Brand Guidelines Oracle PDF

Modernized Oracle PartnerNetwork
Brand Guidelines
v.20200407
Table of Contents
Oracle PartnerNetwork Program

Introduction 3
Overview 4
Branding Opportunities for Partners 5
OPN Program Logos
Correct Usage 6
Unacceptable Usage 7
Color Palette 8
Relationship Spacing 9
Membership & Expertise Logos 10
OPN Membership & Expertise Logos
Clear Space 11
Minimum Size 12
Color Palette 13
OPN Program Badges
Oracle Cloud Badges 14
Correct Usage 15
Clear Space 16
Minimum Size 17
Color Palette 18
Oracle Validated Integration Badges 19
Correct Usage 20
Clear Space 21
Minimum Size 22
Color Palette 23
Oracle Exastack Ready & Optimized Badges 24
Correct Usage 25
Clear Space 26
Minimum Size 27
Color Palette 28
Oracle Product Images and Logos
Overview 29
Correct Usage 30
Oracle Product Logos
Color Palette 31
Clear Space 32
Minimum Size 33
Color and Background Usage 34
Oracle Product Photography
Clear Space 36
Minimum Size 37
Color and Background Usage 38
Introduction
As a member of Oracle PartnerNetwork (OPN), you can leverage

the Oracle brand for added marketing reach and power. You may
use logo branding that Oracle has developed exclusively for
partners as well as Oracle product images in the form of Oracle-
provided product photography and product logos. Use of the
appropriate Oracle branding for partners allows you to highlight
your competency and commitment to delivering customer
satisfaction with Oracle and helps create preferences for your
solutions and services in the global marketplace.
Note: OPN program logos are for use only by Oracle business
partners who are qualified OPN members and have authorization
to use the Oracle product images and/or OPN program logos
appropriate to their membership in accordance with a valid
written trademark license from Oracle or with the current,
applicable Oracle PartnerNetwork Policies. To protect the
integrity of the OPN program logos and Oracle product images, it
is essential that they be used correctly. You must adhere to the
terms of your trademark license and/or the Oracle
PartnerNetwork Policies and the following guidelines when using
any of these Oracle brand properties.
Overview
Partners are permitted to use their member logo, Expertise logos, other OPN program logos
and badges (OVI, Exastack, etc.) and product and family logos. Partners are not permitted to
use industry or GBU logos at this time. Partners are also not permitted to use the Oracle
Signature or the OPN Program signature logos.
LOGO and BADGE EXAMPLES
Below are examples of the OPN program logos and badges. Each logo configuration includes
the Oracle Signature logo. Expertise logos include a descriptive name that identifies the
partner’s Expertise type. Other logos include descriptive text specific to their program.
4 Oracle PartnerNetwork Brand Guidelines © 2020 Oracle

Oracle PartnerNetwork
Branding Opportunities for Partners
OPN offers the following branding opportunities for partners, including program logos and Oracle product images.
OPN PROGRAM LOGOS and BADGES
Partners must meet specific qualifiers to attain the various Expertise and product designations listed below. For
specifics about these areas and their related qualifiers, visit partners.oracle.com.
Membership Logo: OPN allows current members of Oracle Cloud Badges: Oracle Cloud badges may be
Oracle PartnerNetwork to use an OPN membership used on the partner’s website, collateral, and event
logo. Once you join as a member, you may earn signage to help customers recognize the partner’s
Expertise. Partners are provided with additional support for Oracle Cloud. Powered by Oracle Cloud
branding based on the Expertise they attain. For badges recognize partner software solutions that run on
guidelines on using the Oracle PartnerNetwork Oracle Cloud Infrastructure, Oracle Autonomous
membership logo, see page 10. Database, or Oracle Database Exadata Cloud Service.
Integrated with Oracle Cloud badges recognize partner
Value Added Distributor Logo: OPN provides an software solutions that connect or integrate with Oracle
opportunity for value added distributors (VADs) to Cloud Applications or Oracle FastConnect. For
brand their special relationship with Oracle. The Oracle guidelines on using Oracle Cloud badges, see page 14.
Value Added Distributor logo allows partners to indicate
the nature of their business relationship with Oracle. For Oracle Validated Integration Badges: OPN allows you
guidelines on using the Oracle Value Added Distributor to indicate specific Oracle products with which you have
logo, please follow the guidelines for the Membership integrated solutions via product-specific logos. For
and Expertise logos, see page 10. guidelines on using Oracle Validated Integration logos,
see page 19.
Expertise Logos: OPN allows you to indicate specifics
about the areas of Oracle in which your company has Oracle Exastack Badges: OPN recognizes partners with
met established qualifiers. OPN offers several Expertise Oracle Exastack Ready and Optimized applications to
areas with related Expertise logos for your use. For differentiate themselves from competitors by delivering
guidelines on using Expertise logos, see page 10. performance, scalability and reliability to their
customers. For guidelines on using Oracle Exastack
Advanced Expertise Logos: OPN also offers several badges, see page 24.
areas with related Advanced Expertise logos for your
use, specifying the areas of Oracle in which your
company has met established qualifiers. For guidelines
on using Advanced Expertise logos, see page 10.
ORACLE PRODUCT IMAGES
Qualified Oracle partners may use Oracle-provided product logos and to indicate those Oracle products or services
they are licensed to resell. For guidelines on using Oracle product images, see page 29.

