UNIVERSITY OF ENGINEERING AND TECHNOLOGY LAHORE

Semester 8th
—-----—Final Term Examination —
Students Name:
Students Roll no: Course: Entrepreneurship and Small business
management Total Marks: 50 Marks Obtained: Total Time: 4 hours

INSTRUCTIONS:
• There is no negative marking.
Best of luck With the exam.
• Write precise, repetition or lines will not give you any additional grade.

CASE STUDY

you BE THE CONSULTANT

Jiffy baking products (the little blue-and-white boxes), once a sideline operation of the Chelsea Milling
Company conlmands over of its market. The company seems to challenge modern day business practices by remaining
privately held and by not advertising.

That sLrat#' has paid off handsomely by allowing the company to maintain a low overhead and a small
management team that can make decisions and take actions efficiently. The result is a high quality product with strong
demand and a price that no one can beat.

The third generation family business owner has upgraded the company's manufacturing facilities and general
business practices and now has the company exploring a variety of new markets (exporting, institutional markets and
food service).

QI. What is the basis for Chelsea Milling's marketing strategy? How effective is it? (5 Marks)
Q2, How easily could u competitor duplicate Chelsea's marketing strategy for Jiffy?
(5 Marks)
Q3. As an entrepreneur how successful do you think a company launching a product such as Jiffy today would be if it
never advenised?
(5 Marks)
Q4. How would you evaluate the opportunities Chelsea Milling faces for Jitb•• products?
(5 Marks)

Q5) Entering an international market may not be very easy for many businesses. Cultural, currency, values
and policies differ from one country to another, Explain the process in which a business can expand
globally also searclÜQLJyvo practig;-ll examples where an organization has gone globally focusing
cnÅhestrategies that they have used.
(10 Marks)
Q6) Entrepreneurs have a choice 10 opt for a business ownership. Elaborate the different forms of
ownership choices that an entrepreneur have; explain in detail using practical examples.
(10 Marks)
Q7) Briefly outline the steps in creating a business plan. What principles should the small business owner
follow while creating an effective business plan?
(10 Marks)