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Organ LDR & Decision MKNG (Genex Fuels Case Study)
Organ LDR & Decision MKNG (Genex Fuels Case Study)
Organ LDR & Decision MKNG (Genex Fuels Case Study)
University
Professor’s Name
1 Running head: Managing Technology at Genex Fuels
Subject
Date
Table of Contents
References..................................................................................................................................6
The CEO’s principal proof that Genex does not use technology competitively is that Genex
does not feel that it operates as one company, but is disjointed as it seems to him. He doesn't
believe that the IT department can compete with technology because it doesn't appear to be
able to move forward. Whenever he asks IT to answer a new idea, IT tells him that it can
never work for any reason or sometimes without any reason (Mandal & Bagchi, 2016). He is
also of the opinion that the IT department should be more flexible and responsive as before. It
is not necessary for any company to be competitive with the latest technology; however, it is
possible to remain competitive by taking full advantage of their capabilities and sharing the
same thinking (Goldfarb & Tucker, 2019). The CEO emphasizes Genex’s fractured existence
where, according to CEO, each segment is working individually without knowing the
implementation of new technology can be damaging for a company without always using the
latest technology. The idea of the company that needs to step forward suggests that it was
desired of the company CEO that the company would be one of the pioneers in IT, and which
means taking bold measures to introduce new things even before they are established.
Perhaps in some situations or often this is fair, but this is not the correct way of attempting
the use of technology (Ghobakhloo, Azar & Fathi, 2018). It makes sense to be a business in
particular, unbundling nature of SAP systems, because the same have been identified on the
basis of the strength and weakness of the company as done earlier rather than decided for the
help of the company to cooperate; to better communicate amongst business units. This
contributes to IT not being able to become flexible & improvements that will definitely
Nick Devlin was appointed as the company's new CIO, and the CEO asked him to make new
changes to IT in order to support the integration of several divisions and to adopt the new
technological developments on the market. However, Devlin realizes by him that most of the
technologies created and most of the old are used in the IT divisions present in his business.
From the conversation of the CIO and the CEO, the CEO was frustrated about the IT team as
they started saying reasons why it won't work for the idea that he brings in, and they are not
ready to adapt to the new technologies (Khanam, Siddiqui & Talib, 2018). This proves that
promoting an existing IT team member to this post would be of no use. Nick Devlin realizes
that the IT at Genex is in quite a bad form. Nick Devlin has contracted Sandy as a technology
consultant and Chuck Yee as his new IT architect to overcome this situation. Sandy’s
expertise in technology has helped to consider current challenges and a method of solving
4 Running
these issueshead: Managing
for many Technology
other businesses inattheGenex Fuels
past (Gibbings & Wickramasinghe, 2020). With
his original analysis of the IT situation, Sandy says the company is fortunate enough to do
business but says that continuing IT equally could lead to several problems. It is also a smart
idea to hire Sandy because he is a business outsider, knows how the other companies work
and how the IT team needs to change to get us there. The CEO was frustrated when the CIO
and the CEO discussed why it wouldn't work on the idea of being introduced and not ready to
adapt to new technologies (AlShamsi & Ajmal, 2019). In addition, the CEO was dismayed
with the IT Team. This proves that it would be useless to promote an existing IT team
member in this position. From all the facts, it was concluded that the CEO was not happy
many of Genex's other employees. Some of the products used for data storage were from the
1940s. In general, it is hard for people to consider change easily, but it was important to
change. Just recently was Devlin named and Sandy was the expert in this matter. Sandy knew
what the competition was doing, and he knew what Genex needed to stay in the game; he
didn't live by tradition or old ways. But the CEO was of a different opinion, as he doesn't
want to invest in IT because of his pre-set mind about the performance of the IT department.
Answer to Question 3
The first business order would be to determine what hardware and software were used by
every IT division and how it met the requirements of its specific department. Once this has
been assumed, a strategy with some standards and integration of these different systems
should be developed. The next thing to do is to ensure that SAP meets every IT divisional
5 Running head: Managing Technology at Genex Fuels
department’s requirements (Kohn & Harborth, 2018). The departmental managers will now
satisfy and determine if the old system needs to be updated to the newer version, which fits in
with SAP. In addition, a methodology is required to do the data migration from the old
system to the nre SAP system; the quickest and most efficient way to do so.
Each group's various systems need to be inventorized, which includes a clear definition of
identified processes facilitated by the same system. It allows SAPs to fulfil needs of each BU
and to find alternatives to missing functions or to establish whether modules are suitable for
fitting into SAP and then using the functionality (Judd, Sloane & Ricardo, 2020). A technique
must also be created and selected, so all the older information can be migrated into the new
SAP system from the old legacy systems. Obviously, anything that can be carried out
automated will be better, but it is vital that the fastest and most effective method is found in
and prioritized by them. They had to publish the company's software and equipment in all
fields to ensure that other branches can be aligned with each other.
Ghobakhloo, M., Azar, A. and Fathi, M. (2018), "Lean-green manufacturing: the enabling
Gibbings, R., & Wickramasinghe, N. (2020). Technology's Enabling Role to Improve Care
Goldfarb, A., & Tucker, C., (2019) Digitization, Journal of Artificial Intelligence, pp-4-7
7 Research
Running head: in Computer
Managing Engineering
Technology at and Technology,
Genex Fuels Vol. 2, No.8, pp. 2433-2445.
Mandal, P. and Bagchi, K. (2016), "Strategic role of information, knowledge and technology
Thomas M. Judd, Elliot B. Sloane, Ricardo J. Silva, (2020), The digital hospital of the 21th
Handbook. Pp-1124-1127.