Haier MKT BP CampaignDetails-v10

2020 Summary
1 Promotions Jan Feb

1 Exchange Offer 1,488,000
2 Online sales Offer
3 Eid-ul-Fitr Offer
4 Eid-ul-Azha offer
5 Monsoon Offer
6 T20 Offer
7 Wedding Offer
Total - 1,488,000
2 Banding Activities and Engagements Jan Feb

1 May Day
2 Buddha Purnima
3 Mother's Day
4 Shab-e-Qadar
5 Eid-Ul-Fitr
6 Wold BiCycle Day
7 World Environment Day
8 World Blood Donor Day
9 Father's Day
10 World Music Day
11 International Joke Day
12 World Population Day
13 Beginning of Hajj
14 Eid-Ul-Azha
15 Friedship Day
16 Janmashtami
17 National Mourning Day
18 Ashura
19 International Literacy Day
20 World Peace Day
21 International Business Women Day
22 World Tourism Day
23 World Heart Day
24 International Day of Old Person
25 World Teacher's Day
26 International Day of Girl Child
27 T20 Begins
28 Durga Puja
29 Eid-e-Miladunnabi
30 World Diabetes Day
31 World Children's Day
32 World Television Day
33 Int Day of Person with Disabilities
34 Human Rights Day
35 Itellectual Martyr's Day
36 Victory day
37 Christmas Day
Total - -
3 Showroom Renovation Jan Feb

1 DNMD - Dhanmondi (576 sft) 998,660
2 MDPR - Mohammadpur (681 sft) 1,181,535
3 FRMG - Farmgate (432 sft)
4 SWPR - Shewrapara (777 sft)
5 UTRA - Uttara ( sft)
6 BSBO - Bashabo (928 sft)
7 BNSR - Banashree (625 sft)
8 KLKT - Khilkhet (406 sft)
9 LALB - Lalbagh (900 sft)
10 CHTG - Chottogram (500 sft)
11 CTG2 - Chottogram-2 (630 sft)
12 BGRA - Bogura (450 sft)
13 DUPC - Dhupchachia (1200 sft)
14 JSSR - Jessore (1100 sft)
15 KHLN - Khulna (510 sft)
16 NAGN - Naogoun (475 sft)
17 NVRN - Navaron (970 sft)
18 SHTR - Shatkhira (544 sft)
19 PTGH - Patkelghata (702 sft)
20 SLHT - Sylhet (300 sft)
21 SIRJ - Shirajganj (340 sft)
22 MHDP - Mohadevpur (630 sft)
23 SHBR - Shantahar (575 sft)
24 KHDP -Doulutpur (300 sft)
- 2,180,195
4 Corporate Activities Jan Feb

1 Annual Gifts
2 Exhibitions
3 Dealer Conference - 1
4 Dealer Conference - 2
5 New JV - Signing Ceremony
- -
5 Product Related Jan Feb

1 Product Communication
2 Warranty Cards
3 Manuals
4 POPs
5 Price Tag
6 E-Store
- -
- 1,488,000
Mar Apr May Jun Jul
1,427,200
4,074,000
4,358,243
1,427,200 4,074,000 - 4,358,243 -
Mar Apr May Jun Jul

500
2,000
20,000
500
5,000
500
500
500
20,000
500
500
500
20,000
5,000
- - 28,000 22,000 26,000
Mar Apr May Jun Jul
749,520
1,348,095
-
1,610,080
1,095,625
711,718
1,577,700
876,500
1,104,390
788,850
2,103,600
1,928,300
894,030
832,675
1,700,410
953,632
1,230,606
525,900
596,020
1,104,390
1,007,975
525,900
5,515,038 11,806,455 5,944,423 - -
Mar Apr May Jun Jul

- - 172,500
1,014,300
2,461,506
2,889,765
1,577,265
2,461,506 1,577,265 1,014,300 2,889,765 172,500
Mar Apr May Jun Jul

945,622
287,500
513,590
58,691
48,300
- - 908,081 945,622 -
3,888,706 5,651,265 1,950,381 8,215,630 198,500