OPN Program Logos
Correct Usage
• OPN program logos may be used only to show that you are an OPN member. You may not use OPN
program logos and badges in any manner that misrepresents your relationship with Oracle or is
otherwise misleading. You may not use the standalone Oracle Signature logo in any way.
• OPN program logos and badges may be used only on presale marketing materials (for example,
advertisements, company brochures, trade show banners, and product collateral), stationery systems
(business cards, letterhead), and your website. You may not use OPN program logos and badges on
materials that promote products or services that are unrelated to Oracle’s products or services.
• OPN program logos, badges and the term Oracle cannot appear to be part of your trademarks,
company name, product name, or service name. Moreover, OPN program logos may not be displayed
on your products, product labels, or product packaging. (For exceptions pertaining to Powered By,
Integrated With, Oracle Validated Integration, Ready and Optimized logo usage with partner products,
see page 14.
• Materials on which you use OPN program logos and badges must clearly indicate that you are
independent from Oracle. All materials displaying OPN program logos and badges must display those
logos in a subordinate manner to your company name/logo. OPN program logos and badges must be
displayed as prominently as any other third-party relationship logos displayed on your materials. All
materials that include an OPN program logo or badge and a trademark credit line for your trademarks
must also include the following trademark credit line: “Oracle and Java are registered trademarks of
Oracle and/or its affiliates.” Exempt from this requirement are business cards and letterhead.
• You must use artwork supplied by Oracle and follow the graphic standards for use of OPN program
logos and badges as set forth throughout this document (including color, size, placement, and clear
space guidelines). You may not change the color or font of OPN program logos and badges, take them
apart, combine them with any other words or graphics, translate them, change their proportions,
animate them, morph them, or otherwise alter them in any way.
• You may not use OPN program logos and badges in any manner that reflects negatively on Oracle.
• Partner use of all Oracle logos must adhere to guidelines posted at oracle.com/legal/logos.html.
• Questions? Please contact Partner Assistance.

OPN Program Logos
Unacceptable Usage
Design and usage standards ensure that the OPN program brand is instantly recognizable however and
wherever it is used. You must follow brand guidelines carefully and avoid unauthorized variations such
as those displayed below.
Do not change the color of Do not stretch or distort the OPN logo Do not choose a background
the OPN logo color that clashes with the color
of the OPN logo.
Do not use a three-dimensional Do not choose background colors that Do not use the OPN logo with a
version of the OPN logo in a two- offer low contrast. Always strive for drop shadow.
dimensional format. high contrast and legibility.
Do not place the OPN logo over four- Do not place the OPN logo inside a Do not make a pattern out of
color photography or illustration that form or object. the OPN logo.
impairs legibility.
Do not use the OPN logo at an angle—it

must always be displayed horizontally.

OPN Program Logos
Color Palette
Color is one of the most effective elements for ensuring a clear and consistent presentation of the
Oracle brand identity. Oracle’s primary color palette consists of Oracle Red and Oracle Bark.
Consistent use of the official color palette is essential to maintaining a strong worldwide brand.
Primary Palette
Oracle Red Oracle Bark

