NAME SURNAME

Name.surname@gmail.com • www.linkedin.com/in/name-surname • Location • +### ###

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Global Marketing Executive | Strategic Marketing Leader | Head of Digital Marketing

MBA-level educated, multilingual Global Marketing, Strategy, Advertising, and

Communications Executive with a broad set of skills applicable across different industries
and roles. Having a progressive and extensive experience in national, international, and
multicultural marketing for B2B and B2C organizations, can craft and execute successful
strategies to enhance sales, develop brands, and build loyalty. Well-rounded, hands-on,
innovative leader, committed to Truth in Marketing and continuously improving skills and
processes. Enthusiastic, resilient, tenacious, adaptable, and flexible achiever with keen
attention to detail.

CORE COMPETENCIES AND ACHIEVEMENTS

•Leadership and Management. Provide strategic counsel to top executives worldwide.

Demonstrated achievements as a department of one or managing a marketing department
of over 30 employees. Executive leadership trained. Hired and managed team of 30+
employees (eight working from Puerto Rico) and marketing budget of $250,000/month.
•Communication. Cross-cultural work experience; effective communicator across all levels of
the organization up to Board level, with ability to prepare diverse, global communications
with cultural sensitivity and emotional intelligence. Fluent in Romanian, English, Spanish,
and French; proficient in Italian, Portuguese, Russian, and German.
• Creativity and Innovation. Proactively produce and implement unique ideas/solutions for
problem solving and competitive edge. Solved recruiting problem with online reputation
management strategy and increased positive reviews by 30% in six months.
• Digital Marketing. Skillfully employ marketing automation and CRM systems to create
targeted digital campaigns, track analytics, and optimize ROI. Developed and released a
new phone app, created digital marketing strategies for 14 different brands, and as
SalesForce CRM system administrator, saved min. $60,000/ year in consulting fees.
Automated patient touch points with Pardot marketing automation system while creating
eight new websites and increasing organic searches (SEO) by over 2,400% within a year.
US-targeted life sciences product launch digital campaign resulted in 950 sales leads and
over 100 confirmed client appointments within the first month.
• Account Management and Sales/Business Development. Successfully maintain and
develop existing client relationships and create new relationships with prospective clients.
Proven inside sales and outside sales experience. Redesigned a physician satisfaction
survey increasing response rate by 30% in first 12 months. Delivered 400% growth in
physician referrals within a year through robust marketing plans for 13 different brands and
co-developed processes to increase referral conversions by 240% in six months.
• Project Management. Exceptional ability to manage all aspects of campaigns/events from
ideation to completion and beyond. Financial marketing campaign resulted in 2,000 sales
leads, which produced over $1 billion in sales in eight months, and 1 million targeted
impressions in 90 days. Organized and executed 30-35 events/trade shows per
year.Created seven CFO-approved marketing and feasibility plans resulting in seven new
active communities generating over $750,000/month.
• Analysis and Budgeting. Accurate, reliable, and diligent, committed to fact-based marketing
claims. Served as business/market analyst for every employer within CRM systems. Saved
more than $275,000 in up-to-date market research just in the first 12 months. First analyst
nationwide to train and fully transition all sales force to a new competitor tracking tool, saving
the company more than $100,000 in up-to-date market research. Saved another employer
over $1.5 million in consulting fees in the first 12 months.
• Texhnologies. Adobe Creative Suite (Photoshop, InDesign, Illustrator, Lightroom, After
Effects, Dreamweaver), Marketo, Pardot, EZ Texting SMS campaigns. Salesforce system
administrator, SAP systems superuser. Google Analytics and AdWords, Bing,
SEO/SEM/PPC (A/B Testing), social media channels and optimization (Facebook and Ads
Manager, Instagram, Twitter, Pinterest, LinkedIn, Snapchat, YouTube, Hootsuite etc.),
affiliate ads, UX/UI, WordPress, HTML, CSS.

PROFESSIONAL EXPERIENCE

Head of Global Marketing-Life Sciences and Chemicals, and Americas Region Marketing
Director
COMPANY, Location​ Mar 2018
– Present
• Double-headed role; lead all aspects of national and international marketing and
communications for global leaders in high-tech engineering, design and construction
(biotechnology, pharmaceuticals, medical devices, laboratories, specialty chemicals, food
and nutrition, consumer care, advanced technology facilities, data centers, and energy/solar
power industries).

Interim Marketing Director (Leadership Consultant role)

COMPANY, Location​ Aug 2017
– Feb 2018
• Led national marketing and communications for real estate investment firm (commercial
and residential development, property management). Frisco 32-acre planned development
project - 70,000 sq.ft. indoor and outdoor farmers’ market space, 700-unit multi-family
residential community, three hotels, two office buildings, retail space and 1-acre park.

Vice President of Marketing and Advertising, Patient Care Services, and Physician Liaisons
COMPANY, Location​ Nov 2015
– Jul 2017
• Led all aspects of national and international marketing and communications for vertically
integrated healthcare system (emergency rooms, urgent care, specialties, hospital) in
multi-location setting.

Director-level Marketing Manger

COMPANY, Location​ Jun 2013
– Oct 2015
• Led all aspects of national and international marketing and communications for expert in
anatomic pathology, esoteric testing, and full service clinical pathology.

Marketing Director
COMPANY, Location​ Mar 2012
– Apr 2013
• Led all aspects of national and international marketing and communications for advertising
agency focused on financial services and nonprofit organizations. Provided direct strategic
marketing counsel and created confidential value propositions, product proposals, business
cases, and marketing strategies for COMPANY, largest fixed indexed annuity firm in the US,
and COMPANY, second-largest insurance company in the world.

Senior Strategic Marketing Analyst

COMPANY, Location​ Nov 2010
– Feb 2012
• Led marketing and communications for construction company; second largest U.S.
homebuilder.

EARLIER WORK EXPERIENCE:

Manager-level Senior Market Development Analyst
COMPANY, Location​

EDUCATION

University, Location -
Master of Business Administration (MBA) with Double Concentration in Marketing
Management and International Marketing (Graduate Certificate)

University, Location -
Bachelor of Arts (BA) in Foreign Languages: French, Spanish Minor, and Business
Sub-major