffee shops will be for the customers. The door besides the
counter would be the comfort room.
Figure 4. Proposed Cafe Lay – Out

UNIVERSITY OF LUZON
SENIOR HIGH SCHOOL
Materials and Equipment
Utensils
and Descriptions Pictures Price
Materials
Automatic Drip Coffee
Maker is must have. It
should be durable enough
to produce a high quantity
of coffee per day, quick
enough to meet demand at
the busiest times for
customers (usually
mornings), and large
Automatic Drip enough to produce sizeable
Coffee Makers
Php
batches of coffee so that 17,800
you aren’t always brewing
coffee throughout the day.
Just remember not to
stretch yourself too far.
Most successful coffee shop
owners suggest keeping
three or four blends
available at a time, for
simplicity while
maintainingvariety.
Espresso machine is
helpful. Brews coffee by
forcing pressurized water
Espresso near boiling point through
Machine a "puck" of ground coffee Php
17,400
and a filter in order to
produce a thick,
concentrated coffee called
espresso.

UNIVERSITY OF LUZON
SENIOR HIGH SCHOOL
Refrigerator is important.
You’ll have food to keep
Refrigerator Php
fresh and dairy products to
refrigerate. This requires 50,000
refrigeration both in display
cases and counter fridge.
This is a coffee shop

indeed needed materials.
Since coffee shops necessitate
the use of a large amount of
beans and a huge selection of
Containers
drink toppings, you must Php
and Pumps
have the hardware to 3,000
effectively use and store these
items. This means pumps for
all the syrups, boxes and
crates to conveniently store
coffee beans near your coffee
makers.
Oven Toaster is a
reliable way to prepare your
Oven Toaster food quickly, so as not to
Php
hold up the efficiency of 4,540
your operation.
Microwave Microwave is very useful

in re-heating the foods Php
14,000
using the container that
have been used.

UNIVERSITY OF LUZON
SENIOR HIGH SCHOOL
Today, it’s no secret that

Blenders blended drinks, especially
seasonal drinks, are all the
rage among coffee Php
4,300
consumers. You’ll need at
least one blender to
capitalize on the blended
frozen drink craze.
Paper cups are intended Php

Paper Cups
to hold hot blends offered 25,000
with Lid
by the café.
Plastic Cups are for cold

Plastic Cups blends offered by the café Php
25,000
with Lid such as smoothies and
shakes.
Stirrers are given to

those who availed of hot Php
Straws and
blends to stirring while 3,000
Stirrers
straws are for those who
will avail of cold blends.
Saucers are for the Php

Saucers 3,000
pastries and sandwiches.
Forks are for those who Php

Forks ordered pasties or 3,000
sandwiches.
Fixture in a store or bank Php

Counter
across which business is 11,000
Table
conducted with customers.

UNIVERSITY OF LUZON
SENIOR HIGH SCHOOL
Stainless kitchen tables

provides a clean,
professional look to any
Stainless area. Its the chromium Php
Kitchen composition in the stainless 15,290
Table steel that gives stainless
steel work tables their
aesthetically pleasing
shine.
Display unit normally

Pastry and Php
placed on a shop counter to
Cake Display 45,000
encourage consumer
Counter
impulse purchases
Table 6. Materials and Equipment
Financial Aspect
The financier of the proposed project is a person with a high net
worth. A person who is not new in running a business as he manages
one of the biggest manpower agency in Dagupan City who deploys
employees in different malls in Pangasinan and nearby municipalities as
well as several restaurants, fastfood chains, and is now deploying

UNIVERSITY OF LUZON
SENIOR HIGH SCHOOL
employees as well in a construction company in La Union. He wouldn’t
like to divulge his identity as of the moment for personal reasons.
A high net worth is generally quoted in terms of liquid assets over
a certain figure. Although there is no precise definition of how rich
somebodymust be fit into this category. The exact amount differs by
financial institution and region. The categorization is relevant because
high net worth individuals generally qualify for separately managed
investment accounts insteadof regular mutual funds.
The financier is eyeing to capitalize this project for one million
seven hundred thousand pesos (P 1,700,000.00) which will cover the lot
lease, construction of the building to be erected right across University of
Luzon. Furnitures, fixtures, and equipment which form part of the
projects operational facility in its daily operations, and pre-operating
expenses that are indispensable in the start of the business
operationslike permits and licenses, inventory, advertising, rental
deposits and office supplies. All these are reflected in the table below.
Capital Allocation Amount
Building Construction P 750,000.00
Furnitures, Fixtures, and Equipment P 550,000.00
Pre – Operating Expenses P 180,000.00