UI Red 70 UI Neutral 170
HEX C74634 HEX 312D2A

RGB 199/70/52 RGB 49/45/42
PMS 3516 C PMS 7533 C

CMYK 0/86/100/0 C CMYK 36/55/70/75 C
PMS 3516 U PMS 2322 U

CMYK 0/83/100/0 U CMYK 22/49/84/60 U

OPN Program Logos
Relationship Spacing
When placing multiple OPN program logos next to each other, you must keep an established amount of
space between the logos. The space [x] should be equal to three times the height of the Oracle
Signature, as shown below.
Clear space [X] is equal to

the height of the O in Oracle

OPN Program Logos
Membership & Expertise Logos
OPN allows current members of Oracle PartnerNetwork to use an OPN membership logo. Once you join
as a member, you may earn Expertise. Partners are provided with additional branding based on the
Expertise they attain. For guidelines on using the Oracle PartnerNetwork membership and Expertise
logos, see page 11. As a member of OPN and depending on the Expertise you attain, you will be
authorized to use and have access to the appropriate set of logos and will be able to download them
from partners.oracle.com. The membership partner logo is based on the Oracle Signature. Each logo
was created using the corporate fonts and color palette.
EXPERTISE LOGOS
In addition to your OPN membership logo, Oracle offers branding that indicates your level of Oracle-
specific technical competency. These Expertise logos brand your company as one that is recognized by
Oracle and preferred by customers in your area(s) of Expertise. The Expertise logos are based on the
Oracle Signature and include a descriptive name that identifies each Oracle branded area of Expertise
including a specific regional market, where applicable. Partners may also use a basic version of the
Expertise logo which includes the Oracle Signature and the track in which the Expertise falls. Each logo
was created using the corporate fonts and color palette. Partners may qualify for more than one
Expertise logo.
ADVANCED EXPERTISE LOGOS
In addition to your OPN membership logo, Oracle offers branding that indicates advanced levels of
Oracle-specific technical competency. These Advanced Expertise logos brand your company as one that
is recognized by Oracle, has met established qualifiers, and is preferred by customers in your area(s) of
Expertise. The Advanced Expertise logos are based on the Oracle Signature and include a descriptive
name that identifies each Oracle branded area of Expertise including a specific regional market, where
applicable. Each logo was created using the corporate fonts and color palette. Partners may qualify for
more than one Advanced Expertise logo
OPN Member Logo
Examples of OPN Expertise Logos Example of OPN Advanced Expertise Logos

Clear Space
OPN member and Expertise logos should never compete visually with other graphic elements. Use
established minimum clear space guidelines at all times.
Clear space [x] is equal to the cap height of the O in the Oracle Signature. That distance should be used
to set off the logo both horizontally and vertically from other elements. Never use less than the
minimum clear space. See clear space defined by x in the example below.
OPN Member Logo Clear Space

Example of OPN Expertise Logo Clear Space


Minimum Size
OPN member and Expertise logos should always be large enough to ensure legibility. To ensure that the
logo is prominent and readable at reduced sizes, please observe the minimum-size requirements in all
media.
The minimum size is measured by the width of the Oracle Signature. In printed materials, the Oracle
Signature must be no less than 17.5 mm or 0.6965 inches in width. When displayed onscreen, the Oracle
Signature must be no less than 57 pixels in width.
For business cards only, due to their smaller size, logos may be reduced so that the Oracle Signature is
14.5 mm or 0.5709 inches in width. Preferred positioning of the OPN membership logo is in the lower-
left corner of the business card.
OPN Member Logo Minimum Space OPN Member Logo Minimum Space for Business Card
17.5 mm
14.5 mm
0.6965 in
0.5709 in
57 pixels
Example of OPN Expertise Logo Minimum Space
17.5 mm
0.6965 in
57 pixels

