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Patanjaliayurvedltd 170401050635 PDF
Patanjaliayurvedltd 170401050635 PDF
Introduction
• It is an Indian FMCG company. Manufacturing units and
headquarters are located in the industrial area
of Haridwar while the registered office is located
at Delhi.
• The company manufactures mineral and herbal products.
It also has manufacturing units in Nepal under the
trademark Nepal Gramudhyog and imports majority of
herbs in India from Himalayas of Nepal.
CANDY BODy
BADAM ASAVA
LOTION AUDIO
PAK GRAM CASSETTE
BHASMA AGARBATTI
FLOUR TOOTH
BRUSH DIGESTIVE
CHYAWAN ,TOOTH PASTE AUDIO
PRASH CORN GUGGUL
CDS/MP3
FLAKES
GHEE PARPATI DISH EYE CARE
ELECTRONIC
HERBAL TEA WASH ITEMS
HONEY SYRUP BAR FACE CREAM
MUSTARD ,AGING
OIL VATI CREAM DVDS & HEALTH
HEALTH
DRINK
VCDS &
RICE WELLNE
PISHTA HERBAL HAIR OIL,
SALT, GULAL SHAMPOO, SS
FRUIT JUICE
CONDITIONER BOOKS
CHURNA
SPICES
MARKETING AND
BRAND BUILDING
1. ONLINE & OFFLINE SHOPPING EXPERIENCE
• Authentic and trained sales consultants
• Customers problems solved on 1:1 interaction
• Easy to navigate website UI with full details
• HD resolution photos and videos of products
2. YOGA SHOWS
• Pan India Yoga Shows
• Broadcasted in 170 countries
• 3 books and 2 video CDs
PERSONAL BRANDING
• Cult personality and charisma of Baba Ramdev
• 535 branches of Patanjali Yog Ashram
ADVERTISEMENTS
• Commercials on Star TV and ZEE TV
• Simple ads to disseminate info –INFOMERICALS
• No false promises
• Spending is only 1 –1.5 % of revenues turnover
SOCIAL MEDIA
• 500kfollowers on twitter
• 6 million Facebook page likes
• 50k subscribers for YouTube channel
• 11 million views on YouTube channel
• Language –Hindi and English
• Regular updates and replies
DISTRIBUTION AND SUPPLY
CHAIN
•Products available at
distribution centers/retail outlets
•Certified doctors also available
at Chikitsalyas
BRANDING
STRATEGY
Patanjali says: “Pick our product - it is the
same product with no harmful chemicals. Plus
by buying our products, you are ensuring the
money you spend stays in India”. And
that additional value proposition is true for all
their products and that is the reason they have
branded every product as a “Patanjali
product”. , Patanjali can simply offer a “no
chemicals & swadeshi alternative” to the
people who have got used to this new product
Loyal Community
• Political Interference
• Removal of import restrictions
• Controversies
OPPURTUNITIES