ACTIVITY AMOUNT $ PRIORITY

MARKETING RESEARCH $265,000

STUDY: TEXTILE CONSUMPTION CHARACTERISTICS IN USA $15,000 A
STUDY: TEXTILE CONSUMPTION CHARACTERISTICS IN VENEZUELA $8,000 A
STUDY: TEXTILE CONSUMPTION CHARACTERISTICS IN COLOMBIA $8,000 A
STUDY: TEXTILE CONSUMPTION CHARACTERISTICS IN BRAZIL $8,000 B
STUDY: TEXTILE CONSUMPTION CHARACTERISTICS IN CHILE $8,000 B
STUDY: TEXTILE CONSUMPTION CHARACTERISTICS IN CHINA $30,000 B
STUDY: TEXTILE CONSUMPTION CHARACTERISTICS IN UK $20,000 B
STUDY: TEXTILE CONSUMPTION CHARACTERISTICS IN ECUADOR $8,000 B
STUDY: TEXTILE CONSUMPTION CHARACTERISTICS IN JAPAN $35,000 B
STUDY: TEXTILE CONSUMPTION CHARACTERISTICS IN AUSTRALIA $25,000 B
STUDY: TEXTILE CONSUMPTION CHARACTERISTICS IN ARGENTINA $5,000 B
STUDY: TEXTILE CONSUMPTION CHARACTERISTICS IN CANADA $15,000 B
STUDY: TEXTILE CONSUMPTION CHARACTERISTICS IN SPAIN $35,000 B
STUDY: TEXTILE CONSUMPTION CHARACTERISTICS IN RUSSIA $45,000 B

ACTIVITY AMOUNT $ PRIORITY

PRODUCT DEVELOPMENT $570,000
PRODUCT LINE DEVELOPMENT: ASIA FASHION $75,000 B
PRODUCT LINE DEVELOPMENT: AMERICAN FASHION $75,000 B
PRODUCT LINE DEVELOPMENT: LATIN AMERICAN FASHION $75,000 B
PRODUCT LINE DEVELOPMENT: EUROPEAN FASHION $75,000 B
PRODUCT LINE DEVELOPMENT: NATURAL FIBERS $90,000 A
PRODUCT LINE DEVELOPMENT: NATURAL DYES $90,000 A
PRODUCT LINE DEVELOPMENT: SYNTHETIC FYBERS $90,000 B

ACTIVITY AMOUNT $ PRIORITY

PROMOTION $382,000
VISITS VISITS TO POTENCIAL CLIENTS IN THE USA $7,000 A
VISITS TO POTENCIAL CLIENTS IN CHINA $12,000 B
VISITS TO POTENCIAL CLIENTS IN THE UK $7,000 B
VISITS TO POTENCIAL CLIENTS IN COLOMBIA $5,000 A
VISITS TO POTENCIAL CLIENTS IN BRAZIL $5,000 B
VISITS TO POTENCIAL CLIENTS IN VENEZUELA $5,000 A
VISITS TO POTENCIAL CLIENTS IN ECUADOR $3,000 B
VISITS TO POTENCIAL CLIENTS IN CHILE $3,000 B
VISITS TO POTENCIAL CLIENTS IN JAPAN $11,000 B
VISITS TO POTENCIAL CLIENTS IN RUSSIA $11,000 B
VISITS TO POTENCIAL CLIENTS IN ARGENTINA $3,000 B
TRADE SHOW PARTICIPATION IN TEXTILE TRADE SHOWS IN CHINA $25,000 B
PARTICIPATION IN TEXTILE TRADE SHOWS IN JAPAN $23,000 B
PARTICIPATION IN TEXTILE TRADE SHOWS IN THE UK $15,000 B
 PARTICIPATION IN TEXTILE TRADE SHOWS IN THE USA $21,000 A
PARTICIPATION IN TEXTILE TRADE SHOWS IN SPAIN $15,000 B
PARTICIPATION IN TEXTILE TRADE SHOWS IN VENEZUELA $10,000 A
PARTICIPATION IN TEXTILE TRADE SHOWS IN ECUADOR $7,000 B
PARTICIPATION IN TEXTILE TRADE SHOWS BRAZIL $10,000 B
PARTICIPATION IN TEXTILE TRADE SHOWS COLOMBIA $8,000 A
PARTICIPATION IN TEXTILE TRADE SHOWS IN ARGENTINA $8,000 B
PARTICIPATION IN TEXTILE TRADE SHOWS IN CHILE $8,000 B
MATERIAL ENGLISH LANGUAGE PROMOTIONAL MATERIAL CREATION $30,000 A
CHINESE LANGUAGE PROMOTIONAL MATERIAL CREATION $50,000 B
RUSSIAN LANGUAGE PROMOTIONAL MATERIAL CREATION $65,000 B
PORTUGUESE LANGUAGE PROMOTIONAL MATERIAL CREATION $15,000 B