Color Palette
Primary Palette


RGB 199/70/52 RGB 49/45/42
PMS 3516 C PMS 7533 C

CMYK 0/86/100/0 C CMYK 36/55/70/75 C
PMS 3516 U PMS 2322 U

CMYK 0/83/100/0 U CMYK 22/49/84/60 U

OPN Program Badges
Oracle Cloud Badges
Oracle Cloud badges may be used on the partner’s website, collateral, and event signage to help
customers recognize the partner’s support for Oracle Cloud. Powered by Oracle Cloud badge recognizes
partner software solutions that run on Oracle Cloud Infrastructure, Oracle Autonomous Database, or
Oracle Database Exadata Cloud Service. Integrated with Oracle Cloud badge recognize partner software
solutions that connect or integrate with Oracle Cloud Applications or Oracle FastConnect.
Use of an Oracle Cloud badge is contingent on meeting certain specific qualification criteria found on
the Cloud Build Track Expertise Catalog:
• Oracle PartnerNetwork (OPN) member in good standing
• Complete related Cloud Build Expertise criteria as specified here
o Commercially available application verified to run on the related Oracle Cloud service as noted
below
o Public statement of support for Oracle Cloud: Provide at least 1 of the following:
– Approved press release announcement for the related Cloud Build Expertise OR
– Approved listing on Oracle Cloud Marketplace
Oracle Cloud badges will be provided to OPN members once confirmed that they have a public
statement of support and their application(s) meet the following additional criteria:
Powered by Oracle Cloud: Runs on Oracle Cloud (IaaS or PaaS)
Powered by Oracle Autonomous Database Cloud: Runs on Oracle Autonomous Transaction
Processing (ATP) or Autonomous Data Warehouse (ADW)
Powered by Oracle Database Exadata Cloud Service: Runs on Oracle Database Exadata Cloud Service
(includes Oracle Exadata Cloud at Customer)
Integrated with Oracle Cloud: Integrates with an Oracle Cloud Application (SaaS)
Integrated with Oracle Cloud Infrastructure FastConnect:
• Commercially Available Connectivity Service
o Endpoints providing service to two (2) Oracle Cloud Infrastructure Regions
o Declared geographic support for endpoint Regions
• Listing in the Oracle Cloud Infrastructure FastConnect Partner website
o Validated for listing by Oracle Cloud Infrastructure FastConnect Product Manager
o Approved Logo for Listing
o Identified by Region
• 2 Qualified Oracle Cloud Infrastructure FastConnect opportunities
For more information about accessing the Oracle Cloud badges, please contact the program office:
OracleCloudISV_ww@oracle.com
Example of a ”Powered by” Oracle Cloud Badge Example of a ”Integrated with” Oracle Cloud Badge

Oracle Cloud Badges
Correct Usage
Oracle Cloud Badges leverage the Oracle brand logo architecture, the Oracle Brand Icon Collection, and
official Oracle color palette. Oracle Cloud Badges are used by Oracle partners who have achieved the
related OPN Cloud Build Expertise. These badges may be used on partner websites, collateral, and event
signage to identify which of their applications have achieved Powered by Oracle Cloud, Powered by
Oracle Autonomous Database Cloud, Powered by Oracle Database Exadata Cloud Service, Integrated with
Oracle Cloud, or Integrated with Oracle FastConnect. status.
The Oracle Cloud badging system is intended to be used on the partner’s product website or collateral,
whereas the Oracle PartnerNetwork (OPN) membership logo is to be used on the company’s partnerships
website. Badges should not be used on third party product packaging nor in a partner product itself. A
company’s application and/or product achieves Powered by Oracle Cloud or Integrated with Oracle Cloud
status, and therefore a single company may have more than one product which achieves the status. A
badge may be used in collateral such as a datasheet, solution brief, and/or signage at an event or booth.
Please adhere to these guidelines at all times, an Oracle logo should never be altered from its officially
released form.

Oracle Cloud Badges
Clear Space
Oracle Cloud badges should never compete visually with other graphic elements. Use established
minimum clear space guidelines at all times.
to set off the logo both horizontally and vertically from other elements. Never use less than the minimum
clear space. See clear space defined by x in the example below.
Example of a ”Powered by” Oracle Cloud Badge Clear Space

Example of a ”Integrated with” Oracle Cloud Badge Clear Space


Oracle Cloud Badges
Minimum Size
Oracle Cloud badges should always be large enough to ensure legibility. To ensure that the logo is
prominent and readable at reduced sizes, please observe the minimum-size requirements in all media.
Example of a ”Powered by” Badge Minimum Size Example of a ”Integrated with” Badge Minimum Size
17.5 mm 17.5 mm
0.6965 in 0.6965 in
57 pixels 57 pixels

Oracle Cloud Badges
Color Palette
Oracle brand identity. Oracle’s primary color palette consists of Oracle Red and Oracle Bark. Oracle
Cloud badges also makes use of Oracle’s secondary palette colors Ocean and Pepple. Consistent use of
the official color palette is essential to maintaining a strong worldwide brand.
Primary Palette


RGB 199/70/52 RGB 49/45/42
PMS 3516 C PMS 7533 C

CMYK 0/86/100/0 C CMYK 36/55/70/75 C
PMS 3516 U PMS 2322 U

CMYK 0/83/100/0 U CMYK 22/49/84/60 U
Secondary Palette
Ocean Pebble
UI Blue 80 UI Neutral 120
HEX 2C5967 HEX 8B8580

RGB 44/89/103 RGB 139/133/128
PMS 2214 C PMS 403 C

CMYK 84/34/37/22 C CMYK 15/21/27/44 C
PMS 2214 U PMS 403 U

CMYK 57/2/14/50 U CMYK 2/7/11/40 U
Example of a ”Powered by” Badge Example of a ”Integrated with” Badge