Ex Showroom
Inc Showroom
Aug Sep Oct Nov Dec
2,183,220
4,373,693
2,803,968
2,183,220 - 4,373,693 2,803,968 -
Aug Sep Oct Nov Dec
5,000
5,000
500
5,000
500
500
500,000
500
500
500
500,000
500
20,000
5,000
5,000
500
20,000
20,000
5,000
500
20,000
20,000
5,000
15,500 502,000 531,000 40,500 50,500
Aug Sep Oct Nov Dec
- - - - -
Aug Sep Oct Nov Dec

- - 1,359,875
- - - 1,359,875 -
Aug Sep Oct Nov Dec

- - - - -
2,198,720 502,000 4,904,693 4,204,343 50,500

33,252,738
58,698,849
20,708,324
1,215,500
25,446,111
9,475,211
1,853,703
Banding Activities and Engagements
Activity Image OVC Digital Boost Total

1 May Day 0 500 500
2 Buddha Purnima 0 2,000 2,000
3 Mother's Day 0 15,000 5,000 20,000
4 Shab-e-Qadar 0 500 500
5 Eid-Ul-Fitr 0 5,000 5,000
6 Wold BiCycle Day 0 500 500
7 World Environment Day 0 500 500
8 World Blood Donor Day 0 500 500
9 Father's Day 0 15,000 5,000 20,000
10 World Music Day 0 500 500
11 International Joke Day 0 500 500
12 World Population Day 0 500 500
13 Beginning of Hajj 0 15,000 5,000 20,000
14 Eid-Ul-Azha 0 5,000 5,000
15 Friedship Day 0 5,000 5,000
16 Janmashtami 0 5,000 5,000
17 National Mourning Day 0 500 500
18 Ashura 0 5,000 5,000
19 International Literacy Day 0 500 500
20 World Peace Day 0 500 500
21 International Business Women Day 0 400,000 100,000 500,000
22 World Tourism Day 0 500 500
23 World Heart Day 0 500 500
24 International Day of Old Person 0 500 500
25 World Teacher's Day 0 400,000 100,000 500,000
26 International Day of Girl Child 0 500 500
27 T20 Begins 0 20,000 20,000
28 Durga Puja 0 5,000 5,000
29 Eid-e-Miladunnabi 0 5,000 5,000
30 World Diabetes Day 0 500 500
31 World Children's Day 0 15,000 5,000 20,000
32 World Television Day 0 15,000 5,000 20,000
33 Int Day of Person with Disabilities 0 5,000 5,000
34 Human Rights Day 0 500 500
35 Itellectual Martyr's Day 0 15,000 5,000 20,000
36 Victory day 0 15,000 5,000 20,000
37 Christmas Day 0 5,000 5,000
1,215,500
OVC Theme
Inspired by mother's selflessness
Inspired by his sacrifice for family. Always puts himself last
Inspired by global brotherhood of Islam
Inspired by women to build the economy of nation
Inspired by the dedication of teachers. Find some who wants to surprise their childhood mentor with a gift that Haier will part
Wishing the Tigers
How parents are inspired by their child's future