UNIVERSITY OF LUZON
SENIOR HIGH SCHOOL
Supplies P 120,000.00
Other Emergency Expenses P 100,000.00
Total P 1,700,000.00
Table 7.1. Capital Allocation
BUILDING CONSTRUCTION COST

UNIT
MATERIALS QUANTITY UNIT PRICE
PRICE
HOLLOW BLOCKS 4000 PIECES 12 48000
CEMENT 200 BAGS 220 44000
14 mm Round Bar 180 PIECES 195 35100
Sand 8 TRUCK 2800 22400
Crushed Gravel 8 TRUCK 3000 24000
Mixed Sand and Gravel 4 TRUCK 3,500 14000
3/4 mm Plywood 40 PIECES 375 15000
2" x 2" x 12" Coco Lumber 80 PIECES 105 8400
2" x 3" x 12" Coco Lumber 70 PIECES 125 8750
TILES 530 PIECES 80 42400
WALL PAPER 20 METER 195 3900
TILE GROUT 5 LITER 150 750
WHITE PAINT 6 gallon 1450 8700
PUTTY 5 LITER 170 850
PAINT BRUSH 20 pieces 50 1000
PAINT ROLLER 6 pieces 120 720
GLASS WALL 4 PIECE 7500 30000
GLASS DOOR 1 PIECE 2900 2900
LIGHTINGS SET 15000 12000
LAVATORY and TOILET
BOWL 2 SET 2800 5600
PIPES SET 5500 5500
FAUCETS SET 3200 3200
TOTAL P 401,170.00
Working
LABOR COST NUMBER LABOR
days
FOREMAN 1 60 550 33000

UNIVERSITY OF LUZON
SENIOR HIGH SCHOOL
LABORER 10 60 400 240000

PLUMBER 2 15 500 15000
ELECTRICIAN 2 7 700 9800
PAINTER 5 15 450 33750
TOTAL P 331,550.00
EMERGENCY EXPENSES P 17,280.00
Total construction
P 750,000.00
Cost
Table 7.2. Building Construction Cost
FURNITURES, FIXTURES, APPLIANCES AND EQUIPMENT

UNIT
FURNITURES QUANTITY PRICE
PRICE
COUCH (3 seater) 6 12850 77100
CENTER TABLES 3 5285 15855
TABLES 15 2475 37125
CHAIRS 40 785 31400
TOTAL P 161480.00
APPLIANCE
SPLIT TYPE AIRCON 2 53,000 106000
REFRIGERATOR 1 52000 52000
COFFEE MAKER 2 8,900 17800
ESPRESSO MACHINE 1 17400 17400
OVEN TOASTER 2 2270 4540
MICROWAVE OVEN 1 14000 14000
BLENDER 4 4300 17200
TOTAL P 228,940.00
EQUIPMENTS
PAPER CUPS WITH LID 5000 5 25000
PLASTIC CUPS WITH LID 5000 5 25000
STRAWS AND STIRRERS 600 5 3000
SAUCERS 600 5 3000
FORKS 600 5 3000

UNIVERSITY OF LUZON
SENIOR HIGH SCHOOL
CONTAINERS AND PUMPS 600 5 3000

TOTAL P 62000
OTHERS
COUNTER TABLE 2 11000 22000
STAINLESS KITCHEN TABLE 2 15290 30580
PASTRY AND CAKE DISPLAY
COUNTER 1 45000 45000
TOTAL P 97580.00
TOTAL EXPENSE ON
FURNITURES, FIXTURES, P 550, 000.00
APPLIANCES and EQUIPMENT
Table 7.3 Assumed Furniture, Fixtures, and Appliances Expenses
PRE - OPERATING EXPENSES
PERMITS AND LICENSES 30 000
INVENTORY e.g. saucers, forks, dish plates, etc 60 000
ADVERTISING 15 000
RENTAL DEPOSITS 60 000
OFFICE SUPPLIES 15 000
TOTAL PRE – OPERATING EXPENSES P 180 000.00
Table 7.4. Assumed Pre – Operating Expense