OPN Program Badges
Oracle Validated Integration Badges
In addition to the appropriate OPN membership logo, Oracle offers branding for partners whose
integrations with specific on-premise Oracle applications have been validated by Oracle. OPN partners
who have joined the License & Hardware - Build Track can leverage the Oracle Validated Integration
program, which provides validation of the partner’s integration between their solution(s) and such
Oracle applications as, Oracle E-Business Suite, Oracle’s PeopleSoft, Oracle’s JD Edwards EnterpriseOne,
and Oracle’s Siebel CRM.
Get Validated! Learn the benefits of this program and the criteria for earning the distinguished Oracle
Validated Integration Expertise. Partners with an Oracle Validated Integration can use associated
branding to enhance marketing efforts by using an Oracle Validated Integration badge on such assets as
product collateral, company website, advertising, stationery, business cards, event signage, and their
Oracle Partner Finder profile.
Oracle Validated Integration badges were developed to bring a common look and feel to leading Oracle
applications. They are based on the Oracle’s Redwood branding and include an Oracle application-
specific designation. Each logo was created using the corporate fonts and color palette. Oracle Validated
Integration Expertise criteria and benefits can be found under the License & Hardware Build Track
Expertise Catalog.
Example of Oracle Validated Integration Logo

Correct Usage
Please adhere to the following guidelines:
• Oracle Validated Integration badges may be used only to show that your specific application or
product is integrated with a specific Oracle application..
• Do not use the Oracle Validated Integration program logo (i.e. Oracle Validated Integration with Oracle
Applications).
• Do not use Oracle Validated Integration badges in a manner that is false or misleading, could reflect
negatively on Oracle, or suggests that your product or service has been produced or warranted by
Oracle.
• You may display Oracle Validated Integration badges only on marketing materials (for example, web
pages, trade show banners, advertisements, data sheets, and product packaging) that are specific to
your product that is integrated with an Oracle application.
• Oracle Validated Integration logos and the term Oracle cannot appear to be part of your trademarks,
company name, product name, or service name.
• Materials on which you use Oracle Validated Integration badges must clearly indicate that you are
independent from Oracle. All materials displaying an Oracle Validated Integration logo must display
that logo in a subordinate manner to and separately from your own names, marks, or logos.
• All materials displaying an Oracle Validated Integration badge and a trademark credit line for your
trademarks or third-party trademarks must legibly display the following trademark credit line: “Oracle
and Java are registered trademarks of Oracle and/or its affiliates.” Exempt from this requirement are
business cards and letterhead.
• Partner use of all Oracle logos and badges must adhere to guidelines posted at
oracle.com/us/legal/third-party-logos/index.html and at
oracle.com/partners/secure/marketing/download-logos/index.html.

Clear Space
Oracle Validated Integration logos should never compete visually with other graphic elements. Use
established minimum clear space guidelines at all times.


Minimum Size
Oracle Validated Integration logos should always be large enough to ensure legibility. To ensure that the
logo is prominent and readable at reduced sizes, please observe the minimum-size requirements in all
media.
Oracle Validated Integration Logo Example Minimum Size
17.5 mm
0.6965 in
57 pixels

Color Palette
Example of Oracle Validated Integration Logo
Primary Palette


RGB 199/70/52 RGB 49/45/42
PMS 3516 C PMS 7533 C

CMYK 0/86/100/0 C CMYK 36/55/70/75 C
PMS 3516 U PMS 2322 U

CMYK 0/83/100/0 U CMYK 22/49/84/60 U

OPN Program Badges
Oracle Exastack Ready & Optimized Badges
The Oracle Exastack program from OPN allows Oracle independent software vendor (ISV) partners to be
recognized for their ability to leverage a scalable, integrated infrastructure to deliver their applications
tuned, tested, and optimized for high performance. Oracle partners who have joined the License &
Hardware - Build Track can leverage the Oracle Exastack program to earn an Oracle Exastack Ready
and/or Oracle Exastack Optimized Expertise and to demonstrate to their customers that their solutions
have been fully tested to deliver optimum performance and reliability.
Once OPN members have earned an Oracle Exastack Ready or Oracle Exastack Optimized Expertise for
one or more of their applications, partners should follow the usage guidelines below for the appropriate
badges. Oracle Exastack Expertise criteria and benefits can be found under the License & Hardware
Build Track Expertise Catalog.
Example of Oracle Exastack Ready Logo Example of Oracle Exastack Optimized Logo