One day competition - Win 10 free TVs
R&D is life of Haier. Comes from knowledge. We know what level of damage and loss was this to our nation. We dedicate our
Celebration of a Nation
Promotions
1 Exchange Offer
Sl. No. Activity Description Quantity Total Size Price Per Pcs Total Cost
3 Press AD Daily Prothom Alo Front page 1 6in X 6col 816,480 816,480
4 OVC Campaign Explanation 1 60,000 60,000
5 Digital Marketing Facebook Boost 2 150,000 300,000
10 ProthomAlo.Com Monthly Banner Ad_Positioning : Home Page & All Article Page Impression : 5,13,718 1 300,000 300,000
14 Store Banner 24 showroom, Each showroom 1pc PVC Banner 6ft X 4ft 24 576 480 11,520
Total 1,488,000
2 Online sales Offer
3 Press AD Daily Prothom Alo Front page 1 6in X 6col 816,480 816,480
17 X-stand Campaign offers & products communication 24 showroom & 120 dealer 144 750 108,000
22 Dangler 300gsm art card_dai cut_both side lamination_size: 9in X 9in_ 24 showroom 2400 13 31,200
Total 1,427,200
3 Eid-ul-Fitr Offer
3 Press AD Daily Prothom Alo Front page 3 6in X 6col 816,480 2,449,440
11 Bulk SMS 3 times (1lac +1lac+1Lac) mashking (Haier) 300000 0.4 120,000
13 Local TV Channels Scroll 120 5000 600,000
18 X-stand Banner Campaign offers & products communication 24 showroom & 120 dealer 144 160 23,040
Total 4,074,000
4 Eid-ul-Azha offer
11 Bulk SMS 3 times (1lac +1lac+1Lac) mushking (Haier) 300000 0.4 120,000
15 PVC Festoon_wooden frame Campaign Communication_3ft X 2ft_ 1575 235 370,125
16 Leaflet After folding size A4_offset 120 gsm 72500 4 290,000
Total 4,358,243
5 Monsoon Offer
Total 2,183,220
6 T20 Offer
15 PVC Festoon_wooden frame Campaign Communication_3ft X 2ft_ 1575 235 370,125
16 Leaflet After folding size A4_offset 100 gsm 72500 4 290,000
Total 4,373,693
7 Wedding Offer
Total 2,803,968
Channel QTY X Stand (F) X Stand (B) Store Banner
Retail 25 50 50 600
Dealer 120 120 120 2880
Total 145 170 170 3480
USP (Acrylic) USP (Eco Inject) Dangler PVC Festoon Cutout Leaflet
75 75 3750 375 50 12500
360 360 9000 1200 120 60000
435 435 12750 1575 170 72500
Showroom
1 DNMD - Dhanmondi (576 sft)
SL Description of Items
LED TV STAND Haier:

Main Materials:
18mm MDF board (Malaysian)
18mm Gorgon Ply wood board
Docu paint Burger color bank spray
5mm Opel Acrylic laser cutting
LED Light fitting
1
3 mm pvc Board
18 mm MDF Board
inkject print with matt lamination pasting on pvc board
Base: PVC Board with inkjact print & Pasting
Electric wiring ( BRB)
Furniture Size : 23' x 8' x 10"
LED TV STAND Haier:
AIR CONDITIONER Haier:

Main Materials:
LED Light fitting
2
3 mm pvc Board
18 mm MDF Board
inkject print with matt lamination pasting on pvc board
Base: PVC Board with inkjact print & Pasting
Electric wiring ( BRB)
Furniture Size : 23' x 8' x 10"
Main Materials:
WASHING MACHINE (Long):
Main Materials:
3 3mm Acrylic cutting & pasting
Furniture Size: 60" x 96" x2” + 24"
Base Height: 7"
Base to Toper Height 3.5'
Head Size :60" x 6" Stopper with inkiect pasting
WASHING MACHINE: (Small):

Main Materials:
3mm Acrylic cutting & pasting
4
Furniture Size: 60" x 50" x 2” + 24"
Base Height :7”
Base to Shelf Height .38", Shelf : 2",
Shelf to Toper Height :38"
Head Size: 60" x 6". Stopper with inkiect pasting 50"x4"
REFRIGERATOR STOPPER:
Main Materials:
18mm MDF board ( Malaysian )
docu paint color bank spray
5 LED Light tube light
Opel Acrylic sheet
Rate per unit
Furniture Size ; 23' x10"x24"
CASH COUNTER:
Main Materials:
Display: 18mm MDF board (Malaysian)
docu Paint color bank spray
Information desk letter made by: 5 mm acrylic & 10mm glass top polish, drawer channel,
drawer lock all necessary accessories
Furniture Size 48" x 36" x 24"
Front: Height 36"( including base 2")
Width: 48"
6 Side Depth: 24" (10”+14")
Counter Top: 6”x10"
Back: Top Height: 30"
Base Height 2"
2nd Base Height 3" (drawer part)
Bottom Cabinet 8"
Middle Drawer : 7"
Top Drawer :7"
Drawer Width 16"
COUNTER BACKDROP:
Main Materials:
7 Counter backdrop size will be 4' X 4'x4" 3mm Blue Color ACP board Cutting, Box Letter
Vinyl cutting Pasting, Gorjon frame Led light Adapter electric wire.
LED Light fitting
Wooden Ceiling:Main Materials:
particle board
8
Gorjon wood.
Signboard:
Main Materials:
9 ACP high letter with LED Tube, Letter covered by SS
26ft X 4ft
Sub Brand
10
ACP high letter with LED Tube
Electrical Item: All Types of Cable,Target Light,Panel Light, Gang Switch, Socket, PVC
11 Gang Box, PVC Pipe, PVC Channel, Screw, Rowel Plug, MK box, Cable Tie, Switch,
Circuit Breaker etc.
Electrical Works: All Light point Wiring, Power
point Wiring, Net point, AC point Wiring, IPS Line
12
Wiring, SDB Box fitting and dressing, SP/ TP Cirkit
bracker fitting.
Total
Unit
Unit Qty. Amount
Price
(BDT)
sft 184.00 450.00 82,800.00
sft 184.00 450.00 82,800.00