UNIVERSITY OF LUZON
SENIOR HIGH SCHOOL
STOCKS & SUPPLIES
Coffee and Tea Mixes and Powder 35 000
Cakes, Pastry, and Breads 43 000
Condiments 8 000
Grocery Supplies e.g. pasta, juices, toiletries etc. 10 000
Fruits for shakes 10 000
Nachos, Patties, French Fries, and other snacks

14 000
ingredients
TOTAL P 120 000.00
Table 7.5. Assumed Stocks and Supplies Expenses

UNIVERSITY OF LUZON
SENIOR HIGH SCHOOL
PROJECTED INCOME STATEMENT
Salaries and Wages
The tables shown below shows the projected annual
expenses of the proposed project to come up with the projected
income.
EMPLOYEE MONTHLY ANNUAL

BARISTA 1 P 8 000.00 P 96 000.00
BARISTA 2 P 8 000.00 P 96 000.00
WAITER 1 P 6 325.00 P 75 900.00
WAITER 2 P 6 325.00 P 75 900.00
TOTAL P 28 650.00 P 343 800.00
Table 8.1. Annual Salaries and wages of employees
Rent Expenses
MONTHLY ANNUAL
LOT LEASE P 10 000.00 P 120 000.00
Table 8.2. Annual Rent Expenses for the lot
Electric and Water Expenses
MONTHLY ANNUAL
ELECTRIC P 10 000.00 P 120 000.00
WATER P2 000.00 P 24 000.00
MINERAL WATER P 7 500.00 P 90 000.00
TOTAL P 19 500.00 P 234 000.00
Table 8.3. Annual electric and water expenses

UNIVERSITY OF LUZON
SENIOR HIGH SCHOOL
Employer’s Share on the Benefits of the Employees
Monthly Share of the Employer on the

Employees Benefits
EMPLOYEE ANNUAL
SSS Philhealth Pag - ibig Total
BARISTA 1 P 290.70 P 137.50 P 100.00 P 528.20 P 6 338.40
BARISTA 2 P 290.70 P 137.50 P 100.00 P 528.20 P 6 338.40
WAITER 1 P 236.25 P 137.50 P 100.00 P 473.75 P 5 685.00
WAITER 2 P 236.25 P 137.50 P 100.00 P 473.75 P 5 685.00
TOTAL P 1 053.00 P 550.00 P 400.00 P 2 003.90 P 24 046.80
Table 8.4 Annual Expenses on the benefits for the employees shouldered
by the employer.
Production Cost
STOCKS & SUPPLIES MONTHLY ANNUAL
Coffee and Tea Mixes and Powder P 35 000.00 P 420 000.00
Cakes, Pastry, and Breads P 43 000.00 P 516 000.00
Condiments P 8 000.00 P 96 000.00

Grocery Supplies e.g. pasta,
P 10 000.00 P 120 000.00
juices, toiletries etc.
Fruits for shakes P 10 000.00 P 120 000.00
Nachos, Patties, French Fries, and
P 14 000.00 P 168 000.00
other snacks ingredients
TOTAL P 120 000.00 P 1 440 000.00
Table 8.5 Production Cost specifically the stocks and supplies needed in
operating the cafe.

UNIVERSITY OF LUZON
SENIOR HIGH SCHOOL
Projected Demand and Sales
PROJECTED
PROJECTED PROJECTED PROJECTED
DEMAND
PRODUCT PERCENTAGE
MONTHLY MONTHLY ANNUAL
DEMAND SALES SALES
EVERY MONTH
HOT
20% 948 P 47 400 P 568 800.00
DRINKS
COLD
20% 948 P 47 400 P 568 800.00
DRINKS
SNACKS 20% 948 P 66 360 P 796 320.00
SHAKES 20% 948 P 47 400 P 568 800.00
SMOOTHIES 20% 948 P 52 140 P 625 680.00
SANDWICH,
CAKES, and 20% 948 P 42 620 P 511 440.00
PASTRIES
TOTAL P 303 320.00 P 3 639 840.00
Table 9.1 Projected Annual Demand and Sales of the Cafe
Projected Demand is 4741 (see table 4). Monthly sales are based
on the regular sized drinks for hot and cold drinks, shakes, and
smoothies. Snacks sales were based on shared orders costing P 70.00
while sales for sandwiches, cakes and pastries were based on prices of
alltime favorite of students like sandwich and burgers (P45.00).