OPN Exastack Ready & Optimized Badges
Correct Usage
• You may place the applicable badge on collateral, on your website, and on marketing materials (for
example, trade show banners, advertisements, data sheets, and product packaging) that are specific
to the product that has qualified for Oracle Exastack Ready and/or Oracle Exastack Optimized
Expertise.
• You may not place the applicable Oracle Exastack Expertise badge on your software product (e.g., not
in splash screens, about screens, help screens, help menus, product media such as a DVD, or product
packaging).
• You may not place the applicable Oracle Exastack Expertise badge on any hardware product.
• Your use of any Oracle Exastack Expertise badge and/or benefit is subject to the terms of your OPN
agreement, the OPN Policies, and Oracle’s Logo and Advertising Template Guidelines set forth at
oracle.com/partners (log in and select Membership / Agreements and Policies). If your application
product no longer meets all of the Oracle Exastack Expertise criteria, you must stop using the
applicable badge. If you breach any of the requirements set forth above or in the OPN Policies, the
OPN agreement, or Oracle’s Logo and Advertising Guidelines with regard to use of any Oracle
Exastack Expertise badge, you will remove the logo from any and all websites within three business
days of the date of Oracle’s notice to you of such breach, and you will stop distributing collateral
containing the logo immediately upon Oracle’s notice of such breach. In addition, Oracle may
terminate your participation in the Oracle Exastack Ready program and/or Oracle PartnerNetwork, at
Oracle’s sole discretion.
• Do not use Oracle Exastack Expertise badges in a manner that is false or misleading, could reflect
negatively on Oracle, or suggests that your product or service has been produced or warranted by
Oracle.
• Oracle Exastack Expertise badges and the term Oracle cannot appear to be part of your trademarks,
company name, product name, or service name.
• Materials on which you use Oracle Exastack Expertise badges must clearly indicate that you are
independent from Oracle. All materials displaying an Oracle Exastack Expertise badge must display
that badge in a subordinate manner to and separately from your own names, marks, or logos.
• All materials displaying an Oracle Exastack Expertise badge and a trademark credit line for your
trademarks or third-party trademarks must legibly display the following trademark credit line: “Oracle
and Java are registered trademarks of Oracle and/or its affiliates.” Exempt from this requirement are
business cards and letterhead.
• Partner use of all Oracle logos and badges must adhere to guidelines posted at
oracle.com/us/legal/third-party-logos/index.html and at
oracle.com/partners/secure/marketing/download-logos/index.html.

Clear Space
Oracle Exastack Ready & Optimized badges should never compete visually with other graphic elements.
Use established minimum clear space guidelines at all times.
OPN Exastack Ready Logo Example Clear Space

OPN Exastack Optimized Logo Example Clear Space


Minimum Size
Oracle Exastack Ready & Optimized badges should always be large enough to ensure legibility. To ensure
that the badge is prominent and readable at reduced sizes, please observe the minimum-size
requirements in all media.
OPN Exastack Ready Logo Example Minimum Size OPN Exastack Optimized Logo Example Minimum Size
17.5 mm 17.5 mm
0.6965 in 0.6965 in
57 pixels 57 pixels

Color Palette
Example of Oracle Exastack Ready Logo Example of Oracle Exastack Optimized Logo
Primary Palette


RGB 199/70/52 RGB 49/45/42
PMS 3516 C PMS 7533 C

CMYK 0/86/100/0 C CMYK 36/55/70/75 C
PMS 3516 U PMS 2322 U

CMYK 0/83/100/0 U CMYK 22/49/84/60 U

Overview
Oracle PartnerNetwork members may use Oracle product photographs and product logos in their
promotional materials, for the purpose of highlighting those products or services they recommend,
resell, implement, or support through their partner relationship with Oracle and consistent with their
membership and/or earned Expertise.
To protect Oracle’s intellectual property as well as the integrity of the product images and logos, it is
essential that these materials be used correctly and without modification. When you use Oracle
product images and logos, or any Oracle trademark, you must follow the Third Party Usage Guidelines
for Oracle Trademarks at oracle.com/us/legal/third-party-trademarks/index.html and comply with
the usage guidelines in this document as well as with the terms of your OPN Agreement, including all
applicable Oracle PartnerNetwork policies. (To review these guidelines, log in at oracle.com/partners
and navigate to Agreements and Policies).
Sample Product Photograph Sample Product Logo