Job 1.00 45000.00 45,000.00
Job 1.00 35000.00 35,000.00
Job 46.00 450.00 20,700.00

Nos 1.00 25500.00 25,500.00
Nos 16.00 1850.00 29,600.00
sft 576.00 275.00 158,400.00
sft 104.00 1600.00 166,400.00
Nos 19.00 2600.00 49,400.00
sft 576.00 250.00 144,000.00
sft 576.00 50.00 28,800.00
Total Amount= 868,400.00

VAT 15% 130,260.00
Grand Total Amount= 998,660.00
Corporate
1 Annual Gifts
SL Items Specification Qty
3 Paper weight -
4 Keyring -
5 Card holder -
6 T-shirt 500
7 Wall clock -
8 Wooden tissue box -
9 Pen drive -
1 Notebook Size: 7in X 5in, 100 pgae 500
2 Pen 500
10 Power Bank 500
11 Desk calendar 500
2 Exhibitions Venuer: ICCB

VAT
Sl Discription Unit
15%
1 Pavillion Rental 350,000 52,500
2 Stall Building - All included 250,000 37,500
3 Facebook Boost 200,000 30,000
4 Brand Promoter 15,000 2,250
5 Leaflet 7 1
6 X banner 750 113
7 Product movement & labour 20,000 3,000
3 Dealer Conference - 1 Proposal for: Greentech resort

SL Details QTY Rate
1 Conference Hall 1 50,000
Food (Lunch):
Plain Pollow, Plain Rice, Mixed Vegetable,
Vorta, Fish Do-piazo, Chicken Roast1/4 (Local),
Mutton Rezala, Dal, Salad, Soft drink, Mineral
2 water. 350 700
Evening Snacks (any 2 items):

Chicken Samucha, Vegetable pakora, Tea
3 /Coffee, Mineral water 350 160
Food (Dinner):
B.B.Q Chicken ¼, Beef shik, Plain Parata, Thik
Dal, sweet & sour fish, Fried rice, sauté
vegetable, Raita salad, Soft drinks, Mineral
4 water, Dessert: fruit salad. 350 1,100
5 Music (singer+sound+Hands) 1 150,000
6 Travel cost (Bus) 6 15,000
7 Gift box (Travel Bag with branding) 280 1,000
8 Brand Promoter 6 3,000
9 Invitation card 280 15
10 Camera Steel Photography 1 10,000
11 Back drop banner 20 ft x 6ft 1 2,000
12 X banner 20 750
13 Logo partition board 1 10,240
14 Travel & Conveyance Dhaka 100 1,000
15 Travel & Conveyance others 180 2,500
16 Welcome (flower+ID card) 300 50
17 Stage Decoration 1 200,000
18 product movement & labour 1 10,000
19 Gift- 2 x TV, 2x Oven, 3x RC, 3x EK, (Rafel) 1 50,000
Total
VAT 15%
Grand Total
4 Dealer Conference - 2 Proposal for: Westin hotel

Service
Sl Discription Unit
10%
1 Ball room Booking 95,000 9,500
2 Audio Visual 24,000 2,400
3 Afternoon Snacks 550 55
4 Dinner 3,200 320
5 Water 120 12
6 Soft Drinks 300 30
7 Gift box 1,000
8 Brand Promoter 3,000
9 Invitation Cards 15
10 Camera Man 10,000
11 Back drop banner 20 ftx 6ft 2,000
12 X banner 750
13 Logo partition board 10,240
14 Travel & Conveyance Dhaka 1,000
15 Travel & Conveyance others 2,500
16 Wellcome (flower+ID card) 50
17 Stage Decoration 200,000
18 Product movement & labour 20,000
19 Gift- 2 x TV, 2x Oven, 3x RC, 3x EK, (Rafel) 50,000
5 New JV - Signing Ceremony Proposal for: Westin hotel