UNIVERSITY OF LUZON
SENIOR HIGH SCHOOL
PROJECTED ANNUAL INCOME STATEMENT
SALES P 3 639 840.00

Less: Operating Expenses
Salaries and Wages P 343 800.00
Lot Lease P 120 000.00
Electric and Water
P 234 000.00
Expenses
Employers Share on
P 24 046.80
Employees Benefits
Stocks and Supplies P 1 440 000.00
Total Operational Expenses P 2 161 846.8
Income Before Tax P 1 477 993.20
Less: Income Tax (35%) P 517 297.62
Net Income P 960 695.58
Table 10 Projected Annual Income of the Cafe

UNIVERSITY OF LUZON
SENIOR HIGH SCHOOL
5 – YEAR PROJECTED INCOME
The table below shows the projected 5 – year projected income
assuming that sales demand increases 10% per year and that costs of
stocks and supplies increases 10% per year.
2018 2019 2020 2021 2022

SALES P 3 639 840.00 P 4 003 824.00 P 4 404 206.40 P 4 844 627.04 P 5 329 089.74
Less:
Operating
Expenses
Salaries and
P 343 800.00 P 343 800.00 P 343 800.00 P 343 800.00 P 343 800.00
Wages
Lot Lease P 120 000.00 P 120 000.00 P 120 000.00 P 120 000.00 P 120 000.00
Electric and
Water P 234 000.00 P 257 400.00 P 283 140.00 P 311 454.00 P 342 599.40
Expenses
Employers
Share on
P 24 046.80 P 24 046.80 P 24 046.80 P 24 046.80 P 24 046.80
Employees
Benefits
Stocks and
P 1 440 000.00 P 1 584 000.00 P 1 742 400.00 P 1 916 640.00 P 2 108 304.00
Supplies
Total
Operational P 2 161 846.8 P 2 329 246.80 P 2 513 386.80 P 2 715 940.80 P 2 938 750.20
Expenses
Income
P 1 477 993.20 P 1 674 577.20 P 1 890 819.60 P 2 128 686.24 P 2 390 339.54
Before Tax
Less: Income
P 517 297.62 P 586 102.02 P 661 786.86 P 745 040.18 P 836 618.84
Tax (35%)
Net Income P 960 695.58 P 1 088 475.18 P 1 229 032.74 P 1 383 646.06 P 1 553 720.70
Table 11. 5 – year projected income of the cafe

UNIVERSITY OF LUZON
SENIOR HIGH SCHOOL
PROFIT MARGIN
2018 2019 2020 2021 2022

PROFIT P 960 695.58 P 1 088 475.18 P 1 229 032.74 P 1 383 646.06 P 1 553 720.70
SALES P 3 639 840.00 P 4 003 824.00 P 4 404 206.40 P 4 844 627.04 P 5 329 089.74
26.39% 27.19% 27.91% 28.56% 29.16%

Table 12. Profit Margin
Return of Investment
Return of Investment is a performance measure used to evaluate
the efficiency of an investment or to compare the efficiency of a number
of different investments.
As applied in this study, the rate of investment, which is the
measure of effectiveness of invested resources computed as the initial
investment made divided by the net income received for each year of
operation until the third as follows:
2018 2019 2020 2021 2022

PROFIT P 960 695.58 P 1 088 475.18 P 1 229 032.74 P 1 383 646.06 P 1 553 720.70
CAPITAL P 1 700 000.00 P 1 700 000.00 P 1 700 000.00 P 1 700 000.00 P 1 700 000.00
56.51% 64.03% 72.30% 81.40% 91.40%

Table 13 Return of Investment (ROI)

UNIVERSITY OF LUZON
SENIOR HIGH SCHOOL
Socio- Economic Aspect
The proposed project aims to help our new entrepreneurs in a

café business ventures as well as vocationally capable individuals
particularly in the food processing track to be employed in an
establishment located near their residences.
Contribution to Income and Employment
The main goal of a certain business is to have high income

especially on the part of the owner. The business should generate
pleasantly relationship between the manager and employees to attain the
main goal of the business which is to have an income. At workers and
employees and employees in the business need income to support their
own needs and also for their services rendered in the business. Building
up business is a great opportunity for people in the locality and nearby
towns to be employed and have jobs and help them in one way or
another to sustain their need.
Tax Contribution
This business is expected to give a great contribution to the

government in the form of taxes. The tax from the business would help
the localities as well as the economy of the City of Dagupanin its future
project as Dexterity Arté Cafe is one business venture that makes a good
addition to taxes the city will have.