Correct Usage
• You may use Oracle product images and logos only for those Oracle products or services that you
recommend, resell, implement, or support through your partner relationship with Oracle and
consistent with your membership and/or earned Expertise.
• You must use artwork supplied by Oracle and follow the Oracle graphic standards included in this
document for use of Oracle product images and logos, including the standards for color, size,
placement, and clear space.
• Any layout using an Oracle hardware image must also display your OPN membership logo.
• You may not take Oracle product images or logos apart, crop or use partial components of them,
combine them with any other words or graphics, translate them, change their proportions, animate
them, morph them, change their color or fonts, or otherwise alter them in any way.
• When using Oracle product images next to other hardware or software images, you must ensure
proportional and balanced sizing is maintained.
• You may not use an Oracle product image or logo to suggest any relationship with Oracle that is not
accurate or that creates any impression that is false or misleading.
• Oracle product images and/or logos cannot appear to be part of your trademarks, company name,
product names, or service names.
• You may not use an Oracle product image or logo in a manner that suggests that Oracle endorses one
of your products or services.
• When you use an Oracle product image and/or logo, it needs to be clear that Oracle is the source of
the associated product. All materials that include an Oracle product image and/or a trademark credit
line for any trademarks must also include the following trademark credit line: “Oracle and Java are
registered trademarks of Oracle and/or its affiliates.”
• Use your OPN membership logo, not an Oracle product image or product logo, to identify your
membership in the OPN program. (Guidelines for use of the OPN membership logo are included
elsewhere in this document.)
• Under no circumstances are you permitted to use the Oracle corporate logo by itself, as an element
separated from a product image or logo in which it may appear.
• You may not use Oracle product images and/or logos in any manner that reflects negatively on Oracle.
To request approved Oracle product images and logos for your promotional materials, please go to
oracle.com/partners/goto/productimages.

Color Palette
Oracle brand identity. Oracle’s classic primary color palette consists of Oracle Red and Oracle Black.
Example of Oracle Product Logo
Primary Palette


RGB 199/70/52 RGB 49/45/42
PMS 3516 C PMS 7533 C

CMYK 0/86/100/0 C CMYK 36/55/70/75 C
PMS 3516 U PMS 2322 U

CMYK 0/83/100/0 U CMYK 22/49/84/60 U

Clear Space
The Oracle product logo should never compete visually with other graphic elements. Use established
Clear space [x] is equal to the cap height of the O in the Oracle logo. That distance should be used to
set off the logo both horizontally and vertically from other elements. Never use less than the minimum
clear space. See clear space defined by x in the examples below.
Example of Oracle Product Logo Clear Space


Minimum Size
The Oracle product logo should always be large enough to ensure legibility. To ensure that the logo is
prominent and readable at reduced sizes, please observe the minimum-size requirements in all media.
The minimum size is measured by the width of the Oracle. In printed materials, the Oracle portion of the
logo must be no less than 17.5 mm or 0.6965 inches in width. When displayed on-screen, the Oracle
portion of the logo must be no less than 57 pixels in width.
Example of Oracle Product Logo Minimum Size
17.5 mm
0.6965 in
57 pixels

Color and Background Usage
The Oracle product logo is designed with Oracle Red and Oracle Black. There is also a single black-and-
white (one-color) option for specific applications, such as newspaper advertising. The color logo on a
white background is always preferred. Using the logo on black or dark backgrounds is acceptable but
not recommended. Most importantly, make sure the Oracle product logo is always legible.
Note: The black backgrounds displayed below are for staging purposes only, to illustrate how the Oracle
Product logo appears when placed on a black background, and are not part of the logo.
Color (white background) Color (black background)
Black (white background) White (black background)

Unacceptable Usage
Design and usage standards ensure that the Oracle product logo brand identity is instantly recognizable
however and wherever it is used. You must follow brand guidelines carefully and avoid unauthorized
variations such as those displayed below.
Do not change the color of the Oracle Do not stretch or distort the Oracle Do not choose a background color
product logo product logo that clashes with the color of the
Oracle product logo.
Do not use a three-dimensional Do not choose background colors that Do not use the Oracle product logo
version of the Oracle product logo in offer low contrast. Always strive for with a drop shadow.
a two-dimensional format. high contrast and legibility.
Do not place the Oracle product logo Do not place the Oracle product logo Do not make a pattern out of the
over four-color photography or inside a form or object. Oracle product logo.
illustration that impairs legibility.
Do not use the Oracle product logo at

an angle—it must always be displayed
horizontally.

Clear Space
Multiple views of Oracle product photography are available for your marketing materials.
Oracle product photography should never compete visually with other graphic elements. Use established
When placing Oracle product photographs in layout, please add a clear space around the physical shape
of the product; clear space for print use should be at least 0.25 inches; clear space for online use should
be 12 pixels.
When resizing Oracle product photography, please ensure clear space is proportionally scaled.
Clear space [x] is equal to Clear space [x] is equal to

0.25 in or 12 pixels. 0.25 in or 12 pixels.

