Comparison of Pepsi and Coca-Cola

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Comparison of Pepsi and Coca-Cola

Introduction
Pepsi Coca-Cola
Pepsi is a global incredibly famous brand. It is The Coca-Cola Company was established in
a very efficient global organization, which 1892 and set up its Headquarters in Atlanta.
works practically everywhere for drink The Coca-Cola Franchise is the World's
throughout the world. In Pakistan it likewise greatest Beverage Industry. It commanded a
has demonstrated itself to be the no .1 soda 48% of the worldwide Market share.
pop. Pepsi is an image of cleanliness, quality Altogether the Franchise is capable for more
and taste. than 160 unique refreshments inside a
showcase comprising of 200 Countries.
Instances of their items are Coke, Sprite,
Dasani and some more. Their items run from
Sport's Beverages, Juices, Tea, Coffee and
Water.

Profile
Pepsi Coca-Cola
 Pepsi co Inc. is an American by  The Coca-Cola Company is a drink
and large sustenance goody and drink retailer, maker and advertiser of non-
affiliation headquartered in Harrison mixed refreshment concentrates and
New York. syrups.
 PepsiCo has premiums in the social  The organization's lead item is Coca-
affair advancing and spread of grain- Cola, yet it offers in excess of 500
based snack sustenance’s drinks brands in more than 200 nations or
and various things.  regions and serves 1.6bn servings
 PepsiCo was incorporated in 1965 every day.
with the merger of the Pepsi and  The Coca-Cola Company is
Cola association and Frito-Lay Inc. headquartered in Atlanta, Georgia.
 PepsiCo has since associated from  Its stock is recorded on the New York
its name reason thing Pepsi to Stock Exchange (NYSE).
a relentlessly sweeping level of
sustenance and refreshment shows the
best of which joined a procurement
of Tropicana things in 1998 and the
Quaker oats association in 2001 which
added the Gatorade brand to its
portfolio.
History
Pepsi Coca-Cola
 Conceived in the Carolinas in 1898,  Coca-Cola history started in 1886
PepsiCo. Has long and rich history. when the interest of an Atlanta drug
The beverage is development of Caleb specialist, Dr. John S. Pemberton,
Braham (left), a drug specialist and drove him to make an unmistakable
medication storekeeper in New Bern, tasting soda pop that could be sold at
North Carolina. soft drink wellsprings.
 He prevailing past desires since he  He made a seasoned syrup, took it to
designed the drink known far and his local drug store, where it was
wide as Pepsi-Cola. blended in with carbonated water and
 Caleb Braham realized that to keep esteemed "phenomenal" by the
individuals coming back to his drug individuals who tested it. Dr.
store, he would need to hand it over to Pemberton's accomplice and clerk,
a social occasion place His creation, a Frank M. Robinson, is credited with
one of a kind blend of kola nut naming the refreshment "Coca Cola"
concentrate, vanilla and uncommon just as structuring the trademarked,
oils, turned out to be so prevalent his unmistakable content, still utilized
clients named it “Brad’s Drink." Caleb today.
chose to rename it "Pepsi-Cola," and
publicized his new soda. Individuals
reacted, and offers of Pepsi-Cola
began to develop, persuading him that
he should shape an organization to
showcase the new drink.
 In 1902, he propelled the Pepsi-Cola
Company in the reserved alcove of his
 The main advertising endeavors in
drug store, and applied to the U.S.
Coca Cola history were executed
Patent Office for a trademark. At first,
through coupons advancing free
he blended the syrup himself and sold
examples of the drink.
it only through soft drink wellsprings.
In any case, soon Caleb perceived that  Considered a creative strategy back in
a more prominent open door existed to 1887, couponing was trailed by paper
bottle Pepsi with the goal that promoting and the conveyance of
individuals could drink it anyplace. limited time things bearing the Coca
Cola content to taking an interest Drug
 The business started to develop, and
stores.
on June 16, 1903, "Pepsi-Cola" was  In 2009, the "Open Happiness"
formally enlisted with the U.S. Patent crusade was divulged universally.
Office. That year, Caleb sold 7,968  The focal message of "Open
gallons of syrup, utilizing the topic Happiness" is a solicitation to billions
line "Thrilling, Invigorating, Aids around the globe to stop, revive with a
Digestion." He additionally started Coca Cola, and keep on getting a
granting establishments to bottle Pepsi charge out of one of life's
to autonomous financial specialists, straightforward joys.
whose number developed from only  The "Open Happiness" message was
two of every 1905, in the urban found in stores, on bulletins, in TV
communities of Charlotte and spots and printed promoting alongside
Durham, North Carolina, to 15 the computerized and music segments —
next year, and 40 by 1907. Before the including a solitary highlighting
finish of 1910, there were Pepsi-Cola Janelle Monee covering the 1980
establishments in 24 states. melody.
 Pepsi-Cola worldwide gives
publicizing, showcasing, deals and
limited time supporttoPepsi-
Colabottlersandfoodservicecustomers.
Thisincludessomeofthe world's best-
adored and most-perceived promoting.
New publicizing and energizing deals
advancements keep Pepsi-Cola brands
youthful. The organization fabricates
and sells soda pop concentrate to
Pepsi-Cola bottlers. The organization
likewise gives wellspring beverage
products.
 Pepsi is a pioneer in helpful
nourishments and refreshments, with
incomes of about $27 billion and more
than 143,000 representatives. PepsiCo
brands are accessible in almost 200
nations and territories. Many of
PepsiCo's image names are more than
100-years of age, however the
company is generally youthful.

