MEDIA AND INFORMATION

LITERACY
Republic of the Philippines
Department of Education
REGION IV -A CALABARZON
SCHOOLS DIVISION OF QUEZON PROVINCE

SABANG SENIOR HIGH SCHOOL

Brgy. Sabang, Polillo,Quezon

DepEd Learning Activity Sheets (LAS) No. _ 1__

Name of Learner: ______________________________________Grade:______________

Section: _______________________________________ Date: _______________

MEDIA AND INFORMATION: AFFECTS COMMUNICATION

Communication is the act or process of using words, sounds, signs, or behaviors to
express or exchange information or to express your ideas, thoughts, feelings, etc., to someone
else (http://www.merriam-webster.com).
It is also the exchange of information and the expression of feeling that can result in
understanding (http://dictionary.cambridge.org).
There are two basic types of Communication – 1) Non-verbal communication and 2)
Verbal Communication. Signs, Symbols, Colors, Gestures, body language, and facial
expressions are examples of non-verbal communication. Oran and written are examples of
verbal communication.

PROCESS OF COMMUNICATION
A. Transmission Models
1) Lasswell’s Communication Model (1948)

To Whom With what

Who Says What In Which effect?
COMMUNI- Channel
CATOR MESSAGE RECEIVER EFFECT
MEDIUM
2) Shannon-Weaver’s Communication Model (1948)

B. RECEPTION MODELS
1) Osgood- Schramm Model Of Communication (1954)
 MEDIA AND INFORMATION
LITERACY
Republic of the Philippines
Department of Education
REGION IV -A CALABARZON
SCHOOLS DIVISION OF QUEZON PROVINCE

2) Berlo’s SMCR Model of Communication (1960)

How does communication influence by media and information?

A. Media
Using communication tools, e.g. internet, television, newspaper, magazine, radio

B. Information
Based on data, knowledge derived from study, experience, or instruction, signals or
symbols, knowledge of specific events or situations.

MELC- Describe how communication is influenced by media and information

(MIL 11/12lMIL-lll a-1)
 MEDIA AND INFORMATION
LITERACY
Republic of the Philippines
Department of Education
REGION IV -A CALABARZON
SCHOOLS DIVISION OF QUEZON PROVINCE

How does media and information affect communication?

Instruction: Create a log that reflects your current use and interaction with media and
information. Look at the sample below.

After creating a log, answer the following questions below:

1. Why do you spent too much time on this media or information provider (based on your
media log)? What does this media or information provider give you?

2. Describe communication if there is no Facebook, Tweeter, Instagram, and other social

media.

3. How important media and information is in today’s communication?

4. As a learner, how can you achieve an effective communication with the people around
you?

References: MIL, Teacher’s Guide; MIL Powerpoint by Mr. Arniel Ping

NOTE:
PLEASE DO NOT SUBMIT THE LEARNING ACTIVITY SHEET WITH UNNECESSARY
OR WITHOUT ANSWERS. FOR CLARIFICATION OF CONCEPTS/IDEAS YOU CAN
CONTACT #09218054326 EVERY WEDNESDAY and FRIDAY AT 2:50 p.m. – 4:00 p.m.

Prepared by

MRS. CHERRINA D. AGUILA

SST – III