UNIVERSITY OF LUZON
SENIOR HIGH SCHOOL
Viability of the Proposed Business
1. Do you want to have a coffee shop in front of University of Luzon?
50
45
40
35
30
25
20 RESPONDENTS’ ANSWER
15
10 YES 43
5
0 NO 7
YES NO
Question 1 in the survey is for the Technical Aspect of the
study which serve as basis for the location of the business. The
response of the respondents, 43 out of 50 who responded yes,
makes the project Viable who have it across University of Luzon.
2. Do you want a millennial concept of a coffee shop? (Specifically an

art gallery café)
50
45
35
30 YES 45
25
20 NO 5
15
10
5
0
YES NO

UNIVERSITY OF LUZON
SENIOR HIGH SCHOOL
Question 2 in the survey is for the Technical Aspect
which serves as the basis for the theme or environment of the business.
The response of the respondents, 45 out of 50 answered yes, makes the
project viable who have a millennial concept of a coffee shop.
3. Executing an affordable coffee shop for the students?
60
50
RESPONDENTS’
40
ANSWER
30
YES 48
20
10 NO 2
0
YES NO
Question 3 in the survey is for the Market Aspect which
serves as the basis for pricing of the business’ offered products.
The response of the respondents, 43 out of 50 answered yes,
makes the project viable who have an affordable coffee shop.

UNIVERSITY OF LUZON
SENIOR HIGH SCHOOL
4. Do you appreciate art in a coffee shop?
50
40
RESPONDENTS’
ANSWER
30
YES 46
20
10 NO 4
0
YES NO
Question 4 in the survey is for the Technical
Aspect which serves as the basis for displaying an art in the coffee shop.
The response of the students, 46 out of 50 answered yes, which makes
the project viable that displays an art in a coffee shop.
5. If you were to see an artwork, will you buy it?
35
30
20
YES 29
15
10 NO 20
5
NO
0 1
YES NO NO ANSWER ANSWER
Question 5 in the survey is for the Market
Aspect which serves as the basis for offering an art in the coffee shop.
The response of the students, 29 out of 50 answered yes, which makes
the project viable that offers an art in a coffee shop.

UNIVERSITY OF LUZON
SENIOR HIGH SCHOOL
6. How much is your allocated budget for coffee?
40
35
30
25
20
15
10
0
P 50 - P 80 P 100 - P 120 P 130 - P 150 P 170 - P 200
RESPONDENTS’ ANSWER
P 50 – P 80 35
P 100 – P 120 10
P 130 – P 150 2
P 170 – P 200 0
Question 6 of the survey answers the viability of the proposed
project on the Marketing Aspect, particularly the pricing proposal of the
product. These made the project viable that the products can be afford
by the target customers ranging from 50-80.

UNIVERSITY OF LUZON
SENIOR HIGH SCHOOL
7. Which social media tandem would you prefer?
40
35
30
25
20
15
10
0
Facebook and Twitter Facebook and Instagram Twitter and Instagram
RESPONDENTS’ ANSWER
Facebook and Twitter 8
Facebook and Instagram 35
Twitter and Instagram 7
Question 7 of the survey answers the Marketing Aspect of the
study.This makes the marketing strategy of the proposed project viable
where 35 out of 50 respondents choose Facebook and Instagram as
social media sites. These together with banners and flyers makes the
marketing strategy even more viable to make this project a success.

UNIVERSITY OF LUZON
SENIOR HIGH SCHOOL
CHAPTER V
SUMMARY, CONCLUSION AND RECOMMENDATION
Summary of Findings
Based on the survey questionnaire, the researcher used a
questionnaire to be filled in gathering the data needed. In treating the
data, the mean was used to determine the extent to which the
respondents respond on the capability of the proposed business.
The purpose of this feasibility was to determine the achievability of
the business. Specificallythis study was conducted to answer the
following questions:
1. How feasible is the proposed Dexterity Arté Cafe in Perez
Blvd. Dagupan City, Pangasinan in terms of:
f. Management Aspect;
g. Market Aspect;
h. Financial Aspect;
i. Socio- Economic Aspect;
j. Technical Aspect.
2. How will the staff represent the coffee shop?
3. How will the business and be well-known locally?