ACTIVITY AMOUNT $ PRIORITY

CUSTOMER SERVICE $155,000
LAUNCH OF A NEW PORTAL $15,000 A
LAUNCH OF A NEW CALL CENTER $75,000 B
STAFF TRAINING ON CUSTOMER SERVICE $10,000 A
RENOVATION OF IMMOVABLE ASSETS $25,000 B
RENOVATION OF OPERATIONS EQUIPMENT $30,000 B

ACTIVITY AMOUNT $ PRIORITY

MARKETING MANAGEMENT $785,000
NEW COPORATE FRAMEWORK DEVELOPMENT (IMAGE) $150,000 B
CRM PROJECT DEVELOPMENT (B2B REINFORCE) $250,000 A
TRAINING PROGRAM FOR SALES PERSONNEL (VTAS) $35,000 A
ADMINISTRATIVE EXPENSES (STAFF AND OPERATIONS) $350,000 A

TOTAL
 $31,000

$180,000
 $86,000

$25,000

$635,000

$957,000
 WE NEED TO ESTABLISH CRITERIA BY LOOKING
WHAT THE BANK IS LOOKING FOR AND RATED
CRITERIAS THEM BY WHAT EACH CANDIDATE GOT LIKE:
1 LEADERSHIP
2 TEAMWORK
3 CORPORTATE GOVERNANCE
ETC
I AM STILL WORKING ON THIS BUT IF U GUYS GET IT LET ME KNOW.

SCORES
1 THROUGH 10

VARIABLE/CRITERIA WEBB
1 5
2 6
3 9
4 5
5 6
6 4
7 9
8 5
9 5
10 5
11 9
12 7
TOTAL

Pesos que tu debes poner a cada criteria segun lo

que creas que es mas importante
 WEIGHT VARIABLE/CRITERIA
1 10%
2 2%
3 5%
4 15%
5 10%
6 5%
7 15%
8 10%
9 5%
10 10%
11 5%
12 5%
TOTAL 100%
 1 MORE INDICATED
10 LESS INDICATED

WARREN SKINNER Rankeas a los candidatos segun lo que su historial habla en una
8 6
9 7
9 9
7 4
8 10
9 5
10 10
8 3
6 5
10 9
9 9
8 6

Su
WEBB WARREN SKINNER
0.5 0.8 0.6
0.12 0.18 0.14
0.45 0.45 0.45
0.75 1.05 0.6
0.6 0.8 1
0.2 0.45 0.25
1.35 1.5 1.5
0.5 0.8 0.3
0.25 0.3 0.25
0.5 1 0.9
0.45 0.45 0.45
0.35 0.4 0.3
6.02 8.18 6.74

ESTE PATA ES EL QUE DEBE

GANAR SEA LO QUE SEA
ASIGNEN A ESTE MAS PUNTAJE
SEGUNDO DEBE QUEDAR
SKINNER Y DE AHI WEBB.

PERO CUIDADO Q EL PROFE

CAMBIE NOMBRES A LOS CVS Y
ETC.
su historial habla en una escala de 1 a 10