BUSINESS RESEARCH AND

METHODOLOGY
TABLE OF CONTENT
Lecture Content Page
01
02
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09
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 LECTURE # 01

 Hypo-thetico-deduct method or new method

 From ibn ilhasm to Galileo to sir Isaac newton
 Knowledge
 Test with data
 LECTURE # 02

RESEARCH
It is a process of finding solutions to a problem after a thorough study
and analysis of the situational factor.
Problem: It is a factor that is undesirable.
BUSINESS RESEARCH
Organized, systematic, data based, critical and objective inquiry or
investigation to solve a problem requiring a timely solution.
Strategic window
TYPES
1. Applied research
 Business research that is carried out to solve current problem faced by
a manager in work setting.

2. Pure Research
 Business research that is carried out to generate a body of knowledge
by investigating how to solve a problem that occurs in organization.

Benefits for managers

 Understand, predict and control events and situations in organization
 Combine experience with scientific knowledge
 Distinguish between good research and bad research
 Relate with consultants
 Solve minor problems