UNIVERSITY OF LUZON
SENIOR HIGH SCHOOL
Based on the survey that has been done by the researchers, the
findings from the survey make the project viable in terms of the five
aspects. In the Market aspect, questions number 3, 5, 6 and 7 were used
as the basis to determine the extent of the goods be generated by the
coffee shop are needed or demanded and to design the appropriate
marketing strategies and plans that will help ensure that the project’s
outputs will reach and be accepted by the target users.
In the Technical Aspect, questions number 1, 2 and 4 were used as
the basis to determine how the products are to be produced, when these
products are to be produced, how much will it cost to produce the
products, where to produce the products, and technology to be used.
In Financial Aspect The financier is eyeing to capitalize this project
for one million seven hundred thousand pesos (P 1,700,000.00) which
will cover the lot lease, construction of the building to be erected right
across University of Luzon. Furnitures, fixtures, and equipment which
form part of the projects operational facility in its daily operations, and
pre-operating expenses that are indispensable in the start of the
business operations like permits and licenses, inventory, advertising,
rental deposits and office supplies. Therefore, the return of the asset will
be profitable in the next 3 years.

UNIVERSITY OF LUZON
SENIOR HIGH SCHOOL
Conclusion
Based on the research and study that we conducted, we
therefore conclude that Dexterity Arté Cafe is feasible and viable.
Recommendation
After bearing in mind the significant factors in the study that
we conducted such factors like the marketing, financial, technical,
management, and socio – economic study, it is therefore
recommended that Dexterity Arté Cafe will be pursued and the
business establishes across of University of Luzon, Perez
Boulevard, Corner Callejon St., Dagupan City.

UNIVERSITY OF LUZON
SENIOR HIGH SCHOOL
BIBLIOGRAPHY
Books
Unpublished materials
Electronic Sources
www.investopedia.com
www.jobhero.com
www.careercentre.dtwd.wa.gov.au
www.philpad.com
www.businessdictionary.com
https://blog.euromonitor.com
https://en.wikipedia.org/wiki/Handicraft
https://en.wikipedia.org/wiki/Counter_Display_Unit

UNIVERSITY OF LUZON
SENIOR HIGH SCHOOL
APPENDICES
APPENDIX A
Letter of Request to Conduct a Study
March 7, 2018
Dr. Imelda E. Cuartel
Principal
University of Luzon
Senior High School
Dear Dr.Cuartel,
Greetings!
We, the researcher are the students of “Feasibility Study” of the

University of Luzon, Senior High School. We are presently conducting a
study entitled “Dexterity Arté and Cafe”. This study aims to know if a café
in front of UL is feasible.
In line with this, we would like to ask your permission to allow us to

conduct a study outside the University of Luzon for our study. Permission
will be highly appreciated and rest assured that the result of the study will
be treated confidentially.
Respectfully yours,
MariefelArzadon Danica Langit
Criszia Ferrer Princess Lim
ChlaoeJaireshGuttirrez Divina Paragas
Maria CheskaGuzilan Erica Riate
Noted by:
Lorraine Bato Dr. Imelda Cuartel

Research Professor Dean

UNIVERSITY OF LUZON
SENIOR HIGH SCHOOL
APPENDIX B
Survey Questionnaire
NAME: (Optional) ______________________ Course:_____
AGE:____ Year/Level:______
GENDER:____ Daily Allowance:_______
INSTRUCTIONS:
Please check the box that best corresponds to your answer for each
question below answerable by Yes or No. Your questionnaire sheets will
be collected by the researchers. Thank you for your willingness to assist
us with this study.
QUESTIONS YES NO
1. Do you want to have a coffee shop in front of
University of Luzon?
2. Do you want a millennial concept of a coffee
shop?
( Specifically an art gallery cafe)

3. Executing an affordable coffee shop for the
students?
4. Do you appreciate art in a coffee shop?
5. If you were to see an art work, will you buy
it?
Put a check on the blank provided to categorize how regularly can you go
to a coffee shop.
6. How much is your allotted budget for coffee?

