HUAWEI

TECHNOLOGIES 
Group 10
MOHAMAD FAIRUZ BIN ISMAIL
(B061810197)
MUHAMMAD SYAHMI BIN MOHD SAIPU
(B061810170)
NUR AQILAH SYUHADA BINTI SAHARUDIN
(B061810208)
SITI NURULHUDA BINTI MOHD RAHIM
(B061810282)
NUR SHAMIMI BINTI MOHD SAMSUDIN
(B061810302)
INTRODUCTION
Established in 1988, Huawei Technologies is a
high-tech enterprise which specializes in
research and development (R&D),production
and marketing of communications equipment,
providing customized network solutions for
telecom carriers in optical, fixed, mobile and
data communications networks.
STEPS IN THE SEGMENTATION
PROCESS
1. DIVIDE THE MARKET INTO GROUPS ON
COMMON
CUSTOMER STRATEGIES TO
AVOID OBSOLESCENCE:
MANAGING A MIGRATION
PATH
• Huawei produce products that deliver substantial
upgrades
• Huawei manage to create product stacks that
rivals their competition both in price and
performance.
• Huawei also introduce their own take on creating
products that are comparable to other products in
the associated market.
• Huawei focus on their sustainable and
profitable growth.
TMI POSTER PARADOXICAL EFFECT
1- Google Service banned Huawei
2. Huawei using android 10
3. Huawei HarmonyOs
4. Build new operating system
CONCLUSION
Huawei has great untapped global growth
potential. Huawei is the third largest
smartphone manufacturer by today. Their
growth has been impressive and extraordinary.
From 2012 to 2016, Huawei more than doubled
its annual sales revenue to USD 75 billion with
more than half of that coming from outside
China.

2. PROFILE THE CUSTOMER IN EACH SEGMENT

3. EVALUATE THE ATTRACTIVENESS OF THE
VARIOUS SEGMENTS AND SELECT A TARGET
MARKET
4. POSITION THE PRODUCT WITHIN THE
SEGMENT SELECTED