Logo
Pepsi Coca-Cola
The Pepsi logo has changed many occasions The Coca-Cola logo is famous for being all
throughout the years. Here's an ordered history around unmistakable. Be that as it may, you
of the different logos. might be astonished to know the brand's
world-celebrated content and wave haven't
continuously looked precisely as they do
now.

History in Pakistan
Pepsi Coca-Cola
Pepsi cola is being created and devoured in An item which was bound to turn into the
48 nations of world including Pakistan. The world's greatest image, Coca-Cola was first
organization in Pakistan had its made in Atlanta, Georgia, on May 8, 1886,
administrative center in Lahore. The when Dr. John Stitch Pemberton, a nearby
business with the Bottlers was taken care of drug specialist created the beverage With a
through Franchise Managers. Packaging normal of nine jugs sold every day in its
organizations in Pakistan created the Pepsi first year, the beverage before long got
brands of soda pop. These organizations mainstream through publicizing it as 'Tasty
packaging plants situated in and Refreshing', a motto that still stands
 Faisalabad today.
 Lahore Not long after the nation's autonomy in
 Multan. 1947, Coca-Cola came to Pakistan in 1953.
 Karachi. Like in each other nation where it works,
 Hyderabad. the Coca-Cola business in Pakistan is a
 Sakkhar. neighborhood business. The drinks are
created locally, giving work to Pakistani
 Peshawar. Plants
residents, and the item range and
 Quetta
showcasing reflects Pakistani tastes and
way of life.
Plants of coca cola in Pakistan
 Lahore
 Faisalabad
 Multan
 Karachi
And so forth
Nature and Scope
Pepsi Coca-Cola
Shamim and organization (Pvt.) Ltd. is an The worldwide idea of our business
assembling organization. It produces different necessitates that the Coca-Cola framework
kinds of carbonated beverages and Juices. has the best expectations and procedures to
Shamim& Co. is resolved to give the quality guarantee predictable quality over our whole
soda pop to the client’s. worth chain – from our concentrate creation
Shamim& Company has a high number of to our packaging and item conveyance.
expertly qualified people in Sales, Marketing, Our shoppers merit sheltered, reviving and
Production, Shipping, Finance, excellent refreshments, and over the Coca-
Administration and Technical Departments. Cola framework, we strive to fulfill the most
The organization is offering most mainstream elevated guidelines of item security and
brands of soft drinks. quality. It is our objective to offer sheltered
and reviving drinks to the entirety of our
customers around the globe. We adhere to
stringent item and fixing guidelines intended
to guarantee the wellbeing and nature of every
one of our items.

Vision
Pepsi Coca-Cola
"PepsiCo's duty is to ceaselessly improve Vision Statement. Coca Cola's vision
all parts of the world wherein we work - articulation is "moving each other to be as
condition, social, monetary - making a well as can be expected be by giving an
superior tomorrow than today." incredible work environment." The reason
Our vision is placed energetically through for Coca Cola is reflected in this statement
projects and an attention on natural of purpose. It uncovers the aim of the
stewardship, exercises to profit society, and organization to be a specialist of progress
a pledge to fabricate investor esteem by and improvement inside its industry and
making PepsiCo a genuinely economical past.
organization.