________ 50-80 ________130-150
________100-120 ________170-200
7. Which social media tandem would you prefer?
________ Facebook and Twitter ________ Twitter and Instagram
________ Facebook and Instagram

UNIVERSITY OF LUZON
SENIOR HIGH SCHOOL
APPENDIX C

UNIVERSITY OF LUZON
SENIOR HIGH SCHOOL
APPENDIX D

UNIVERSITY OF LUZON
SENIOR HIGH SCHOOL
APPENDIX E
Dexterity Arté Cafe Logo

UNIVERSITY OF LUZON
SENIOR HIGH SCHOOL
APPENDIX F
Dexterity Artè Cafe Menu Board

UNIVERSITY OF LUZON
SENIOR HIGH SCHOOL
APPENDIX G
SURVEY RESULTS
SURVEY
RESPONSE
QUESTION
Yes No NO ANSWER
No. Mean % No. Mean % NO. Mean %
1. Do you
want to
have a
coffee shop 43 0.86 86% 7 0.14 14%
in front of
University
of Luzon?
2. Do you
want a
millennial
concept of a
45 0.9 90% 5 0.1 10%
coffee shop?
(Specifically
an art
gallery café)
3. Executing
an
affordable
48 0.96 96% 2 0.04 4%
coffee shop
for the
students?
4. Do you
appreciate
46 0.82 82% 4 0.08 8%
art in a
coffee shop?
5. If you were
to see an
artwork, 29 0.58 58% 20 0.4 40% 1 0.02 2%
will you buy
it?

UNIVERSITY OF LUZON
SENIOR HIGH SCHOOL
6. How much is your allocated budget for coffee No. Mean %

P 50 – P 80 38 0.76 76%
P 100 – P 120 10 0.2 20%
P 130 – P 150 2 0.04 4%
P 170 – P 200 0 0 0%
7. Which social media tandem would you prefer? No. Mean %

Facebook and Twitter 8 0.16 16%
Facebook and Instagram 35 0.7 70%
Twitter and Instagram 7 0.14 14%
Total Number of Respondents = 50

UNIVERSITY OF LUZON
SENIOR HIGH SCHOOL
Curriculum Vitae
NAME: Mariefel Arzadon
AGE: 18
SEX: Female
Date of Birth: November 9,1999
ADDRESS: Mayombo Dist. Dagupan City
CONTACT #: 09177895412
MOTHER’S NAME: GertrudesArzadon
FATHER’S NAME: Felipe Arzadon
EDUCATIONAL BACKGROUND
ELEMENTARY: East Central Elementary School
SECONDARY: East Central Integrated School

UNIVERSITY OF LUZON
SENIOR HIGH SCHOOL
Curriculum Vitae
NAME: Criszia Ferrer
AGE: 18
SEX: Female
DATE OF BIRTH: September 11,1999
ADDRESS: Dinalaoan Riverside Calasiao, Pangasinan
CONTACT #: 09156943202
MOTHER’S NAME: Christine Ferrer
FATHER’S NAME: Crisanto Ferrer
ELEMENTARY: Calasiao Central School
SECONDARY: Calasiao Comprehensive National Highschool

UNIVERSITY OF LUZON
SENIOR HIGH SCHOOL
Curriculum Vitae
NAME: Chlaoe Jairesh Gutierrez
AGE: 18
SEX: Female
Date of Birth: February 18,2000
ADDRESS: #63 Guilig St. Lingayen

Pangasinan
CONTACT #: 09951313218
MOTHER’S NAME: Charisma Gutierrez
FATHER’S NAME: Joel Gutierrez
ELEMENTARY: Padilla Elementary School
SECONDARY:Pangasinan National High School

UNIVERSITY OF LUZON
SENIOR HIGH SCHOOL
Curriculum Vitae
NAME: Cheska Guzilan
AGE: 19
SEX: Female
Date of Birth: December 22, 1998
ADDRESS:#22 Salaan Mangaldan, Pangasinan
CONTACT #: 09159849360
MOTHER’S NAME: Vivian Guzilan
FATHER’S NAME: Ferdinand Guzilan
ELEMENTARY:Mangaldan Achievers Academy Inc.
SECONDARY: Santo Tomas Catholic School

UNIVERSITY OF LUZON
SENIOR HIGH SCHOOL
Curriculum Vitae
NAME: Danica Langit
AGE: 18
SEX: Female
Date of Birth: December 18,1999
ADDRESS: Mayombo Dist. Dagupan City
CONTACT #: 09772662258
MOTHER’S NAME: Rosalie Langit
FATHER’S NAME: Dindo Langit
ELEMENTARY: East Central Elementary School
SECONDARY: East Central Integrated School