Service
Sl Discription Unit
10%
1 Ball room Booking 95,000 9,500
2 Audio Visual 24,000 2,400
3 Afternoon Snacks 550 55
4 Dinner 3,200 320
5 Water 120 12
6 Soft Drinks 300 30
7 Gift box 1,000
8 Brand Promoter 3,000
9 Invitation Cards 15
10 Camera Man 10,000
11 Back drop banner 20 ftx 6ft 2,000
12 X banner 750
13 Logo partition board 10,240
14 Gift for VVIPs 100,000
15 Travel & Conveyance others 2,500
16 Wellcome (flower+ID card) 50
17 Stage Decoration 200,000
18 Product movement & labour 20,000
19 Facebook Boost 50,000
Rate Amount Activities Month VAT (15%) Total
100 - May - -
30 - May - -
200 - June - -
300 150,000 July 22,500 172,500
180 - July - -
600 - September - -
450 - October - -
200 100,000 November 15,000 115,000
40 20,000 November 3,000 23,000
2,000 1,000,000 November 150,000 1,150,000
125 62,500 November 9,375 71,875
Grand Total 1,532,375
Unit Total Qty Total
402,500 1 402,500
287,500 1 287,500
230,000 1 230,000
17,250 3 51,750
8 2000 16,100
863 4 3,450
23,000 1 23,000
Total 1,014,300
Total TK
50,000
245,000
56,000
385,000
150,000
90,000
280,000
18,000
4,200
10,000
2,000
15,000
10,240
100,000
450,000
15,000
200,000
10,000
50,000
2,140,440
321,066
2,461,506
VAT
15%
14,250 118,750 0 -
3,600 30,000 1 30,000
83 688 350 240,625
480 4,000 350 1,400,000
18 150 0 -
45 375 0 -
150 1,150 280 322,000
450 3,450 6 20,700
15 280 4,200
10,000 1 10,000
2,000 1 2,000
750 20 15,000
10,240 1 10,240
1,000 100 100,000
2,500 180 450,000
50 300 15,000
200,000 1 200,000
20,000 1 20,000
50,000 1 50,000
2,889,765
VAT
15%
14,250 118,750 0 -
3,600 30,000 1 30,000
83 688 70 48,125
480 4,000 70 280,000
18 150 0 -
45 375 0 -
150 1,150 280 322,000
450 3,450 6 20,700
15 280 4,200
10,000 1 10,000
2,000 1 2,000
750 20 15,000
10,240 1 10,240
100,000 5 500,000
2,500 20 50,000
50 300 15,000
200,000 1 200,000
20,000 1 20,000
50,000 1 50,000
1,577,265
Product Related
Product Communication
Sl Item Description Qty Rate Amount
All Product, 32
pages, A4 size,
1 Catalogue cover 300 art card, 5,000 77 385,000
inside 150 gsm art
paper
Campaign &
2 Cutout Product features 300 1200 360,000
Size: 2ft X 4ft
Size: 6in X 8in

(one color_black)
3 Specification Sticker 3,360 8 26,880
(base on display)
adhesive paper
Size: 4in X 6in

(base on display)
4 Features Sticker 4 color print with 3,360 15 50,400
glossy laminatio
adhesive paper
Total
Warranty Cards
1 Warranty Cards 50,000 5 250,000
Total
Price Tag
Each 24 Showroom
60 pcs
So, 24 X 60 = 1440
1 Price Tag And Each 60 Dealers 3,500 12 42,000
30 pcs
So, 60 X 30 = 1800
And Extra 260 pcs
Total
Manuals
1 Manuals of Refrigerator 17,000 10 170,000
2 Manuals of Freezer 4,960 10 49,600
3 Manuals of Air conditioner 20,000 4 80,000
4 Manuals of LED TV 12,500 10 125,000
5 Manuals of Washing machine 1,000 10 10000
6 Manuals of Small appliances 2,000 4 8000
7 Manuals of Microoven 1,000 4 4000
Total
POPs
die cutting sticker
1 Refrigerator 4 color print 924 15 13,860
6in X 8in
die cutting sticker