Mission
Pepsi Coca-Cola
"We try to make Pepsi Company the world's The Coca Cola Company Mission
head shopper Products Company, To revive the world as a top priority, body
concentrated on helpful drinks. We try to and soul. To rouse snapshots of idealism
create sound money related prizes for and joy through our brands and activities.
financial specialists as we give chances to To make esteem and have any kind of
development and advancement to our effect
representatives, our colleagues and the
networks wherein we work. Furthermore, in
all that we do, we endeavor to act with
trustworthiness, transparency, decency and
respectability"

Values
Pepsi Coca-Cola
Our Values and Philosophy are an Our mutual qualities direct our activities
impression of the socially and naturally and portray how we carry on the planet:
mindful organization we try to be. They are • Leadership: The fortitude to
the establishment for each business choice shape a superior future
we make. • Collaboration: Leverage
Our Commitment aggregate virtuoso
• Sustained Growth • Integrity: Be genuine
• Empowered People • Accountability: If it is to be, it's
• Responsibility and Trust up to me
Core values • Passion: Committed in heart and
We maintain our dedication with six core psyche
values. We should consistently endeavor to: • Diversity: As comprehensive as
• Care for our clients, our purchasers our brands
and the world we live in • Quality: What we do, we
• Sell just items we can be pleased progress admirably
with
• Speak with truth and authenticity
• Balance present moment and long
haul
• Win with assorted variety and
incorporation
• Respect others and succeed together

Goals / Objectives
Pepsi Coca-Cola
The organization works through all around The Coca-Cola Company is a pioneer in the
experienced, steadfast and dedicated refreshment business with a legitimate
representatives. The first and the most brand and solid worldwide nearness.
fundamental arrangement it to prepare them As per the Coca-Cola Company's statement
as indicated by the changing innovation and of purpose and 2020 Vision, a portion of its
electronic condition, and fulfilling their objectives include:
needs and prerequisites. Overhauling the • Increase benefit by reducing down
plant structure and establishment of the new expenses through profitable and
apparatus are different plans. The proficient creation offices;
organization is wanting to expand its • Focus on condition cordial
business power and advancement in its packaging creation and authorize
framework in the coming time period. To manageability
give the clients, a quality-items, alongside • Continue to expand its portfolio
amplification of profits. The constant through advancements and
improvement in quality. associations, remembering customer
requests
• Increase yearly working salary by 6-
8% so as to twofold their income by
2020

Product line
Pepsi Coca-Cola
The product line of Pepsi are The product line of Coca-Cola are
 Pepsi Cola  Coke
 Miranda  Diet Coke
 7-up  Fanta
 Diet Pepsi  Sprite
 Mountain Dew
 Sting
 Slice Juices

Market research analysis


METHODOLOGY
We have done Descriptive research to discover our goals. In engaging exploration we utilize the
essential and optional information.

Research strategy is the best approach to deliberately take care of the examination issue. The
technique utilized for the exploration is Descriptive Research to discover our goals.

In illustrative research we utilize the essential and auxiliary the two information, Sample Design
for essential information have been gathered through likelihood inspecting. In which I have
utilized advantageous examining.

Information is gathered through Market review.


Information Collection Instrument: - Well-arranged organized surveys were utilized in this
examination, which incorporates both shut finished and barely any open-finished inquiries to get
data dependent on the target of the exploration procedure. Individuals of various age bunch from
various monetary foundation were approached to fill the survey containing 15 inquiries.

Test Size is removed 40 from which 4 polls had been dismissed because of Mistakes, which was
made by the respondents.

SOURCE OF COLLECTION OF DATA


All the valuable information which were require for this examination has been gathered through
Primary and optional date.

Essential information gathered through Questionnaire

Auxiliary information gathered through Internet, Magazines and Newspaper

ASSUMPTIONS
 It is accepted that the picked test is the portrayal of entire populace.
 It is accepted that data gave by the examples is exact and best of their insight

REPRESENTATION OF DATA THROUGH CHART


RATIO OF MALE & FEMALE RESPONDANT
Total numbers of respondent were 40 out of which 4 questionnaires is rejected. So final date
interpretation is done on the basis of only 36 questionnaires.