UNIVERSITY OF LUZON
SENIOR HIGH SCHOOL
Curriculum Vitae
NAME: Princess Lim
AGE: 17
SEX: Female
DATE OF BIRTH: May 26, 2000
ADDRESS: Doyong, Calasiao, Pangasinan
CONTACT #:09052304023
MOTHER’S NAME: Emily Lim
FATHER’S NAME: Donald Lim
ELEMENTARY:Doyong Cento Elementary School
SECONDARY:Calasiao Comprehensive National High School

UNIVERSITY OF LUZON
SENIOR HIGH SCHOOL
Curriculum Vitae
NAME: Divina Paragas
AGE: 18
SEX: Female
Date of Birth: June 28,1999
ADDRESS: BuenlagBugallion, Pangasinan
CONTACT #: 09099167106
MOTHER’S NAME: Perla Paragas
FATHER’S NAME: Eugenio Paragas
ELEMENTARY:Buenlag Elementary School
SECONDARY:Polong National High School

UNIVERSITY OF LUZON
SENIOR HIGH SCHOOL
Curriculum Vitae
NAME: Erica Riate
AGE: 18
SEX: Female
Date of Birth: December 22, 1999
ADDRESS: BolosanSalisay, Dagupan City
CONTACT #: 09568806784
MOTHER’S NAME: Emma Riate
FATHER’S NAME: RupertoRiate
ELEMENTARY: San Jose Elementary School
SECONDARY: Don Antonio Bongolan Memorial High School

University of Luzon: Senior High School Accounting and Business Management

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UNIVERSITY OF LUZON

SENIOR HIGH SCHOOL

THE PROBLEM AND ITS BACKGROUND

In International market coffee shops were the fastest growing

business ventures in terms of global sales in 2016, increasing 9.1% from

2014-2015 according to Euro monitor International data. Perhaps even

regions, including those that are considered emerging market regions as

well as those that are highly mature.

The proposed project shall be registered under the name Dexterity

Arté Cafe. Dexterity, which means readiness and grace in physical

to relax, coffee or tea and art.

Dexterity Arté Cafe aims to provide a relaxing and stress - free

coffee shop by serving luscious variety of coffee and tea, mouth –

A Feasibility of the Establishment of Dexterity Artè and Cafe Page1

satisfaction through their needs and wants at a very affordable price

This proposed business aims to provide all the needs and

satisfaction of the customers. The qualification would be the following:

b. High quality food and drinks but affordable prices starting of

Php50.00 and above.

c. Art paintings or wallpaper art offered for sale at a particular time or at

Statement of the Problem

The primary purpose of this study is to determine the feasibility of

Dexterity Arté Cafe in Perez Boulevard, Dagupan City, Pangasinan.

Furthermore, this study shall answer the following questions:

A Feasibility of the Establishment of Dexterity Artè and Cafe Page2

1. How feasible is the proposed establishment of Dexterity Arté

Cafe in Perez Blvd. Dagupan City, Pangasinan in terms of:

d. Socio- Economic Aspect;

2. How will the staff represent the coffee shop?

3. How will the business and be well-known locally?

4. Viability of the proposed establishment of Dexterity Arté Café in

Perez Blvd., Dagupan City.

Scope and Delimitation

This study is limited to the feasibility of establishing the Dexterity

Arté Cafe in Perez Blvd. Dagupan City. It is applicable to all residents,

especially the students of Dagupan City,Pangasinan. The customers

products bybrowsing it in the internet.

the feasibility of the proposed business in terms of:

A Feasibility of the Establishment of Dexterity Artè and Cafe Page3

c. Proposed name of the business

e. Job description,duties, and responsibilities and

d. Demand and supply analysis

g. Advertising and promotional strategies

g. Equipment and machineries

h. Other office supplies

A Feasibility of the Establishment of Dexterity Artè and Cafe Page4

i. Projected time table and chart

a. Total project aspect

b. Sources of Financing of the project

d. Projected income site

e. Projected cash flow

f. Projected balance sheet

g. Financial ratio analysis

h. Ratio of return on investment

a. Local and national benefit

b. Employees and job opportunity

Significance of the Study

This study is beneficial to the following:

THE OWNER OF THE BUSINESS. This would help the owner to

and to give them ideas on what areas to improve.

A Feasibility of the Establishment of Dexterity Artè and Cafe Page5

THE CUSTOMER. The operation of the merchandise will