Minimum Size
Oracle product photographs should always be large enough to ensure legibility. To ensure that the image
is prominent and readable at reduced sizes, please observe the minimum-size requirements in all media.
The minimum size is measured by the overall height and width of the Oracle product photographs. See
minimum sizes as defined by the examples below.
23.5 mm 23.5 mm
0.93 in 0.93 in
67 pixels 67 pixels

Color and Background Usage
The preferred background color for Oracle product photographs is white. Using Oracle product
photographs on black or dark backgrounds is acceptable, but in all cases the Oracle product photographs
must be legible. Do not use Oracle product photographs on a photographic background.
Avoid any use of Oracle product photography on a red background that could be mistaken for Oracle
brand identity.
Color (white background) Color (black background) Color (color background)

Unacceptable Usage
When using any Oracle product photograph you must follow brand guidelines carefully and avoid
unauthorized variations such as those displayed below.
ORACLE
EXADATA
Do not change proportions, animate, Do not combine Oracle product

morph, or otherwise alter Oracle images with any other words.
product images in any way.
Do not combine Oracle product images Do not place Oracle product images
with any other graphics or images. on top of any other images.

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Modernized Oracle PartnerNetwork

Oracle PartnerNetwork Program

As a member of Oracle PartnerNetwork (OPN), you can leverage

LOGO and BADGE EXAMPLES

4 Oracle PartnerNetwork Brand Guidelines © 2020 Oracle

OPN PROGRAM LOGOS and BADGES

ORACLE PRODUCT IMAGES

5 Oracle PartnerNetwork Brand Guidelines © 2020 Oracle

• Questions? Please contact Partner Assistance.

6 Oracle PartnerNetwork Brand Guidelines © 2020 Oracle

Do not use the OPN logo at an angle—it

7 Oracle PartnerNetwork Brand Guidelines © 2020 Oracle

Oracle Red Oracle Bark

HEX C74634 HEX 312D2A

PMS 3516 C PMS 7533 C

PMS 3516 U PMS 2322 U

8 Oracle PartnerNetwork Brand Guidelines © 2020 Oracle

Clear space [X] is equal to

9 Oracle PartnerNetwork Brand Guidelines © 2020 Oracle

ADVANCED EXPERTISE LOGOS

OPN Member Logo

Examples of OPN Expertise Logos Example of OPN Advanced Expertise Logos

10 Oracle PartnerNetwork Brand Guidelines © 2020 Oracle

OPN Member Logo Clear Space

Clear space [X] is equal to

Example of OPN Expertise Logo Clear Space

Clear space [X] is equal to

11 Oracle PartnerNetwork Brand Guidelines © 2020 Oracle

Example of OPN Expertise Logo Minimum Space

12 Oracle PartnerNetwork Brand Guidelines © 2020 Oracle

Oracle Red Oracle Bark

HEX C74634 HEX 312D2A

PMS 3516 C PMS 7533 C

PMS 3516 U PMS 2322 U

13 Oracle PartnerNetwork Brand Guidelines © 2020 Oracle

14 Oracle PartnerNetwork Brand Guidelines © 2020 Oracle

15 Oracle PartnerNetwork Brand Guidelines © 2020 Oracle

Example of a ”Powered by” Oracle Cloud Badge Clear Space

Clear space [X] is equal to

Example of a ”Integrated with” Oracle Cloud Badge Clear Space

Clear space [X] is equal to

16 Oracle PartnerNetwork Brand Guidelines © 2020 Oracle

17 Oracle PartnerNetwork Brand Guidelines © 2020 Oracle

Oracle Red Oracle Bark

HEX C74634 HEX 312D2A

PMS 3516 C PMS 7533 C

PMS 3516 U PMS 2322 U

HEX 2C5967 HEX 8B8580

PMS 2214 C PMS 403 C

PMS 2214 U PMS 403 U

Example of a ”Powered by” Badge Example of a ”Integrated with” Badge

18 Oracle PartnerNetwork Brand Guidelines © 2020 Oracle

Example of Oracle Validated Integration Logo

19 Oracle PartnerNetwork Brand Guidelines © 2020 Oracle

Please adhere to the following guidelines:

20 Oracle PartnerNetwork Brand Guidelines © 2020 Oracle

Clear space [X] is equal to

21 Oracle PartnerNetwork Brand Guidelines © 2020 Oracle