Total respondent were 36


Gender Number
Male 30
Female 6

84%

16%

Male Female
PROFILE OF RESPONDENT

Total respondent were 36


Profile Number
Student 17
Service men 8
Housewife 2
Professional 3
Businessman 4
Others 2

5%
10% 48%

8%
6%
23%

Student Service Housewife


Professional Businessman Other

REASON BEHIND CHOOSING THE PRODUCT

Total respondent 36
Preferences No of Respondent
Taste 28
Advertisements 4
Schemes 5
Easy availability 4
People Like 1
Others 1
6% 5% 1%
1%
10%

77%
Taste Advertisment schemes
easy availibility People like other

EFFECT OF ADVERTISMENT

Total respondent 36
Influence of Advertisements No of Respondent

Yes 14
No 22

38%

62%

Yes No

62% respondent said that Advertisements Influence their buying decision,


While 38% said that it doesn’t influence them for buying

BRAND LOYALTY
If the desired variety of beverage is not available at particular shop, how does consumer
respond?

Total respondent 36
Respond No of Respondent
Take another variety 11
Visit next shop 16
Suggest to have same variety 6
Postpone decision 3

7%
16% 32%

45%
Take another verity
visit next shop
Suggest to have same verity
Postpone decison

PRESENCE OF PESTICIDES
Total respondent 36
Respond No of Respondent
Fully disagree 15
Agree to some extent 19
Fully agree 2

6%

40%

54%

Fully disagree Agree to some extent


Fully agree
CONSUMPTION OF BEVERAGRS
How often people consume beverages?

Total respondent 36
Respond No of Respondent
Once a week 9
Twice a week 10
More than twice a week 5
Once in two week 2
Whenever you required 10

25%
28%

5%
28%
14%

Once a week Twice a week


More than twice a week Once in a week
Whenever you need

SATISFACTION LEVEL WITH PEPSI COMPANY SERVICE (Supply):

S.No Market Highly satisfied Satisfied Not satisfied


1 CHANDIGARH 20 16 0
2 MOHALI 18 15 3
3 PANCHKULA 16 18 2
4 Average 18 16 2

It is found from table 3.8 that in every one of these territories greater part of the retailers are
profoundly happy with the Pepsi support and less number of the retailers is happy with the
administration of the Pepsi Company. On a normal of the considerable number of business
sectors the majority of the retailers' i.e.65% is exceptionally happy with the Pepsi administration
(supply), 33% retailers are happy with the administration of the Pepsi and the remaining 2% are
not happy with the administration of the Pepsi Company. So it is presumed that the retailers are
exceptionally happy with the administration (supply) of the Pepsi Company

SATISFACTION LEVEL OF COCA COLA COMPANY’S SERVICE


(Supply):

S.No Market Highly satisfied Satisfied Not satisfied

1 CHANDIGARH 22 14 0

2 MOHALI 20 14 2

3 PANCHKULA 18 17 1

4 AVERAGE 20 15 1

25

20
Highly satisfied
15
Satisfied
10
Not satisfied
5

0
CHANDIGARH

PANCHKULA
MOHALI

Average

1 2 3 4

It is found from table 3.8 that in every one of these territories greater part of the retailers are
profoundly happy with the Pepsi support and less number of the retailers is happy with the
administration of the Pepsi Company. On a normal of the considerable number of business
sectors the majority of the retailers' i.e.65% is exceptionally happy with the Pepsi administration
(supply), 33% retailers are happy with the administration of the Pepsi and the remaining 2% are
not happy with the administration of the Pepsi Company. So it is presumed that the retailers are
exceptionally happy with the administration (supply) of the Pepsi Company.

INTERPRETATION
On the premise examine the realities which have turned out:-

Under the brand name of coke Thumps up is advertise pioneer with 28% piece of the overall
industry and Fanta is second biggest with 23% piece of the overall industry.
The populace between 12-multiyear lean toward the cola items, while populace above to 50 and
beneath 12 favor sodas, and populace incline toward both in Tricity.

Just 38% populace just impacted by promotion, rest 62% populace misrepresents that
Advertisements are very little powerful.

45% populace are faithful to words there item.

