Scribd Logo
Upload

Welcome to Scribd!

  • Group Chief Financial Officer

    Uploaded by

    Siddharth
    34 views1 page
    The document discusses issues and solutions presented to the Group CFO and CCO. For the CFO, the issues are pricing, growth drivers, revenue, and potential losses. The proposed solution is to conduct price sensitivity analysis, projections, and study successful smartphone leasing markets. For the CCO, the issues are making existing plans compelling and identifying target segments. The proposed solution is that the target segment is "Young Achievers" and the product name should be "Save & Upgrade", conducting a survey to design an appealing plan based on customer needs.

    Original Description:

    Original Title

    Group Chief Financial Officer.docx

    Copyright

    © © All Rights Reserved

    Available Formats

    DOCX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Report this Document
    The document discusses issues and solutions presented to the Group CFO and CCO. For the CFO, the issues are pricing, growth drivers, revenue, and potential losses. The proposed solution is to conduct price sensitivity analysis, projections, and study successful smartphone leasing markets. For the CCO, the issues are making existing plans compelling and identifying target segments. The proposed solution is that the target segment is "Young Achievers" and the product name should be "Save & Upgrade", conducting a survey to design an appealing plan based on customer needs.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as docx, pdf, or txt
    34 views1 page

    Group Chief Financial Officer

    Uploaded by

    Siddharth
    The document discusses issues and solutions presented to the Group CFO and CCO. For the CFO, the issues are pricing, growth drivers, revenue, and potential losses. The proposed solution is to conduct price sensitivity analysis, projections, and study successful smartphone leasing markets. For the CCO, the issues are making existing plans compelling and identifying target segments. The proposed solution is that the target segment is "Young Achievers" and the product name should be "Save & Upgrade", conducting a survey to design an appealing plan based on customer needs.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as docx, pdf, or txt
    of 1

    Group Chief Financial Officer-

    Issue:

     Pricing of the product


     Growth drivers
     Revenue
     Can leasing mobile be the solution of overcoming the losses

    Solution-

     Price sensitivity analysis and projections along with study of the markets in which leasing
    smartphones is been successful

    Group Chief Commercial Officer-

    Issue:

     How to make the existing plans and offers compelling to the customers
     What is the target segment and what must be the name of the campaign?

    Solution-

     From the research, the target segment is “Young Achievers”, and hence we propose the
    product name “Save & Upgrade”.
     Analysis of the survey will be a good option to look into the customers needs and then we
    can design a plan which might sound appealing to the users

    You might also like