2 Freezer 4 color print 336 15 5,040
6in X 8in
die cutting sticker

3 Air conditioner 4 color print 756 15 11,340
6in X 8in
die cutting sticker

4 LED TV 4 color print 756 15 11,340
6in X 8in
die cutting sticker

5 Washing Machine 4 color print 336 15 5,040
6in X 8in
die cutting sticker

6 Small Appliances 4 color print 200 12 2,400
3in X 5in
die cutting sticker

7 Microoven 4 color print 168 12 2,016
3in X 5in
Total
E-Store
Total
VAT 15% Total
57,750 442,750
54,000 414,000
4,032 30,912
7,560 57,960
945,622
VAT 15% Total

37,500 287,500
287,500
VAT 15% Total
6,300 48,300
48,300
VAT 15% Total

25,500 195,500
7,440 57,040
12,000 92,000
18,750 143,750
1,500 11500
1,200 9200
600 4600
513,590
VAT 15% Total
2,079 15,939
756 5,796
1,701 13,041
1,701 13,041
756 5,796
360 2,760
302 2,318
58,691
VAT 15% Total
0
April May June
Facebook (General) 730,500 28,000 22,000
Product Related (Brochure & Catalogue) 908,081
Dealer Meetings
Exhibition 1,014,300
Signing Ceremony 1,577,265
Eid-Ul-Fitr 4,074,000
Eid-Ul-Azha 4,358,243
5,712,581 28,000 6,971,808 12,712,389
Display Product Retail Dealer
Items Each point 24 60
REF 11 264 660 924
FRZ 4 96 240 336
RAC 9 216 540 756
LED 9 216 540 756
WM 4 96 240 336
MO 2 48 120 168
Total 960 2400 3360

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2020 Summary

1 Promotions Jan Feb

2 Banding Activities and Engagements Jan Feb

3 Showroom Renovation Jan Feb

4 Corporate Activities Jan Feb

5 Product Related Jan Feb

1,427,200 4,074,000 - 4,358,243 -

Mar Apr May Jun Jul

Mar Apr May Jun Jul

Mar Apr May Jun Jul

Mar Apr May Jun Jul

3,888,706 5,651,265 1,950,381 8,215,630 198,500

Aug Sep Oct Nov Dec

Aug Sep Oct Nov Dec

Aug Sep Oct Nov Dec

Aug Sep Oct Nov Dec

2,198,720 502,000 4,904,693 4,204,343 50,500

Activity Image OVC Digital Boost Total

Inspired by mother's selflessness

Inspired by his sacrifice for family. Always puts himself last

Inspired by global brotherhood of Islam

Inspired by women to build the economy of nation

Wishing the Tigers

How parents are inspired by their child's future

1 DNMD - Dhanmondi (576 sft)

LED TV STAND Haier:

AIR CONDITIONER Haier:

WASHING MACHINE: (Small):

sft 184.00 450.00 82,800.00

sft 184.00 450.00 82,800.00

Job 1.00 35000.00 35,000.00

Job 46.00 450.00 20,700.00

Nos 16.00 1850.00 29,600.00

sft 576.00 275.00 158,400.00

sft 104.00 1600.00 166,400.00

Nos 19.00 2600.00 49,400.00

sft 576.00 250.00 144,000.00

sft 576.00 50.00 28,800.00

Total Amount= 868,400.00

2 Exhibitions Venuer: ICCB

3 Dealer Conference - 1 Proposal for: Greentech resort

Evening Snacks (any 2 items):

4 Dealer Conference - 2 Proposal for: Westin hotel

5 New JV - Signing Ceremony Proposal for: Westin hotel

Unit Total Qty Total

Size: 6in X 8in

Size: 4in X 6in

die cutting sticker

die cutting sticker

die cutting sticker

die cutting sticker

die cutting sticker

die cutting sticker

VAT 15% Total

VAT 15% Total

VAT 15% Total

VAT 15% Total

VAT 15% Total

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