54% populace convictions there cold beverage have pesticide up somewhat. Rather than that they
are utilizing cold beverages.

77% of populace is being affected by taste just, while 10 % populace by Advertisements as it


were.

RESEARCH FINDINGS
 As it was first research Project of our life, so it gave us ot of experience which will be
useful in our life
 On the premise of that examination we find that in the event of drinks individuals are
tremendously affected by taste as opposed to Advertisements and different things.
 We come to realize that Young age is the greatest shopper of cold beverages than some
other.
 By this exploration we investigate that male lean toward cola drinks, while female incline
toward sodas.
 Frequency of expend to cold beverages is higher of male than female.
 By consolidating all the drink verities we come to realize that Thumps up is the market
head with 14 % absolute piece of the pie while Pepsi is the second most noteworthy
market pioneer with 13% piece of the pie.
 If the Buying choice of customer is appraised -
 1st inclination will go to Taste, second will go to Brand,
 3rd inclination will go to schemes, fourth inclination will go to Price,

Questionnaire
Dear Sir
Conducting a market research on “Comparative study of customer satisfaction toward soft drinks
with special reference to Pepsi and Coca-Cola”. We request you to fill this questionnaire and we
will collect this data only for education purpose

Q1. NAME: ………………………………..

Q2.GENDER - MALE FEMALE


Q3.OCCUPATION -
PROFESSIONAL
BUSINESSMAN
SERVICE
STUDENT
HOUSEWIFE
ANY OTHER

Q4. AGE : 20-25 25-35


35-45 ABOVE 50

Q5. Do you take any soft drink?


a) no
b) yes

Q6. Do you take any soft drink regularly or occasionally?


a) regularly
b) occasionally

Q7. Which brand of cold drink you like the most?


a) Pepsi b) 7up
c) Dew d) Miranda
e) Mazza f) limca
f) Thumps up g) sprit

Q8. What is the reason behind choosing your brand?


a) Taste b) advertisement
c) Easily available d) people like

Q9. How many times in a week you take cold drink?


a) Once b) thrice
c) Twice d) more than 3 times

Q10. Which quantity of your cold drink you often purchase?


a) 200ml b) 300ml
c) 500ml

Q11. Which flavor do you generally prefer?


a) Lemon b) orange
c) Cola d) others
Q12. If cola which particular brand you like?
a) Pepsi
b) Thumps

Q13. If orange which particular brand you like?


a) Miranda
b) Fanta

Q14. If lemon which particular brand you like?


a) Dew c) limca
b) Miranda d) 7 up

Q15. Since how much time you are using your brand?
a) 1-6 month c) 1-2 year
b) 6-12-month d) more than 2 year

Q16. Advertisement of which cola drink you remember the most?


a) Coke c) Pepsi
c) 7 up d) spirit
e) Fanta f) thumps up

Q17. If your desired brand of cold drink is not available at particular shop
then
a) Take any other brand b) visit next shop
c) Suggest to have that brand d) don’t take brand

Q18. Do you have any suggestions…………………………….


……………………………………

CSR
Pepsi Coca-Cola
PepsiCo is committed to creating the most Coca-Cola gladly serves in excess of 200
secure, highest-caliber and best-tasting drinks nations and regions from around the globe,
and nourishments in all aspects of the world. and Corporate Social Responsibility (CSR) is
Creating and keeping up strong sanitation at the center of our business in every single
programs is the way we guarantee wellbeing one of them. At Coca-Cola, CSR is a piece of
for each bundle, each day in each market. our responsibility to building up reasonable
networks

QS
Pepsi Coca-Cola
PepsiCo's score has expanded from 3.6 in Coca-Cola. It is a social symbol of American
2016 to 5.2 out of 10 out of 2018 and right life, and known the world over. It is #1 on the
now positions seventh. Since 2016, the planet in shining refreshments, espresso
organization has fortified its general beverages, and juice and juice drinks. It sells
execution and has improved in various classes in excess of 3,500 distinct items in excess of
and zones. 200 nations and has 500 brands, 16 of which
have yearly deals in the billions of dollars.
Indeed, even with 127 years in business, an
organization doesn't become as enormous and
all inclusive fruitful as The Coca-Cola
Company without extensive spotlight on
quality and sanitation.

HRIS
Pepsi Coca-Cola
• Advancement of intuitive site lined up with HR Information Systems Manager
all HR sub-capacities to encourage compensations at The Coca-Cola Company
correspondence among worker and can run from $133,677-$144,409. This gauge
association through discourse boxes and fast depends on 1 The Coca-Cola Company
accessibility of data. Human Resources Information Systems
Manager pay report(s) gave by representatives
• Enhancing by and large view of HR, or evaluated dependent on measurable
likewise with the assistance of HRIS the strategies.
capacity of HR is altering course and heading
towards Relationship Building, in this every
one of the connections are being reproduced
and representatives are given considerably
more weight when contrasted with past.

Limitations
Pepsi Coca-Cola
1. PepsiCo has copy conveyance frameworks We have placed entire heart in the report yet
for its refreshments. Coca-Cola has generally at the same time there are a few impediments
kept up dissemination of its whole while doing the examination work a portion
refreshment line-up through its bottlers. of the confinements are as pursue
2. Pepsi packaging framework is more One of the greatest impediment is the time
divided than Coca-Cola factor
3. In a merged framework exchanges include More over the example size of the 40
less players and in this way set aside less respondents is excessively little as we are
effort to pick up understanding, which might covering both the Pepsi and Coke
be the reason the Pepsi framework has There may be propensities among the
slacked in framework effectiveness respondents to enhancing or channel their
endeavors. PepsiCo and its bottlers have set reaction under the testing
up an acquiring helpful to pick up buying In a few cases, the respondents were not
power in purchasing crude materials. giving us the correct answer the person in
4. While PepsiCo has been seeking after question may thing this movement as the
universal refreshment acquisitions, those misuse of the time this made a few issues in
speculations will set aside some effort to the exploration function as ensuing of this,
create critical working salary they may have filled the appropriate
5. PepsiCo solidification puts pressure on the responses calmly or generally
free framework bottlers to all the more It is conceivable that some potential
promptly think about understandings for wellsprings of information may have stayed
stockroom circulation undiscovered

Findings
Pepsi Coca-Cola
 Pepsi officials assume a key job in the  Coca cola over all has beaten the
achievement of Pepsi. Administrators desires by the changes that have just
have the applied aptitudes to think made ready for advancement of the
about when making arrangements for organization
what's to come. Pepsi's development  Company has increased much by
originates from all divisions of society including the buyer driven beverages
that significantly assumes job in the portfolio which is an extreme
advancement of the organization, wellspring of progress from market to
Pepsi needs to take a gander at the showcase
new ways and stars to rival Coca-  Coke has more noteworthy
Cola. prominence of its item the expansion
 Pepsi is going admirably as effective of the coke zero was the best things to
industry). Moreover, Pepsi has the organization's items coke zero
changed numerous things that have turned out in 20 markets in 2017
presented an extraordinary change in including the USA
their system. Another type of  Coke has a more grounded framework
transportation cognizant things have and culture
additionally presented by the  Coca-Cola as of late reported an
organization. industry-first objective to gather and
 Consequently Pepsi started to see reuse what could be compared to each
expanded benefits. "In spite of the fact jug or can it sells universally by 2030.
that incomes became 10% over the The organization likewise is
earlier year and deals are snacks, yet expanding the measure of reused
the organization is endeavoring to content in its bundling, and attempting
bring things up to the level to make the entirety of its bundling
completely recyclable. That is a
significant advance just for making a
decent picture in the eye of its
purchaser.
Recommendations Pepsi
Pepsi and Coca-Cola have comparable interests and client base. Along these lines, it is basic to
plan something other than what's expected for get a preferred position in the war of pop. Pepsi
needed to build up a splendid group of youthful experts around the globe to discover new and
innovative approaches to give more prominent shopper base. An inventive plan to check if
individuals really incline toward Coke to Pepsi was a trial. As per Allen, Pepsi authorities have
been urgent enough to attempt a far reaching way to deal with the divider. We gathered many
experts from the Coca-Cola consumers and did a trial, requesting that they pick between soft
drink marked "Q" and "M". As a shrouded camera rolled, somewhat the greater part of the
members picked "M" and were astonished to find that what they drank was Pepsi (Allen, 1994).
Another manner by which customers have prompted the advancement of your site Pepsi.com.

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